New Betting Sites (July 2022)

BetGoodwin – #1 Best New Betting Site

It is often the case that new UK online sportsbooks come from nowhere and have no history within the industry to speak of, but that cannot be said of BetGoodwin.

This site comes from the telephone betting operator Goodwin Racing, which has long enjoyed a reputation as one of the most trustworthy betting brands in the business.

A move online has been long overdue for Goodwin Racing, though, with the launch of BetGoodwin intended to give UK horse racing fans more choice when it comes to bookies.

Naturally, horse racing is a major focus on the BetGoodwin sportsbook site, with betting bonuses such as best odds guaranteed in place to ensure customers get good value.

Greyhounds racing wagers are also covered by the best odds guaranteed deal at BetGoodwin, so those who like a flutter on the dogs are sure to get top value on this betting site as well.

However, there are a few drawbacks to using BetGoodwin, with the site unable to back up the strong horse racing offering with any live sports streaming.

Users will also find that BetGoodwin has a maximum daily payout of £100,000 for horse racing bets, which is significantly lower than the limit in place at many major UK betting sites.

While Goodwin Racing has been around for 25 years, BetGoodwin is a new operation so it is fair to expect a few teething problems, but the site has made a promising start.

It is also worth noting that BetGoodwin lacks a casino site at this time. This can be viewed as either a pro or a con, with sports fans enjoying the full focus on sports betting, while those who want to play games like slots, roulette, poker, bingo or blackjack will have to look elsewhere.

Pros:

• Site run by the established UK telephone betting operator Goodwin Racing
• Best odds guaranteed for all UK and Irish horse racing and greyhounds too

Cons:

• The maximum daily payout of £100,000 for horse racing bets is quite low
• Live streaming is missing from the BetGoodwin sportsbook product at this time

Livescorebet – #2 Best New Betting Site

The LiveScore brand is perhaps most famous in the UK for providing one of the best live scores services out there, but the rise of LiveScore Bet is particularly notable too.

One of the splashiest new online sportsbooks in the UK, LiveScore Bet has apps that are available to download for both iOS and Android devices via the App Store and the Play Store.

LiveScore Bet is a sister site to Virgin Bet, so customers of the latter site will find it familiar.

Users who join LiveScore Bet get access to a comprehensive sportsbook covering dozens of sports, including esports such as League of Legends, King of Glory, CS:GO and Dota 2.

Live streaming is a big selling point of LiveScore Bet, which has a range of top football leagues included in its service, with more competitions being added to the list all the time as well.

LiveScore Bet has top promotions and odds while the free game LiveScore Bet SQUADS is well worth a look here as well, even if winning a prize does rely on a lot of luck.

There is no doubt LiveScore Bet is one of the best new online betting sites in the UK.

Livescorebet pros

• Great betting apps for iOS and Android
• Good value welcome bonus
• Live streams
• Free daily games
• LiveScore Bet Squads
• High betting odds
• Custom bets using “Bet Builder”

Livescorebet cons

• Could be more promotions for existing customers

The Pools – #3 Best New Betting Site

As the name of this new UK online sportsbook suggests, The Pools offers something a bit different from the norm as it is primarily focused on offering pool betting.

At The Pools, one of the main reasons to join is the chance to play a game known as Goal Rush which has a total prize pot of £1 million available to win.

Extra place races and best odds guaranteed will be welcomed by fans of horse racing, while The Pools also has a Footie 5 prediction game with a prize pool of £25,000 up for grabs.

As well as the sportsbook, users who join The Pools can play on its casino site as well.

Plenty of sports can be bet on here, while esports such as League of Legends and CS:GO, as well as Dota 2, King of Glory, Rainbow Six and Valorant, are all available too.

Virtual horse racing, plus virtual greyhounds, table tennis, motorsport and football are offered.

Price boosts and enhanced odds are available to ensure good value can be found at The Pools.

The Pools might have a dated design compared to some sportsbooks, but it is fair it offers more substance than style.

