New UK Betting Sites for May 2024

Find the best new betting sites with valid UK Gambling Commission licenses for May 2024 in our list below.

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Written by Steven Hubbard
Verified by BettingLounge team
Last updated 26/04/2024

List of 33 Recommended New Online Bookmakers in the UK for May 2024

United Kingdom UKGC Licensed
Tested & Approved by BettingLounge
Affiliate Disclosure
BetMGM
Bet £10 Get £40 in Free Bets
  • Mastercard
  • Bank Transfer
  • Paypal
  • Visa
  • New UK Betting Site (Aug 2023)
  • BettingLounge Exclusive Bonus
  • Fast PayPal Withdrawals
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
21LuckyBet
Bet £20 Get a £50 Free Bet
  • Visa
  • Mastercard
  • Paypal
  • +
  • New UK Betting Site (Sep 2022)
  • Only 1x Wagering
  • 500+ Football Betting Markets
18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply
SportsBroker
  • Unique Sportsbook
  • Good Betting App
  • 24/7 Customer Support
18+. For New Customers Only. Minimum deposit £10. Deposit will be matched with bonus funds. Minimum bet and payment method exclusions apply. Time limits and T&Cs apply. Full T&Cs Apply.
CopyBet
Bet £10 Get £50 in Free Bets
  • Visa
  • Mastercard
  • Skrill
  • Neteller
  • Brand New UK Betting Site
  • BettingLounge Exclusive Bonus
  • Official Betting Partner of QPR
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. Begambleaware.com.
Lottoland
£5 Stake Back as a Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New UK Sports Betting Site (Nov 2022)
  • 30+ Sports Available
  • Fast Withdrawals
LottolandT&Cs: 18+. Opt-in required. New sportsbook customers only. Stake a minimum of £5 and receive a £5 free bet if your first sports bet loses. Max £5 free bet. Sportsbook only. Full terms apply #ad BeGambleAware
Midnite
Bet £10 Get £20 In Free Bets + 50 No Wager Free Spins
  • Visa
  • Mastercard
  • Paypal
  • Trustly
  • New Sports Betting App (2022)
  • BettingLounge Exclusive Bonus
  • Great for Esports Betting
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
DragonBet
Bet £25 Get 75 Free Spins
  • Visa
  • Mastercard
  • New UK Betting Site
  • BettingLounge Exclusive Welcome Bonus (No Welcome Bonus Otherwise)
  • Specialists for Welsh Sports
Full terms apply| +18 | #ad | New customers only - BeGambleaware UK Players only. 18+A minimum deposit of £25 applies. Players must wager £25 on specified game. Players must use the bonus promotion code casino75 in order to apply this bonus.
Hollywoodbets
Up To £30 Back as a Free Bet + 20 Free Spins
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • New UK Casino & Sportsbook
  • Fast Withdrawals
Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. 20 Free Spins will only be available for use on the slot game ‘John Hunter and the Book of Tut Respin™.Promo period: 12/08/2023 – 01/01/2024.
BetGoodwin
50% Back As Free Bet (Up to £25)
  • Visa
  • Mastercard
  • Brand New UK Betting Site (March 2022)
  • 50% first day losses up to £25
  • Great for Horse Racing Betting
Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours.
Planet Sport Bet
Bet £10 Get £10
  • Mastercard
  • Visa
  • Bank Transfer
  • New UK Gambling Site
  • Bet & Watch for all UK and Irish Horse Racing
  • Virtual Loyalty Club
New customer offer. Place £10 bet (min odds evens) & receive £10 matched bet. 18+ Begambleaware.org. T&C's apply.
Betarno
£10 Free Bet + 20 Wager Free Spins
  • Mastercard
  • Visa
  • Paypal
  • +
  • New UK Betting Site (Dec 2023)
  • 30+ Sports Available
  • No Wagering Free Spins
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. 20 Wager Free Spins on Book of Dead. Bonus valid 48 hours from receipt. Max conversion: £100. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply
BZeebet
Bet £10 Get a £10 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New UK Betting Site (February 2023)
  • Fast Withdrawals
  • Wide Range of Betting Markets
18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply.
AK Bets
New 2023 UK Bookmaker (No Welcome Bonus)
  • Visa
  • Bank Transfer
  • Mastercard
  • New 2023 UK Bookmaker
  • Telebet Rewards
  • Free Betting Podcasts
Rhinobet
Bet £25 Get £10 free bet
  • Visa
  • Mastercard
  • Brand New Sports Betting Site (2022)
  • BettingLounge Exclusive Welcome Offer
  • Great Betting Apps
UK Only. 18+, T&C's Apply
Parimatch
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Apple Pay
  • Bank Transfer
  • New 2020 (October) Betting Site
  • Fantastic Betting Apps
  • Low Betting Margins
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Luckster Sport
Bet £10 Get a £10 Free Bet
  • Visa
  • Paysafecard
  • Paypal
  • +
  • New Sports Betting Site (April 2022)
  • BettingLounge Exclusive Bonus
  • Competitive Odds
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
AllBritish Sports
10% Cashback Always
  • Visa
  • Mastercard
  • Apple Pay
  • Trustly
  • Newest UK Betting Site (Nov 2022)
  • Bet Builder & Player Specials
  • High Odds
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply 18+ #AD BeGambleAware.org
SBK
Bet £10 Get £30 in Free Bets
  • Bank Transfer
  • Visa
  • Mastercard
  • +
  • BettingLounge Exclusive Sign Up Bonus
  • Brand New Sports Betting App
  • Highest Betting Odds in the Industry
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.
Thepools
£50+ Free Bets Every Week + Deposit £10 Get 100 Free Spins
  • Visa
  • Mastercard
  • Bank Transfer
  • Paypal
  • BettingLounge Exclusive Bonus
  • Brand New Revamped Sportsbook (April 2023)
  • Good Promotions
18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. 18+, UK only. First deposit and Stake £10 on casino slots. On qualification of the promotion you will receive Free Spins on Big Catch Bass Fishing. Qualifying players will have the Free Spins automatically credited to their account. The value of each Spin awarded as part of this promotion is £0.10 per spin. Full T+Cs Apply.
Betzone
Bet £30 & get £10 in Bonuses
  • Visa
  • Mastercard
  • Bank Transfer
  • BettingLounge Exclusive Offer
  • New Betting Site (March 2022)
  • iOS & Android Betting Apps
*18+ New UK customers only. Bonus is a £5 free bet & £5 of free spins. Promo code: bonus10. Min deposit & single bet of £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.
Fafabet
Up to £50 Free Bet + £20 Casino Bonus
  • Visa
  • Mastercard
  • BettingLounge Exclusive Bonus
  • New Sports Betting Site
  • Competitive Odds
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
Bet UK
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • Comprehensive sportsbook with good margins
  • Top-notch betting apps
T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
talkSPORT BET
Get up to £40 in Football Free Bets
  • Visa
  • Mastercard
  • Apple Pay
  • New UK Betting Site (2022)
  • Exclusive Welcome Bonus
  • High Betting Odds
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. gambleaware.org | Please gamble responsibly.
Kwiff
Bet £10 Get a £30 Surprise Bet
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • New Sports Betting App
  • Supercharge your Odds!
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
DAZN Bet
Join DAZN Bet Today
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New UK Betting Site (Late 2022)
  • Decent Sportsbook
  • No Wagering Welcome Bonus
New customers only. Opt-in required. Offer available 00:00 28/03/24 - discontinued at reasonable discretion. Place min £10 across any casino game(s). 100 free spins per customer credited within 24 hours and valid for 7 days, original value not returned. UK only & excl. Northern Ireland. 18+ T&Cs apply.
ZetBet
Bet £10 Get £10
  • Visa
  • Mastercard
  • Bank Transfer
  • +
  • Brand New UK Betting Site (April 2022)
  • Great Range of Payment Methods
  • 30+ Sports
18+, Welcome Offer: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
VBet
Bet £10 Get £20 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • +
  • New Betting Site
  • Good welcome offer
  • 40+ Sports
Available to all new customers residing in the UK. Place a £10+ acca bet with at least 3 selections and get 2 x £10 free bets to use on accas with 3+ selections. The first free bet must be wagered within 14 days to unlock the second free bet. Full T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org
Spreadex Sports
Bet £10 Get £40 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • Exclusive Bonus
  • Great Betting App
  • Spread & Fixed Odds Betting
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Get 2x £10 fixed odds free bet, a 2x £5 Total Goals football free spread bets, a 2x £5 racing Winning Favourites free spread bets and a £1 racing Race Index spread bet. Free bets expire after 28 days. Full T&Cs apply.
Fitzdares
Bet £50 get £25 in Free Bets + 10 No Wager Free Spins
  • Visa
  • Mastercard
  • BettingLounge Exclusive Free Bet Bonus
  • Good Betting Apps
  • Free UK & Irish Racing Streaming
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
LiveScore Bet
Bet £10 Get £20 in Free Bets
  • Visa
  • Mastercard
  • Paypal
  • Bank Transfer
  • Great Live Streaming
  • Great Betting Apps
  • BettingLounge Exclusive Bonus
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org 18+T&Cs Apply
QuinnBet
£35 Free Bet Plus 10 Free Spins
  • Visa
  • Mastercard
  • Bank Transfer
  • Many sports promotions
  • Comprehensive sportsbook
  • Low betting margins
To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 3 rounds during the qualifying period and 2 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
Mr.Play
Bet £10 Get £15 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • +
  • Exclusive BettingLounge Sign Up Bonus
  • Low Betting Margins
  • New Betting Site (Jan 2020)
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Grosvenor Sport
Double The Odds on Any Sports Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Winnings Paid in Cash!
  • High Odds
  • Top-tier Sportsbook & Online Casino
New customers. Max £10(Exc paypal) 100% odds boost token. T&CS apply. (Full T&C Link) BeGambleAware.org

