Below are two exclusive Ken Howells promo codes which you can use to access new customer promotions for either sports or casino players.
| Betting Offer 50% Back on Losses Up to £25 | CASHBACK | Claim Offer | 18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly |
| Casino Offer Get 50% Losses Back as Bonus Money, up to £25 | WELCOME | Claim Offer | 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly. |
Ken Howells was founded in the 1960s, but it only formed an online presence in 2025, with the industry entering a digital future. With help from EveryMatrix, the site has a place in the market.
Many will probably not have heard of the site, so having two welcoming bonus offers is certainly needed.
As sign-up offers go, Ken Howells' is not fantastic. Rather than a traditional 'Bet and Get' offer, the site offers you 50% of your first day's losses in free bets. However, there is a £25 cap. So effectively, it is a bet £50 and get £25 offer at a maximum.
Occasionally, some will offer a lesser value in the sign-up offer, where if you bet £20 you get £10 in free bets. This feels different, though, and doesn't feel like you're getting anything from the bookmaker. There are certainly better options on the market...
It is also worth noting that you need to make at least three bets of £10 or more at odds of Evens or greater. A lot of hoops to jump through, indeed.
🔢 Our Rating: 4/10
For those more interested in a casino offer, the situation is similar. You can get up to £50 as bonus funds, but this is determined by your losses as it's a 50% back deal. The calculation is made during your first day on the site and is credited within 24 hours.
There are wagering requirements of 10x, which isn't ideal, and the bonus money has to be used within 7 days. We would like to see some improvements here but for now, it's an okay offer.
🔢 Our Rating: 4/10
There are quite a few promotions available at Ken Howells, with some of them targeting horse racing punters. For example, if your horse is the first past the post, it will be paid out as a winner regardless of whether the decision is changed.
You can also enjoy a pretty good promotion for football, as your bet will remain alive even after your player is subbed off (the substitute takes on the responsibility). This has become more common in recent months and can sometimes result in great value.
Additionally, Best Odds Guaranteed is offered, but you will struggle to find a horse racing bookmaker that does not offer it. Nevertheless, its inclusion here is still welcomed!
You can follow our Ken Howells sign-up process below to get started and claim your bonus:
Using the links provided on this page, choose which offer you would like to use, and when you get to the Ken Howells site, tap 'Register'.
Following this, you will need to proceed with the sign-up process, which requires some personal information. It is not too tedious, though, and can be completed in under five minutes.
Additionally, here is where you insert the code for the promotion.
Now that you have created your account, the next step is to add money to your account. As a reminder, if you want the chance of getting £25 in free bets, you must stake (and unfortunately lose) at least £50.
Simply head to the 'Profile' area, then tap 'Deposit', and complete the page which can be seen below.
Finally, it is just a case of placing your qualifying bets. As a reminder, it must be at least three £10 bets at Evens or greater.
Screenshot from December 10, 2025.
Bookmakers normally request that you use specific payment methods when signing up with a promotional offer. However, given there are only two options at Ken Howells, this is not needed...
| Payment Method | Triggers Bonus | Min Deposit | Max Deposit | Deposit Fee | Processing Time |
|---|---|---|---|---|---|
| Visa | £10 | £5,000 | No fee | Instant | |
Mastercard | £10 | £5,000 | No fee | Instant | |
Instant Bank Transfer | £10 | £5,000 | No fee | Instant |

Ben is an accredited football journalist who follows anything from League One to Serie A, also working for the likes of SempreMilan and Total Italian Football. As an avid punter, he has become the master tester at BettingLounge, refusing to take bookies by their words when it comes to withdrawal times and much more.