New Betting Sites UK (2020)

Best New UK Betting Sites (2020)

There are new betting sites launching in the UK every year, but a valid gambling license does not necessarily equal a safe or trustworthy product.

The gambling industry is still plagued with questionable practices, and it can be hard to know which new bookies can be trusted with your money.

Luckily for you, we rigorously test each bookie before we list them on BettingLounge. Compare our full list of the best betting sites available in the UK for 2020.

It is still early days for many of the new betting sites on this page, and none of them feature in our top 10 best betting sites list.

But, we have compared and ranked the top 10 newest betting sites to launch in the UK in the last couple of years.

Be sure to compare our range of exclusive sign up offers such as matched deposit bonuses, free bets and free bet no deposit offers.

Below is a list of the UK launch dates for the latest betting sites.

UK’s Top 10 Best New Betting Sites for 2020

Of course, this list is subjective, but we hope the pros and cons can help your decision making when picking the right betting site for YOU.

We recommend trying several new betting sites to find which one works for you while also taking advantage of our exclusive new customer sign up offers.

1. MansionBet

MansionBet is a new sportsbook that first launched in April 2018. You may recognise the brand as the hugely successful Mansion casino who were once sponsors of Tottenham Hotspur, and the current sponsors of AFC Bournemouth and Newcastle.

Pros:

• Complete product with a fantastic sportsbook, casino, live casino, vegas, and virtual sports
• Great value welcome offer
• A brand new design that is fast, reliable and easy to use
• Large range of promotions and a weekly free bet club
• Create custom football bets

Cons: 

• No 24/7 customer support (09:00 – 23:00)
• Can be slow at times

2. MrPlay

MrPlay is a brand new betting site, first launching its sportsbook in the UK in December 2019.

Pros:

• Newest bookmaker on BettingLounge
• Higher odds than most established bookmakers
• Solid sign up offer
• Player prop betting markets

Cons:

• No live streaming
• No 24/7 customer support

3. FansBet

Fansbet is a fantastic new bookmaker that first launched in 2017, offering over 30 sports, 100’s of markets and high odds all on user-friendly design.

Pros:

• Good value free bet offer with no wagering
• Daily odds boost
• 24/7 customer support
• Syndicates/Jackpots
• Fantasy sports section (football)

Cons:

• No live streaming
• Occasional slow loading

4. Bethard

Bethard is one of the newest betting sites to launch in the UK, first appearing in March 2018. In our testing, we found some of the lowest betting margins (high odds), especially on football and tennis.

Pros:

• Consistently high odds and low betting margins
• Huge range of football events and markets to choose from
• Fast and user-friendly design
• 24/7 customer service

Cons:

• Average sign up offer
• Limited promotions

5. STSBet

STSBet has recently launched into the UK with a brand new licence in late 2019.

 

Pros:

• Great value sign up offer
• Daily odds boosts and specials
• 24/7 Support
• Offers sports, virtual sports, live casino, and games

Cons:

• No horse racing or greyhounds

6. SportNation

The SportNation bookmaker first came into the UK in August 2017, and they have made quite the impression since entering the market.

Pros:

• Daily enhanced odds
• Higher than average betting odds
• Exclusive offers through Whatsapp
• Rewards program
• Fast markets

Cons:

• Average welcome offer
• Limited customer support (12 0’clock until 7 pm, 7 days a week)

7. GentingBet

GentingBet has recently relaunched its sportsbook with a new design (2019) and said it will “provide a competitive product with new markets, more games, and better offers”.

Pros:

• Complete product with beloved Genting casino, live casino, slots, sports, virtuals and over 42 casinos throughout the UK.
• Free bet club
• A good number of promotions
• A new website that is fast and user-friendly
• Regular price boosts
• Fantastic 24/7 customer support

Cons:

• A smaller range of markets on the sportsbook

8. TonyBet

TonyBet was founded back in 2009 in Lithuania, but they launched a new and improved platform in the UK in late 2018. They currently have the biggest betting sign up offer available in the UK.

Pros:

• Massive betting sign up offer
• Complete product with sports, casino, live casino, live games and poker
• 24/7 customer support
• Wide range of events and betting markets

Cons:

• Somewhat complicated design
• No horse racing or greyhounds

9. LV Bet

LV Bet came into the UK market towards the end of 2017, offering a competitive gambling product with a no deposit offer and a decent matched bonus.

Pros:

• LV Bet offers a casino, live casino, sports, and virtual sports
• No deposit bonus
• Rewards program and VIP
• Wide range of sports, events and betting markets
• Great for football punters

Cons:

• The betting app had issues during testing
• Can suffer from slow loading times

10. VStarBet

VStarBet is a new betting site to feature on BettingLounge, launching in late 2018.

Pros:

• Great range of sports, events and betting markets
• Good free bet sign up offer
• Niche sports such as esports, floorball, hurling, etc

Cons:

• No horse racing or greyhounds
• Limited customer support
• Cost to withdraw funds

New Betting Sites 2020

We have had two new UK betting sites launch in 2020 so far.

Mr.Play launched their sportsbook just before the new year, and Casumo launched in early January 2020.

Logo	Name	Rating	Review
	Casumo		Review
	Mr.Play	4.3	Review

New Betting Sites to Launch in 2019

Below are two new betting sites that launched in the UK throughout 2019.

They are fully licensed in the UK and offer safe, fun and secure products for gambling.

Logo	Name	Rating	Review
	Mr.Play	4.3	Review
	STS	4.1	Review
	BetSteve	4.0	Review

New Bookmakers That Launched in 2018

Below are three excellent new bookmakers that launched in 2018.