New UK Bookie of the Month

Our "New Bookie of the Month" section is a place that highlights and reviews a new betting site in the UK each month. This section is designed to help punters find the top new betting sites to join and learn more about the features and services that they offer.

The selection is based on several factors, including the range of sports betting markets, odds, bonuses and promotions, customer support, and overall user experience.

BetMGM

BetMGM - New Bookie for May

BetMGM is one of the best new betting sites to launch in the UK in 2023. It offers various sports betting markets, competitive odds, generous bonuses, a user-friendly platform, and several unique features. If you are looking for a new betting site to try, BetMGM is an excellent option.

Pros

  • BetMGM offers more sports betting markets than most new betting sites.
  • One of the most significant welcome bonuses of all the new bookies in the UK.
  • Launched new betting apps (October 2023) for iOS and Android users.
  • Win up to £2million with Golden Goals.
  • Daily odds boosts and specials.

Cons

  • No live streaming.

Bet £10 Get £40 in Free Bets

Min. Deposit £10
Max. Amount £40
Turnover No wagering
Expiration 7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

New Online Sports Betting Sites in the UK

Are you looking for new online sports betting sites in the UK? If so, you've come to the right place. Here at BettingLounge, we rigorously review all new UK bookmakers to ensure that they are safe and trustworthy and offer a great betting experience.

We list all of the latest legal online bookmakers in the UK, along with unbiased, expert reviews of each. We also provide exclusive new customer welcome bonuses for the new bookies we recommend joining.

However, we understand that not all new bookmakers are created equal. That's why we also list the new betting sites we believe punters should avoid, or at least be cautious of.

And because it is still early days for many of the new betting sites on this page, only a select few make it into our list of the best UK betting sites.

Tip: Be sure to read our full new bookie reviews, as some are recommended, and others are not.

New Betting Sites to Launch in 2024

It is too soon for new betting sites to launch in 2024, but we will update this section as soon as a new bookie launches.

New Betting Sites to Launch in 2023

Many new betting sites are launching in the UK in 2023, each offering unique services and features that can enhance your gaming experience.

Whether you're a die-hard fan or just starting in sports betting, there's sure to be a new bookmaker that's perfect for you.

In this section, we'll review some of the new bookmakers currently operating in the UK, and we'll help you find the perfect match for your needs.

