Compare the best online sports betting sites in the UK, and the latest betting offers for 2022 below!
Online sports betting in the UK continues to get more and more popular, with betting sites arriving into a crowded marketplace all the time to give sports fans plenty of choices. While the biggest betting sites have massive marketing budgets that ensure they are household names thanks to their lively advertising campaigns, others have to be smarter.
New betting sites that are launched in the UK often have better promotions up for grabs. A juicy welcome bonus can tempt new players to sign up for an account and to give them a go.
These new UK betting sites might also have fresher features such as allowing their users to make a deposit via cryptocurrency such as Bitcoin, or have a strong focus on esports betting.
Selecting an online betting site to join in the UK can be quite complicated, which is why it is important people take a little bit of time over where they decide to put their money.
To make things easier, we have collected a list of the best online sports betting sites in the UK, and exclusive free bets and betting offers. If you want a smaller, more detailed list, check out the top 10 UK betting sites below, and the reasoning for our picks.
Now, there are hundreds of online betting sites that are licensed and regulated by the UK Gambling Commission, but how did we decide which sites are the best? As we continue to see questionable practices throughout the industry, licensed UK gambling sites do not necessarily equal a safe or trustworthy product.
Luckily for you, all of the online bookmakers on BettingLounge have gone through our rigorous review process leaving just the safe, secure and best legal betting sites. We also list and review the newest betting sites to launch in the UK, but they can be hard to judge as it is early days for many operators.
On top of our unbiased reviews, we also have collected hundreds of real player reviews and ratings, both bad and good. If a betting site accumulates 5+ 1-star ratings, we add them to the list further down and recommend caution before joining each betting site.
Our Top Betting Sites Picks:
Let’s take a quick look at some of the best betting sites for 2022 in the following categories:
If you are looking for local bookmakers, we recommend checking out our Bookies Near Me page to quickly find your closest local betting shop.
After rigorous tests, our experts compare and rank the best betting sites available for UK & Irish punters. Of course, picking the “best” betting site is undeniably subjective, with all UK online bookmakers on our list offering great gambling products.
Also, no one bookmaker is universally perfect for everyone, and you will only find out if it’s right for you by trying it yourself. But, our bookmaker reviews and real player reviews are packed with information to help inform your decision.
We recommend trying all of the top ten betting sites to find which bookmaker truly works for you, and this will also allow you to take advantage of the high-value new customer betting deals.
Key Tip: Be sure to verify your account before you deposit any money so you do not have issues or delays when it comes to withdrawing any winnings/deposits.
bet365 is a betting favourite for millions of punters around the world, and it is a personal favourite for the staff at BettingLounge.
We regularly use bet365 as our go-to bookmaker, and we know a lot of other full-time sports gamblers, and affiliates in the industry that back bet365 as one of the best, if not the best out there. They have a complete gambling product, offering a comprehensive sportsbook, casino, live casino, games, vegas, and poker.
BetVictor is an old and trusted bookmaker that offers a fantastic sportsbook, casino, and live casino. They consistently offer the lowest betting margins and highest odds throughout their sportsbook in our tests, and boast a 4.6 out of 5-star rating on Trustpilot with over 1000 reviews!
William Hill is a London based bookmaker that boasts a complete gambling site offering a sportsbook, casino, live casino, games, scratchcards, bingo and poker.
Unibet is one of the biggest online betting sites in Europe with over 10 million registered customers in more than 100 countries. They have a big customer base in Scandinavia and offer a fantastic gambling product to compete with the best bookies in the UK. You will find a complete gambling product on Unibet, with a comprehensive sportsbook, casino, bingo, poker, and lottery betting.
Unibet is clearly trying to pitch itself as an ideal choice for people who want to both bet on sport and play games such as blackjack.
At Unibet, players can make the most of special offers such as a generous £150 refer-a-friend bonus for anyone who can persuade a pal to sign up for an account on the site.
Unibet has very solid betting odds for most of the major sports and the range of markets is solid here too, with the sportsbook having a lot to like about it compared to some other rivals.
Users can also boost the price of up to three bets on horse racing and greyhounds every single day, which is great news for heavy users who want to get the best bang for their buck.
Sports fans with iOS devices who join Unibet can also make the most of its Watch & Bet live service. Unibet says it has “smoother playback than other major streaming platforms” here.
Serie A, La Liga, Bundesliga and Ligue 1 are all available to watch live for those who sign up for an account with Unibet, plus ATP tennis.
The 888 brand offers a complete gambling experience with 888Sport, 888Casino and 888Poker. 888Sport first launched in 2008 as an online betting site, and have now grown into an industry-leading powerhouse.
We are sure you have already heard of Paddy Power, with their marketing power quite obvious and successful through TV and social media.
Asides from their fantastic marketing, Paddy Power also offers a complete gambling product with a sportsbook, casino, vegas, games, bingo, poker and fantasy products.
Out of all their products, we recommend using Betfair’s exchange for the best odds in the industry.
Betfred is one of the best known high-street bookmakers in the UK, and they have a complete online betting product too. If you are not yet a customer, be sure to use our Betfred promo code for an exclusive sign up bonus.
You can rest assured knowing your money is safe with Betfred, but the online product falls short when compared to bookmakers higher in this list.
One of the most established betting brands around, Betfred has a massive range of sports and markets to pick from and its odds are usually some of the best available as well.
Perks of playing at Betfred include regular extra place races for fans of the sport of kings, while free bets on greyhounds can also be earned on this UK betting site as well.
Like a lot of the top UK betting sites these days, Betfred is much more than a sportsbook, though this remains the meat and drink for most people who sign up for an account.
As well as a variety of classic games such as roulette and blackjack, Betfred is home to numbers games like its exclusive Nifty Fifty, which has made a big splash.
Bingo and poker can also be played at Betfred, with this site having the Totepool option too.
Betfred has close to the total package with few obvious weaknesses in its armoury. It is an excellent choice of betting site for anyone looking to create a new account to bet on sport.
You may recognise the Mansion brand through sponsorship deals with Premier League football clubs such as Tottenham, Crystal Palace, and Bournemouth.
You will find a complete gambling product with a sportsbook, casino, games, lotto, bingo, and poker.
At 21.co.uk, live in-play betting is a focus with sports fans having lots of options to pick from. The 21.co.uk blog is worth a read with betting tips offered for major sporting events.
Logging into the 21.co.uk sportsbook means users will be able to find competitions and leagues to bet on from around the world, meaning there is always something to bet on here.
At 21.co.uk, it is not just big events like the Premier League, Champions League and the European Championships that are offered.
Sports fans looking to bet on football will also be able to find markets for everything from minor leagues in South America and Asia to a variety of club friendlies that are being played too.
The casino site is worth mentioning too at 21.co.uk given it draws its name from blackjack. Users who join 21.co.uk can play live casino games such as Cash or Crash.
Known to football fans as the shirt sponsor of West Ham United in the Premier League, Betway has made a big effort to appeal to those who are interested in esports betting.
Having gotten a lot more popular in the last couple of years, this seems a smart move. Among the many esports available to bet on at Betway include CS:GO, Dota 2 and League of Legends.
A free bet club is in place at Betway to reward the loyalty of those who bet often on the site.
Placing £25 worth of sports bets and accumulators over the course of a week will earn a Betway customer a £10 free bet, while cash prizes and bonus spins are often offered too.
Betway’s reputation for creativity is excellent and the site’s bet builder is one of the best in the business. Those who want to put together their own bets should for sure consider Betway.
Like a lot of the other top betting sites in the UK for 2021, Betway also has a casino site.
Here, users will be able to pick from classics like blackjack, as well as slots. Betway boosts help to provide excellent value odds too.
With up to 100 free spins on the table, the NetBet welcome offer is very generous indeed. New players also get £20 in free bets to spend at NetBet when they sign up and bet £10.
In-play sports betting is a core focus on NetBet’s site, which makes sure those seeking live-action to bet on will have a lot of choices.
The interface is clean and simple to use with clever navigation making it easy to get around.
NetBet has a unique Bet Maker tool that is the equivalent of a bet builder option. This is handy for those who want to have a lot of flexibility when it comes to building all of their sports bets.
At NetBet, the SnapBet feature is also something different from most online betting sites. Users get the chance to predict that there will be a goal scored in the next 30 seconds, one minute, five minutes or 10 minutes.
Those who join NetBet can also get 50% more winnings with Combo Boosts here too. While NetBet lacks the public profile of some of the leading online betting sites in the UK, it is well worth signing up to play here.
The name of this UK betting site might be rather nondescript, but Bet UK is making a big impact.
New customers who sign up and bet £20 at Bet UK can get a £5 free bet to use on the site.
Bet UK also has the best online casino games in the UK with sports fans who do not fancy a bet on the big game of the day also able to pick from slots and old classics such as baccarat.
While the site might not have the best odds in the business and cannot always compete with the biggest brands around, Bet UK does have price boosts that help to offer bigger odds to its users.
Bet UK also offers a lot of virtual sports, which are getting more and more popular these days.
Anyone who fancies virtual sports has the chance to pick from virtual football and virtual horse racing, as well as virtual basketball, virtual motor racing and even virtual American football.
The result of every event in the virtual sports offering at Bet UK is worked out using RNG, which stands for Random Number Generator and ensures the outcome is always 100% fair.
Another online casino to have launched a sportsbook site in the UK is Casumo Sports. New players who sign up and bet £10 will get a £20 free bet to play with at Casumo Sports.
Naturally, there is still a strong focus on the casino side of things at Casumo, but the sportsbook is getting a lot better and can be considered one of the top betting sites in the UK now too.
One of the good things about the Casumo Sports site is that it can be fully customised. Players can pick their favourite sports, which helps to make it easier to find them in the future.
There is a bet builder tool in place here too for those who like to create their own accumulators.
An official partner of Reading FC in the Championship, Casumo is building a public profile in the UK. Those who join could get in early at a future giant of the UK sports betting business.
Fast and safe deposits and withdrawals are promised by Casumo, with no fees for deposits.
Mobile users at Casumo can use different devices as the site lets them play on PC, Mac, Android, iPhone, tablet or iPad.
A solid welcome offer gets new players up and running at Virgin Bet. Depositing and playing £10 on the site gives users £20 in free bets to use on the site.
Virgin Bet also has a range of other excellent promotions, such as dishing out free bets for those who are able to pick a winner in horse racing at odds of at least 3/1.
As is the case with most of the leading online betting sites in the UK these days, people who join Virgin Bet are also able to try their luck at a range of fun and lucrative casino games as well.
Virgin Bet FIVES is one of the top unique selling points of this UK online betting site. Here, users select five players and they get cash for each goal that they score in the coming weekend.
Playing at Virgin Bet gives sports fans access to a lot of price boosts, bringing the site up to speed with the best betting odds around, though there is a maximum bet limit of £20 for them.
Kwiff is a sports betting site that was launched in the UK in 2015 with a focus on offering a great sports betting experience with some awesome promotions and bonuses. In fact, it’s the bonuses and special offers that make Kwiff unique.
The main ongoing promotion offered on the site is the opportunity to get “Kwiffed” which means that some randomly selected placed bets get supercharged, with odds boosts with up to 2000 multipliers. In other words, you could end up winning 2000 times the originally quoted winnings! Kwiff also offers a decent welcome bonus of a £10 surprise bet and a loyalty program for frequent customers.
As well as the excellent promotions and bonuses, Kwiff also has a decent range of sports and betting markets that are constantly growing. They still have a little way to go to catch up with the bigger sites as they offer around 11 sports at the moment, compared to 20 or more on the well-established sites.
But it’s the ‘fun factor’ that makes Kwiff a great place for sports betting in the UK and the mobile app is excellent too, which means you can place your bets on the go.
All-in-all, Kwiff is an excellent online sports betting site with great promotions, good customer service and enough sports for most punters, unless you’re looking for the more obscure sports to bet on.
Quinnbet only recently got a UKGC license, so they’re a relative newcomer to UK online sports betting. This doesn’t mean that the site lacks quality or excitement though. In fact, Quinnbet is gaining a reputation as being one of the best online sports betting sites for bonuses and promotions.
Quinnbet offer regular daily free bets to loyal customers, as well as frequent promotions such as the “Quarterback Promotion” which returns 25% of any losses made over the course of a week.
Quinnbet doesn’t have a really big range of sports on offer at the moment, but the number is growing, so keep an eye on this site as it could well become one of the top five or even three in years to come.
Below are the newest betting sites to launch in the UK, and the dates on which they first launched. However, as the new bookies have little reputation and experience, we recommend reading our expert reviews, and the real player comments in our reviews before joining.
A number of the new betting sites have been racking up a concerning number of 1-star reviews, and some even charge for withdrawals and deposits.
It is quite rare for a betting site to launch in the UK offering something totally different, but this is what Kwiff managed to achieve through its supercharged betting odds feature.
When users place a bet on Kwiff, there is a chance their price will be ‘Kwiffed’, which means the odds are boosted by a substantial amount. It goes without saying that this can lead to much larger potential profits, though it is impossible to predict when this is going to happen.
Kwiff also makes no apologies for being mobile-first. While the desktop site is quite basic and not as functional as the biggest betting sites in the UK, the Kwiff mobile options are great. This means anyone who primarily wants to use a mobile device such as a smartphone or a tablet computer to bet on sport should certainly consider signing up for an account with Kwiff.
The welcome bonus is not the biggest in the business here either, but Kwiff has a decent offer on the table for new customers. Many think Kwiff will be a major player for years to come. Kwiff offers 24/7 live chat support in the app, which will be welcomed by users.
On BettingLounge, we test the betting products and experiences on popular sports like football, horse racing, cricket and tennis, while also focusing on a few growing niches like darts and esports.
Naturally, most bookies focus on some sports more than others, with the majority boasting fantastic football and horse racing products. With that increased focus, betting sites can offer different quality betting products throughout their sportsbooks.
For example, new bookmakers that launch in the UK rarely ever have complete horse racing products, and some leave it out altogether. Instead, you tend to see a clear focus on football, tennis, American sports, and a wide number of niche sports.
Football is easily the most popular sport to be on in the UK, and we have compared and ranked the best football betting sites available to the UK and Irish customers. In our testing, we picked out the five best football bookmakers, and why we believe they have the best football betting products.
During the tests we looked at five key areas:
It is hard to argue against bet365 offering one of the most complete football betting products in the UK. In our tests, bet365 had low betting margins and high odds on many different betting markets, and usually, feature in our top three odds in our football betting tips.
They have one of the largest, if not the largest, range of football matches available and a wide variety of betting markets to choose from, including their innovative “Bet Builder” feature. Live betting is fast, and user-friendly on the app and desktop, and you will find hundreds of free live football streams each month.
Bet365 is not the best when it comes to football-based promotions, but they do have a great sign-up offer for new customers.
Horse racing is arguably the second biggest sport for punters in the UK. If you are not lucky enough to be part of the six million people that attend horse racing events each year, you can still find fantastic horse racing betting products on our list of the top ten horse racing bookies in the UK.
We compare and rank every betting site that offers horse racing while looking at the number of races available each day, horse racing offers, odds, tote pools, and much more.
We also rank and review the best horse racing bookies for popular events such as the best Grand National bookmakers, the best Cheltenham bookies, etc.
The esports industry is seeing massive growth both in terms of revenue and viewership. Esports viewership is expected to grow to over 500 million viewers by 2021, and the esports industry made over $900 million in 2018.
Bookmakers are starting to see the potential in this rapidly growing industry, but the quality of products is still far behind football and horse racing. We tested 40+ betting sites that offer esports and narrowed them down to the best esports betting sites.
Previously considered to be quite a niche sport, UFC – Ultimate Fighting Championship – is getting a lot more popular in the UK. MMA continues to reach new audiences and betting on the big UFC fights is starting to capture the imagination of UK-based sports fans in a big way.
But with the UFC still lacking the profile of sports such as football, finding the right online bookmaker to use to bet on the UFC is not easy. Read our full guide to betting on the UFC from the UK.
While football is without a doubt the most popular sport for online betting in the UK, golf is not too far behind, especially during major events such as The Open, the Ryder Cup or The Masters.
With golf being virtually a year-round sport these days, there are plenty of opportunities to pick out a few winning wagers, though the large size of the fields here makes this very challenging.
Luckily, there are a number of other ways to make money from golf betting, such as by making the most of two-ball golf markets or using each-way options to maximise the chance of winning.
Those who are new to golf betting might be unclear about how to get up and running, however.
The first thing they will need to do is choose a UK betting site for golf betting and with so many different online bookmakers out there these days, this is certainly a lot easier said than done.
This is where we come in to help, assessing all of the leading options for online golf betting in the UK and reviewing them in full. Be sure to read our ultimate guide to the top golf betting sites in the UK.
Betting on greyhound racing is still very popular in the UK, with most of the major bookmakers offering a solid level of depth in the markets they offer.
Anyone who wants to bet on greyhound racing has plenty of choices, but it can be difficult to pick which online betting site to use. Our complete guide to greyhound racing betting from the UK has all the answers.
Cricket is one of the oldest sports in the world but it has shown a willingness to innovate, with the launch of a new form of the sport in Twenty20, which is dominant, as well as The Hundred.
A new cricket tournament launched in England for the 2021 summer, many experts are hoping that The Hundred, which is a tweaked form of T20 games, could become the future of the sport.
But the joy of cricket betting is that there truly is something for everyone. The purists still believe Test cricket to be the pinnacle of the sport, with the action unfolding over up to five days of play.
One of the great things about cricket betting is how well suited the sport is to live in-play wagers. This is due to the fact there is a natural break in the action between every single ball that is bowled. Cricket fans, therefore, have lots of chances to get a bet for the game of the day and with a longer break at the end of each over that is bowled in a game, opportunities are plentiful.
Various different cricket betting markets are available to pick from too and we will go over them in more detail later on. But with Tests, ODIs, T20s and domestic cricket competitions all offered on most of the top cricket betting sites in the UK, the choice on offer here is almost endless. Top batter and bowler are among the types of bets people can place, as well as handicap run bets.
To get started with cricket betting, it will be necessary to sign up with an online bookmaker. The UK has some of the loosest online gambling rules of any country in the world, which means there is a huge number of betting sites out there to choose from. Picking the right one to join is something of a challenge, but the good news is they all often have generous welcome bonuses.
The tennis betting industry has come a long way in recent years, with the best tennis bookmakers offering thousands of matches each year, hundreds of live streams each month, and tennis promotions.
During our tests, we focused on six key factors:
Formula 1 remains one of the most popular sports in the UK and it is going through something of a boom time, with a number of exciting young drivers starting to make their mark on the track.
The enduring success of the British record-breaking champion Lewis Hamilton continues to win him fans around the world and betting on F1 is getting more popular in the UK.
Before you place a bet on F1, check out our list of the best Formula UK betting sites in the UK and be sure to take advantage of the high-value welcome offers.
With around 20 different races taking place throughout the course of the year – while the F1 calendar is always subject to change due to various reasons, the season keeps growing year by year – there are plenty of opportunities to get involved with betting on this sport in the UK.
Darts may still be seen as a pub sport by many, but it is a fun, and exciting sport to watch and bet on. On most betting sites, you can bet on all the major darts tournaments throughout the year, but there are several standout bookies for betting on darts.
In our test we looked at four factors:
Get Up To £100 in Free BetsClaim bonusT&C Apply
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
The best betting sites in the UK offer a wide variety of sports, but, some also price up political events and TV shows, such as the US Election, UK General Election, and many more. Compare our list of the best political betting sites in the UK if you are looking to bet on politics.
Paddy Power is one of the best bookies in the UK for these betting markets, and often add unique humourous markets to choose from. But, the big betting sites in the industry also offer these markets such as bet365, William Hill and Betfair to name a few.
On BettingLounge, our experts focus on several key factors when reviewing betting sites in the UK to help you find a safe, legal, and secure online bookmaker.
This is probably the most important thing assessed by BettingLounge.co.uk. People thinking about joining a new betting site in the UK need to feel assured it is safe. Checking out how the site is licensed and regulated is the first port of call here, followed by seeing what security measures are in place to protect the data of customers on the site.
We make sure every online sports betting site on BettingLounge is fully licensed by the UK Gambling Comission, and we display the license numbers in each of our reviews.
We also check the operator’s history and reputation in the industry to see if they have received any fines, an unusual number of negative reviews, while also checking they have adequate player protection tools in place.
Unfortunately, just because a betting site is licenced by the UKGC, does not necessarily mean the site is safe or trustworthy. For example, a few white label new betting sites are now on our list to avoid, after an overwhelming amount of 1-star reviews, and worrying feedback from real players.
At this time, we currently recommend reading our expert reviews, and real player comments before joining any white label sites, and it is wise to follow this practice before joining any betting site, as even the established bookies fall short sometimes.
In May 2019, the UK Gambling Comission updated the Age and Identity Verification rules for online betting sites. Know Your Customer (KYC) is an account verification process that all online betting sites must follow before a player can deposit, bet or withdraw any money.
Players will now need to verify their name, address, and date of birth before they can:
We have seen reports from several players stating some betting sites are not following these rules, and we recommend reporting the operator to the UKGC if this happens to you. All customers, new or old, need to verify their accounts before being allowed to gamble.
Completing the customer verification process has improved with this regulation change, and it is now much easier and faster to verify your age and identity.
On most online sports betting sites, you will need to provide a proof of identity document that contains your full name, date of birth and address, and the verification process usually takes 24-72 hours.
Most bookies require:
These documents can be uploaded directly within the operator’s website, and customer support can verify accounts within a day, or several hours if you are lucky. But, there can also be delays, and betting sites may need additional information to verify your account.
All betting sites in the UK use promotions to try to bring in new users. However, it is important to look below the surface to judge whether or not a bonus that is offered constitutes good value.
A big free bet as a welcome offer might catch the eye, but if there is a maximum win limit attached this might put some people off from signing up. Welcome bonuses also often have wagering requirements that need to be met as well.
This means the bonus money cannot be withdrawn until certain conditions have been met. Promotions are not just for new users either. Many of the best betting sites in the UK now have free bets up for grabs every single week as part of a rewards club. This encourages people to return to a betting site on a regular basis.
But, the best value betting bonuses come when you sign up as a new customer, especially during big sporting events. Expect to see massive bonuses during the biggest events such as the World Cup, Cheltenham, Grand National etc.
To claim these exclusive bonuses, some offers require special bonus codes that you need to enter during your registration. But, bonus codes are not as popular as they used to be. For most sign up offers, you just need to click through one of our exclusive links to claim the bonus.
Still, some betting sites require promo codes such as:
Be sure to read the significant terms and conditions below each offer to see if the offer suits your betting style.
We rigorously test each betting site and its betting app to get an honest and in-depth look at its functionality. You will find all the information in the individual bookmaker reviews.
How do we test?
Firstly, you want to know which payment methods the betting sites accept, whether that is a debit card (credit cards are no longer accepted in the UK), Paypal, e-wallets, etc.
Secondly, you want to know whether it’s easy to deposit and withdraw. Pretty much all betting sites make it very easy to deposit of course, but withdrawal times can vary quite a lot, and some new bookies even charge for withdrawals!
Lastly, you will want to check how much you can deposit and withdraw (both minimum and maximum) depending on your gambling style. The lowest minimum deposit on most bookies is set at £10, but there are a few £5 minimum deposit betting sites out there too. As for the withdrawals, some bookmakers allow you to withdraw as little as £0.01 but most are set to £5 or £10 minimum withdrawals.
Find all the payment methods offered and the average withdrawal times for each payment method in the individual bookmaker reviews.
Most betting sites in the UK have a similar range of sports and betting markets to pick from. Some operators try to stand out by having a clear focus on something new or different such as esports or virtuals betting. Those who want to bet on a slightly more minor sport, like sailing or darts, will want to make sure the site offers this.
In terms of the betting markets, again there tend to be similarities across all the betting sites. However, some have more options to pick from than others.
For example, football fans wanting to bet on a Premier League game can sometimes find more than 500 different bets, while on other betting sites in the UK the selection might be relatively restricted with about 200 bets to choose from.
