Best Odds Guaranteed (BOG) Explained

Written by Steven Hubbard
Verified by BettingLounge team
Last updated 29/02/2024

What Is Best Odds Guaranteed (BOG)?

Best Odds Guaranteed is a standard promotion among the best horse racing bookmakers and plays a vital role. Essentially, it gives punters the chance to take the early price, but if the starting price (SP) is higher, you will get paid out at the higher odds. This is not only the case for horse racing, but also on some of the best greyhound racing sites.

For example, let's say that you place a bet on a horse to win at 1/2, and you do this on the day of the race. Much to your dismay, you notice that the starting price for the same horse is 6/5, which is a pretty significant difference. But thanks to best odds guaranteed, you will get paid at the higher price if your horse wins.

In short, BOG allows punters to get on early prices without worrying they might not get the best price available. However, the BOG offer is only available on select races and markets (usually on Win and Each Way markets only), and it does differ from bookie to bookie.

Top Three BOG Promotions

Given the promotion's increased popularity over the last few years, it has become a must for bookmakers who want to compete over horse racing punters to have it. As a result, there are quite a few bookmakers with Best Odds Guaranteed, but when and how it applies differs. We have collected the three best ones below.

bet365

bet365 - Best Odds Guaranteed (Horse Racing & Greyhounds)

bet365 offer Best Odds Guaranteed on horse racing and greyhounds every day! For example, if you take an Early Price of 2/1 and your selection wins at 7/1, you get paid at 7/1!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore, and Hong Kong is excluded.

T&Cs apply. Only available to new and eligible customers.

bet365 best odds guaranteed

Bet £10 Get £30 in Free Bets

Min. Deposit £5
Max. Amount £30
Turnover No wagering
Expiration 30 days
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
William Hill

William Hill - Best Odds Guaranteed (Horse Racing & Greyhounds)

William Hill offers the best odds guaranteed for UK and Irish horse racing and Greyhounds throughout the year. Simply take the price, and if the starting price (SP) is higher, you will get paid out at the bigger odds.

The BOG offer is only available from 10:00 on the day of the race until the off and applies to the "Win" market only for all UK and Irish Horse Racing and Greyhounds. T&C's Apply 18+

william hill best odds guaranteed

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 30 days
Bonus Code R30
18+. Play Safe. New customers using Promo code R30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 3 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms. www.begambleaware.org #ad
Unibet

Unibet - Best Odds Guaranteed (Horse Racing)

Unibet is highly ranked for the king of sports above all thanks to its horse racing promotions, and best odds guaranteed is of course one of them. If you take an early price, and the starting price (SP) ends up being higher, then you will be paid the highest amount.

The BOG offer at Unibet applies to single and multiple bets, but is only eligible for UK and Irish races. Furthermore, it is only available from 8 am on the day of the race. T&C's Apply 18+

Best Odds Guaranteed Unibet

Bet £20 and Get £20 in Free Bets for Horse Racing

Min. Deposit £20
Max. Amount £20
Turnover No wagering
Expiration 30 days
18+. BeGambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Opt in for 2x £10 free bets valid for Horse Racing only. T&C’s apply

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.