  • Betarno - December 2023
  • BetGrouse - October 2023
  • BetMGM UK - August 2023
  • No Bonus Sports - May 2023
  • Yetibet - April 2023
  • Fafabet - February 2023
  • Bzeebet - February 2023
  • DAZN Bet - January 2023
  • HeySpin Sports - January 2023
  • PriveWin - January 2023

New UK Bookmakers: Ranked & Reviewed for 2024

Let's take a quick look at some of the top new betting sites for 2024 in the following categories:

  1. 🏆 Kwiff - Best new betting site for 2024 overall.
  2. 🔁 SBK - New bookie with the best betting odds.
  3. 📺 Quinnbet - New bookie for live-streaming.
  4. 💰 BetMGM - New welcome bonus.
  5. 🎯 Parimatch - New darts betting site.
  6. 🎾 talkSPORT Bet - New tennis betting site.
  7. 🏇 BetGoodwin - New bookie for horse racing.
  8. 🏏 Fafabet - New cricket betting site.
  9. ⏱️ Hollywoodbets - New bookie for live betting.
  10. 💰 BetZone - New bookie for free bets.

Below is our list of the best new betting sites in the UK for 2024. These new bookies did not necessarily launch in 2024 but are still relatively new and no more than five years old.

Of course, this list is subjective, but we hope the pros and cons can help your decision-making when picking the right betting site for YOU.

We recommend trying several new betting sites to find which works for you while taking advantage of our exclusive new customer sign-up offers.

BetGoodwin

BetGoodwin - New Horse Racing Betting Site

Best Features: A betting brand with a long and proud history despite a relatively new online presence, BetGoodwin comes from the trusted telephone betting operator Goodwin Racing. Unlike many British bookies, BetGoodwin offers a best odds guaranteed betting bonus for greyhounds and horse racing, so an account here is a must for those who bet on dogs.

Most Significant Negatives: A relatively low maximum payout of £100,000 is in place for horse racing bets at BetGoodwin. However, this is unlikely to be a big problem for most casual punters in the UK.

Our View: Trusted traditional British betting brands moving online will always be welcomed. BetGoodwin has made a solid start, primarily since it provides its best odds-guaranteed deal for greyhounds and horse racing. BetGoodwin does not have its online casino site attached at the current time, which UK sports fans might view as either a positive or a negative.

Parimatch

Parimatch - New Darts Betting Site

Best Features: A comprehensive sportsbook is provided at Parimatch, perhaps because the sports betting system is the same as the one used by BetVictor in the UK. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too.

Most Significant Negatives: Parimatch being linked with BetVictor, unfortunately, means that darts fans in the UK who already have an account with BV cannot get the best Parimatch welcome deal.

Our View: Parimatch is a betting brand with a hefty presence on the continent, and it seems likely that it will soon enjoy a similarly high public profile in the UK as well. Darts coverage here is excellent, with fans of the sport able to enjoy fantastic value odds on this site.

Thepools

The Pools - New Bookie for Pool Betting

As the name of this new UK online sportsbook suggests, The Pools offers something a bit different from the norm as it is primarily focused on providing pool betting. One of the main reasons to join is the chance to play a game known as Goal Rush, which has a total prize pot of £1 million available to win.

Horse racing fans will also welcome extra place races and best odds guaranteed, while The Pools also has a Footie 5 prediction game with a prize pool of £25,000 up for grabs.

Plenty of sports can be bet on here, with esports such as League of Legends and CS:GO, Dota 2, King of Glory, Rainbow Six and Valorant all available. Virtual horse racing, plus virtual greyhounds, table tennis, motorsports, and football are also offered.

Price boosts and enhanced odds are available to ensure good value can be found at The Pools, and while the site does have a dated design compared to some sportsbooks, it is fair to say it offers more substance than style.

£50+ Free Bets Every Week + Deposit £10 Get 100 Free Spins

Min. Deposit £10
Max. Amount £50
Turnover no wagering
Expiration 7 days
18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. 18+, UK only. First deposit and Stake £10 on casino slots. On qualification of the promotion you will receive Free Spins on Big Catch Bass Fishing. Qualifying players will have the Free Spins automatically credited to their account. The value of each Spin awarded as part of this promotion is £0.10 per spin. Full T+Cs Apply.
Betzone

Betzone - New Bookie for Free Bets

Best Features: Betzone's welcome bonus has up to £60 in free bets available to claim, which is more than just about anyone in the business right now, even the biggest established names. Betzone also provides no wagering, free spins, and many free bets in this deal.

