William Hill

William Hill

UK Gambling Commission (Reference:39225)

William Hill is one of the oldest and most trusted bookies founded in 1934. They offer one of the best services in the industry with a huge array of sports and markets to choose from. Both pre-game and in-play. You can even create your own bets using their "YourOdds" twitter feature.

They have a great live streaming feature with plenty of live events each month. Combined with an excellent customer service providing 24/7 support.

Steven Hubbard
Reviewed by Steven Hubbard Last updated: 09/10/2023
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William Hill offers

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Bet £10 Get £30 in Free Bets

18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
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Expiration 24 hours
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William Hill UK Review (2023)

William Hill is an old and trusted bookmaker that dates back to 1934 and now employs 16,000 people in nine different countries around the world.

As one of the largest brand's in the UK marketplace, William Hill offers a safe, fun and reliable gambling experience for millions of customers worldwide.

In 2019, William Hill acquired Mr Green (a giant in the Swedish betting market) which was listed on the Nasdaq Stockholm.

William Hill Sign Up Offer

Take advantage of our William Hill sign up offer to get £30 in free bets.

How to get the free bet offer on William Hill:

  1. New William Hill online customers only using code "P30"
  2. Place a min £10 bet at odds of 1/2 or greater
  3. Get 2 free bets of £15 each (Must be used within 30 days)
  4. Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpayl excluded from this offer

Promotions and Rewards

William Hill doesn't have the biggest selection of promotions running, a few certain offers and enhanced odds. Nevertheless, they do have some features that make up for the small number of promotions. If you want a bookie with plenty of promotions, check out 10Bet or Betway.

Our Best Ever Acca Insurance - William Hill Acca Insurance offers money back across all sports if your acca of 5 or more selections lets you down by 1 selection. (T&C's Apply 18+)

#YourOdds- Your quirkiest punting premonitions can become a reality with this awesome feature. Simply tweet @WilliamHill with #YourOdds and they will try to give you a price on whatever funky bet you can come up with. (T&C's Apply 18+)

Enhanced Odds On All Your Favourite Markets- Each day, William Hill add a new bunch of markets with enhanced odds (T&C's Apply 18+)

Watch Live Horse Racing and Greyhounds - Watch sports streams on William Hill TV or listen to the free William Hill Radio. (T&C's Apply 18+)

William Hill Bet Boosts - Get three William Hill bet boosts every day to use across horse racing and greyhounds. (T&C's Apply 18+)

Scratch of the Day - Play William Hill's Scratch of the Day game to win prizes such as free bets, free spins and more! (T&C's Apply 18+)

Appearance and Navigation

William Hill's design has been updated recently, replacing their rather old and traditional layout. The sports list has moved down to the left-hand side of the page, instead of being in a box at the top.

The live betting section is still in the middle, but it has a modern look compared to the older style. The new design is fast, user-friendly and has a similar feel to other competitors in the industry.

Betting Markets

As William Hill is a huge global brand, it is no surprise to see a wide variety of different sports and markets to choose from.

They have over 30 different sports available, creating a one-stop-shop for many punters. In these 30+ sports, you have Football, Horse Racing, Tennis, etc. But you also have Futsal, E-sports and Winter Sports.

William Hill is perfect for those punters that want to bet on various sports without having the hassle of using two or more sportsbooks.

Also, it is clear to see the large selection of different markets available throughout sports. With hundreds of different bets to choose from per event, it is easy enough to please most customers. At the time of reviewing, there are over 1693 different in-play markets available on over 66 events across 10 sports.

As an example, we looked at the pregame markets for Djurgarden V Orebro (Swedish Allsvenskan) a fairly small league. However, there are over 150 different markets to choose from combined with the #YourOdds feature mentioned previously.

Live Betting and Streaming

William Hill is famous for its live betting platform. All live sports are in the "live in-play" betting tab, and you can view them by sport, all together in one long list or by their schedule.

The schedule feature is awesome for seeing all upcoming sports combined with the starting time and a handy countdown feature. There is always an impressive number of live events on at William Hill as previously mentioned.

Let's take a look at the in-play Football market to see how it runs and feels. Firstly, the infographic is rather average and only presents the most basic of information. However, there is a lot of depth in the markets.

Over 80 different markets for a live game in the Russian Second Division East. That alone is pretty amazing for such an obscure league and game. You can also add live games to a favourites list to view them all whilst browsing other areas of the site, a nice little feature.

Not many sportsbooks provide a free live streaming service, but thankfully William Hill is one of the few. A live feed goes a long way to creating a thrilling live betting experience.

To access the feed you need to log in and be an active user of their site. To see which games have a live feed, you can see a yellow screen button to the right of the in-play game.

William Hill App Review

When first reviewing the William Hill app the mobile site and betting app was very different. However, they are both now very similar and the mobile site has got a much-needed update and new design. Which is great if you cannot download their app, simply log in through your device's browser.

In the William Hill app, you can sign up and keep it on auto-login saving all your details for quick and convenient betting on the go. Also, you can use all their customer service options such as live chat, email and free phone call all through their app.

Both mobile platforms are user-friendly and easy to navigate. For the most part loading, times are short and painless but you can get the occasional buffering.

You can access live streams, cash-out bets and even come across the occasional mobile-only promotion. Which if you know anything about William Hill, is quite rare in itself.

Apart from their decent welcome offer, you will find barely any existing customer promotions at William Hill. Yet, if you download their app you can now get awesome price boosts on select events.

All in all, William Hill has now got two solid mobile platforms in its fresh new app and mobile site. You will get access to hundreds of markets, live streams and even price boosts on select events using your mobile.

Customer Service

William Hill is quite responsible and plays a critical role in encouraging their customers to bet responsibly. You can contact them by telephone and e-mail, or even connect with them in a live chat on the site, for any information about betting inquiries, legal questions, and technical support.

  • FAQs- Located in the "Help" tab in the top right of the site
  • Twitter- Twitter help account under the name "@WillHillHelp"
  • Live Chat- In the contact us tab, simply click on the "Start Conversation" tab.
  • UK Free Phone- 0800 0856 296 
  • International Free Phone+800 3551 3551

William Hill Conclusion

In conclusion, William Hill offers a tremendous service as one of the best in the business. Firstly, they offer 30+ sports with hundreds of different markets available both in-play and pre-game. Secondly, Will Hill is one of the few sports betting sites with a live feed creating a thrilling live betting experience.

Lastly, their great welcome offer and innovative promotions such as their #YourOdds twitter service continue to reward both new and existing customers.

In brief, William Hill is truly deserving of its huge global brand and is a great sportsbook worthy of your time.

User Reviews


October 10, 2019

Quite unpleasant site but good odds


October 3, 2019

Works as expected nothing funyy


August 30, 2019

Solid all around


August 26, 2019

Been using Will Hill for years and I love it Shame my local is closing down but the app is working well since I got it.


August 6, 2019

Tempting free bet but need to use a little more to know how it actually works


April 23, 2019

Just took my money -.-


April 15, 2019

Never heard of before so far so good after a few visits


April 2, 2019



January 8, 2019

Had some trouble withdrawing money and the support is not very helpful. Not sure if I gonna play on williamhill again

What are your thoughts of William Hill?