Best Odds Guaranteed (BOG) Explained

Read our simple guide explaining BOG, and find which betting sites offer the Best Odds Guaranteed promotion for UK and Irish races.

best odds guaranteed
Written by Steven Hubbard
Verified by BettingLounge team
Last updated 17/06/2024

What Is Best Odds Guaranteed (BOG)?

Best Odds Guaranteed is a standard promotion among the best horse racing bookmakers and plays a vital role. Essentially, it gives punters the chance to take the early price, but if the starting price (SP) is higher, you will get paid out at the higher odds. This is not only the case for horse racing, but also on some of the best greyhound racing sites.

For example, let's say that you place a bet on a horse to win at 1/2, and you do this on the day of the race. Much to your dismay, you notice that the starting price for the same horse is 6/5, which is a pretty significant difference. But thanks to best odds guaranteed, you will get paid at the higher price if your horse wins.

In short, BOG allows punters to get on early prices without worrying they might not get the best price available. However, the BOG offer is only available on select races and markets (usually on Win and Each Way markets only), and it does differ from bookie to bookie.

How to Place a BOG Bet

The best part of the Best Odds Guaranteed is arguably the simple process of placing a bet that qualifies for the promotion. When browsing the horse racing section of the sportsbook on your preferred betting site, choose your selection(s) from UK and Irish races. Some bookies also show a BOG text/icon next to the market or on the bet slip.

Unibet best odds guaranteed

Choose your stake, place the bet, and that's it! Best Odds Guaranteed will come into effect if needed to give you the best possible price.

Top Three BOG Promotions

Given the promotion's increased popularity over the last few years, it has become a must for bookmakers who want to compete over horse racing punters to have it. As a result, there are quite a few bookmakers with Best Odds Guaranteed, but when and how it applies differs. We have collected the three best ones below.


bet365 - Best Odds Guaranteed (Horse Racing & Greyhounds)

bet365 offer Best Odds Guaranteed on horse racing and greyhounds every day! For example, if you take an Early Price of 2/1 and your selection wins at 7/1, you get paid at 7/1!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore, and Hong Kong is excluded.

T&Cs apply. Only available to new and eligible customers.

bet365 best odds guaranteed
William Hill

William Hill - Best Odds Guaranteed (Horse Racing & Greyhounds)

William Hill offers the best odds guaranteed for UK and Irish horse racing and Greyhounds throughout the year. Simply take the price, and if the starting price (SP) is higher, you will get paid out at the bigger odds.

The BOG offer is only available from 10:00 on the day of the race until the off and applies to the "Win" market only for all UK and Irish Horse Racing and Greyhounds. T&C's Apply 18+

william hill best odds guaranteed

Unibet - Best Odds Guaranteed (Horse Racing)

Unibet is highly ranked for the king of sports above all thanks to its horse racing promotions, and best odds guaranteed is of course one of them. If you take an early price, and the starting price (SP) ends up being higher, then you will be paid the highest amount.

The BOG offer at Unibet applies to single and multiple bets, but is only eligible for UK and Irish races. Furthermore, it is only available from 8 am on the day of the race. T&C's Apply 18+

Best Odds Guaranteed Unibet

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.