Most Significant Negatives: Payment options available for deposits and withdrawals within the Betzone cashier are limited compared to the many available choices at rival UK betting sites.

Our View: Betzone might be one of the newest online betting sites in the UK, but it has a long history in the industry as it is a part of Bet21 Limited, which is perhaps now best known for the chain of Megabet betting shops. The Betzone welcome offer is one of the best around, and this is a good choice for those who bet on mobile, as Betzone has apps for iOS and Android.

Bet £30 & get £10 in Bonuses

Min. Deposit £30
Max. Amount £10
Turnover No wagering
Expiration 7 days
Bonus Code bonus10
*18+ New UK customers only. Bonus is a £5 free bet & £5 of free spins. Promo code: bonus10. Min deposit & single bet of £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.
Hollywoodbets

Hollywoodbets - New Bookie for Live Betting

Best Features: Known to many as the sponsor of Brentford, Hollywoodbets has built a glowing reputation on the back of its excellent live in-play betting offering. Many markets are offered live-in-play for most top sports, though football is naturally at the top of the tree.

Most Significant Negatives: The colour scheme used in the design of the Hollywoodbets betting site in the UK, with its liberal use of a garish shade of purple, might be too much for some users.

Our View: Hollywoodbets is based out of South Africa despite having what seems like an all-American name, but it is becoming a UK online bookmaker to reckon with. Bonuses and deals on offer include the best odds guaranteed and an acca boost that can increase your profits.

Up To £30 Back as a Free Bet + 20 Free Spins

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 3 days
Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. 20 Free Spins will only be available for use on the slot game ‘John Hunter and the Book of Tut Respin™.Promo period: 12/08/2023 – 01/01/2024.
SBK

SBK - New Bookie with the Best Odds

SBK is the sportsbook from the betting exchange Smarkets. It was launched recently after a long period of beta testing, but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

SBK is not just a betting site; a social element is also included. Users can provide their betting tips, with the most successful ranked in a leaderboard. Unlike most new betting sites, competing against friends and family is possible.

Prices on SBK are excellent compared to most of the other new sports betting sites on the market. This is because they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites due to the lack of a margin.

Live chat is available on the SBK app 24/7, too, so anyone with an issue with their account can get help rapidly from a customer service agent.

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover 1x
Expiration 14 days
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.
Parimatch

Fafabet - New Cricket Betting Site

Best Features: The new UK sports betting site Fafabet covers most top sports well, but there is no doubt it has a solid cricket offering. Providing markets on everything from global T20 competitions, such as the Indian Premier League, to the County Championship in the UK, Fafabet has created a cricket betting site that many major rivals cannot match.

Most Significant Negatives: Although women's cricket is covered at Fafabet, the site does not have quite the same detail or depth for the female game as it does for the men's side of cricket.

Our View: Competitive cricket betting odds are one of the great reasons to sign up for an account with Fafabet, especially as we have an exclusive bonus to use here at BettingLounge. Fafabet also has virtual sports and a casino, so there is something for everyone.

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 7 days
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Fitzdares

Fitzdares - New Mobile Betting Site

Best Features: Fitzdares claims to be the world's finest bookmaker, and the company is aiming high with a fantastic mobile betting site that is a joy to use for sports fans from the UK. At Fitzdares, mobile users can stream UK, Irish and international horse racing live to their devices, and it is also possible to deposit at the cashier by using Apple Pay, which is excellent news.

Most significant Negatives: The independent bookmaker only accepts customers who are aged 21 or higher, which means those aged 18, 19 or 20 will unfortunately need to look elsewhere.

Our ViewIndependent online bookmakers are pretty rare in the UK, but the success of Fitzdares might just persuade more entrants to join the fold. Fitzdares is a market leader in mobile betting thanks to its excellent mobile betting apps offered for iOS and Android.

