New UK Betting Sites (2021)

Compare the best new betting sites to launch in the UK in 2021.

Best New Bookmakers 2021 - Our January Top List

  • UK LicensedUK Licensed
  • Secure and TrustworthySecure and Trustworthy
  • CertifiedCertified by BettingLounge
Bonus Offer£10 Free No Deposit Bonus
  • BettingLounge Exclusive No Deposit Bonus
  • New Online Casino & Sportsbook
  • LeoVegas Brand
Full T&C's Apply. No deposit required & new players only. £10 paid as bonus funds. Claim within 3 days of registration & 7 day expiry. 50x wagering target. £50 max win/withdrawal from bonus. Only bonus stakes qualify & wagering contributions vary. 18+
Bonus OfferBet £10 Get £10
  • New Betting Site (December 2020)
  • 300+ Markets
  • 24/7 Support
New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits. Full Terms apply.
Bonus OfferBet £5 Get £30 in Free Bets
  • New 2020 (October) Betting Site
  • Licensed and Operated by BetVictor
  • Low Betting Margins
New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly
Bonus OfferDeposit £10 Get a £20 Free Bet
  • New September 2020 Betting Site
  • 40+ Sports
  • High Odds
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply
Bonus OfferBet £15 Get £10
  • Launched March 2020
  • Low Betting Margins
  • 20+ Sports
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Bonus Offer£1 No Deposit Free Bet +50% Back of First Day Sportsbook Losses Or a Guaranteed £5 Free Bet +50 Free Spins on Grand Spinn
  • No deposit free bet bonus code "BET"
  • New bookmaker
  • Daily free bets
New customers. No deposit free bet. Plus 50% back of first day sportsbook losses up to £25 or a guaranteed £5 free bet if your account is up.
Bonus OfferGet up to £100 in Free Bets
  • Exclusive BettingLounge Bonus
  • Top-tier Betting Apps
  • Unique Social Betting Community
T&Cs: New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs applyT&Cs: New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply
Bonus OfferDeposit £10 Get a £30 Free Bet
  • New 2020 (August) UK Sportsbook
  • 30+ Sports
  • Competitive Betting Margins
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits.
Bonus OfferJoin HollywoodBets
  • New July 2020 UK Sportsbook
  • High Odds
  • 30+ Sports
Bonus OfferDouble The Odds on Any Sports Bet
  • Winnings Paid in Cash!
  • High Odds
  • Top-tier Sportsbook & Online Casino
Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit.*T&Cs apply 18 Plus BeGambleAware.org
Bonus OfferDeposit £10 Get a £10 Free Bet
  • New Bookmaker (June 2020)
  • 100's of Betting Markets
  • Low Betting Margins
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply
Bonus OfferBet £10, Get £15 in Free Bets
  • Exclusive BettingLounge Sign Up Bonus
  • Low Betting Margins
  • New Betting Site (Jan 2020)
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs
Bonus OfferBet £10 Get £20
  • BettingLounge Exclusive Sign Up Offer
  • New Betting Site (2020)
  • Low Betting Margins
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
Bonus Offer100% up to £200
  • BettingLounge Exclusive Bonus Offer
  • Quick withdrawals
  • Huge range of betting markets
Enter the bonus code "TONY200" on your first deposit.Wager that by 10 times at odds of 1.65 or higher withing 30 days.Deposits using Neteller, Skrill, Paypal or Bitcoin are not eligible for this offer.
Bonus OfferGet £30 in Free Bets
  • Exclusive BettingLounge Bonus
  • Trusted Brand
  • Low Margins
Customers will be awarded £15 in free bets and £15 in free spins for casino and vegas new customers only / Freebets valid for 3 days free spins valid for 30 days / T&CS apply
Bonus OfferBet £10, Get a £10 Bet
  • Exclusive BettingLounge Bonus (2021)
  • Trusted Brand
  • Spread & Fixed Odds Betting
Valid only when applying through a link from one of our partner sites. Qualifying fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet will be credited upon settlement of the qualifying bet. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org
Bonus OfferBet £10 Get a £10 Free Bet
  • BettingLounge Exclusive Sign Up Offer
  • High odds
Key terms - Valid for new UK customers reg from 06/01/2021. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Deposit using code SNWEL10. Valid once per customer. Free bet expires after 2 days. Max winnings from free bet £1000.
Bonus OfferBet £10 Get £10
  • Exclusive BettingLounge bonus
  • Low Margins
  • Official Betting Partner of the National League
Valid until further notice | New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | BeGambleAware.org
Bonus OfferBet £10 Get a £10 Free Bet
  • New Betting Site
  • 100's of Betting Markets
  • Great for US Sports
New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
Bonus Offer£10 Free Bet Bonus
  • Great range of sports and markets
  • High odds and plenty of boosts
  • Solid free bet offer
18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply
Bonus OfferBet £10 Get £20
  • Exclusive BettingLounge Bonus (2021)
  • 30+ Sports
  • £10 Weekly Free Bet with the "#MakeABet Club"
New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.
Bonus OfferBet £10 Get a £10 Free Bet
  • New Betting Site
  • 100's of Betting Markets
  • Great for US Sports
New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
Bonus OfferBet £10 Get £10
  • Bet £10 Get £10 Exclusive Bonus
  • Massive range of markets
  • Daily price boosts
18+. UK only. Valid between 00:01 on 31.08.2020 and 22:59 (BST) on 31.12.2020. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware. Please bet responsibly.
Bonus OfferDeposit £10 Get £10 Free Bet
  • New August 2020 UK Betting Site
  • Low Betting Margins
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply
Bonus OfferBet £10 and Get a £10 Free Bet!
  • New Betting Site
  • High Odds
  • 30+ Sports
New customers only. Min deposit and bet 10 at Evens (2.00) to qualify. Offer expires in 14 days and stakes are not returned. Free bet must be placed at 4/5 (1.80). T&Cs apply. 18+, begambleaware.org.
Bonus Offer£40 Welcome Bonus
  • New UK Licence (2019)
  • High Football Odds
  • Great Bonus
18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.
Bonus OfferBet 5 x £5 and Get A £25 free Fixed Odds bet
  • Just Launched New Sportsbook Product!
  • Best Spread Betting Site
  • Amazing No Deposit Offer
New clients only. Applies to first 5 x £5+ bets on any sports market at odds of 1.5 (1/2) or greater. All five qualifying bets need to be placed on separate selections and must be settled within 30 days of registration. 1 x £25 free bet issued once all 5 bets are settled. Free bet valid for 7 days and stake not returned. Cashed out bets will not count towards qualifying. Full terms available online. 18+ Begambleaware.org
Bonus OfferUp to £100 Extra Winnings on your First Deposit
  • Mobile betting at its best
  • Innovative betting offers
  • A Bettinglounge favourite
New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org
Bonus Offer100% In-Play Profit Boost
  • High Football Odds
  • Live Streaming
  • Award Winning Operator
Opt in. Min. Odds Evens, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible
Bonus OfferBet £20 Get £10
  • Fresh new design
  • Unique features
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs
Bonus OfferBet £10, Get £10!
  • New Bookie
  • Low Betting Margins
  • Easy Welcome Bonus
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Only depositing using specific payment methods.
Bonus OfferUp to £25 Free Bet If Your First Settled Bet Doesn't Win
  • Revamped Sportsbook in 2019
  • Exclusive Bonus
  • Trusted Brand with 50+ Years of Experience
New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. See Full T&Cs.
Bonus Offer50% Deposit Bonus up to £100
  • Innovative new betting site (2018)
  • High Odds
New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org
Bonus Offer50% up to £50 Welcome Bonus
  • Great sportsbook
  • Innovative promotions
  • New awesome design
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
Bonus OfferBet £10 Get £10 in Free Bets
  • BettingLounge Exclusive Bonus
  • High Odds
  • Trusted Bookmaker
18+. Mobile exclusive. Min stake £10. Min odds EVS. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One free bet offer per customer, household and IP address only. T&Cs apply.
Bonus OfferGet a £5 Free Bet - Free to Enter Challenge (No Deposit)
  • High odds
  • Win a £5 free bet each week (no deposit)
Free to enter. Max Free Bet £5. T&C's apply.
Bonus OfferDeposit £50 play with £100 +50 Extra Spins on Book of Dead
  • New Online Casino
  • Free Spins Bonus
New customers only. Min. £10 dep. 100% up to £50 in Bonus. Neteller/Skrill excl. Max bonus £50. Wagering 40x on bonus amount within 30 days. Bonus max bet £5. Spins paid 10/day on Book of Dead and valid for 24 hours. Game weighting and T&C's apply.
Bonus Offer£20 Backup Bet
  • £20 Backup Bet
  • Huge market depth
  • 1000's of live streams every month!
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Bonus OfferBet £10, Get £30 in Free Bets +£10 Casino Bonus
  • High odds
  • Regular promotions
  • Exclusive Bonus
Min deposit of £10 using code 30F• A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market • Min odds of 1/2 (1.5) • Free bets credited upon qualifying bet settlement and expire after 7 days • Free bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Casino bonus wins are capped at £500, exc. JP wins • Valid for selected games only, when playing Casino • Withdrawal restrictions and Full T&C’s apply
Bonus OfferGet Up To £100 In Bet Credits
  • Huge Range of Markets
  • High Odds
  • Trusted Operator
Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bonus OfferUp to £100 in Free Bets - 5x £20 Free Bets
  • #1 Best Betting Exchange
  • High odds
  • Daily odds boosts
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
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