New Betting Sites UK: Brand New Bookmakers for December 2023

BetMGM is one of the best new betting sites to launch in the UK in 2023. It offers various sports betting markets, competitive odds, generous bonuses, a user-friendly platform, and several unique features. If you are looking for a new betting site to try, BetMGM is an excellent option.

It is often the case that new UK online sportsbooks come from nowhere and have no history in the industry, but that cannot be said of BetGoodwin. The site comes from the telephone betting operator Goodwin Racing, which has long enjoyed a reputation as one of the most trustworthy betting brands in the business.

Naturally, horse racing is a significant focus at BetGoodwin, with betting bonuses such as best odds guaranteed in place to ensure customers get good value. Greyhound racing wagers are also covered by the best odds guaranteed deal at BetGoodwin, so those who like a flutter on the dogs will surely get top value.

However, there are a few drawbacks to using BetGoodwin, with the site unable to back up the intense horse racing offering with any live sports streaming. Users will also find that BetGoodwin has a maximum daily payout of £100,000 for horse racing bets, significantly lower than many major UK betting sites.

It is also worth noting that BetGoodwin currently lacks a casino site. This can be viewed as either a pro or a con, though sports fans will enjoy the entire focus on sports betting. Nevertheless, the site has made a promising start.

The LiveScore brand is perhaps most famous in the UK for providing one of the best live scores services, but the rise of LiveScore Bet is also particularly notable.

With Virgin Bet as a sister site, some customers might find it familiar, and the sportsbook on offer is comprehensive. Dozens of sports are covered, including esports such as League of Legends, King of Glory, CS:GO and Dota 2.

LiveScore Bet also has an app available for iOS and Android devices via the App Store and the Play Store. Live streaming is one of its big selling points, with a range of top football leagues included in its service.

Top promotions and odds are available, while the free game LiveScore Bet SQUADS is well worth a look here, even if winning a prize relies on a lot of luck. There is no doubt, as such, that LiveScore Bet is one of the best new online betting sites in the UK.

As the name of this new UK online sportsbook suggests, The Pools offers something a bit different from the norm as it is primarily focused on providing pool betting. One of the main reasons to join is the chance to play a game known as Goal Rush, which has a total prize pot of £1 million available to win.

Horse racing fans will also welcome extra place races and best odds guaranteed, while The Pools also has a Footie 5 prediction game with a prize pool of £25,000 up for grabs.

Plenty of sports can be bet on here, with esports such as League of Legends and CS:GO, Dota 2, King of Glory, Rainbow Six and Valorant all available. Virtual horse racing, plus virtual greyhounds, table tennis, motorsports, and football are also offered.

Price boosts and enhanced odds are available to ensure good value can be found at The Pools, and while the site does have a dated design compared to some sportsbooks, it is fair to say it offers more substance than style.

With up to £60 in free bets available to new customers at Betzone, it is little wonder this has become one of the UK's most popular new sports betting sites. Founded in 2021, the site is operated by Playbook Gaming Ltd, licensed and regulated by the Gambling Commission in the UK.

While Betzone might be far from the household name some rivals like Bet365 and Paddy Power have become, the site is not quite the fresh face it seems to be at first glance. It is part of Bet21 Limited, which has been running betting operations in the UK for a long time.

Perks of joining Betzone are its iOS and Android apps and 24/7 customer service, though it is fair to say payment methods are limited.

Like many of the best new betting sites, Hollywoodbets is home to an online casino and a sportsbook. Despite the all-American name of this site, Hollywoodbets is based in South Africa, and it only launched in the UK in mid-2020.

Hollywoodbets is one of the top betting brands in South Africa, which should assure new customers on the site that they are in very safe hands. It is also the official betting partner of the London-based football club Brentford.

A range of tempting promotions, such as the best odds guaranteed on horse racing, are available on the site. Unlike a lot of the top betting sites out there, Hollywoodbets runs this offer for racing in South Africa, as well as in the UK and Ireland.

Other note bonuses include a bonus of up to 30% on accumulators. In short, Hollywoodbets has pretty much all the bases covered on its sportsbook, while the odds tend to be quite good value on this site, too.

A striking purple colour scheme is backed up by a user-friendly design. Customer service can be accessed through the live chat button in the bottom-left corner of all pages, while a decent range of live streams can be accessed on this betting site.

SBK is the sportsbook from the betting exchange Smarkets. It was launched recently after a long period of beta testing, but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

New users who join SBK can get a risk-free £20 bet for opening their account. This differs from most new betting sites, which offer bonus money in exchange for making a deposit. Other promotions at SBK include a variety of other risk-free bets that can be earned.

SBK is not just a betting site; a social element is also included. Users can provide their betting tips, with the most successful ranked in a leaderboard. Unlike most new betting sites, competing against friends and family is possible.

Prices on SBK are excellent compared to most of the other new sports betting sites on the market. This is because they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites due to the lack of a margin.

Live chat is available on the SBK app 24/7, too, so anyone with an issue with their account can get help rapidly from a customer service agent.

Established in 1994 in Ukraine, Parimatch has long been one of the largest betting companies in some parts of Europe but only launched on the UK side in late 2020.

MMA fighter Conor McGregor and boxing star Mike Tyson are among the big names that Parimatch has signed up to act as brand ambassadors and build its public profile. Parimatch is also the official sponsor of the esports club Virtus: pro and a premium partner of FC Shakhtar.

If the design of the Parimatch site appears to be familiar, this is likely because it launched in the UK with a white-label deal with BetVictor. The layout and navigation are, therefore, very similar.

New users can claim £30 in free bets when they sign up with just £5 at Parimatch, which means this bookie has one of the top welcome bonuses of any new betting site in the UK right now. However, because of the deal with BetVictor, any BV customers cannot get this welcome deal.

With more than 30 different sports to pick from - football and horse racing are two of the most popular, while the esports betting section is thriving - Parimatch has plenty of options. For both pre-match and live betting, there is a lot of depth in the markets at Parimatch, too, with more than 100 different bets usually available on the sportsbook.

With a bold claim to be the world's finest bookmaker, it is immediately clear Fitzdares is offering something different to the norm. The company even runs its private members club in Mayfair, where people can bet and watch the action in style.

Regulated by the Gambling Commission and being the official betting partner of Premier League football club Fulham, Fitzdares offers a more personal betting experience.

UK, Irish and international horse racing is available to stream for Fitzdares customers. An impressive range of offers on the site also includes the chance to earn free bets every week, with the site keen on rewarding loyal customers.

ApplePay or debit card deposits are accepted at Fitzdares, and it is even possible for customers of this independent UK betting site to receive same-day withdrawals from the cashier.

Customers can contact Fitzdares via text, phone, email or live chat, while the site also runs a mobile betting app that is available to download for iOS and Android.

Although it was only founded in 2022, TalkSPORT Bet has a crucial benefit over most of the new sports betting sites that launch in the UK: brand recognition.

The fact that TalkSPORT Bet has the TalkSPORT branding means that it will already sound familiar to many people in the UK. TalkSPORT is one of the country's most popular radio stations, with presenters such as Laura Woods becoming star media names.

TalkSPORT Bet has come about thanks to a partnership with BetVictor, one of the UK's most trusted online betting brands. BetVictor also runs the platform used to power Parimatch, so the TalkSPORT Bet will feel familiar to many UK sports betting customers.

Football is the critical sport to bet on at TalkSPORT Bet, though the sportsbook covers most of the major bases people expect to find. Typical Premier League matches have an extensive range of markets to pick from, and the value on offer from the odds is also solid.

As FastFunds withdrawals are included among the approved TalkSPORT Bet payment method options, receivers with a Visa debit card are rapid.

Best Features: A betting brand with a long and proud history despite a relatively new online presence, BetGoodwin comes from the trusted telephone betting operator Goodwin Racing. Unlike many British bookies, BetGoodwin offers a best odds guaranteed betting bonus for greyhounds and horse racing, so an account here is a must for those who bet on dogs.

Most Significant Negatives: A relatively low maximum payout of £100,000 is in place for horse racing bets at BetGoodwin. However, this is unlikely to be a big problem for most casual punters in the UK.

Our View: Trusted traditional British betting brands moving online will always be welcomed. BetGoodwin has made a solid start, primarily since it provides its best odds-guaranteed deal for greyhounds and horse racing. BetGoodwin does not have its online casino site attached at the current time, which UK sports fans might view as either a positive or a negative.

Rhinobet is a new betting site providing a quick and user-friendly experience. Rhinobet offers a wide range of football betting markets, including the Premier League, EFL Championship, FA Cup, and Champions League. It also provides several unique features, such as a "Bet Builder" tool allowing punters to create custom bets.

Best Features: A comprehensive sportsbook is provided at Parimatch, perhaps because the sports betting system is the same as the one used by BetVictor in the UK. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too.

Most Significant Negatives: Parimatch being linked with BetVictor, unfortunately, means that darts fans in the UK who already have an account with BV cannot get the best Parimatch welcome deal.

Our View: Parimatch is a betting brand with a hefty presence on the continent, and it seems likely that it will soon enjoy a similarly high public profile in the UK as well. Darts coverage here is excellent, with fans of the sport able to enjoy fantastic value odds on this site.

Best Features: The new UK sports betting site Fafabet covers most top sports well, but there is no doubt it has a solid cricket offering. Providing markets on everything from global T20 competitions, such as the Indian Premier League, to the County Championship in the UK, Fafabet has created a cricket betting site that many major rivals cannot match.

Most Significant Negatives: Although women's cricket is covered at Fafabet, the site does not have quite the same detail or depth for the female game as it does for the men's side of cricket.

Our View: Competitive cricket betting odds are one of the great reasons to sign up for an account with Fafabet, especially as we have an exclusive bonus to use here at BettingLounge. Fafabet also has virtual sports and a casino, so there is something for everyone.