Bet £50 get £25 in Free Bets + 10 No Wager Free Spins

Min. Deposit £10
Max. Amount £50
Turnover No wagering
Expiration 7 days
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
BetMGM

BetMGM - New Betting Site with the Largest Welcome Bonus

Best Features: Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos. BetMGM offers new UK users a chance to get £40 in free bets when they sign up, plus regular deals and bonuses.

Most Significant Negatives: Those UK sports fans who are used to being able to pick from a vast range of payment options at the betting site cashier may be surprised the content is pretty limited here.

Our View: BetMGM already feels like it has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel.

Bet £10 Get £40 in Free Bets

Min. Deposit £10
Max. Amount £40
Turnover No wagering
Expiration 7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
Bet UK

BetUK - New PayPal Betting Site

Best Features: Some new sports betting sites that launch in the UK struggle to provide a long list of payment methods, but Bet UK has no issues in this department. PayPal leads the way when it comes to withdrawing winnings speedily, but other options for the cashier at the Bet UK site also include the likes of Apple Pay, Instant Transfer, Visa and Mastercard.

Most significant Negatives: The welcome bonus at Bet UK is average compared to the free bets that can be claimed elsewhere, and the existing customer promotions are not great.

Our View: Bet UK excels in its cashier with plenty of great online payment methods, but PayPal is the standout because winnings are likely to be withdrawn to the e-wallet in just a few hours. Bet UK boasts 300+ markets on popular events and good odds.

New UK Online Bookmakers to Avoid in 2024

Here is a list of new online bookmakers in the UK that punters should avoid joining and our reasoning for not recommending each new bookie. We have also created a bookmaker blacklist which contains all bookies, new and old, that we recommend avoiding.

Some new bookmakers may offer competitive odds and bonuses but may have poor customer service or may not pay out winnings on time. Other new UK bookmakers may be scams altogether.

If you are unsure about a new UK bookmaker, we recommend avoiding them. There are so many reputable bookies to choose from, so there is no need to risk your hard-earned money.

  • Bresbet
    Bresbet
    • Bad welcome offer

    • Hard to contact customer support

    • Limited payment methods

  • Winissimo
    Winissimo
    • Negative real player reviews

    • Deposit and withdrawal fees/issues

    • Awful welcome bonus terms

  • SponsioBet
    SponsioBet
    • Too many negative reviews

    • Payment issues

    • Charging for deposits and withdrawals

  • GatoBet
    GatoBet
    • Too many negative reviews

    • Charging for deposits and withdrawals

    • Bad customer support

  • BetMorph
    BetMorph
    • Too many negative reviews

    • Withdrawal issues

    • Charges for deposits and withdrawals

  • Xtremewin
    Xtremewin
    • Charges for deposit and withdrawals

    • No longer operating.

    • Unresponsive customer support

  • BritainBet
    BritainBet
    • Charges for deposits and withdrawals

    • Too many 1-star reviews

    • Awful bonus terms

  • BetDuel
    BetDuel
    • Poor Player Reviews

  • RubyBet
    RubyBet
    • Too many negative reviews

    • Fees for deposits and withdrawals

    • Poor customer support

  • BetSteve
    BetSteve
    • Too many negative reviews

    • Withdrawal issues

  • MapleBet
    MapleBet
    • No longer active in the UK

  • KB88
    KB88
    • Too Many Negative Reviews

  • Ejjabet
    Ejjabet
    • Too many negative reviews

  • Mobilebet
    Mobilebet
    • MobileBet is no longer operating in the UK

  • BetNeptune
    BetNeptune
    • Charges for deposits and withdrawals

    • High wagering on the welcome bonuses

    • Hard to contact support

  • BazingaBet
    BazingaBet
    • No Longer Operating

  • SwishBet
    SwishBet
    • Too many negative reviews

    • Charginig for deposits and withdrawals

    • Bad experiences with customer support

  • Mansionbet
    Mansionbet
    • Operator has shutdown

  • MobileWins
    MobileWins
    • Too many negative reviews

    • Charges for deposits and withdrawals

  • YoBet
    YoBet
    • Now BetVision but still do not recommend joining

  • BetMVP
    BetMVP
    • BetMVP is no longer active

  • BetBull
    BetBull
    • BetBull closed down on the 3rd of July 2022

  • BetNeo
    BetNeo
    • BetNeo is no longer operating.

