Bet365 is one of the most popular betting sites in the UK, and perhaps the biggest one in the world, thanks to a fantastic sportsbook with great features. It is not a surprise, therefore, that punters are looking for other bookies that are similar to bet365 as well. Not counting sub-sections such as bet365 Casino and bet365 Bingo, there are no sister sites.
The owners of Hillside Gaming have decided to focus solely on making bet365 the best betting site around, not bothered by broadening their horizons with additional sites. BetVictor is a good example of a prominent betting site that did the latter, expanding its operations with sites such as Betano, Parimatch and talkSPORT BET.
In my opinion, bet365 offers the complete package with a comprehensive sportsbook, great promotions, useful features and helpful customer support. The bookmaker has consistently been ahead of its time and it's been very difficult for the competition to catch up.
To be a bit more specific about the pros of the site, the bet builder tool is just fantastic with the ability to add 12 selections across multiple games. I use it all the time, and the same goes for the Early Paypout promotion which makes betting on football so much less stressful.
Although there are no betting sites under the same ownership as bet365, there are some pretty good alternatives in the UK.
Bet365 is one of our top 10 best UK betting sites - and for very good reason. Home to some of the best betting bonuses around, a host of live sports streaming options and arguably the top mobile betting apps for iOS and Android, bet365 is a fantastic choice to use.
It is very popular especially among football punters, ranked as the best site for that sport in our test. However, those who would like to stay away from bet365 will have plenty of other operations to pick from. Indeed, there are some very solid bookmakers out there and bet365 is certainly battling it out with these.
It is recommended to sign up for accounts with a wide range of betting sites anyway, it should be noted, and familiarising yourself with the best bookies out there is not a bad idea. Having multiple bookies allows users to benefit from as many different betting bonuses as possible. Furthermore, they can shop around for the best possible odds for their picks - boosting their profits.
So for those who are considering joining a competitor to Bet365, with the bookie having no sister sites, what are the main options?
William Hill has always been a very solid choice for UK punters, no matter the sport, and some might even prefer it to bet365. Horse racing fans in particular will know about the bookie's qualities as free live streaming is offered of the action as well as radio broadcasts, which you don't see everywhere.
The welcome offer is a good one and the site also boasts several good promotions. The bet boost and epic boost are two good examples, showing that William Hill clearly cares about keeping its existing customers pleased with the sportsbook.
The William Hill app, which is available for download on iOS and Android, has rave reviews with a rating of 4.7 and 4.3 out of five stars respectively. The one on the App Store is even ranked higher than bet365's, truly making this bookmaker a great option.
In short, William Hill has more or less everything to compete with bet365. A few shortcomings, however, include the lack of football streaming and the bet builder is not as good as bet365's.
Betfred is another classic betting site in the UK, launched in the 1960s and gaining popularity through various sports sponsorships. The sportsbook is very comprehensive, as you would expect, and there is a fantastic welcome offer to claim for new customers as well. So far so good, right?
The sports coverage is what you would demand from a bookie this big, but one cannot help but think that the market depth could be a bit better. Not to mention that the bet builder tool is far behind its rivals, only allowing at most five selections and not having cash out. On the flip side, the streaming offered is pretty good.
Betting bonuses include extra place races for both greyhounds and horse racing, with Betfred also being the home of the famous Double Delight and Hat-Trick Heaven promotions.
Punters should certainly sign up for the welcome offer if they have not already, but whether Betfred can compete with bet365 in the long run is another question. Probably not, but it will remain a very solid bookmaker.
To round up our breakdown of some good bet365 alternatives, let's take a look at Coral. It is one of the oldest bookmakers in the game, along with its sister site Ladbrokes, and the sportsbook is fantastic in many ways. As an example, we named it the best betting site for betting on snooker.
Odds are consistently good, with low betting margins as well, and punters can often find streaming of the action. The bet builder is decent too and as for the market depth, there can more or less be no complaints. The welcome offer is also one of the best around.
Live streaming is available for punters as well - though not on the same level as bet365 and William Hill - and there are some decent promotions to claim. New customers could try their luck with a free-to-play game called Football Super Series, or head to the attached casino to see if spinning the reels can land a jackpot.
Overall, Coral is a betting site that we like a lot and on some fronts, it can even be better than bet365. As an entire package, though, it is still behind the bookmaker and it remains to be seen how the race will play out in the future.
Operator | Welcome Offer | Bonus Code | Claim Offer | |
---|---|---|---|---|
| Welcome Offer Bet £10 Get £60 in Free Bets | T60 | Claim Offer | 18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. #ad |
| Welcome Offer Bet £10 Get £40 in Free Bets | No code required | Claim Offer | 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
| Welcome Offer Bet £10 Get £50 in Free Bets | BETFRED50 | Claim Offer | New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. |
One of the main reasons to choose an alternative to bet365 is if a customer has been gubbed or blocked from their account. This term refers to being banned by an online betting site, or restricted from using any of their bonuses. This might happen if a betting site suspects a customer is abusing a promotion or if they only ever use their account to make the most of their free bets or other betting bonuses.
Sometimes, online bookmakers like bet365 will ban a customer if they suspect they are using odds-matching software - common when matched betting - to find too much value. If a customer is found to have multiple accounts with a bookmaker they are also likely to be banned.
Another thing to look for when being gubbed is if stake restrictions are applied to an account. If a betting site like bet365 has put a tight restriction on how much money a customer can place on a bet, this may mean that it is the right time to set up a betting site account elsewhere.
When a bet365 customer has been gubbed or banned, they might need to look elsewhere for their sports bets. Remember that there is nothing to stop a sports fan from signing up for betting accounts with a range of operators - indeed, it is recommended to have a range of accounts.
All the above betting sites are highly recommended to those who have been banned by bet365.
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry. At BettingLounge, Isak makes sure that all of the content is up to date, specialising in reviews of UK betting sites.