New Betting Sites UK (2021)

#1 Best New Sports Betting Site – VirginBet

The Gamesys Group first launched VirginBet as a new online UK betting site in June 2019 and partnered with SBTech to create this fast, innovative and user-friendly product.

If you are not yet a customer, be sure to use our Virginbet bonus code to claim an exclusive sign up offer.

Pros:

• Great sign up bonus
• Trusted and experienced group behind the brand
• 25+ sports
• Competitive betting odds
• Live streaming
• 24/7 customer support
• User-friendly mobile betting apps

Cons:

• Limited payment methods
• Mostly optimised for mobile

#2 Best New Betting Site – Casumo Sports

Casumo began life as a Maltese online casino, but a sportsbook site was launched at the end of 2019 and it rapidly caught the eye, while the company’s profile has been boosted by sponsorships such as a deal with Reading FC of the Championship.

Personalisation is key at Casumo Sports, giving the site’s users the chance to select their favourite leagues, tournaments and competitions to make them easier to find.

Football and horse racing top the bill when it comes to the sports that are available to bet on at Casumo Sports, which also has markets for more minor sports like chess, bandy and futsal.

The Casumo special section highlights the price boosts and enhanced odds that are available for users but promotions and offers is not an area where this sportsbook really excels. New users can get £10 when they deposit £10 into their new Casumo Sports account, though.

Also missing is an option to follow all the live-action through streaming. Many other top new betting sites have added this, so Casumo Sports might look to follow suit in the future.

In-play betting is possible regardless of the lack of live streaming. At Casumo Sports, there tend to be about 50 markets available for a live tennis match. A graphic showing live stats is handy to see how the game is progressing, but adding live streaming would be a step above.

Customer service from this operator is easy to access through a live chat button that stays in the bottom-right corner of each page of the Casumo Sports site.

Casumo Sports pros

• Sportsbook is clear and easy to use, with very simple navigation around Casumo Sports
• Price boosts and other enhanced odds are available daily on the Casumo Sports site

Casumo Sports cons

• The welcome bonus is not particularly generous compared to other top new betting sites
• Casumo has previously been fined millions of pounds by the UK Gambling Commission

#3 Best New Betting Site – 21.co.uk

Part of the LeoVegas Group, 21.co.uk might primarily be known as an online casino site, but the sportsbook section is well worth a look too.

Football, tennis, basketball, tennis and horse racing are listed as the top sports to bet on at 21.co.uk, which has more than 30 sporting categories to pick from in a comprehensive mix. It is possible to bet on esports at 21.co.uk, as well as everything from bandy, trotting and sumo.

There is good depth to the 21.co.uk markets too. For a typical Premier League football match, there are more than bets to pick from as well as a bet builder option and various pre-packed combos. There is a section for the most popular bets too, making it easy to see where others are putting their money on the 21.co.uk sportsbook site. Virtual sports are offered as well.

Odds on the 21.co.uk sportsbook tend to be good when compared to some of the other best new betting sites out there, though there is a lack of price boosts and other similar deals. It is also worth pointing out here that the maximum win limits that are in play at 21.co.uk are quite a bit lower than on a lot of the sportsbooks that are run by rival operators in the sector.

Unfortunately, 21.co.uk lacks live streaming, while it could also benefit from more promotions aimed at sports betting customers. The offers at 21.co.uk tend to focus on its casino instead.

21.co.uk pros

• A good range of quality casino games are also available through a 21.co.uk account
• Strong value when it comes to the odds on the 21.co.uk sportsbook site

21.co.uk cons

• No welcome bonus is currently available when joining 21.co.uk to bet on sport
• Live streaming is missing from the 21.co.uk sportsbook product at this time

#4 Best New Betting Site – MansionBet

MansionBet is a new sportsbook that first launched in April 2018. You may recognise the brand as the hugely successful Mansion casino who were once sponsors of Tottenham Hotspur, and the current sponsors of AFC Bournemouth and Newcastle.

Pros:

• Complete product with a fantastic sportsbook, casino, live casino, vegas, and virtual sports
• Great value welcome offer
• A brand new design that is fast, reliable and easy to use
• Large range of promotions and a weekly free bet club
• Create custom football bets

Cons: 

• No 24/7 customer support (09:00 – 23:00)
• Can be slow at times

#5 Best New Betting Site – Hollywoodbets

Like many of the best new betting sites these days, Hollywoodbets is home to both an online casino and a sportsbook, which is handy for those who like to have a lot of betting options.

