Cookies & Privacy Policy

BettingLounge's Privacy Policy

Compary AB ("we", "us", "our") is the company behind BettingLounge.co.uk. The privacy policy explains what data we collect, how we protect your personal data, what privacy rights you have and how the law applies.

The policy is compliant with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and the Data (Use and Access) Act 2025 (DUAA).

1. Contact Details

• Company name: Compary AB (Org nr: 556955-1004 in Sweden)
• Company address: Stora badhusgatan 18, 411 23, Gothenburg, Sweden.
• Emails: [email protected], [email protected].

UK General Data Protection Regulation (GDPR) - UK Representative

Pursuant to Article 27 of the UK GDPR, Compary AB has appointed EDPO UK Ltd as its UK GDPR representative in the UK. You may contact EDPO UK regarding matters relating to the UK GDPR and/or complaints under section 164A of the Data Protection Act 2018 (DPA 2018) as amended by the Data Use and Access Act 2025 (DUAA).

• by using EDPO's online request and complaint form: https://edpo.com/uk-gdpr-data-request/
• by writing to EDPO UK at Unit 33, Waterside, Schooner Court, 44-48 Wharf Road, London, N1 7UX, United Kingdom

2. The Data We Collect

We collect or use the following information to provide and improve products and services for clients:

• First name, last name, and email address, if visitors sign up for our newsletter or fill in a form. If not, then this data is not collected from the visitors.
• Usage data: IP address, browser type and version, time zone setting and location, operating system, and platform. Information on how our visitors interact with our website, products and services are also collected.
• Cookies: If the visitors consent to cookies, then this is also collected by us.

Our website is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18.

3. Lawful Bases for Data Processing

To be compliant with the UK GDPR and DPA 2018, there must be a lawful basis for us to process your data. They are as follows:

• Consent: When sending out direct marketing communications, or other content for that matter, we only do so to visitors who have provided their consent. We also rely on consent for performance, targeting and advertising cookies, including Google Ads, which are only set if you accept them in our cookie banner. Visitors can remove the consent at any time.
• Legitimate Interests: Used for maintaining website security, preventing fraud, responding to enquiries, and using basic, cookieless web analytics to understand how users interact with our site, provided your fundamental rights do not override those interests.

4. How the Data is Shared

For the purposes outlined in this policy, we may share your personal data with the third parties listed below:

• Service providers: Data may be shared with the providers who host and secure our website, manage our database, handle our forms and send our newsletter.
• Analytics and advertising partners: Data may be shared with third parties that measure our performance or show our ads, such as Plausible, Google Ads and affiliate networks.
• Legal authorities: Data may be shared with law enforcement or regulatory bodies in the UK, if we are required to do so by law.

5. International Data Transfer

Seeing as our company is based in Sweden, much of your data is processed within the EEA. The UK Government has acknowledged that the EEA provides an adequate level of data protection.

Some of our providers, such as Google, Mailchimp and Cloudflare, process data in the USA. These transfers are protected by the UK-US data bridge or by the UK International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses.

6. Data Retention

We only store your personal data for as long as needed to fulfil the purposes outlined in this policy. For example, to send out our direct communications, we keep the first name, last name and email address.

• Communications data: This data is stored until you remove your consent, which can easily be done by unsubscribing from our mailing list. A request can also be put forward to us directly.
• Usage data: Our analytics tool, Plausible, does not store personal data. Advertising cookies are kept for a limited time, for example 90 days for Google Ads conversion cookies.

7. Data Protection Rights

To be compliant with the UK data protection law, you have the following rights:

• Right of access: You have the right to request a copy of the personal data that we have stored about you.
• Right of rectification: You have the right to request a change or removal of the personal data we have stored about you.
• Right of removal: You have the right to request deletion of personal data that we have stored about you if there is no good reason for us to keep it.
• Right of restriction: You have the right to request a suspension of the processing of the personal data that we have stored about you.
• Right to object: You have the right to object to the processing of the personal data that we have stored about you, even if the processing is relying on lawful bases as per this policy.
• Right to transfer: You have the right to request a transfer of the personal data that we have stored about you to a third party or to yourself.
• Right to withdraw consent: At any time, you have the right to withdraw consent for the data processing that relies on your consent.

If you make a request, which can be done by emailing us at [email protected] or by contacting our UK Representative, we must respond without undue delay, and certainly within one month.

8. Cookie Policy

BettingLounge.co.uk makes use of cookies to distinguish you from other visitors. This helps us provide a better experience and to improve the site. Our use of cookies is governed by the Privacy and Electronic Communications Regulations (PECR).

• Strictly necessary cookies: These cookies are required to operate our website and do not require any consent.
• Performance and analytics cookies: These cookies help us count visitor numbers and see how visitors move around the site. These cookies are only set with your explicit consent.
• Targeting cookies: These cookies record your visit, the pages you visited, and the links you followed. This helps make our website more relevant to your interests. These cookies are only set with your explicit consent.

By using the cookie icon in the bottom left corner of our website, you can manage or withdraw your cookie consent at any time. This can also be done in your browser settings.

9. How to Complain

You have the right to submit a formal data protection complaint regarding our processing of data. You have two options in that case.

Internal complaint

You can make a complaint directly to us using the contact details at the top of this privacy notice, including our UK Representative. If you do submit a complaint, we must respond without undue delay, and certainly within one month.

Regulator complaint

If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the Information Commissioner’s Office (ICO).

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint