The competition within the gambling industry has never been so fierce. With new betting sites appearing all the time it can be hard to find the best. Here at BettingLounge we compare and list all the best new bookies for UK players.
Below you'll find our top list of new betting sites in 2018. Good luck!
T&C Apply, 18+, Please gamble responsibly
On this page, we’ll guide you through everything related to new betting sites. We’ll get you the best betting offers and awesome welcome promotions for you to work with.
We’ll keep track of all the new betting sites that launch during 2018. 2017 and 2016 were exciting years for the betting industry with great new betting sites like LeoVegas and Mr Green starting in the UK.
 | BethardRegister as a new UK customer, bet £100 minimum at odds of 1.80 or higher for a free £5 bet. | £ 50 |
| New UK Customers Only. Deposit £20 minimum. Wager £100 minimum to get a £5 free bet. Repeat up to 10 times within 7 days and claim a total of £50 in freebets. T&C Apply, 18+ | ||
 | SportNation50% Matched first deposit up to £100 | £ 10 |
| New customers only. Register using the code SNW100 to get a 50% bonus of your first deposit. Deposit £20 minimum and place a series of bets at minimum odds of  1.6 (1/2) or greater. 7x deposit amount to unlock for withdrawal. T&C Apply, 18+. | ||
 | MansionbetGrab yourself 50% extra up to £50 on your first deposit | £ 50 |
| New customers only. Register and deposit using code MB50 (Minimum £10). Deposit and bonus amount must be wagered 6 times (min odds 4/5) T&C Apply, 18+ | ||
2018 is one of the biggest sporting years to date and that will make new betting sites pop up during the spring in time for the World Cup 2018. At the time of writing, there are rumours going around that the well respected online casino Cashmio will launch a brand new sportsbook. Exciting times!
A very anticipated new bookie, Bethard, launched in May 2018 and has been a clear favourite to our visitors here at Bettinglounge but that’s no surprise with the Swedish superstar Zlatan Ibrahimovic as their front man.
During 2017 there have been several well-anticipated launches of new betting sites. One of the more exciting launches was when Mobilebet decided to enter the UK market as they before that was purely focused on the Nordics.
 | Royal PandaDeposit and place your first bet of minimum £20 and be rewarded with a £20 free bet. | £ 20 |
| New customers only. Minimum deposit and stake £20 with minimum odds 2.0. Free bet credited when all qualifying bets are settled. 18+, T&C Apply. | ||
 | GutsPlace a first bet of £20 or more and get £20 back if it's a loser. | £ 20 |
| New customers only. Skrill, Neteller and Paysafe deposits are excluded from this offer. Min £20 first bet at odds 1.80 or higher with a £20 refund it it's a losing bet. Refund as bonus money (4x turnover in 14 days). T&C Apply, 18+. | ||
 | LeoVegasUp to £100 Extra Winnings on your first LeoVegas SPORT bet! | £ 50 |
| 18+ New customers only. Mobile Only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs below. www.begambleaware.org | ||
2016 was a year of the summer Olympics in Rio as well as the Euro 2016 in France which meant that some new operators joined the highly competitive UK sports betting market. Among the bookies launched Leo Vegas stands out as one of the more successful launches together with 21bet and Mr Green.
 | Mr GreenBet £10, Get a £10 free Acca bet | £ 10 |
| New customers only. Place your first £10 bet with minimum odds of 3/1 to qualify for free bet. Free bet credited when all qualifying bets are settled. £10 free acca bet on 3 or more selections. T&C Apply, 18+. | ||
 | 21BetBet £100 Get £30 | £ 30 |
| New UK Customers Only. Place five £10 bets at evens (2.0) or higher in the first seven days of your registration to receive a free £10 bet and £5 for the casino. T&C's Apply, 18+ | ||
 | MobilebetPlace £10 bet to receive £10 free bet | £ 10 |
| New UK Customers Only. Place a minimum £10 bet on odds 2.0 or above. Has to be a multiple bet Double minimum. T&C Apply, 18+ | ||
There are loads of older betting sites that are not that familiar to the UK public and could, therefore, work just as a new betting site for someone that’s looking for a good place to bet. Here’s a list of some of our favourites.
