Bet365 Sister Sites: Best Alternatives & Offers (2026)

Licence UKGC Licence (55148)
Owner Hillside Sports & Gaming
Sportsbook Independent
Join Bet365
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Bet £10 Get £30 in Free Bets

#Ad. New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 300% of that amount in Bet Credits up to £30*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.

Claim Offer

Stake £10 Get Up to 500 Free Spins

#Ad. Registration required. Min. £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Select prizes of 5, 10, 20 or 50 Free Spins; 10 selections available within 20 days, 24 hours between each selection. Max. prize, game restrictions, time limits and T&Cs apply.

Claim Offer

Spend £10 Get 365 Free Bingo Tickets

#Ad. New Bingo customers only. Opt in required. Spend £10 cash on Bingo Tickets to receive 365 Free Tickets. Time limits, exclusions and T&Cs apply.

Claim Offer
Written by Isak Möller
Verified by BettingLounge team
Last updated 31/03/2026

List of Bet365 Alternatives

Since there are no sister sites to bet365, we have listed some good alternatives below and their respective welcome offers for sports as well as casino.

Betting
Casino
Bingo
Lottery
  • Tote logo
    Tote Recommended
    Bet £10 Get £30 in Free Bets
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    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
    Platform Independent
    Claim Offer
    New customers online only. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.
  • William Hill Logo
    William Hill Alternative
    Bet £10 Get £40 in Free Bets
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    Licence UKGC Licence (39225)
    Owner Evoke plc
    Sportsbook William Hill
    Claim Offer
    18+. Play Safe. Online only. New UK customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. Full T&Cs apply. www.gambleaware.org #ad
  • Parimatch new logo
    Parimatch Alternative
    Bet £10 Get £20 in Free Bets
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    Licence UKGC Licence (39576)
    Owner Parimatch Group
    Sportsbook BV Gaming
    Platform BV Gaming
    Claim Offer
    T&Cs: 18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org  | Please gamble responsibly
  • starsports new logo
    StarSports Recommended
    Bet £20 to Get £10 in Free Bets
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    Licence UKGC Licence (9177)
    Owner Star Racing Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Claim Offer
    18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org
  • Coral logo
    Coral Alternative
    Bet £5 Get £30 in Free Bets
    See More
    Licence UKGC Licence (54743)
    Owner Entain
    Sportsbook LC International
    Claim Offer
    18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.
  • Betfred new logo
    Betfred Alternative
    Bet £10 Get £50 in Free Bets
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    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
  • BetMGM Logo
    BetMGM Alternative
    Bet £10 Get £40 in Free Bets
    See More
    Licence UKGC Licence (39198)
    Owner LeoVegas Group
    Sportsbook Kambi
    Platform LeoVegas Gaming PLC
    Claim Offer
    New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org.
  • Ladbrokes logo
    Ladbrokes Alternative
    Bet £5 Get £30 in Free Bets
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    Licence UKGC Licence (54743)
    Owner Entain
    Sportsbook LC International
    Claim Offer
    18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
  • Midnite new logo
    Midnite Alternative
    Bet £10 Get £40 in Free Bets
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    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £40 in Free Bets, valid for 7 days on selected bets. T&Cs apply. BeGambleAware.org
  • BetTom logo
    BetTom Alternative
    50% Back As Free Bet Up to £25
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    Licence UKGC Licence (64959)
    Owner Bet Tom Ltd
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
  • 36vegas orange logo
    36Vegas Recommended
    Up to £100 Back as a Free Bet if First Acca Loses
    See More
    Licence UKGC Licence (66806)
    Owner 36Gaming Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Bets must settle by 13/04/2026 23:59:59. Free bet valid 7 days from issue, usable on any Sport/Market at a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. Full T&Cs apply.
  • Swifty Sports logo
    Swifty Sports Recommended
    Bet £10 Get a £20 Free Bet
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    Licence UKGC Licence (58957)
    Owner Swifty Global Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Claim Offer
    18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.
  • Tote logo
    Tote Recommended
    Bet £10 Get 100 Free Spins
    See More
    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
    Platform Independent
    Claim Offer
    New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+.  Full T&Cs apply. Gambleaware.org.
  • Parimatch new logo
    Parimatch Alternative
    Wager £10 Get £15 in Bonuses + 30 Free Spins
    See More
    Licence UKGC Licence (39576)
    Owner Parimatch Group
    Sportsbook BV Gaming
    Platform BV Gaming
    Claim Offer
    T&Cs: 18+ New customers only. Opt in, deposit & wager £10 on selected games within 7 days of registration. Get £15 in Casino Bonuses for selected games (10x wagering, max withdrawal £150) + 30 Free Spins for 3 Lucky Hippos. 30 days expiry. T&Cs Apply. GambleAware.org | Please gamble responsibly
  • Coral logo
    Coral Alternative
    Play £10 Get 100 Free Spins
    See More
    Licence UKGC Licence (54743)
    Owner Entain
    Sportsbook LC International
    Claim Offer
    18+. New players only. Deposit (certain types excluded) and Bet £10+ on Slot games to get 100 Free Spins (selected games, value £0.10 each, 48 hrs to accept, valid for 7 days). Restrictions and T&Cs apply.
  • Betfred new logo
    Betfred Alternative
    Stake £10 Get 200 Wager Free Spins
    See More
    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply.
  • BetMGM Logo
    BetMGM Alternative
    Stake £10 Get 200 No Wagering Free Spins
    See More
    Licence UKGC Licence (39198)
    Owner LeoVegas Group
    Sportsbook Kambi
    Platform LeoVegas Gaming PLC
    Claim Offer
    New cust only. Opt-in required. Time to deposit/wager 7 days. Deposit £10 & wager 1x on casino games (wagering contributions vary) for 200 Free Spins worth 10p each on Big Bass Splash. 3 day reward expiry. 18+. T&Cs apply.
  • Ladbrokes logo
    Ladbrokes Alternative
    Play £10 Get 100 No Wagering Free Spins
    See More
    Licence UKGC Licence (54743)
    Owner Entain
    Sportsbook LC International
    Claim Offer
    18+. New Casino players only. Deposit (certain types excluded) and Bet £10+ on Slots games to get 100 Free Spins (selected games, value £0.10 each, 48 hrs to accept, valid for 7 days). Restrictions and T&Cs apply.
  • Midnite new logo
    Midnite Alternative
    Stake £20 Get 150 No Wager Free Spins
    See More
    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
  • BetTom logo
    BetTom Alternative
    50% First Day Casino Losses Refunded + 10 Free Spins
    See More
    Licence UKGC Licence (64959)
    Owner Bet Tom Ltd
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
  • 36vegas orange logo
    36Vegas Recommended
    Wager £20 Get £20 in Bonuses
    See More
    Licence UKGC Licence (66806)
    Owner 36Gaming Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
  • Swifty generic logo
    Swifty Casino Recommended
    Stake £20 Get 50 Free Spins
    See More
    Licence UKGC Licence (58957)
    Owner Swifty Global Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Claim Offer
    18+. New customers only. Deposit £20+ and play a slot to get 50 free spins on Bigger Bass Bonanza (each £0.12). Free spins must be used in one session within 72 hours. No cash value, non-transferable. Swifty Sports may withdraw the offer at any time. Gamble responsibly. T&Cs apply.
  • Betfred new logo
    Betfred Alternative
    Bet £10 Get £10 + 100 Free Spins
    See More
    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    New customers only. Register with promo code BINGO100. Minimum deposit and stake £10 on Bingo Tickets within 14 days to qualify. £10 Bingo Bonus must be wagered through once. 14-day expiry. Bonus Balance is used prior to Cash Balance. 100 Free Spins on selected Slots credited within 48 hours of qualification. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.
  • Betfred new logo
    Betfred Alternative
    Play £5 Get £20 in Free Play
    See More
    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.

Bet365 Sister Sites

Bet365 is one of the most popular betting sites in the UK, and perhaps the biggest one in the world, thanks to a fantastic sportsbook with great features. It is not a surprise, therefore, that punters are looking for other bookies that are similar to bet365 as well. Not counting sub-sections such as bet365 Casino and bet365 Bingo, there are no sister sites.

The owners of Hillside Gaming have decided to focus solely on making bet365 the best betting site around, not bothered by broadening their horizons with additional sites. BetVictor is a good example of a prominent betting site that did the latter, expanding its operations with sites such as Betano, Parimatch and talkSPORT BET.

What Makes bet365 So Good?