You will find a list of the sports available on each betting site and the average number of betting markets available in each of our bookie reviews. Make sure they have the sport/sports you like to bet on and see how many markets they offer on those sports.
There are so many online betting sites, you simply do not need to settle for one that does not provide a wide variety of markets, and 30+ sports to choose from.
Betting sites also need to make sure they have high betting odds. Sports fans who are placing their bets want to make sure they are getting the best value out of their selections.
Even a small difference in the prices offered between two betting sites can make a big impact on the potential profit that is up for grabs if a customer is placing a large bet. Some betting sites are known for having high betting odds on certain sports, with less appealing prices available for others.
This leads us on to betting margins, essentially the cost betting sites “charge” you for placing your bet. Take a look at our betting margins guide, if you are unsure, or want to learn how to calculate them. We independently test a small sample of events and markets and post the results in each of our bookie reviews.
Betting margins tend to vary from sport to sport. For example, Bethard has some of the lowest margins on tennis while BetVictor has low margins for football.
A great sign up offer is all well and good, but you want your betting site of choice to have regular promotions and some kind of rewards scheme for existing customers.
Some of the best betting sites in the UK are full of promotions that run throughout the year or pop up during select sporting events.
Below are some examples of promotions for existing customers:
We have listed the promotions and rewards in each review for all the betting sites on BettingLounge. But, they update regularly, so we recommend checking the promotions tab when you log in.
Customer support is important to a lot of people who want to feel assured that if they have a problem with their account, they will be able to resolve it quickly. Lots of the top betting sites in the UK now offer customer support via social media, while it is still common to be able to access help via alternative methods such as email and telephone. Live chat facilities are also often staffed on a 24/7 basis so that users can get the help they need no matter the time of day.
Never settle for betting sites with poor customer service. When it comes to your money, they should have 24/7 customer service with fast and responsive support agents. Ideally, with several methods of contact, including a live chat, phone, and email.
Customer service is even more important with the new changes to the age and identity verification rules. From 7th May 2019, UK betting sites are required to verify your age and identity before you can deposit. However, we are seeing reports of betting sites failing to verify the age and identity of punters before allowing them to deposit.
Tip: Verify your age & identity on each bookie before you deposit to avoid any withdrawal issues.
Live betting is an essential part of gambling, and live streaming allows one of the best experiences in the betting industry. Some of the best betting sites offer free live streams if you have money in your account.
One of the biggest developments in the world of online betting in recent years has been the rise of live streaming. Betting site customers can now often tune into the live-action from various sports from around the world – all through their accounts. Sometimes they might have to place a bet on the action to get access to the streams, which are slightly delayed.
When reviewing the live betting experience we look at:
The best in-play betting sites will offer all three, and you shouldn’t comprise.
bet365 is one of the most popular betting sites for a reason. You will find a massive range of sports, events, and markets while offering thousands of live streams a month. Also, they have different cash out options, from full to partial cashouts.
With smartphones dominating our everyday lives, almost all sports betting sites now have mobile apps for both iOS and Android users. It is best to use a combination of both the app and their desktop site but it’s completely up to you.
Of course, it is not rare to see online betting sites with a large number of bad reviews. Even the most reputable bookies in the industry have a lot of negative reviews, but, some are worse than others.
Also, the nature of the real player reviews dictates if the betting site is on our list. For example, if a bookie is accused of locking accounts, and refusing to process withdrawals, it will be more serious than a player complaining that the site has bad betting odds.
Again, we recommend reading our expert reviews and the real player comments before joining any betting site so you are aware of any issues, or complaints before depositing money.
Many sports fans in the UK will already be familiar with using online betting sites. Placing wagers through the internet has become a lot more common in recent years, after all.
But for anyone who is new to betting online, it can be hard to get your head around the whole process. From signing up with an online betting site to verifying the account, it may feel as though there is a lot to do compared to just walking into a physical shop to place a bet.
Learning how to place a bet online is not difficult at all though – and we are here to help. Read on our guide to how to sign up, verify an account and place a bet at an online betting site in the UK.
Before being able to place bets online, it will be necessary for sports fans to create an account first. There are a lot of different UK online betting sites these days, so choosing is not easy.
Checking out our reviews of the best online betting sites in the UK is a good place to start. All online betting brands have pros and cons that might make them more or less suited for users.
For the benefit of our guide, we are going to be using the online sports betting site Kwiff. One of the new online betting brands in the UK, Kwiff is particularly known for its boosted betting odds.
To sign up for an account with Kwiff, users should hit the Join button, which on this site is located in the top-right corner of the screen on desktop, the same place they would log in.
This brings up a box where they need to enter their email address, a first step towards creating an account. After entering an email address, the site will prompt a user to set a password. When using certain browsers like Google Chrome, it will be possible to get a very secure password automatically generated, which will then be saved by the system to make it faster to log in too.
After being asked whether or not they want to be sent promotions and offers, users are then asked to read the site’s terms and conditions. It might be tempting to just tick this box without reading them, but it is important to take time to check the small print. This will help users to see if there is anything they need to know about, like fees on withdrawals or which online payment methods cannot be used to make a deposit and claim any welcome bonus that may be offered.
The next part of the signing-up process is entering key details such as the user’s name and date of birth. The latter is required to verify that they are old enough to legally place sports bets. Sites will also need a user’s address and phone number during the registration process as well.
Each of the top betting sites in the UK has a slightly different verification process to go through.
It will always be made clear what a user has to do through simple on-screen instructions, however, so anyone who has never signed up for a UK online betting site account before should not worry about the process. As before, we used Kwiff as an example of a betting site in the UK.
On Kwiff, verification takes place via mobile phone, so users should make sure that they have their device close at hand when they start to sign up for an account with this UK betting site.
Kwiff sends a verification code via SMS that needs to be entered into the box provided. When this is completed, Kwiff will quickly verify the account and let the user move on to the next step.
Before they get started with placing a bet – see below for our step by step beginners guide – betting site users will often have the chance to set a deposit limit on their account. Many of the top online betting sites in the UK now provide this option as part of the sign-up process. With responsible gambling now seen as more important than ever before, this is to be welcomed.
At Kwiff, users can pick from three different periods for their deposit limit: 24 hours, seven days or 30 days. The minimum limit that can be entered is £5 but users who do not want to enter a deposit limit to restrict their spending can choose to skip this step of the sign-up process.
Before being able to place a bet, users will first have to make a deposit into their new account.
Users can decide how much they want to deposit, but keep in mind that most of the leading UK online betting sites have welcome bonuses that can be claimed. In order for users to get the biggest possible bonus on offer, a certain amount of money might need to be deposited into the account. At this point, it should also be noted that using certain online payment methods – such as e-wallets like Skrill – may not qualify a new customer to use a site’s welcome bonus.
Various online payment methods are offered at UK betting sites and can be used depending on the brand itself. For example, Kwiff has a fairly limited array of options compared to a lot of rival operators, with users having to pick between using a debit card or leading e-wallet PayPal.
Some other sites allow various other e-wallets – like Skrill or Neteller – to be used to make a deposit into an account, while other common options these days include Apple Pay, Google Pay, bank transfer and Paysafecard. Bitcoin and some other leading cryptocurrency options are also increasingly being added to the list of possible payment methods on UK betting sites.
To deposit using a debit card, users enter the relevant numbers in the same way they would when making any other type of online purchase. For PayPal, the process is also the same.
After signing up for an account and depositing funds, users will then be ready to place a bet.
UK betting sites have hundreds if not thousands of betting markets to pick from, with an almost endless choice when it comes to picking out a wager. It is worth taking time to browse through all of the available options before coming to a decision over which bet is going to be placed.
Still using Kwiff as our example, we have decided to place a bet on Burnley to win the Premier League. You never know – it could happen! To do this, we navigated to the football menu on the Kwiff sportsbook, then selected the competitions option to be able to find the Premier League.
Both matches and outrights are offered, so we picked the latter to see the betting odds to win the title. Tapping or clicking the option desired will add it to the betslip, which on mobile can be found by customers on the small menu tab that is located right at the bottom of the Kwiff screen.
Tapping on the betslip brings it up on the screen, with users then able to decide their stake. It is automatically set for £1 on Kwiff, but it is possible for customers on the betting site to make this a higher or lower amount by using the arrows or pressing the amount to type in a number.
Changing the stake will automatically result in the betting site calculating the potential winnings. This can help users to make up their minds about exactly how big a bet they want to place.
Clearly, Burnley is quite unlikely to win the Premier League, so for this bet, we will stick to £1. At odds of 524/1 – remember Leicester won the league at 5000/1! – we do not want to risk more.
When the stake has been decided, confirming the bet occurs via the purple ‘place bet’ button on Kwiff. On other top UK betting sites, the button could be a different colour or have different wording, but the process is always going to be very similar no matter which brand is used.
Kwiff’s unique selling point is that users can get massively boosted odds through a process that the site calls getting ‘Kwiffed’. This happened to us when we placed the bet on Burnley to win the Premier League, with the odds almost doubled to increase our potential payout by nearly £400.
After confirming a bet, users might be able to cash out – this is usually the case for in-play wagers. Heading to the cash out section of the betting site will show what it is offering, with the potential to lock in a proportion of the potential profits regardless of the outcome of the wager.
Then, it is a matter of waiting to see whether a bet will be a winner.
BettingLounge.co.uk is a website dedicated to everything about online betting in the UK.
Set up a few years ago, BettingLounge.co.uk gives anyone thinking about signing up for a new UK betting site all the information they need to know before they commit to an operator.
BettingLounge.co.uk only promotes betting sites that are 100 per cent legal, as well as being safe and worthwhile for new players, which is reassuring for readers on the site.
Not only does BettingLounge.co.uk bring together unbiased reviews that compare the best betting sites in the UK against each other, but the site also collects all the best free bet offers too.
This means sports fans who want to get a big free bet in exchange for signing up with a new UK betting site will be in the right place if they opt to head to BettingLounge.co.uk.
At BettingLounge.co.uk, the aim is also to provide a level of education regarding online gambling to the public while promoting safe and responsible gambling for all as well.
Lots of internet resources have betting site reviews and details of promotions such as free bets, but it is this that makes BettingLounge.co.uk different from the alternative resources.
The reviews that are published at BettingLounge.co.uk take into account a lot of different important factors – so this is how we compare and rank the best betting sites.
Most betting sites in the UK now offer cash out options, but, some are better than others. Some betting sites will only offer cashouts for certain bets and might even suspend the cash out option during the match. But, bet365 is one of the best betting sites for cashing out a bet, with full and partial cash out available.
Several betting sites promote free bets without a deposit for new customers including 21.co.uk, Betfair, Sporting Index, Paddy Power and QuinnBet to name a few.
PayPal is accepted on a wide number of UK betting sites now including bet365, VirginBet, Betfair, 888Sport, Betiton, Unibet, Paddy Power, and BetVictor to name a few. Check out our full list of PayPal betting sites here.
Of course, this is subjective, but we believe bet365 is one of the best sports betting sites available in the UK. But, you can also find fantastic sports betting products with Betfair, William Hill, BetVictor, and Unibet to name a few.
Betting sites in the UK ask for a wide range of personal details including your address, phone number, date of birth, and more to verify your identity as part of the Know Your Customer (KYC) check that they are required to make.
Check out our short reviews of the best online betting sites in the UK below.
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ThePools is a fairly new sports betting site that first launched in October 2018. New players will find a comprehensive sportsbook and online casino, but also some of the best football pool betting options available in the UK.
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Kwiff is a unique new sports betting site and online casino that first launched in 2015. There is a desktop website, but it is optimised for mobile, and the Kwiff product can only truly be appreciated via the app or mobile site.
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LeoVegas launched in 2016 with a focus on the mobile betting experience. They have an innovative and easy to use design and a huge selection of stats before and during an event!
They have exceptional customer support available 24/7 with plenty of different contact methods.
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BetGoodwin is a brand new UK sports betting site launched by Goodwin Racing. Players will find a great racing betting product but also a good range of markets of 20+ other sports including football, tennis, cricket and more.
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Luckster Sports is a brand new online gambling site to launch in the UK under the Aspire Global network. Players will find 30+ sports, 100's of markets and average odds, but, the loading times can be long and there are currently no mobile betting apps available.
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MrRex is a brand new sports betting site to launch in the UK in January 2022. Players will find a safe, legal, online gambling site powered by Aspire Global, a leading iGaming company.
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STSbet.co.uk has just launched its gambling product in the UK market. It comes complete with a fantastic sportsbook and casino and offers a generous signup offer for both.
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Parimatch is a massive Eastern European gambling company which just launched a UK website (late 2020) after partnering with BetVictor. Try Parimatch UK today and get up to £30 in free bets and bonuses.
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Arriving in 2003 10bet made quite the impression. They have a stunning design with plenty of sports and a huge choice of betting markets. You will find loads of innovative and awesome promotions to take advantage of!
You can also use their live streaming feature that has thousands of different events each year!
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Highbet is a brand new online gambling site that launched in late 2021. Players will find a comprehensive sportsbook and online casino that is safe, legal, and licensed by the UKGC.
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Betfair is one of the best, innovative sportsbooks out there. Of course, they started as an exchange, not a sportsbook. But, that innovative thinking is clear in all their products.
You will find plenty of promotions, with daily odds boosts to a number of different sporting events.
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888sport offers an incredible betting website with thousands of events available each week. You will get access to over 30 different sports while they offer 300+ markets on the top football leagues.
888sport combine high odds, fast withdrawals and user-friendly design to great effect, but they could improve their customer service.
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Paddy Power is a great Irish bookie founded in 1988. You may recognise them from their famous humour based TV ad's or tweets. Yet they offer so much more!
They have an excellent selection of sports and markets to choose from, with plenty of unique and awesome promotions! The customer service is great for providing 24/7 support with several different contact methods.
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Betfred is a trusted and well-respected bookie that's been with us since 1967. They lead the way with the unique and awesome promotions. They are regular and plentiful for new and existing customers.
They have an exemplary customer service that is available 24/7 through several different contact methods.
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You will find it hard to find a better bookmaker than bet365. Their market and event depth is second to none while offering almost every football event out there.
Their design is simple and easy to use but it can be slow at peak times. However, most of the time it runs perfectly and is easily one of our favourite bookies in the UK.
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Betway is a beloved and trusted bookie that launched back in 2006. Since then they have become very popular and it's not hard to see why!
You will find an incredible array of sports but more impressively, find thousands of different markets to choose from and even a dedicated E-sports page.
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LVBET has an excellent sports betting product considering it is only two years old. They offer a huge range of sports and markets for both pre-match and live betting. Try their no deposit betting offer or their 100% matched deposit bonus up to £50 today!
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Hopa is a new sports betting site that boasts 30+ sports, low betting margins and 100's of betting markets on popular sports. Hopa uses the award-winning SBTech sportsbook for a clean, fast and user-friendly design. Try Hopa today and get your £10 free bet!
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SpreadEx is one of the best spread betting products available and offers a huge range of sports & markets for both spread betting & fixed odds betting.
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SBK is a brand new sports betting app launched by Smarkets in late 2019. The SBK brand is a mobile-only sport betting product but comes with many unique features including betting tips, leaderboards, low odds, auto accas and much more.
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BetVictor is a well established and trusted bookie that has been around since 1946. You will find all the sports you want to bet on with a number of unique markets too!
You can also tell that BetVictor care about their customers with a lot of content to help answer any questions you may have.
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Betiton is a brand new bookie that launched in March 2020. The biggest pull for Betiton is the low betting margins, with an average of just 4.38 in our tests. Try Betiton today and get your £10 free bet!
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MrMega is a new betting site that launched in October 2021 offering a comprehensive sportsbook and online casino for UK and Irish players. Players will find 30+ sports, competitive betting margins, a wide range of betting markets, and a user-friendly website.
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LiveScore Bet is a new betting site that first launched in 2020, offering a great mobile gambling site with two betting apps, a mobile site, and a solid desktop site.
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Monster Casino sports is a brand new sportsbook and online casino to launch in the UK. The Monster Casino brand has been in the industry since 2017, but they have only just entered the sports betting market with a new site in late 2021.
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FansBet shares 50% of its net profits with accredited supporters while providing a decent betting experience.
Their sportsbook is fresh, user-friendly, and has a whopping 30+ sports for you to choose from! Including a wide range of betting markets and their own fantasy football with the chance to win cash prizes.
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Karamba is a unique and pretty cool new sportsbook in the UK. They have a great welcome offer that is easy to unlock and gives good value. They have a wide range of sports and markets to satisfy most punters.
Their design is user-friendly, fast and secure while providing competitive odds.
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Avabet is a new online betting site to launch in the UK in early 2021. Players will find a competitive sportsbook with 40+ sports, 100's of betting markets, and above industry betting odds.
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William Hill is one of the oldest and most trusted bookies founded in 1934. They offer one of the best services in the industry with a huge array of sports and markets to choose from. Both pre-game and in-play. You can even create your own bets using their "YourOdds" twitter feature.
They have a great live streaming feature with plenty of live events each month. Combined with an excellent customer service providing 24/7 support.
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Unibet is a well established and trusted bookie founded in 1999. It is a global site with players from all over the world. You can use Unibet TV to stream hundreds of events live each month.
The array of sports and betting markets are truly second to none. You can find hundreds of different markets in each event!
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FanTeam is a unique new UK sports betting site that first launched in the UK in 2021. New players will find a top-tier fantasy sports betting product and a unique sportsbook that combines normal betting markets and fantasy markets.
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Mr.Play is a new sportsbook that launched in late 2019. You will find a massive range of sports and markets and high odds to compete with the best bookies in the UK.
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Grosvenor Sport is the online sportsbook attached to one of the most famous casino groups in the UK. Grosvenor currently operates over 40 local casinos spread out across the United Kingdom, and this top-tier online gambling site with a comprehensive sportsbook and casino.
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Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit.*T&Cs apply 18 Plus BeGambleAware.org
BetStorm is a brand new white-label betting site to launch in the UK (September 2021), offering the same product as other Progress Play Limited brands. Players will find a decent sportsbook with 30+ sports, 1000's of betting markets and competitive betting odds.