Logo	Name	Rating	Review
	VStarBet	4.2	Review
	Bethard	5.0	Review
	Mansionbet	4.5	Review
	MoPlay	4.5	Review

Bethard launched in May 2018 and has been a clear favourite to our visitors here at Bettinglounge. But that’s no surprise with the Swedish superstar Zlatan Ibrahimovic as their frontman.

Also, Bethard offers a fantastic product with high odds, low betting margins, and a wide range of markets.

However, their sign up offer is quite poor if we are completely honest.

New Betting Sites That Launched in 2017

Three notable online sports betting sites that launched in 2017.

Logo	Name	Rating	Review
	FansBet	4.0	Review
	SportNation	4.00	Review
	Mobilebet	4	Review

FansBet is a new betting site that initially launched in June 2017, while SportNation started just two months later in August 2017.

How to Choose a New Betting Site

1. Sign Up Offer – Start by looking at their welcome offer. What kind of offer is it? How much is it worth?
2. Banking Options – What payment methods can you use to deposit? Cards, Paypal, etc. How long will it take to withdraw/deposit?
3. Odds and Markets – Does the betting site have good odds and are there the sports you want to bet on? How is their market range or is there just popular betting types?
4. Promotions and Rewards – Are there ongoing promotions for existing customers or just the welcome offer? Is there a free bet club?
5. Customer Service – Is there a 24/7 customer service or is it severely limited? What different contact methods do they have available?
6. Live Betting and Streaming – Almost all bookies have a live betting section but check just to be sure. Is there a live streaming service available?
7. Mobile Betting – Check out the best betting apps in the UK for 2020!

Payment Methods and Security on New Online Bookmakers

Be sure to check if the new betting site has your desired payment option before you check the rest of the site. You could find an ideal new bookmaker, but if it doesn’t accept your payment method, it will be of no use to you.

Most new bookies will offer a wide range of deposit and withdrawal methods, including cards, eWallets, PayPal, etc. We list all the payment options available on each betting site in their reviews, and only list secure and trustworthy bookmakers on BettingLounge!

Odds, Sports, and Markets

New online bookies do not always offer complete products, and it is important to check if they offer the sports you want to bet on. Also, how many markets do they offer and how do their odds compare to the industry standard?

For example, Bethard is a fantastic new betting site that launched in 2018. They are a great option for betting on football, tennis, American football, basketball and more. But, they only recently introduced a horse racing section, which is pretty small for most punters.

However, if you want a good new football betting site, try out Bethard. You will find a top-tier football betting product with a wide range of leagues and markets while featuring in our football betting tips with the highest odds regularly.

New Bookies Software and Design

You will often find the latest software combined with a fresh and innovative design. But, credible and trusted bookmakers also have the financial backing to offer the best service available. To compete with the best, new bookmakers often have to be unique and innovative to incentivise new punters.

New Betting Sites Free Bets & Betting Offers

New bookmakers usually have great sign up offers. But, a large signup offer does not necessarily mean value. Look for a signup offer that suits your betting style. For example, Bethard has a small promotions page and an average welcome offer compared to the industry standard. But, you will still get great value with Bethard due to their high odds.

Ultimately, it all depends on how you gamble for whether you will get more value from the large or small sign up offers.

Before signing up, be sure to look for:

• Promo code (if needed)
• Minimum deposit amount to unlock free bets (also look to see which payment methods are excluded such as PayPal, Skrill, etc.)
• Minimum odds/selections needed to unlock the offer
• Free bets expiry time (usually 7 – 30 days)

Free Bets

Most new bookmakers will offer free bets as a signup offer for new customers. This will usually follow your first deposit or first bet, but be sure to follow the significant terms and conditions to unlock the free bet bonus.

We list the significant Terms and conditions below each offer, including the offer’s promo codes if required.

Matched Deposit Bonuses

A couple of new betting sites offer matched deposit bonuses, which are offers that match your initial deposit up to a certain amount.

Matched deposit offers can be great for high roller punters, or anyone that is comfortable gambling with a large sum of money.

Tip: Make sure you check the turnover requirements before you commit to a matched deposit bonus

No Deposit Bonus and Free Spins

We have several new betting sites offering no deposit bonuses and free spin offers. These range from £5 no deposit free bets for sportsbooks to free spin bonuses on their casino sections. Again, be sure to check any turnover requirements before you commit to any no deposit offers.

New Betting Sites Licences and Regulation (UK)

If the new bookmaker is listed on this site, they will have a UK Licence and abide by all the UKGC regulations that make them a safe and accountable betting site.

But, if you come across a site that is not on our list, be sure to check for UK licenses.

You can do this by checking the bottom of the website for a Gambling Commission link.

Never sign up for new bookies that do not show a valid UK license.

New Betting Sites by Sport

When new sports betting sites launch, they do not always come as complete packages. For example, Bethard launched in the UK in early 2018. But, they did not offer a horse racing section on their sportsbook for quite a few months. Now they offer a horse racing product, but it is not the best.

On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are perfect for football, tennis, American sports and a wide range of niche sports.

Check out the best horse racing betting sites in the UK here if that takes your fancy. If you are after a new horse racing betting site, Mr Green is well worth your time!

Gambling Responsibly

We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers that have responsible gambling protocols in place on their site. Check out our Responsible Gambling Guide for tips and advice for how to stay in control, and services offering free professional help!

• Self-assessment tests: We check to make sure the new bookmakers offer self-assessment tests to help you if you are at risk of developing a gambling problem.
• Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford.
• Reality Checks: We check to make sure new bookmakers offer reality checks to monitor your time and money spend on a betting site.
• Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for 6 months, 1 year, 5 years or longer.

New Betting Sites FAQ