BettingLounge Editorial Guidelines
At BettingLounge, we are committed to providing quality and up-to-date betting content for our readers. To ensure this, we have editorial guidelines in place, all of which serve a specific purpose in our pursuit of the aforementioned.
Our Mission
We are committed to providing our readers with the best content regarding all things betting, whether it concerns which welcome offer is the most beneficial or which sites should be avoided. We truly believe our particular focus on quality makes us stand out from the rest, and our constant will to improve helps us understand what our readers need.
Purpose of the Editorial Guidelines
Although our mission at BettingLounge is strong on its own, the editorial guidelines help us ensure that we always stay in line with the former. With these at the core, it does not matter which content we are talking about, the readers can always expect a high quality of transparency, integrity, and informational excellence.
In addition to quality control, these guidelines serve as a way to remind us of what the readers need, as well as what we intend to provide. All of this means that the guidelines play an important role in our day-to-day operations.
Who Has Created the Editorial Guidelines
The editorial guidelines have been agreed upon by the BettingLounge editorial team, with the aim of breaking down our mission into specific practices.
The team consists of experienced betting/gambling content creators, and we pride ourselves on knowing what needs to be implemented to ensure a high-quality standard.
Our readers remain at the core, though, as we ultimately want our guidelines to help provide a better experience for them. The process of creating these, therefore, was very much with the readers in mind.
Our Editorial Code
We at BettingLounge are committed to providing both informative and clear content to our readers, always with a focus on integrity and transparency. The goal, as such, is to serve our readers and not the brands/products we are writing about.
This is also reflected in the editorial guidelines, which are heavily influenced by our mission statement. Below are the guidelines in full:
Accuracy and Trustworthiness
We want our content to be accurate, not just for the sake of the readers but also because it cannot be called quality content if this is lacking.
Thanks to our thorough research and an experienced editorial team, we have accrued trustworthiness among betting enthusiasts in recent years, and this is something we are very proud of.
This guideline, therefore, is the basis of everything else and you could argue that it is the most important one.
Objective and Subjective Separation
In our content, we always make sure to separate the objective facts from the subjective takes, making it clear to our readers when one or the other is in play. We believe this is important as we want to offer more than general facts to our readers, and we are keen on highlighting our own opinions.
While most of our readers are here to read both of these, they should never feel uncertain about what is what. That is why this guideline holds a lot of importance.
We Take Reponsibility
Although the aforementioned guidelines ensure high quality in most of the cases, mistakes do happen. And when they do, we at BettingLounge will not hide from our readers. We feel it is pivotal to take responsibility at all times, whether it concerns a spelling error or a poor betting site recommendation.
By taking responsibility, our readers will know that we always strive to improve and, above all, that we are honest. The latter is far too uncommon in this field and as you can tell, we want to stand out in the crowd.
We encourage our readers to contact us if any mistakes are found on the site, upon which the editorial team will jump into action.
We Aim to Serve Our Readers
You may have noticed a theme in the first three guidelines: the reader always comes first. Therefore, when creating the content at BettingLounge, we always reflect on what our readers need and if the content in question will be of any value to them. This helps the site stay up-to-date and eliminates unwanted content.
Ultimately, our mission is to provide the best content for our readers, and it only makes sense to highlight this in the guidelines as well. It serves as an important reminder of our pursuit to become one of the best sites out there.
Affiliate Disclosure
In the interest of full transparency, it should be noted that BettingLounge may earn a commission for the brands/products that are displayed on the site. Nevertheless, we want to clarify that this does not affect our judgment when reviewing said brands/products, ensuring that readers can still trust our verdicts.
If you have any questions about our editorial guidelines, or if you believe we are not living up to them, do not hesitate to contact us. You can help us become even better, so it is a win-win!
Editorial Team
Isak Möller EditorIsak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry. At BettingLounge, Isak makes sure that all of the content is up to date, specialising in reviews of UK betting sites.
David Hjelmström CommercialsDavid handles all partnerships with the different bookies. If you want your bookie on BettingLounge, David is the guy to contact.
Andreas Johannesson ComplianceAndreas is responsible for all compliance and regulation matters on BettingLounge. If you have any compliance questions or requests please contact him through email.
Steven Hubbard EditorSteven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.