Best Features: Included in the list of dozens of sports covered at LiveScore Bet is esports, which is welcome as this is a part of the industry that is getting increasingly popular. Among the esports covered at LiveScore Bet are League of Legends, King of Glory, CS: GO and Dota 2, and the odds for esports betting on the site are usually up there with the best in the business.

Most Significant Negatives: Esports betting fans who join LiveScore Bet might be a bit disappointed to see there are not that many betting bonuses aimed at existing customers of the UK betting site.

Our View: LiveScore Bet has made a splashy start since its launch as one of the UK's newest online sportsbooks, with a great live streaming offering complemented by excellent esports betting markets. All the top esports with decent depth are available to bet on at LiveScore Bet.

Best Features: Some new sports betting sites that launch in the UK struggle to provide a long list of payment methods, but Bet UK has no issues in this department. PayPal leads the way when it comes to withdrawing winnings speedily, but other options for the cashier at the Bet UK site also include the likes of Apple Pay, Instant Transfer, Visa and Mastercard.

Most significant Negatives: The welcome bonus at Bet UK is average compared to the free bets that can be claimed elsewhere, and the existing customer promotions are not great.

Our View: Bet UK excels in its cashier with plenty of great online payment methods, but PayPal is the standout because winnings are likely to be withdrawn to the e-wallet in just a few hours. Bet UK boasts 300+ markets on popular events and good odds.

Best Features: Fitzdares claims to be the world's finest bookmaker, and the company is aiming high with a fantastic mobile betting site that is a joy to use for sports fans from the UK. At Fitzdares, mobile users can stream UK, Irish and international horse racing live to their devices, and it is also possible to deposit at the cashier by using Apple Pay, which is excellent news.

Most significant Negatives: The independent bookmaker only accepts customers who are aged 21 or higher, which means those aged 18, 19 or 20 will unfortunately need to look elsewhere.

Our View: Independent online bookmakers are pretty rare in the UK, but the success of Fitzdares might just persuade more entrants to join the fold. Fitzdares is a market leader in mobile betting thanks to its excellent mobile betting apps offered for iOS and Android.

Best Features: Built off the back of one of the UK's most popular live scores services, an account with LiveScore Bet has become crucial for those who want to watch live sports. LiveScore Bet offers free-to-view horse racing from the UK, Ireland, the US, France and South Africa, with a funded account the only stipulation users must meet to get access.

Most Significant Negatives: Existing customers at LiveScore Bet do not have a lot of bonuses to pick from, but the site does have a LiveScore Bet Squads game that is well worth a regular look.

Our View: LiveScore Bet's live streaming service is among the best around, with the site offering users the chance to keep up with various top football leagues and global horse racing. LiveScore Bet Squads is a free-to-play game, and high betting odds can also be found here.

Best Features: Known to many as the sponsor of Brentford, Hollywoodbets has built a glowing reputation on the back of its excellent live in-play betting offering. Many markets are offered live-in-play for most of the top sports, though football is naturally at the top of the tree.

Most Significant Negatives: The colour scheme used in the design of the Hollywoodbets betting site in the UK, with its liberal use of a garish shade of purple, might be too much for some users.

Our View: Hollywoodbets is based out of South Africa despite having what seems like an all-American name, but it is becoming a UK online bookmaker to reckon with. Bonuses and deals on offer include the best odds guaranteed and an acca boost that can increase your profits.

Best Features: Betzone's welcome bonus has up to £60 in free bets available to claim, which is more than just about anyone in the business right now, even the biggest established names. Betzone also provides no wagering, free spins, and many free bets in this deal.

Most Significant Negatives: Payment options available for deposits and withdrawals within the Betzone cashier are limited compared to the many available choices at rival UK betting sites.

Our View: Betzone might be one of the newest online betting sites in the UK, but it has a long history in the industry as it is a part of Bet21 Limited, which is perhaps now best known for the chain of Megabet betting shops. The Betzone welcome offer is one of the best around, and this is a good choice for those who bet on mobile, as Betzone has apps for iOS and Android.

Best Features: Founded in Ukraine almost 20 years ago, Parimatch might be pretty new to the UK market, but the site's existing customer promotions provide many reasons to sign up here. Parimatch customers get an acca boost of up to 40%, while the Parimatch Hat-Trick Bet and Get gives users a £1 free bet if they make a £10 qualifying wager on a pre-match football market.

Most Significant Negatives: Parimatch has a sportsbook built on the same platform as BetVictor, but its odds are sometimes lacking compared to that top British betting site.

Our View: Parimatch has become a phenomenon in parts of Europe over the last decade, and it feels like a matter of time until the site enjoys a similar level of success here in the UK. A top suite of existing customer promotions means that Parimatch is now a highly recommended site that signed up MMA star Conor McGregor and boxing icon Mike Tyson as ambassadors.

Best Features: Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos. BetMGM offers new UK users a chance to get £40 in free bets when they sign up, plus regular deals and bonuses.

Most Significant Negatives: Those UK sports fans who are used to being able to pick from a vast range of payment options at the betting site cashier may be surprised the content is pretty limited here.

Our View: BetMGM already feels like it has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel.