Bet365 is one of the most popular betting sites in the UK, and perhaps the biggest one in the world, thanks to a fantastic sportsbook with great features. It is not a surprise, therefore, that punters are looking for other bookies that are similar to bet365 as well. Not counting sub-sections such as bet365 Casino and bet365 Bingo, there are no sister sites.
The owners of Hillside Gaming have decided to focus solely on making bet365 the best betting site around, not bothered by broadening their horizons with additional sites. BetVictor is a good example of a prominent betting site that did the latter, expanding its operations with sites such as Betano, Parimatch and talkSPORT BET.
In my opinion, bet365 offers the complete package with a comprehensive sportsbook, great promotions, useful features and helpful customer support. The bookmaker has consistently been ahead of its time and it's been very difficult for the competition to catch up.
To be a bit more specific about the pros of the site, the bet builder tool is just fantastic with the ability to add 12 selections across multiple games. I use it all the time, and the same goes for the Early Paypout promotion which makes betting on football so much less stressful.
Although there are no betting sites under the same ownership as bet365, there are some pretty good alternatives in the UK. The green and yellow-themed site is hard to beat, don't get us wrong, but a handful of bookies have at least come close with their sports betting products. Below, we take a look at these.
William Hill has always been a very solid choice for UK punters, no matter the sport, and some might even prefer it to bet365. Horse racing fans in particular will know about the bookie's qualities as free live streaming is offered of the action as well as radio broadcasts, which you don't see everywhere.
The welcome offer is a good one, more specifically a bet £10 get £30 deal just like bet365, and the site also boasts several good promotions. The bet boost and epic boost are two good examples, showing that William Hill clearly cares about keeping its existing customers pleased with the sportsbook.
In short, William Hill has more or less everything to compete with bet365. A few shortcomings, however, include the lack of football streaming and the bet builder is not as good as bet365's.
Betfred is another classic betting site in the UK, launched in the 1960s and gaining popularity through various sports sponsorships. The sportsbook is very comprehensive, as you would expect, and there is a fantastic welcome offer to claim for new customers as well. So far so good, right?
The sports coverage is what you would demand from a bookie this big, but one cannot help but think that the market depth could be a bit better. Not to mention that the bet builder tool is far behind its rivals, only allowing at most five selections and not having cash out. On the flip side, the streaming offered is pretty good.
Punters should certainly sign up for the welcome offer if they have not already, but whether Betfred can compete with bet365 in the long run is another question. Probably not, but it will remain a very solid bookmaker.
To round up our breakdown of some good bet365 alternatives, let's take a look at Coral. It is one of the oldest bookmakers in the game, along with its sister site Ladbrokes, and the sportsbook is fantastic in many ways. As an example, we named it the best betting site for betting on snooker.
Odds are consistently good, with low betting margins as well, and punters can often find streaming of the action. The bet builder is decent too and as for the market depth, there can more or less be no complaints. The welcome offer is also one of the best around, with a bet £5 get £20 deal offered.
Overall, Coral is a betting site that we like a lot and on some fronts, it can even be better than bet365. As an entire package, though, it is still behind the bookmaker and it remains to be seen how the race will play out in the future.
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry. At BettingLounge, Isak makes sure that all of the content is up to date, specialising in reviews of UK betting sites.