 | BetwayGet your first deposit matched as a free bet up to £30. | £ 30 |
| New UK, Ireland customers only. Deposit a minimum of £10 with cards, paypal or bank wire to claim offer. First deposit matched up to £30 as a free bet. Wager first deposit once on odds 1.75 or greater to receive free bet. Only free bet winnings returned. 18+, T&C Apply. | ||
 | BetVictorClaim a total of £60 in free bets when placing a first bet of £10. | £ 60 |
| New Customers only, place a £10 bet at odds of 2.0 or greater within 7 days of opening the account. You will get 5x £10 free sports bets valid for certain events only.Plus an additional £10 to use at the casino, the wager must be 40x to withdraw casino funds. Credit and Debit card deposits only. T&C's Apply 18+ | ||
 | 10BetNew customers gets their first deposit 50% matched up to £100 in bonus funds. | £ 100 |
| New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus = 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+; BeGambleAware.org | ||
 | ComeOn!As a new customer you'll receive a £10 free bet when placing your first bet of minimum £10. | £ 10 |
| New UK Customers Only. Deposit £10 minimum. Wager £10 minimum to get a £10 free bet. T&C Apply, 18+ | ||
There are many positives when playing at a new betting site, but of course, it has to be a decent bookie. Here at BettingLounge, you will only find the best new UK bookies.
Ask yourself, am I happy with my current bookie? If yes, no worries stay with them. But remember, you can use many different sites at the same time. Yes, you may have your favourite. But you could be missing out on awesome promotions and unique features, that new betting sites have to offer to stand out.
When a new betting site appears, they have to offer something different, otherwise, why would you change?Â
But what is there to take advantage of?
Playing at a new betting site will open you up to game-changing promotions and features you do not want to miss out on!
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Mr Green is one of the latest betting sites to launch in the UK. With their slick design and awesome promotions, it’s a must try for UK punters right now. They use Kambi, just as Leo Vegas Sports, which is one of the best betting platforms on the market.
Mr Green is one of our favourite new betting sites launched in the UK in 2016. Right now you’ll get a £10 free bet when registering as a new player through us.
New customers only. Place your first £10 bet with minimum odds of 3/1 to qualify for free bet. Free bet credited when all qualifying bets are settled. £10 free acca bet on 3 or more selections. T&C Apply, 18+.
Sometimes it feels like there’s a new bookie launching every day and it’s hard to keep up. That’s where we come in. We’ll help you by only listing the best new betting sites that can meet any punters needs.
There is no point wasting your time, so head on over to our trusted reviews of our favourite new UK bookie’s!
Bethard is by far the best new bookmaker of 2018, as they entered the UK market with the charismatic Zlatan Ibrahimovic backing the brand. They claim to have the world’s highest odds and they are pretty close.
In my tips, Bethard is often featuring in the top three, but almost always in the top three when it comes to betting on English football, especially the Premier League. Their football betting margins are consistently the lowest when tested too!
Bethard are still fairly new in the UK market, so they are not yet full of promotions. But, the high odds and low betting margins will benefit you more than the occasional free bet promotion.
Customer support is excellent at Bethard, with an agent available 24/7 for any questions or issues you may face while using their service. The live chat is located in the bottom right of your screen and we have found the representatives to be quick and helpful in our queries.
The payment methods are great for the tech-savvy punter that wants to get a hold of his withdrawals fast. Payments are processed quickly and efficiently using a number of different e-wallets. Or, you can stick to the traditional method (cards) and wait just 1-2 days for your money!
Being a new bookie, means they have an awesome new mobile app too. Through their app, you can get exclusive mobile offers every week including free spins and bonuses.