Despite the all-American name of this site, Hollywoodbets is actually based out of South Africa. While it only launched in the UK in mid-2020, Hollywoodbets is one of the top betting brands in South Africa, which should assure new customers on the site that they are in very safe hands.

The official betting partner of London-based football team Brentford, Hollywoodbets offers a range of tempting promotions such as best odds guaranteed on horse racing.

Unlike a lot of the top betting sites out there, Hollywoodbets runs this offer for racing in South Africa, as well as in the UK and Ireland. Other bonuses of note include a bonus of up to 30% on accumulators placed on the Hollywoodbets platform. Acca insurance is also offered.

A striking purple colour scheme at Hollywoodbets is backed up by a user-friendly design. Customer service can be accessed through the live chat button in the bottom-left corner of all pages, while there is a decent range of live streams that can be accessed on this betting site.

Football is the top sport at Hollywoodbets, as with most bookies, and big games often have hundreds of markets to pick from. These include all the basics that sports fans would expect, as well as more unusual options such as the number of throw-ins that will be taken during a game.

Away from football, Hollywoodbets has pretty much all the bases covered on its sportsbook while the odds tend to be quite good value on this site too.

Hollywoodbets pros

• Great bonuses on sports, including best odds guaranteed for various horse races
• Good choice of esports betting including markets on LoL, Valorant and CS: GO

Hollywoodbets cons

• Unfortunately, Hollywoodbets cannot yet offer its users 24/7 customer service
• Tips section on the Hollywoodbets does not seem to be updated very often

#6 Best New Betting Site – SBK

SBK is the sportsbook from betting exchange Smarkets, which is among the biggest sites of its kind in the world, though it lacks the public profile of a rival operator like Betfair.

SBK was only launched quite recently after a long period of beta testing but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

New users who join SBK can get a risk-free £20 bet for opening their account. This is different from most new betting sites, which instead offer bonus money in exchange for making a deposit. Other promotions at SBK include a variety of other risk-free bets that can be earned.

SBK is not just a betting site as there is a social element included too. Users can provide their own betting tips, with the most successful ranked in a leaderboard. It is possible to compete against friends and family too, which is something different from most new betting sites.

Prices on SBK are very good compared to most of the other new betting sites on the market. This is due to the fact they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites, due to the lack of a margin.

Smarkets users who are familiar with the exchange will be able to flip between the two products from the company with ease. Newcomers will get to grips with the SBK app quickly as well, but it is not possible to browse odds without signing up for an account first.

Live chat is available on the SBK app 24/7 too, so anyone who has an issue with their account will be able to get help rapidly from a customer service agent.

SBK pros

• Odds on the SBK site tend to be very strong as they come from the Smarkets exchange
• SBK app is one of the best around of the many new UK betting sites that are out there

SBK cons

• SBK is just an app, so there is no actual sportsbook site for users to browse
• Promotions after the welcome bonus on the SBK app are limited compared to rivals

#7 Best New Betting Site – Parimatch

Established in 1994 in Ukraine, Parimatch has long been one of the largest betting companies in some parts of Europe, but only launched the UK side in late 2020.

MMA fighter Conor McGregor and boxing star Mike Tyson are among the big names that Parimatch has signed up to act as a brand ambassador and build up its public profile. Parimatch is also the official sponsor of the esports club Virtus. pro and a premium partner of FC Shakhtar.

If the design of the Parimatch site appears to be familiar this is likely because it launched in the UK with a white-label deal with BetVictor. The layout and navigation are therefore very similar.

New users can claim £30 in free bets when they sign up with just £5 at Parimatch, which means this bookie has one of the top welcome bonuses of any new betting site in the UK right now. However, because of the deal with BetVictor, any BV customers cannot get this welcome deal.

With more than 30 different sports to pick from – football and horse racing are two of the most popular, while the esports betting section is thriving – Parimatch has plenty of options to pick from. For both pre-match and live betting there is a lot of depth in the markets at Parimatch too, with more than 100 different bets usually available on the sportsbook.