  • MrRex
    MrRex
    • Could not withdraw money.

    • Verification process almost impossible.

    • Too many negative real player reviews.

Top 10 New Betting Sites by Category

These new betting sites were chosen based on several factors, including the range of betting markets, odds, bonuses and promotions, customer support, and overall user experience.

It is important to note that this is just a list of suggestions and that your new betting site will depend on your individual needs and preferences.

Category Best New Bookie Visit Site
🏅 Best New Betting Site Overall BetMGM See Offer
💰 Best Betting Odds SBK See Offer
🆓 Best for Existing Customer Offers Parimatch See Offer
🏇 Best New Horse Racing Betting Site BetGoodwin See Offer
⚽ Best New Football Betting Site RhinoBet See Offer
📱 Best New Betting App Kwiff See Offer
🏏 Best New Cricket Betting Site Fafabet See Offer
⏱️ Best New Live Betting Site Hollywoodbets See Offer
🎾 Best New Tennis Betting Site talkSPORT BET See Offer
🥊 Best New Boxing Betting Site DAZN Bet See Offer

New Horse Racing Betting Sites

When new sports betting sites launch, they do not always come as complete packages. For example, BetMGM launched in the UK in late 2023. However, they did not offer horse racing or greyhound betting in their sportsbook for a couple of months. They offer a horse racing product, but it is not the best.

On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are great for football, tennis, American sports, and a wide range of niche sports.

Check out the best horse racing betting sites in the UK here, if that suits your fancy, or compare our exclusive offers for new and existing customers. We have also compiled the best tennis betting sites in the UK.

New UK Football Betting Sites

Unlike horse racing, every new betting site launched in the UK will offer football betting, but some areas are much better than others. Almost every new UK bookie will offer a wide range of football betting markets (usually over 200) and cover enough leagues and competitions to satisfy nearly all punters.

However, the betting market types vary quite a lot when looking deeper at new football bookies. For example, few new betting sites offer Asian markets, bet builders (custom bets) or prop bets (wagers on individual players). To find these markets, you will likely need to join the more established bookies such as bt365 and William Hill, both of which are featured in our top 10 list of bet builder sites for example.

Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests. Of course, we only test a small sample of markets and odds, but new betting sites consistently rank high for the lowest margins.

Best New Football Betting Sites Margins

  1. SBK - 1.17%
  2. Mr Play - 4.38%
  3. Quinnbet - 4.98%
  4. Parimatch - 5.16%
  5. Hollywoodbets - 6.56%

After the margins tests, we look to see what unique features the new betting sites offer, such as live streaming, cash out, promotions for existing customers, free-to-play competitions such as Betway's 4 to score, and anything else unique to compete with the best football betting sites like bet365 and Betfair.

New Bookmakers - Can They Be Trusted?

All new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white-label) and abide by the strict UKGC regulations. In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but some new bookies still find ways to make it difficult for players or break the rules and receive fines from the UKGC.

However, this is not a new betting site problem, with many large operators in the industry receiving enormous fines for questionable practices. In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years, William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive penalties to the UKGC.

Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies. At the moment, we recommend reading our reviews before joining BetDukes, 2kBet, Infernobet, InterBet, SponsioBet, Bazingabet, SwishBetCasino, BetSteve, and VStarBet.

Progress Play Limited offer a white-label solution that provides all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white-label solutions make it easier for entrepreneurs to start an online gambling site, which allows for a lot of "different" new online gambling sites. However, finding information on these sites' "true" owners is impossible, and they do not tend to stick around for the long term.

We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but we are concerned about the early player reviews from the new bookies operated by Progress Play Limited. Firstly, real players have contacted us to inform us that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges.

"Appalling I deposited £300, and they went and duplicated the £300 by claiming an additional £300, which meant they took £600 out of my bank account. im now in debt via charges."

We mention that all of the new bookies above charge "£2.50" per withdrawal in the reviews, but we did not experience any deposit fees and are shocked to hear that it is happening to players. Also, all of the Progress Play Limited sites have extremely long withdrawal times, some taking a few weeks. For example, with Debit card withdrawals, there is a three business days pending time, one business day for processing, and 3-7 business days to receive the payment.