The Pools pros

• Great for pool betting (massive jackpots)
• Footie5 is free to play prediction game to win £25,000
• Higher than average betting odds
• Create a Bet for custom multiple bets
• Also offers casino, lotto and scratchcards

The Pools cons

• Not too many payment methods
• No live streaming

Casumo Sports – #4 Best New Betting Site

Casumo began life as a Maltese online casino, but a sportsbook site was launched at the end of 2019 and it rapidly caught the eye, while the company’s profile has been boosted by sponsorships such as a deal with Reading FC of the Championship. Casumo is up there as one of the best betting sites with slots and other casino games available too.

Personalisation is key at Casumo Sports, giving the site’s users the chance to select their favourite leagues, tournaments and competitions to make them easier to find.

Football and horse racing top the bill when it comes to the sports that are available to bet on at Casumo Sports, which also has markets for more minor sports like chess, bandy and futsal.

The Casumo special section highlights the price boosts and enhanced odds that are available for users but promotions and offers is not an area where this sportsbook excels. New users can get £10 when they deposit £10 into their new Casumo Sports account, though.

Also missing is an option to follow all the live-action through streaming. Many other top new betting sites have added this, so Casumo Sports might look to follow suit in the future.

In-play betting is possible regardless of the lack of live streaming. At Casumo Sports, there tend to be about 50 markets available for a live tennis match. A graphic showing live stats is handy to see how the game is progressing, but adding live streaming would be a step above.

Customer service from this operator is easy to access through a live chat button that stays in the bottom-right corner of each page of the Casumo Sports site.

Casumo Sports pros

• Sportsbook is clear and easy to use, with very simple navigation around Casumo Sports
• Price boosts and other enhanced odds are available daily on the Casumo Sports site

Casumo Sports cons

• The welcome bonus is not particularly generous compared to other top new betting sites
• Casumo has previously been fined millions of pounds by the UK Gambling Commission

LuckLand Sports – #5 Best New Betting Site

Many new UK online sportsbooks are launched on the back of an existing casino site, with Luckland fitting into this category.

The focus of Luckland remains on the casino side of things – as can be seen by a poker chip acting as the site’s logo – but the sportsbook is worthy of interest as well.

As is often the case with new online sports betting sites in the UK, Luckland is yet to offer any sports streaming, but this is something that could be added at some point in the future.

Luckland customers get access to a wide range of online casino games – including a variety of live casino titles – as well as the sportsbook, which will be a tick in the box for many people.

But a lack of 24/7 customer service is another potential problem for the Luckland sportsbook, which means users may be left feeling frustrated if they cannot always get the help they need.

Some major payment methods accepted by most of the biggest and best online sportsbooks in the UK are missing too, with Luckland not currently accepting e-wallets such as Skrill and Neteller, nor cryptocurrency options such as Bitcoin that are getting a lot more popular.

Luckland is fully licensed and regulated by the United Kingdom Gambling Commission, which means it can be considered a safe and secure place to bet on sport and play casino games.

Pros

• Special section for live casino games also available to Luckland customers
• More than 1,000 football betting markets are offered to pick from here

Cons

• Basic interface for live in-play betting could certainly be improved a lot
• Luckland’s sportsbook does not include any live sports streaming yet

Hollywoodbets – #6 Best New Betting Site

Like many of the best new betting sites these days, Hollywoodbets is home to both an online casino and a sportsbook, which is handy for those who like to have a lot of betting options.

Despite the all-American name of this site, Hollywoodbets is based out of South Africa. While it only launched in the UK in mid-2020, Hollywoodbets is one of the top betting brands in South Africa, which should assure new customers on the site that they are in very safe hands.

The official betting partner of London-based football team Brentford, Hollywoodbets offers a range of tempting promotions such as best odds guaranteed on horse racing.

Unlike a lot of the top betting sites out there, Hollywoodbets runs this offer for racing in South Africa, as well as in the UK and Ireland. Other bonuses of note include a bonus of up to 30% on accumulators placed on the Hollywoodbets platform. Acca insurance is also offered.

