William Hill Sister Sites: Best Alternatives & Offers (2026)
List of William Sister Sites & Alternatives
William Hill has sister sites in the 888 brands including 888sport, 888casino and 888poker. Mr Green is also a brand under Evoke's ownership, but the UK site is operated by Playtech as a casino-only product on a separate UKGC licence.
We have also listed some alternatives that have the same quality as the blue and gold-themed site.
-
18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply. -
New members only. Any new account registration or bets settled on 11 April 2026 between 00:00 and 17:00 are not eligible for this Welcome Offer. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. -
18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply. -
18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. -
50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply. -
18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £30 in Free Bets, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org -
18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs Apply -
First scorer bets on Premier League games only. Pre-match, win singles only. Bet builders including a first scorer leg will not qualify. Max bonus payout £50. Min stake £5. Winnings paid out as cash, within 24 hrs. -
18+ New Customers Only. Bet £20 and get £20 in free bets. Register an account using the promo code “BL20” during registration and place a £20 qualifying bet at min odds of evens (2.0). Your free bet will be credited within 24 hours after your qualifying bet has settled. Free bets are non-withdrawable and expire after 30 days. Max offer one per customer. Qualifying bets cannot be placed on a price boost. Full T&Cs apply.
- New customers only. Deposit and wager a minimum of £25 on Big Bass Splash 1000 on registration day receive 100 Free Spins on Big Bass Splash 1000. Free Spins will be credited by midday the following day and expire after 7 days. 10x wagering requirement on Pragmatic Play slots before withdrawal. Full T&Cs apply.
- New members only. Must sign up via this offer link only. Deposit min £10+ cash & wager on any Slot Game within 7 days of sign-up. Accept Free Spins (£0.10p, 7-day expiry) via pop-up within 7 days of qualification. Use on Eye of Horus only. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
- 18+. New Casino players only. Deposit required (certain deposit types excluded). Bet £5+ on any Slot game for a £10 Bonus (selected games, 10x wagering, max stake £2, accept within 14 days, use within 30 days) & 100 Free Spins (selected games, 10p per spin, valid 7 days, accept within 48 hours). Restrictions & T&Cs apply.
- Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
-
Fitzdares Casino AlternativeFriday Rebound: Get 5% Back on Your Weekly Net Losses as a Casino BonusClaim OfferSee More15.05-24.12.26. Eligible members with 3+ deposits since 01.04.25. 5% back on casino (excl. apply) weekly net losses, credited Fridays. Credited as a Casino Bonus up to £/€10 (up to £100 for those with net casino losses overall). Bonus valid for 3 days, 2x wagering required. £/€1,000 max takeout. T&Cs apply.
Who Owns William Hill?
William Hill is owned by Evoke plc, which used to go by the name of 888 Holdings Limited, but that has not always been the case.
It has had many owners since it was founded in 1934 and the sister sites element is thus rather new for the bookie which, by the way, certainly is up there as one of the best in the UK.
Evoke's takeover was completed in 2022 and this brought William Hill under the 888 umbrella, with sister sites thus including the likes of 888sport and Mr Green.
William Sister Sites & Alternatives Reviewed
Below, we take a closer look at some good alternatives for current William Hill customers, as well as one traditional sister site that is worth joining.
Virgin Bet
We would be remiss not to mention a newer option on the market, seeing as some punters will already have an account with the established William Hill alternatives. We have decided to go with Virgin Bet here, as the bookie has grown a lot in recent years and also used Kambi for the sportsbook, like its sister site LiveScore Bet.
The withdrawal times are rapid, at least they were in our test, and there is also a popular promotion called FIVES that new customers will love. All in all, we definitely recommend signing up and claiming the welcome offer, as even the casino section features everything you need (albeit there is no welcome offer for this section).
Coral
Our final pick of William Hill alternatives is another established bookie, namely Coral. Even those who do not bet have surely seen the branding before and while Coral could have exploited this, this is not the case. Indeed, the reputation is backed up with a fantastic sportsbook and an impressive casino section as well.
There are many great promotions, including the Rewards Grabber, and the welcome offer has always been good. We really enjoyed our time testing the Coral app as well, so we have no complaints about the bookie. Then again, most punters probably have an account here already.
More William Hill Guides
Popular Sister Sites Guides
All Sister Sites Guides
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.