Now, it is too early to judge most of these new sports betting sites, and it is not uncommon to see similar complaints and reviews on the most significant betting sites in the UK.

Regarding bad reviews, Mr.Play has a 1.8 rating (out of 5) with 10 of our genuine player reviews. Some players have mentioned Mr Play is not awarding the £10 free bet sign-up bonus and has issues with withdrawals and verification. We recommend reading our unbiased review and the comments before joining Mr.Play.

Currently, these new bookmakers are not off to a good start, and we recommend joining more established "new betting sites", such as Kwiff, BetMGM, and QuinnBet, to name a few.

New Customer Signup Bonuses

New bookmakers usually have great signup offers, but a large signup offer does not necessarily mean good value. High wagering requirements can turn an attractive-looking betting offer into a waste of time. Be sure to look for a bonus that suits your gambling style to see whether you will get more value from the large or small signup offers.

For example, if you just like to place small wagers on longshot acca's each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days.

Before signing up, be sure to look for:

  • Promo code (if needed)
  • Minimum deposit amount to unlock free bets (see which payment methods are excluded, such as PayPal, Skrill, etc.)
  • Minimum odds/selections needed to open the offer
  • Free bets expiry time (usually 7 - 30 days)

Free Bets

Most new bookmakers will offer free bets as a signup offer for new customers. This will usually follow your first deposit or bet but follow the significant terms and conditions to unlock the free bet bonus.

Matched Deposit Bonuses

A couple of new betting sites offer matched deposit bonuses, which are offers that match your initial deposit up to a certain amount. Matched deposit offers can be great for high roller punters or anyone comfortable gambling with a large sum of money.

Tip: Make sure you check the turnover requirements before you commit to a matched deposit bonus

No Deposit Bonus and Free Spins

Several new betting sites offer no-deposit bonuses and free spin offers. These range from £5 no-deposit free bets for sportsbooks to £10 no-deposit casino bonuses. Again, be sure to check any turnover requirements before you commit to any no-deposit offers.

If you are looking for the best no-deposit bonuses or even the best value bonuses, we recommend checking out our list of no-wagering free spins offers for new customers. These bonuses provide fantastic value for new customers as they have no wagering requirements, and you keep what you win!

New Betting Sites Licences and Regulation (UK)

If the new bookmaker is listed on this site, they will have a UK Licence and abide by the UK's Gambling Act 2005 and all the UK Gambling Commission (UKGC) regulations that make them safe and accountable betting sites.

But, if you come across a site not on our list, check for a UK license. You can do this by checking the bottom of the website for a Gambling Commission link or by manually searching the brand/owners on the UKGC website.

Never sign up for a new bookie that does not show a valid UK Gambling license.

If you didn't know, the UKGC regulates most forms of gambling in the UK, including:

  • Arcades
  • Betting
  • Bingo
  • Casinos
  • Slot machines
  • Lotteries
  • Remote gambling

But, sports spread betting is regulated by the Financial Conduct Authority instead of the UKGC.

Most people might expect the UKGC to resolve consumer complaints against gambling operators in the UK, but this is not the case. If you run into any issues while gambling in the UK, it is recommended that you contact the gambling business first and follow their complaints procedure.

Suppose you are not satisfied with the result of this direct complaint. In that case, you can use an alternative dispute resolution (ADR) provider approved by the UKGC, such as the Independent Betting Adjudication Service (IBAS).

Other Approved ADR Providers:

  • ADR Group
  • Bacta ADR service
  • eCOGRA
  • ProMediate (UK) Limited
  • Tattersalls Committee
  • Centre for Effective Dispute Resolution (CEDR)

Gambling Responsibly on New Bookies

We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers with responsible gambling protocols on their sites. Check out our Responsible Gambling Guide for tips and advice on staying in control and services offering free professional help!

  • Self-assessment tests: We check to make sure the new bookmakers offer self-assessment quizzes to help you if you are at risk of developing a gambling problem.
  • Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford.
  • Reality Checks: We ensure new bookmakers offer reality checks to monitor your time and money spent on a betting site.
  • Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for six months, one year, five years, or longer.

New Betting Sites FAQ

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.