Bet £10 Get a £30 Free BetClaim bonusT&C Apply
New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.10X wagering the winnings from the free bet. Wagering occurs from real balance first.Wagering requirement is calculated on bonus bets only, wagering starts from real funds.Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 20. Excluded Skrill deposits.Withdrawal requests voids all active/pending bonuses. Full Terms Apply
A fantastic new Irish bookmaker that first launched in August 2017. You will find a complete gambling product with a great sportsbook, casino, pool betting, and virtual betting sections.
Take advantage of our exclusive signup offer today and get 10 free spins and a £10 free bet if your first qualifying bet loses.
£25 Free Bet Plus 10 Free SpinsClaim bonusT&C Apply
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
BetBull is a unique sports betting product that first launched in 2015 as a mobile-only sportsbook. Betbull creates a social platform for sports betting and a sense of community in which you can follow the "best" tipsters and see their bets.
Up to £50 in Free BetsClaim bonusT&C Apply
New users only. Free Bets: place qual bets of £10-50 (min odds 1/2, 2+ legs) in 1st 7 days to unlock. Awarded as 4 equal free bets that total 1st deposit amount. Min odds 1/1, 3+ legs, + expire in 7 days. Full T&Cs apply.
Fitzdares is a horse racing specialist for UK punters, but, also offers decent betting products for football, cricket, American sports, tennis and a few more sports. Punters will also find a casino and virtual sports betting options.
Bet £30 Get a £30 Free BetClaim bonusT&C Apply
New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Free bet is matched up to £30, credited within 24 hours and expires after 7 days. Additional T&Cs apply. Please bet responsibly.
Hollywoodbets is a new betting site that first launched in the UK in mid-2020. But, the company has 20+ years of experience in the industry and has been successful in South African since its launch in 2000.
Bet £10 Get £20 in Free BetsClaim bonusT&C Apply
T&C’s apply. £10 min deposit required. 1x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 4x £5 Free Bets will be credited once qualifying bets have been resulted. 1 x £5 Free Bet will available for use on any Football Match Result Market, 1 x £5 Free Bet valid on any Football Correct Score Market, 1 x £5 Free Bet on any Horse Racing selection , 1 x £5 Free Bet on any Tennis Selection. Free Bets valid for 7 days. BeGambleAware.org #ad
LuckLand Sports is a brand new sports betting site in the UK that launched in early 2022. Owned and operated by Aspire Global players will find a comprehensive sportsbook with 1000+ of betting markets, a wide range of payment methods, and decent customer support.
Bet £15 Get a £10 Free BetClaim bonusT&C Apply
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15. Void/canceled or Cashed Out bets do not count towards wagering to activate the Free Bet Token. Customers who deposit using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any Free Bet Token offer.
Tebwin is a new online betting site to launch in 2021 as a white label solution operated by ProgressPlay Limited. Players will find a good range of sports, betting markets and competitive odds.
Bet £10 Get a £30 Free BetClaim bonusT&C Apply
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply
ZetBet sports is a brand new online sports betting site to launch in the UK (April 2022). Players will find a comprehensive sportsbook with 30+ sports, competitive betting odds, 1000's of markets and a good range of payment methods. But, the customer support could be improved and the sites loading times are not the best.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Smarkets is a brilliant UK betting exchange that has been in the industry since 2010. Smarkets offers simple peer-to-peer trading on both sporting and political events and has the lowest commission rates in the exchange industry.
£10 Welcome BonusClaim bonusT&C Apply
Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a £20/€20 cash refund. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Cash refund expires in 7 days. Full T&Cs apply.
32Red is a multi-award winning operator with a stellar reputation. You will find a comprehensive gambling product with a sportsbook, casino, live casino, bingo, and poker all available.
Try 32Red today and get a 100% in-play profit boost up to £100!
150% Bonus up to £150Claim bonusT&C Apply
18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.
BetRegal is one of the latest online bookmakers to launch in the UK, but it suffers from long loading times. Yet, their sportsbook is fresh, user-friendly and full of sports and markets to choose from.
BetRegal is perfect for someone looking for a new betting website that offers real value. Their low betting margins and high odds make them a great choice for most punters if you can bear with the initial long loading times.
Bet £10 and Get a £10 Free Bet!Claim bonusT&C Apply
New customers only. Min deposit and bet 10 at Evens (2.00) to qualify. Offer expires in 14 days and stakes are not returned. Free bet must be placed at 4/5 (1.80). T&Cs apply. 18+, begambleaware.org.
Sporting Index offers one of the best spread betting sites in the world. But, they also have a great casino and recently launched a fixed-odds product in 2019.
Try spread betting and take advantage of their amazing £100 no deposit offer today!
Bet £10 Get £20 in Free BetsClaim bonusT&C Apply
New customers only. Applies to the first £10+ bet on any sports market at min odds of 2.00 (1/1). Qualifying bet needs to be placed and settled within 14 days of registration. First £10 Free Bet issued once the qualifying bet settles. Second £10 Free Bet issued 24 hours later. Full T&Cs apply
Considering SportNation is less than two years old, it has already made a lasting impression. It has a fresh new design that looks and feels great. There is huge depth to their markets with plenty of sports available to satisfy most punters.
Don't forget to add their Whatsapp number for exclusive promotions!
200% Welcome Bonus up to £200Claim bonusT&C Apply
Turnover the welcome offer amount 6x within 30 days on sports to release your 200% real money welcome deposit offer. Real money is equal to 200% of first qualifying deposit - up to £200. Welcome offer credited as real withdraw-able money.
RedZone Sports is a new gambling site that first launched in 2016. At first, they specialised in American sports but now offer over 25+ sports, a casino, live casino, and virtual sports betting.
Bet £10 Get a £10 Free BetClaim bonusT&C Apply
New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
bwin was originally founded in 1997 and had over 20 million users at its height. It is a trusted and truly great betting service with an awesome design.
You will find over 30 different sports with hundreds of different markets to bet on. You can also live stream over a thousand different events each month.
£20 Backup BetClaim bonusT&C Apply
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.