New UK Betting Sites (2020)

Best New Betting Sites in the UK (2020)

There are plenty of new betting sites launching in the UK every year, but a valid gambling license does not necessarily equal a safe or trustworthy product. The gambling industry is still plagued with questionable practices, and it can be hard to know which new bookies can be trusted with your money.

Luckily for you, we rigorously test each bookie before we list them on BettingLounge, and even list the new betting sites we believe punters should avoid, or at least, be cautious of.

But, it is still early days for many of the new betting sites on this page, and none of them makes it into our list of the best UK betting sites in the UK.

However, we have made a separate list comparing and ranking the top 10 newest betting sites to launch in the UK if you are looking for the best “new” bookies.

Tip: Be sure to read our full new bookie reviews, as some are recommended, and others are not.

Newest Betting Sites (UK Launch Dates)

Below is a list of the newest betting sites, and the date of launch into the UK market. But, some of these new bookies are longer in the UK or have temporarily pulled out, like Casumo.

Most newly licenced UK betting sites launch under a white label solution, making it much easier for new brands to launch. But, it is why a lot of new bookies look similar and do not tend to stick around for a long time.

We recommend caution when joining some new white label betting sites, and we have a list of new bookies to avoid further down with plenty of 1-star real player reviews voicing their poor experiences with these bookies.

New Bookies No Longer in the UK

• Bethard –  Left the UK market on July 6th, 2020
• MoPlay –  Licence suspended and declared insolvency
• Royal Panda – Left the UK market
• Casumo – Pulled out temporarily to optimise sportsbook
• MobileBet – Left UK market
• BetBright – Acquired by 888Sport
• Comeon! – Left UK market
• SunBets – Closed altogether

New Bookmakers – Can They Be Trusted?

All of the new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white label) and abide by the strict UKGC regulations. In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but, some new bookies still find ways to make it difficult for players, or break rules and receive fines from the UKGC.

However, this is not a new betting site problem, with many large operators in the industry receiving huge fines for questionable practices. In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive fines to the UKGC.

Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies. At the moment, we recommend reading our reviews before joining Infernobet, InterBet, SponsioBet, SwishBetCasino, BetSteve, and VStarBet.

Progress Play Limited offer a white label solution in which they provide all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white label solutions make it easier for entrepreneurs to start an online gambling site, which allows for a lot of “different” new online gambling sites. However, it is not possible to find information on the “true” owners of these sites, and they do not tend to stick around for the long term.

We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but, we are concerned about the early player reviews coming from the new bookies operated by Progress Play Limited. Firstly, real players have been in contact with us to let us know that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges.

“Appalling I deposited £300 and they went and duplicated the £300 by claiming an additional £300 which meant they took £600 out of my bank account im now in debt via charges”

We mention that all of the new bookies above charge “£2.50” per withdrawal in the reviews, but we did not experience any deposits fees, and are shocked to hear that it is happening to players. Also, all of the Progress Play Limited sites have extremely long withdrawal times with some taking a couple of weeks. For example, with Debit card withdrawals, there is a 3 business day pending time, 1 business day for processing, and 3-7 business days to receive the payment.

Now, it is too early to judge most of these new betting sites, and, is it not uncommon to see similar complaints and reviews on the biggest betting sites in the UK.

On the note of several bad reviews, Mr.Play currently has a 1.8 rating (out of 5) with 10 of our real player reviews. Some players have mentioned Mr.Play not awarding the £10 free bet sign up bonus, and issues with withdrawals and verification. We recommend reading our unbiased review, and the comments before joining Mr.Play.

Currently, these new bookmakers are not off to a good start, and we recommend joining more established “new betting sites” such as SportNation, MansionBet, and QuinnBet to name a few.

Newest Betting Sites in 2020

Below are the newest betting sites to launch in the UK so far in 2020, and the dates in which they launched in the UK.

• FunBet – Launching soon
• Parimatch – October 2020
• BazingaBet – September 2020
• MapleBet – August 2020
• 2kBet – August 2020
• Hollywoodbets – July 2020
• InfernoBet – June 2020
• SponsioBet – May 2020
• Betiton – March 2020
• Casumo Sports (not currently accepting UK players) – January 2020
• Mr.Play – January 2020

Logo	Name	Rating	Review
	BazingaBet	3.9	Review
	2kBet	3.8	Review
	MapleBet	3.6	Review
	Funbet		Review
	Betosino	2.8	Review
	Hollywoodbets	4.2	Review
	InfernoBet	3.7	Review
	SponsioBet	3.0	Review
	Betiton	4.2	Review
	Casumo		Review
	Mr.Play	4.3	Review

Top Ten Best New Betting Sites

Of course, this list is subjective, but we hope the pros and cons can help your decision making when picking the right betting site for YOU. We recommend trying several new betting sites to find which one works for you while also taking advantage of our exclusive new customer sign up offers.