A striking purple colour scheme at Hollywoodbets is backed up by a user-friendly design. Customer service can be accessed through the live chat button in the bottom-left corner of all pages, while there is a decent range of live streams that can be accessed on this betting site.

Football is the top sport at Hollywoodbets, as with most bookies, and big games often have hundreds of markets to pick from. These include all the basics that sports fans would expect, as well as more unusual options such as the number of throw-ins that will be taken during a game.

Away from football, Hollywoodbets has pretty much all the bases covered on its sportsbook while the odds tend to be quite good value on this site too.

Hollywoodbets pros

• Great bonuses on sports, including best odds guaranteed for various horse races
• Good choice of esports betting including markets on LoL, Valorant and CS: GO

Hollywoodbets cons

• Unfortunately, Hollywoodbets cannot yet offer its users 24/7 customer service
• Tips section on the Hollywoodbets does not seem to be updated very often

SBK – #7 Best New Betting Site

SBK is the sportsbook from betting exchange Smarkets, which is among the biggest sites of its kind in the world, though it lacks the public profile of a rival operator like Betfair.

SBK was only launched quite recently after a long period of beta testing but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

New users who join SBK can get a risk-free £20 bet for opening their account. This is different from most new betting sites, which instead offer bonus money in exchange for making a deposit. Other promotions at SBK include a variety of other risk-free bets that can be earned.

SBK is not just a betting site as there is a social element included too. Users can provide their betting tips, with the most successful ranked in a leaderboard. It is possible to compete against friends and family too, which is something different from most new betting sites.

Prices on SBK are very good compared to most of the other new betting sites on the market. This is due to the fact they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites, due to the lack of a margin.

Smarkets users who are familiar with the exchange will be able to flip between the two products from the company with ease. Newcomers will get to grips with the SBK app quickly as well, but it is not possible to browse odds without signing up for an account first.

Live chat is available on the SBK app 24/7 too, so anyone who has an issue with their account will be able to get help rapidly from a customer service agent.

SBK pros

• Odds on the SBK site tend to be very strong as they come from the Smarkets exchange
• SBK app is one of the best around of the many new UK betting sites that are out there

SBK cons

• SBK is just an app, so there is no actual sportsbook site for users to browse
• Promotions after the welcome bonus on the SBK app are limited compared to rivals

Parimatch – #8 Best New Betting Site

Established in 1994 in Ukraine, Parimatch has long been one of the largest betting companies in some parts of Europe, but only launched the UK side in late 2020.

MMA fighter Conor McGregor and boxing star Mike Tyson are among the big names that Parimatch has signed up to act as a brand ambassador and build up its public profile. Parimatch is also the official sponsor of the esports club Virtus. pro and a premium partner of FC Shakhtar.

If the design of the Parimatch site appears to be familiar this is likely because it launched in the UK with a white-label deal with BetVictor. The layout and navigation are therefore very similar.

New users can claim £30 in free bets when they sign up with just £5 at Parimatch, which means this bookie has one of the top welcome bonuses of any new betting site in the UK right now. However, because of the deal with BetVictor, any BV customers cannot get this welcome deal.

With more than 30 different sports to pick from – football and horse racing are two of the most popular, while the esports betting section is thriving – Parimatch has plenty of options to pick from. For both pre-match and live betting there is a lot of depth in the markets at Parimatch too, with more than 100 different bets usually available on the sportsbook.

BetVictor is famous for having some of the best odds in the business, so users might expect Parimatch to be near the top of the pile too. But while Parimatch prices are usually solid, they lag a little bit behind the market leaders most of the time.

Parimatch pros

• The welcome bonus at Parimatch compares very favourably with other new UK betting sites
• Parimatch users can access 24/7 customer support, including via live chat

Parimatch cons

• BetVictor users will not be able to claim the welcome bonus when they join Parimatch
• Mini slot games on the side of the sportsbook might act as an unwanted distraction

BetBull – #9 Best New Betting Site

Claiming to offer the next generation of sports betting, BetBull certainly sets itself a lofty goal.