In my opinion, bet365 offers the complete package with a comprehensive sportsbook, great promotions, useful features and helpful customer support. The bookmaker has consistently been ahead of its time and it's been very difficult for the competition to catch up.

To be a bit more specific about the pros of the site, the bet builder tool is just fantastic with the ability to add 12 selections across multiple games. I use it all the time, and the same goes for the Early Payout promotion which makes betting on football so much less stressful.

Reviews of Bet365 Alternatives

Although there are no betting sites under the same ownership as bet365, there are some pretty good alternatives in the UK. So for those who are considering joining a competitor to Bet365, what are the main options? 

William Hill Logo

William Hill

William Hill has always been a very solid choice for UK punters, no matter the sport, and some might even prefer it to bet365. Horse racing fans in particular will know about the bookie's qualities as free live streaming is offered of the action as well as radio broadcasts, which you don't see everywhere.

William Hill registration 1

The welcome offer is a good one and the site also boasts several good promotions. The bet boost and epic boost are two good examples, showing that William Hill clearly cares about keeping its existing customers pleased with the sportsbook.

The William Hill app, which is available for download on iOS and Android, has rave reviews with a rating of 4.7 and 4.3 out of five stars respectively. The one on the App Store is even ranked higher than bet365's, truly making this bookmaker a great option.

In short, William Hill has more or less everything to compete with bet365. A few shortcomings, however, include the lack of football streaming and the bet builder is not as good as bet365's.

Join Bookie
Coral logo

Coral

To round up our breakdown of some good bet365 alternatives, let's take a look at Coral. It is one of the oldest bookmakers in the game, along with its sister site Ladbrokes, and the sportsbook is fantastic in many ways. As an example, we named it the best betting site for betting on snooker.

Coral sign-up 1

Odds are consistently good, with low betting margins as well, and punters can often find streaming of the action. The bet builder is decent too and as for the market depth, there can more or less be no complaints. The welcome offer is also one of the best around.

Live streaming is available for punters as well - though not on the same level as bet365 and William Hill - and there are some decent promotions to claim. New customers could try their luck with a free-to-play game called Football Super Series, or head to the attached casino to see if spinning the reels can land a jackpot.

Overall, Coral is a betting site that we like a lot and on some fronts, it can even be better than bet365. As an entire package, though, it is still behind the bookmaker and it remains to be seen how the race will play out in the future.

Join Bookie
Betfred new logo

Betfred

Betfred is another classic betting site in the UK, launched in the 1960s and gaining popularity through various sports sponsorships. The sportsbook is very comprehensive, as you would expect, and there is a fantastic welcome offer to claim for new customers as well. So far so good, right?

Betfred deposit 1

The sports coverage is what you would demand from a bookie this big, but one cannot help but think that the market depth could be a bit better. Not to mention that the bet builder tool is far behind its rivals, only allowing at most five selections and not having cash out. On the flip side, the streaming offered is pretty good.

Betting bonuses include extra place races for both greyhounds and horse racing, with Betfred also being the home of the famous Double Delight and Hat-Trick Heaven promotions.

Punters should certainly sign up for the welcome offer if they have not already, but whether Betfred can compete with bet365 in the long run is another question. Probably not, but it will remain a very solid bookmaker.

Join Bookie

Bet365 Gubbed: What It Means and What To Do Next

One of the main reasons to choose an alternative to bet365 is if a customer has been gubbed or blocked from their account. This term refers to being banned by an online betting site, or restricted from using any of their bonuses. This might happen if a betting site suspects a customer is abusing a promotion or if they only ever use their account to make the most of their free bets or other betting bonuses. 

Sometimes, online bookmakers like bet365 will ban a customer if they suspect they are using odds-matching software - common when matched betting - to find too much value. If a customer is found to have multiple accounts with a bookmaker they are also likely to be banned.

Another thing to look for when being gubbed is if stake restrictions are applied to an account. If a betting site like bet365 has put a tight restriction on how much money a customer can place on a bet, this may mean that it is the right time to set up a betting site account elsewhere.

When a bet365 customer has been gubbed or banned, they might need to look elsewhere for their sports bets. Remember that there is nothing to stop a sports fan from signing up for betting accounts with a range of operators - indeed, it is recommended to have a range of accounts.

All the above betting sites are highly recommended to those who have been banned by bet365.

Isak Möller
Isak Möller
Last updated: 31/03/2026

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.

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