BetVictor is famous for having some of the best odds in the business, so users might expect Parimatch to be near the top of the pile too. But while Parimatch prices are usually solid, they actually lag a little bit behind the market leaders most of the time.

Parimatch pros

• The welcome bonus at Parimatch compares very favourably with other new UK betting sites
• Parimatch users can access 24/7 customer support, including via live chat

Parimatch cons

• BetVictor users will not be able to claim the welcome bonus when they join Parimatch
• Mini slot games on the side of the sportsbook might act as an unwanted distraction

#8 Best New Betting Site – BetBull

Claiming to offer the next generation of sports betting, BetBull certainly sets itself a lofty goal.

Those who like to browse a sportsbook on a desktop PC will be disappointed, though, as BetBull solely operates as a betting app in the UK. It can be downloaded on both the App Store and the Play Store. Reviews for both versions of the app are positive, with the iOS version a bit more popular.

However, with up to £100 available in a very generous sign-up bonus, there are plenty of reasons to join BetBull, which has ex-England striker Darren Bent as an ambassador. Free bets, acca insurance and odds boosts of up to 30% are offered on the betting bonus wheel too.

In terms of the sports and markets available on the BetBull app, they are broadly in line with most of the other best new betting sites out there. Odds and prices at BetBull also tend to fall somewhere in the middle of the pack, neither providing great or terrible value most of the time.

BetBull promotes itself as a social betting experience to mark itself out from a crowded marketplace. Users who join BetBull can follow hundreds of winning accumulator bets every week, according to the company itself. It is possible to chat to fans during live acca bets as well, which adds more interactivity and ensures BetBull is different from most new betting sites.

Leaderboards show which BetBull users are providing the most winning wagers and anyone who is very competitive about betting are likely to enjoy this feature of the app a lot.

Customer service is provided on a 24/7 basis through live chat on the BetBull app as well.

BetBull pros

• New users can get up to £100 for signing up for an account on the BetBull app
• Social experience means BetBull is very different from most other new UK betting sites

BetBull cons

• The BetBull sportsbook is only suited to mobile users due to the fact it is just an app
• Many users have found that the software can be buggy, with the app hard to navigate

#9 Best New Betting Site – STSBet

While STSbet is a big name in many European countries, the bookmaker is yet to build much of a profile in the UK after its recent launch in the country.

But with a £40 welcome bonus likely to attract many new users to sign up for an account with STSbet, it seems like a matter of time until the firm ranks among the industry big boys. Various other promotions and bonuses can be accessed too – STSbet really excels in this area.

Established in 1997, but only launching in the UK in 2019, STSbet is now under the regulation of the UK Gambling Commission, which should assure potential customers that it is a safe and secure betting site to use.

The sportsbook itself has a nifty feature that lets users save certain competitions as their favourites, which makes it a lot easier to find them when returning to the STSbet site.

Live in-play markets are front and centre when logging in to STSbet, but the number of markets can be quite limited when compared to some of the other best new UK betting sites around.

As an example, live football matches in World Cup qualifying only have a few dozen bets to pick from. Typically, the biggest bookies often have hundreds of different bets available live in-play.

Specials are available for sports such as football and NBA, which show the top priorities at STSbet. Table tennis is surprisingly big on the site, with hundreds of different bets offered.

While the number of bets for minor sports is small, it is possible to bet on everything from squash to surfing and chess to bandy after signing up for an account on the STSbet site.

Esports betting is available as well, with STSbet providing options such as CS: GO and Dota 2.

STSbet pros

• A £40 welcome bonus is among the best around among new UK betting sites
• STSbet offers live streaming on various sports, which will be welcomed by many

STSbet cons

• Choice of available markets can be a little limited on the STSbet sportsbook at times

#10 Best New Betting Site – BetDukes

Among the newest betting sites out there, Bet Dukes has already garnered plenty of attention following a strong launch. Depositing £10 at Bet Dukes entitles new users to a free £10 bet.

The Bet Dukes site is operated as a white label solution under the Progress Play Limited group and features an online casino too, but we will focus on the sportsbook side of things here.

A slightly unusual design sees sports listed down the right-hand side, but with icons instead of a description. It is not always obvious what sports are from the graphics, which is a shame.

There are some interesting ideas at the Bet Dukes sportsbook, such as a leaderboard that tracks users’ progress and has cash prizes up for grabs. Other promotions include cashback deals for a proportion of losses sustained on certain types of bets.