Claim up to £50 in free bets as a new customer. Get a £5 free bet for every £50 wagered, repeat up to 10 times.
Claim bonusT&C Apply, 18+, Please gamble responsibly
SportNation is only two years old and you can tell straight away when you come across their fresh, user-friendly and modern design. They are constantly running awesome promotions like their recent Barcelona odds boost and their Ryder Cup Europe Special.
If you were lucky, you would have joined SportNation as a new customer and got Barcelona at an incredible 33/1 to beat Spurs in the Champions League. Which landed quite comfortably after a Lionel Messi masterclass inspired a 4-2 victory.
Their best offer to date for new customers was their Ryder Cup Special. This gave new customers a £25 free bet for every point Europe won by. In the end, it worked out to £175 in free bets as Europe won 17.5 – 10.5. Plus the normal winnings from the £25 stake to the odds of Europe to win the Ryder Cup.
SportNation offers a massive range of sports and markets for you to choose from. You will find well over 100 different markets in popular football events and a good number in the smaller leagues too.
Considering they are only two years old, they are a fairly new bookmaker compared to the big names out there. But, they stand up excellently with their own unique way of drawing in customers and retaining them through fun, innovative promotions.
T&C Apply, 18+, Please gamble responsibly
Mansionbet is a new bookmaker that arrived in early 2018 with this fresh and innovative product that we instantly loved. They are the principal sponsors of AFC Bournemouth if you recognise the name or brand for some reason but can’t figure out why.
Considering we reviewed them soon after they launched their new sportsbook, we were amazed to see such a complete product already available for all customers. 30,000 + live events for you to bet on each month from over 30+ sports is enough to compete with the biggest bookies out there.
You will often find 100+ different markets on the bigger leagues in world football and the ability to create your own customised bets with their “YourBet” feature. Also, you can bet on whatever device you have through their new and awesome mobile app that is available on Android and iOS. Or, use their brilliant mobile optimised site for any incompatible devices you have.
For a new betting site, you will be amazed at the number of beneficial features you will find as a customer. Including their in-depth statistics external page for all the sports and events they offer. In football, you will see the league rankings, form, top scorer’s, fixtures, top defence/attack and so much more to aid your betting decisions.
Mansionbet are certainly an under-rated new bookie that is very much deserving of your time and attention. Combine that with their awesome welcome offer and you could be on to your new favourite bookie.
T&C Apply, 18+, Please gamble responsibly
Royal Panda is a unique new bookie that clearly stands out from all the rest. They have gone for a totally different design that the majority of bookies use. It comes will some confusion in the beginning, but once you get used to it, the benefits are clear to see.
They have innovative features such as Live Multiview and Live Calendar that allows you to customise how you view and manage the events you want to follow or bet on. You will also find a results page for a collection results of all the events that they offer. This sounds fairly basic, but most of the time you would have to use another site to find out the end result of an event.
You will find a massive array of sports and markets to bet on with the exception of horse racing. Asides from that you can find 300+ markets on plenty of their events such as the UEFA Nation’s League or other big football leagues/competitions. Combined with competitive odds and low betting margins, you will struggle to find such depth and value in a new sportsbook.
T&C Apply, 18+, Please gamble responsibly
When new products come to the market they try their best to be innovative and bring something special to the industry. New betting sites generally need some kind of unique and innovative product, otherwise, they won’t attract the same player volumes as other bookies with more history such as William Hill.
LeoVegas is a great example of this when they came to market as a new bookie, they had a clear focus on being the number one mobile betting experience out there. Keep in mind that this was years before others even understood the importance of mobile.
In other words, new betting sites and bookies keep the market alert, making our betting experience better in the long term.
In conclusion, trying out new betting sites is an opportunity you do not want to miss! Take advantage of their awesome promotions and innovative features they use to bring in new customers. As long as you follow our guidelines here at BettingLounge you will be fine. Even if you haven’t heard of the bookie before, we only recommend the best!
Good luck!