1. MansionBet

MansionBet is a new sportsbook that first launched in April 2018. You may recognise the brand as the hugely successful Mansion casino who were once sponsors of Tottenham Hotspur, and the current sponsors of AFC Bournemouth and Newcastle.

Pros:

• Complete product with a fantastic sportsbook, casino, live casino, vegas, and virtual sports
• Great value welcome offer
• A brand new design that is fast, reliable and easy to use
• Large range of promotions and a weekly free bet club
• Create custom football bets

Cons: 

• No 24/7 customer support (09:00 – 23:00)
• Can be slow at times

2. VirginBet

The Gamesys Group first launched VirginBet as a new online UK betting site in June 2019 and partnered with SBTech to create this fast, innovative and user-friendly product.

If you are not yet a customer, be sure to use our Virginbet bonus code to claim an exclusive sign up offer.

Pros:

• Great sign up bonus
• Trusted and experienced group behind the brand
• 25+ sports
• Competitive betting odds
• Live streaming
• 24/7 customer support
• User-friendly mobile betting apps

Cons:

• Limited payment methods
• Mostly optimised for mobile

3. QuinnBet

QuinnBet is a new Irish betting site that launched back in August 2017 and holds valid gambling licenses from the UK Gambling Comission. Players will find a unique product with a sportsbook, casino, tote betting, and lotto.

Pros:

• No deposit sign up offer
• Tote betting
• 30+ sports
• Low betting margins
• Free bet club

Cons:

• Messy design

4. FansBet

Fansbet is a fantastic new bookmaker that first launched in 2017, offering over 30 sports, 100’s of markets, and high odds all on user-friendly design.

Pros:

• Good value free bet offer with no wagering
• Daily odds boost
• 24/7 customer support
• Syndicates/Jackpots
• Fantasy sports section (football)

Cons:

• No live streaming
• Occasional slow loading

5. STSBet

STSBet has recently launched into the UK with a brand new licence in late 2019.

Pros:

• Great value sign up offer
• Daily odds boosts and specials
• 24/7 Support
• Offers sports, virtual sports, live casino, and games

Cons:

• No horse racing or greyhounds

6. SportNation

The SportNation bookmaker first came into the UK in August 2017, and they have made quite the impression since entering the market.

Pros:

• Daily enhanced odds
• Higher than average betting odds
• Exclusive offers through Whatsapp
• Rewards program
• Fast markets

Cons:

• Average welcome offer
• Limited customer support (12 0’clock until 7 pm, 7 days a week)

7. GentingBet

GentingBet has recently relaunched its sportsbook with a new design (2019) and said it will “provide a competitive product with new markets, more games, and better offers”.

Pros:

• Complete product with beloved Genting casino, live casino, slots, sports, virtual, and over 42 casinos throughout the UK.
• Free bet club
• A good number of promotions
• A new website that is fast and user-friendly
• Regular price boosts
• Fantastic 24/7 customer support

Cons:

• A smaller range of markets on the sportsbook

8. TonyBet

TonyBet was founded back in 2009 in Lithuania, but they launched a new and improved platform in the UK in late 2018. They currently have the biggest betting sign up offer available in the UK.

Pros:

• Massive betting sign up offer
• Complete product with sports, casino, live casino, live games and poker
• 24/7 customer support
• Wide range of events and betting markets

Cons:

• Somewhat complicated design
• No horse racing or greyhounds

9. LV Bet

LV Bet came into the UK market towards the end of 2017, offering a competitive gambling product, but no longer offer a welcome bonus for new UK customers.

Pros:

• LV Bet offers a casino, live casino, sports, and virtual sports
• Rewards program and VIP
• Wide range of sports, events and betting markets
• Great for football punters

Cons:

• The betting app had issues during testing
• Can suffer from slow loading times
• No welcome bonus for new UK customers

10. Redzone Sports

Redzone Sports is a new online betting site that first launched in 2016 with a focus on American sports. As the site grew in popularity, Redzone added more sports and is now offering 20+ and 100’s of different betting markets on popular sporting events.

Pros:

• Great site for American sports
• Solid sign up bonus
• Good reputation
• Wide range of betting markets

Cons:

• High betting margins
• Limited depositing options
• No 24/7 support

New Betting Sites (2019)

Below are three new betting sites that launched in the UK throughout 2019, all of the sites fully licensed in the UK and offer safe, fun, and secure products for gambling.

Logo	Name	Rating	Review
	Mr.Play	4.3	Review
	STS	4.1	Review
	BetSteve	4.0	Review

New Bookmakers (2018)

Below are five excellent new bookmakers that launched in 2018. But, MoPlay declared insolvency in early 2020 and no longer exists.

Logo	Name	Rating	Review
	VStarBet	4.2	Review
	Bethard	5.0	Review
	Mansionbet	4.5	Review
	MoPlay	1.9	Review
	Interbet		Review

New Betting Sites (2017)

Three notable online sports betting sites that launched in 2017.

Logo	Name	Rating	Review
	FansBet	4.0	Review
	SportNation	4.00	Review
	Mobilebet	4	Review

FansBet is a new betting site that initially launched in June 2017, while SportNation started just two months later in August 2017.

How to Choose a New Betting Site

1. Sign Up Offer – Start by looking at their welcome offer. What kind of offer is it? How much is it worth?
2. Banking Options – What payment methods can you use to deposit? Cards, Paypal, etc. How long will it take to withdraw/deposit?
3. Odds and Markets – Does the betting site have good odds and are there the sports you want to bet on? How is their market range or is there just popular betting types?
4. Promotions and Rewards – Are there ongoing promotions for existing customers or just the welcome offer? Is there a free bet club?
5. Customer Service – Is there a 24/7 customer service or is it severely limited? What different contact methods do they have available?
6. Live Betting and Streaming – Almost all bookies have a live betting section but check just to be sure. Is there a live streaming service available?
7. Mobile Betting – Check out the best betting apps in the UK for 2020!

Payment Methods and Security on New Online Bookmakers

Be sure to check if the new betting site has your desired payment option before you check the rest of the site. You could find an ideal new bookmaker, but if it doesn’t accept your payment method, it will be of no use to you.

Most new bookies will offer a wide range of deposit and withdrawal methods, including cards, eWallets, PayPal, etc. We list all the payment options available on each betting site in their reviews, and only list secure and trustworthy bookmakers on BettingLounge!

Odds, Sports, and Markets

New online bookies do not always offer complete products, and it is important to check if they offer the sports you want to bet on. Also, how many markets do they offer and how do their odds compare to the industry standard?

For example, Bethard is a fantastic new betting site that launched in 2018. They are a great option for betting on football, tennis, American football, basketball, and more. But, they only recently introduced a horse racing section, which is pretty small for most punters.

However, if you want a good new football betting site, try out Bethard. You will find a top-tier football betting product with a wide range of leagues and markets while featuring in our football betting tips with the highest odds regularly.

New Bookies Software and Design

You will often find the latest software combined with a fresh and innovative design. But, credible and trusted bookmakers also have the financial backing to offer the best service available. To compete with the best, new bookmakers often have to be unique and innovative to incentivise new punters.

New Customer Sign up Bonuses

New bookmakers usually have great sign up offers, but, a large signup offer does not necessarily mean good value. High wagering requirements can turn an attractive looking betting offer into a complete waste of time. Be sure to look for a bonus that suits your gambling style, to see whether you will get more value from the large or small sign up offers.

For example, if you just like to place small wagers on longshot acca’s each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days.

Before signing up, be sure to look for:

• Promo code (if needed)
• Minimum deposit amount to unlock free bets (also look to see which payment methods are excluded such as PayPal, Skrill, etc.)
• Minimum odds/selections needed to unlock the offer
• Free bets expiry time (usually 7 – 30 days)

Free Bets

Most new bookmakers will offer free bets as a signup offer for new customers. This will usually follow your first deposit or first bet, but be sure to follow the significant terms and conditions to unlock the free bet bonus. We list the significant Terms and conditions below each offer, including the offer’s promo codes if required.

Matched Deposit Bonuses

A couple of new betting sites offer matched deposit bonuses, which are offers that match your initial deposit up to a certain amount. Matched deposit offers can be great for high roller punters, or anyone that is comfortable gambling with a large sum of money.

Tip: Make sure you check the turnover requirements before you commit to a matched deposit bonus

No Deposit Bonus and Free Spins

We have several new betting sites offering no deposit bonuses and free spin offers. These range from £5 no deposit free bets for sportsbooks to free spin bonuses on their casino sections. Again, be sure to check any turnover requirements before you commit to any no deposit offers.

New Betting Sites Licences and Regulation (UK)

If the new bookmaker is listed on this site, they will have a UK Licence and abide by all the UKGC regulations that make them a safe and accountable betting site.

But, if you come across a site that is not on our list, be sure to check for UK licenses. You can do this by checking the bottom of the website for a Gambling Commission link.

Never sign up for a new bookie that does not show a valid UK Gambling license.

New Betting Sites by Sport

When new sports betting sites launch, they do not always come as complete packages. For example, Bethard launched in the UK in early 2018. But, they did not offer a horse racing section on their sportsbook for quite a few months. Now they offer a horse racing product, but it is not the best.

On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are perfect for football, tennis, American sports, and a wide range of niche sports.

Check out the best horse racing betting sites in the UK here if that takes your fancy. If you are after a new horse racing betting site, Mr Green is well worth your time!

Gambling Responsibly

We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers that have responsible gambling protocols in place on their site. Check out our Responsible Gambling Guide for tips and advice for how to stay in control, and services offering free professional help!

• Self-assessment tests: We check to make sure the new bookmakers offer self-assessment tests to help you if you are at risk of developing a gambling problem.
• Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford.
• Reality Checks: We check to make sure new bookmakers offer reality checks to monitor your time and money spend on a betting site.
• Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for 6 months, 1 year, 5 years, or longer.