Those who like to browse a sportsbook on a desktop PC will be disappointed, though, as BetBull solely operates as a betting app in the UK. It can be downloaded on both the App Store and the Play Store. Reviews for both versions of the app are positive, with the iOS version a bit more popular.

However, with up to £100 available in a very generous sign-up bonus, there are plenty of reasons to join BetBull, which has ex-England striker Darren Bent as an ambassador. Free bets, acca insurance and odds boosts of up to 30% are offered on the betting bonus wheel too.

In terms of the sports and markets available on the BetBull app, they are broadly in line with most of the other best new betting sites out there. Odds and prices at BetBull also tend to fall somewhere in the middle of the pack, neither providing great or terrible value most of the time.

BetBull promotes itself as a social betting experience to mark itself out from a crowded marketplace. According to the company itself, users who join BetBull can follow hundreds of winning accumulator bets every week. It is possible to chat to fans during live acca bets as well, which adds more interactivity and ensures BetBull is different from most new betting sites.

Leaderboards show which BetBull users are providing the most winning wagers and anyone who is very competitive about betting is likely to enjoy this feature of the app a lot.

Customer service is provided on a 24/7 basis through live chat on the BetBull app as well.

BetBull pros

• New users can get up to £100 for signing up for an account on the BetBull app
• Social experience means BetBull is very different from most other new UK betting sites

BetBull cons

• The BetBull sportsbook is only suited to mobile users due to the fact it is just an app
• Many users have found that the software can be buggy, with the app hard to navigate

STSBet – #10 Best New Betting Site

While STSbet is a big name in many European countries, the bookmaker is yet to build much of a profile in the UK after its recent launch in the country.

But with a £40 welcome bonus likely to attract many new users to sign up for an account with STSbet, it seems like a matter of time until the firm ranks among the industry big boys. Various other promotions and bonuses can be accessed too – STSbet excels in this area.

Established in 1997, but only launched in the UK in 2019, STSbet is now under the regulation of the UK Gambling Commission, which should assure potential customers that it is a safe and secure betting site to use.

The sportsbook itself has a nifty feature that lets users save certain competitions as their favourites, which makes it a lot easier to find them when returning to the STSbet site.

Live in-play markets are front and centre when logging in to STSbet, but the number of markets can be quite limited when compared to some of the other best new UK betting sites around.

As an example, live football matches in World Cup qualifying only have a few dozen bets to pick from. Typically, the biggest bookies often have hundreds of different bets available live in play.

Specials are available for sports such as football and NBA, which show the top priorities at STSbet. Table tennis is surprisingly big on the site, with hundreds of different bets offered.

While the number of bets for minor sports is small, it is possible to bet on everything from squash to surfing and chess to bandy after signing up for an account on the STSbet site.

Esports betting is available as well, with STSbet providing options such as CS: GO and Dota 2.

STSbet pros

• A £40 welcome bonus is among the best around among new UK betting sites
• STSbet offers live streaming on various sports, which will be welcomed by many

STSbet cons

• Choice of available markets can be a little limited on the STSbet sportsbook at times

BetTarget – #11 Best New Betting Site

Launched in September 2021, BetTarget has ensured that it is safe and legal to use by being licensed by the UK Gambling Commission. BetTarget is run by ASG Technologies, which is one of the most established betting brands out there – the company is the brains behind successful online casino sites such as Karamba – with the BetTarget sportsbook making a strong start.

There are around 30 different sports to bet on, so the choice on offer is very good, while security is strong as a result of the latest 128-bit Secure Socket Layer (SSL) encryption technology.

League of Legends, StarCraft II and CS:GO are among the esports that are available to bet on at BetTarget, which has added horse racing and greyhounds markets since it was launched.

With high impact video streaming also in place at BetTarget, this new UK sportsbook has more to offer than a lot of the other fresh betting brands that are competing to sign up new users.

The Target Tip tool – which lets customers access a bet recommendation engine that analyses statistical information – is a major unique selling point. BetTarget also has a live casino where games like roulette, blackjack and baccarat can be played.

BetTarget pros

• Wide range of betting markets
• Live streams
• Multiple payment methods
• Competitive betting odds

BetTarget cons

• No betting apps
• Average welcome bonus

Highbet – #12 Best New Betting Site

Owned by Malta-based Time Solutions, Highbet is another of the UK’s newest online sportsbook sites. Customers who sign up also have the chance to play casino games.

Highbet is licensed and regulated by the Malta Gaming Authority as well as the Gambling Commission, which should reassure players it is safe and legal in the UK.

The site runs off software by Aspire Global International, which powers a lot of the other new online sports betting sites that are emerging in the UK.

Visa and Mastercard are approved as payment methods that can be used at Highbet, along with e-wallets such as Skrill and Neteller, plus PayPal. Trustly, Paysafecard, Net Banking and AstroPay can all be used on this new UK online sportsbook too, as well as bank transfers.

Football fans who play at Highbet will be able to pick from over 1,500 different markets, so there is a massive amount of choice on offer here.

Highbet’s sportsbook has the latest 128-bit Secure Socket Layer (SSL) encryption technology, so security does not need to be a headache here for anyone who is considering joining.

The bright blue and yellow colour scheme makes Highbet stand out from the crowd too.

Highbet pros

• 300+ markets on popular events
• Great range of payment methods
• New UK bookie (late 2021)
• Optimised for mobile but no apps
• Competitive football odds

Highbet cons

• No UK betting apps
• Average welcome bonus

FanTeam – #13 Best New Betting Site

Many experts believe fantasy sports could be the future of online betting in the UK, with FanTeam hoping to make the most of the growing interest in this department.

Offering something different to most of the other new UK online betting sites, at FanTeam users can place bets on fantasy matchups – for instance by backing a player to score more points.

FanTeam offers more than 250 different leagues and competitions, which sounds like a lot but is not much compared to some of the top betting brands in the UK.

Players who join FanTeam can access its own iOS app which can be downloaded directly from the App Store, but Android users are still unfortunately waiting for their own version.

FanTeam says that it has the best daily fantasy sports tournaments in Europe and it is hard to argue, but the sportsbook side is decent enough as well. The site’s Pick’em Jackpot is well worth a look as massive cash prizes are available to win in this area of the FanTeam site.

Draft’n’go tournaments are likely to be popular among those who are new to fantasy sports. FanTeam has a season-long fantasy Premier League game, which is always popular too.

Fanteam pros

• Brand new sportsbook (2021)
• 24/7 customer support
• Unique fantasy sports betting markets
• Great range of payment methods
• Generous welcome bonus
• Good range of promotions

Fanteam cons

• Apps are new but need some work
• No live streaming
• Not that many sports covered

MrRex – #14 Best New Betting Site

Launched in 2021, MrRex is another new UK online sportsbook hoping to make a splash.

MrRex customers can expect to receive a high-quality experience, with the site being owned and operated by the Cyprus-based MrRex LTD.

At MrRex, players are kept safe as the latest 128-bit Secure Socket Layer (SSL) encryption technology is in place, while the Aspire Global platform it uses holds licences from both the Malta Gaming Authority and the Gambling Commission in the UK as well.

MrRex launched without greyhounds betting being available. This problem has since been fixed, though, demonstrating that the sportsbook is improving all the time.

Customers at MrRex can use a mobile site to bet on the go, but the brand is yet to launch its own mobile betting apps for iOS and Android, unlike some other new UK sportsbooks.

Trustly, Skrill, Neteller and PayPal and other payment methods like Paysafecard and Klarna can be used at MrRex, along with Visa and Mastercard debit cards and various top e-wallets.

MrRex does not run its customer service operations 24/7 yet, which is a bit of a shame. But decent odds, plenty of promotions and a strong sportsbook means MrRex is worth a go.

MrRex pros

• Brand new betting site (2021)
• Good range of payment methods
• Mobile-friendly site
• Live chat is available
• Great range of casino games

MrRex cons

• No greyhounds
• No betting apps

MrMega – #15 Best New Betting Site

Apex Marketing’s new online sportsbook MrMega also has an online casino too

MrMega is aiming to persuade people to sign up through a generous welcome bonus, while the fact it is licensed and regulated by the Gambling Commission in the UK is a tick in the box.

Players who join MrMega can expect to get the chance to use a wide range of payment options like PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap, as well as the classic debit cards.

MrMega offers a regular sports promotion that pays up to 77% extra winnings on combo wins from four-folds or greater.

League of Legends, CS:GO and StarCraft II are among the esports included on the MrMega sportsbook, which has more than enough different markets to capture the attention.

MrMega customers can even bet on water polo and futsal matches through their account.

Among the reasons to consider signing up for an account with MrMega include the fact its MatchCombo markets offer some of the most flexible wagers in the business right now.

While there is no live streaming, MrMega’s ability to stand out means it is one of the most intriguing new online sportsbooks in the UK.

MrMega pros

• Brand new sports betting site (2021)
• Casino side first launched in 2010
• Mobile-friendly site
• Great range of casino games

MrMega cons

• No betting apps
• No live streaming

BetDukes – #16 Best New Betting Site

Among the newest betting sites out there, Bet Dukes has already garnered plenty of attention following a strong launch. Depositing £10 at Bet Dukes entitles new users to a free £10 bet.

The Bet Dukes site is operated as a white label solution under the Progress Play Limited group and features an online casino too, but we will focus on the sportsbook side of things here.

A slightly unusual design sees sports listed down the right-hand side, but with icons instead of a description. It is not always obvious what sports are from the graphics, which is a shame.

There are some interesting ideas at the Bet Dukes sportsbook, such as a leaderboard that tracks users’ progress and has cash prizes up for grabs. Other promotions include cashback deals for a proportion of losses sustained on certain types of bets.

A list of around 30 different sports means the offering from Bet Dukes is quite comprehensive. Most sports fans will be able to find the bet they want on this new sportsbook site. Esports betting is also available at Bet Dukes, with Dota 2 and CS: GO listed among the options here.

Like with most other new betting sites that launch, football is the prime focus at Bet Dukes. Big matches often have many hundreds of markets to pick from including unusual wagers such as the total number of throw-ins that will be taken throughout the game.

Live in-play betting is available and there are lots of stats presented to help Bet Dukes customers to make up their minds about potential wagers. Live streaming is not available at this time, but with Bet Dukes being so new this could be something that arrives down the track.

Bet Dukes pros

• Leaderboard idea on the Bet Dukes sportsbook is something a bit different
• Strong protection in place means Bet Dukes is considered safe and secure to use

Bet Dukes cons

• The £10 free bet offer for new Bet Dukes customers could be a bit more generous
• Navigating around the Bet Dukes sportsbook site can certainly be improved

Betiton – #19 Best New Betting Site

Not as famous as many of the other top new betting sites in the UK, Betiton is nonetheless well worth considering joining for a variety of reasons.

Betiton benefits include that the bookmaker has embraced esports in a big way, while minor sports such as Aussie rules, beach volleyball, handball and chess are not forgotten either.

Joining Betiton means players can make the most of the excellent cash out feature that puts them in full control of all their single and acca bets.

Partial cash out is available here, with players able to take some profit from an ongoing wager while letting the rest of the bet ride.

Plenty of free bets are also available to claim at Betiton, with the site working hard to reward the loyalty of repeat visitors as well as trying to attract new users to sign up.

Betiton also features casino games that are powered by software belonging to Aspire Global International, while the latest 128-bit Secure Socket Layer (SSL) encryption technology is used.

This ensures that Betiton is one of the safest and most secure betting sites in the UK.

Betiton might not be massive, but this site is growing at a rapid rate.