New UK Betting Sites for October 2024

BetMGM is one of the best new betting sites to launch in the UK in 2023. It offers various sports betting markets, competitive odds, generous bonuses, a user-friendly platform, and several unique features. If you are looking for a new betting site to try, BetMGM is an excellent option.

Best Features: A betting brand with a long and proud history despite a relatively new online presence, BetGoodwin comes from the trusted telephone betting operator Goodwin Racing. Unlike many British bookies, BetGoodwin offers a best odds guaranteed betting bonus for greyhounds and horse racing, so an account here is a must for those who bet on dogs.

Most Significant Negatives: A relatively low maximum payout of £100,000 is in place for horse racing bets at BetGoodwin. However, this is unlikely to be a big problem for most casual punters in the UK.

Our View: Trusted traditional British betting brands moving online will always be welcomed. BetGoodwin has made a solid start, primarily since it provides its best odds-guaranteed deal for greyhounds and horse racing. BetGoodwin does not have its online casino site attached at the current time, which UK sports fans might view as either a positive or a negative.

Best Features: A comprehensive sportsbook is provided at Parimatch, perhaps because the sports betting system is the same as the one used by BetVictor in the UK. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too.

Most Significant Negatives: Parimatch being linked with BetVictor, unfortunately, means that darts fans in the UK who already have an account with BV cannot get the best Parimatch welcome deal.

Our View: Parimatch is a betting brand with a hefty presence on the continent, and it seems likely that it will soon enjoy a similarly high public profile in the UK as well. Darts coverage here is excellent, with fans of the sport able to enjoy fantastic value odds on this site.

As the name of this new UK online sportsbook suggests, The Pools offers something a bit different from the norm as it is primarily focused on providing pool betting. One of the main reasons to join is the chance to play a game known as Goal Rush, which has a total prize pot of £1 million available to win.

Horse racing fans will also welcome extra place races and best odds guaranteed, while The Pools also has a Footie 5 prediction game with a prize pool of £25,000 up for grabs.

Plenty of sports can be bet on here, with esports such as League of Legends and CS:GO, Dota 2, King of Glory, Rainbow Six and Valorant all available. Virtual horse racing, plus virtual greyhounds, table tennis, motorsports, and football are also offered.

Price boosts and enhanced odds are available to ensure good value can be found at The Pools, and while the site does have a dated design compared to some sportsbooks, it is fair to say it offers more substance than style.

Best Features: Betzone's welcome bonus has up to £60 in free bets available to claim, which is more than just about anyone in the business right now, even the biggest established names. Betzone also provides no wagering, free spins, and many free bets in this deal.

Most Significant Negatives: Payment options available for deposits and withdrawals within the Betzone cashier are limited compared to the many available choices at rival UK betting sites.

Our View: Betzone might be one of the newest online betting sites in the UK, but it has a long history in the industry as it is a part of Bet21 Limited, which is perhaps now best known for the chain of Megabet betting shops. The Betzone welcome offer is one of the best around, and this is a good choice for those who bet on mobile, as Betzone has apps for iOS and Android.

Best Features: Known to many as the sponsor of Brentford, Hollywoodbets has built a glowing reputation on the back of its excellent live in-play betting offering. Many markets are offered live-in-play for most top sports, though football is naturally at the top of the tree.

Most Significant Negatives: The colour scheme used in the design of the Hollywoodbets betting site in the UK, with its liberal use of a garish shade of purple, might be too much for some users.

Our View: Hollywoodbets is based out of South Africa despite having what seems like an all-American name, but it is becoming a UK online bookmaker to reckon with. Bonuses and deals on offer include the best odds guaranteed and an acca boost that can increase your profits.

SBK is the sportsbook from the betting exchange Smarkets. It was launched recently after a long period of beta testing, but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

SBK is not just a betting site; a social element is also included. Users can provide their betting tips, with the most successful ranked in a leaderboard. Unlike most new betting sites, competing against friends and family is possible.

Prices on SBK are excellent compared to most of the other new sports betting sites on the market. This is because they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites due to the lack of a margin.

Live chat is available on the SBK app 24/7, too, so anyone with an issue with their account can get help rapidly from a customer service agent.

Best Features: The new UK sports betting site Fafabet covers most top sports well, but there is no doubt it has a solid cricket offering. Providing markets on everything from global T20 competitions, such as the Indian Premier League, to the County Championship in the UK, Fafabet has created a cricket betting site that many major rivals cannot match.

Most Significant Negatives: Although women's cricket is covered at Fafabet, the site does not have quite the same detail or depth for the female game as it does for the men's side of cricket.

Our View: Competitive cricket betting odds are one of the great reasons to sign up for an account with Fafabet, especially as we have an exclusive bonus to use here at BettingLounge. Fafabet also has virtual sports and a casino, so there is something for everyone.

Best Features: Fitzdares claims to be the world's finest bookmaker, and the company is aiming high with a fantastic mobile betting site that is a joy to use for sports fans from the UK. At Fitzdares, mobile users can stream UK, Irish and international horse racing live to their devices, and it is also possible to deposit at the cashier by using Apple Pay, which is excellent news.

Most significant Negatives: The independent bookmaker only accepts customers who are aged 21 or higher, which means those aged 18, 19 or 20 will unfortunately need to look elsewhere.

Our View: Independent online bookmakers are pretty rare in the UK, but the success of Fitzdares might just persuade more entrants to join the fold. Fitzdares is a market leader in mobile betting thanks to its excellent mobile betting apps offered for iOS and Android.

Best Features: Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos.

Most Significant Negatives: Those UK sports fans who are used to being able to pick from a vast range of payment options at the betting site cashier may be surprised the content is pretty limited here.

Our View: BetMGM already feels like it has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel.

Best Features: Some new sports betting sites that launch in the UK struggle to provide a long list of payment methods, but Bet UK has no issues in this department. PayPal leads the way when it comes to withdrawing winnings speedily, but other options for the cashier at the Bet UK site also include the likes of Apple Pay, Instant Transfer, Visa and Mastercard.

Most significant Negatives: The welcome bonus at Bet UK is average compared to the free bets that can be claimed elsewhere, and the existing customer promotions are not great.

Our View: Bet UK excels in its cashier with plenty of great online payment methods, but PayPal is the standout because winnings are likely to be withdrawn to the e-wallet in just a few hours. Bet UK boasts 300+ markets on popular events and good odds.