A list of around 30 different sports means the offering from Bet Dukes is quite comprehensive. Most sports fans will be able to find the bet they want on this new sportsbook site. Esports betting is also available at Bet Dukes, with Dota 2 and CS: GO listed among the options here.

Like with most other new betting sites that launch, football is clearly the prime focus at Bet Dukes. Big matches often have many hundreds of markets to pick from including unusual wagers such as the total number of throw-ins that will be taken over the course of the game.

Live in-play betting is available and there are lots of stats presented to help Bet Dukes customers to make up their minds about potential wagers. Live streaming is not available at this time, but with Bet Dukes being so new this could be something that arrives down the track.

Bet Dukes pros

• Leaderboard idea on the Bet Dukes sportsbook is something a bit different
• Strong protection in place means Bet Dukes is considered safe and secure to use

Bet Dukes cons

• The £10 free bet offer for new Bet Dukes customers could be a bit more generous
• Navigating around the Bet Dukes sportsbook site can certainly be improved

#11 Best New Betting Site – 2kBet

Although 2kBet is another white product via Progress Play Limited group, there are a few things that are different on this new betting site compared to Bet Dukes and BazingaBet.

For starters, the welcome bonus on the 2kBet site is a little bit more generous. New customers at 2kBet who deposit £10 into their account can get £30 as a free bet after joining up.

Keep in mind that due to the fact these sister sites are all part of the same umbrella company, it will only be possible to claim the welcome bonus from one of them.

The site has the same design as the other PPL new betting sites and certain pages on the 2kBet site can be slow to load. Greyhounds markets are also missing on 2kBet.

On top of the usual list of sports that can be bet on at 2kBet, there are alternative options such as politics, with markets like who will be the next president of America available to check out.

Esports is a strong area for 2kBet as well, with customers on this new betting site able to find markets for a range of options including Call of Duty, League of Legends and CS: GO.

In terms of live betting, more than 100 different in-play markets are usually offered for football at 2kBet. Basic data and stats are offered, but there is no live streaming available at this time.

Odds at 2kBet tend to be around the industry average, which is the case with most PPL sites.

2kBet pros

• £30 is up for grabs for those who sign up as a new customer to the 2kBet site
• Odds are competitive for most of the betting markets offered by 2kBet

2kBet cons

• 2kBet customers who want to withdraw cash from their account have to pay £2.50
• Lack of ability to bet on greyhounds is a notable omission from this sportsbook

#12 Best New Betting Site – BazingaBet

Another new betting site launched as a white label product via Progress Play Limited group, BazingaBet has a very similar design to Bet Dukes as a result.

Indeed, barring a slightly different colour scheme it is not easy to tell the difference between these two new sports betting sites at first glance. Many of the same navigation issues persist, but after spending some time on the site it is easier to find a way around.

In terms of the sports available, plenty of choices is offered but there are some unusual omissions on the BazingaBet sportsbook, which lacks greyhound horse racing. Odds are not particularly impressive for most markets, but they are far from the worst around either.

Football has the most markets available – also the case for most other new betting sites – and there is good depth in the available options even for lower-league matches and games taking place in various countries around the world.

New users who sign up for an account at BazingaBet can get a £20 free bet when they deposit £10, though, which is a strong welcome bonus for a new betting site in the UK. There could certainly be more regular promotions as well, but perhaps these will be added in the future.

However, it is certainly worth pointing out that BazingaBet will have to pay a £2.50 withdrawal fee every time they want to take money out of their account. This is the case for all of the Progress Play Limited group sites, which include Bet Dukes. With most sites these days offering withdrawals with no processing fee, BazingaBet might lose some customers as a result.

BazingaBet pros

• The helpful BazingaBet customer service team is available on a 24/7 basis
• The welcome bonus at BazingaBet is better than at many other new betting sites

BazingaBet cons

• Withdrawals from BazingaBet are subject to a non-negotiable processing fee of £2.50
• No apps are offered by BazingaBet at this time, making betting on the move harder

Quinnbet offers a comprehensive new horse racing betting product that offers tote pool betting, live horse racing streams, and 100’s of daily races covering events from all around the world. There is also a wide range of horse racing promotions available for new and existing customers.