Best Betting Sites UK (July 2021) – Top Online Bookmakers

#1 Best Sports Betting Site – bet365

bet365 is a betting favourite for millions of punters around the world, and it is a personal favourite for the staff at BettingLounge.

We regularly use bet365 as our go-to bookmaker, and we know a lot of other full-time sports gamblers, and affiliates in the industry that back bet365 as one of the best, if not the best out there. They have a complete gambling product, offering a comprehensive sportsbook, casino, live casino, games, vegas, and poker.

Pros:

• Massive collection of sports and betting markets
• Low betting margins
• Fantastic signup offer
• Thousands of free live sports streams each month
• User-friendly, fast and reliable betting app
• 24/7 customer service
• Bet Builder (create custom football bets)

Cons:

• The app occasionally crashes during peak football times

#2 Best UK Betting Site – BetVictor

BetVictor is an old and trusted bookmaker that offers a fantastic sportsbook, casino, and live casino. They consistently offer the lowest betting margins and highest odds throughout their sportsbook in our tests, and boast a 4.6 out of 5-star rating on Trustpilot with over 1000 reviews!

Pros:

• Lowest betting margins and high odds
• Brilliant signup offer
• Daily enhanced odds
• 24/7 customer service
• Great betting app

Cons:

• No free live streams
• A small number of betting offers for existing customers

#3 Best Betting Site – William Hill

William Hill is a London based bookmaker that boasts a complete gambling site offering a sportsbook, casino, live casino, games, scratchcards, bingo and poker.

Pros:

• Complete gambling product
• 24/7 customer service
• Wide range of betting markets and sports
• Free live sports streaming (WHTV)
• Great welcome offer
• Daily enhanced odds

Cons:

• Design is cluttered and somewhat difficult to navigate
• A small number of promotions for existing customers

#4 Best Betting Site – Unibet

Unibet is one of the biggest online betting sites in Europe with over 10 million registered customers in more than 100 countries. They have a big customer base in Scandinavia and offer a fantastic gambling product to compete with the best bookies in the UK. You will find a complete gambling product on Unibet, with a comprehensive sportsbook, casino, bingo, poker, and lottery betting.

Pros:

• Massive range of sports and betting markets
• Great value signup offer
• Live sports streams
• Free bet club
• User-friendly design on mobile and PC
• Low betting margins
• 24/7 customer service in 20 different languages

Cons:

• Separate apps for sports, casino, poker, and lottery

#5 Best Betting Site – 888Sport

The 888 brand offers a complete gambling experience with 888Sport, 888Casino and 888Poker. 888Sport first launched in 2008 as an online betting site, and have now grown into an industry-leading powerhouse.

Pros:

• Fantastic new customer sign up offers
• High odds throughout the sportsbook
• New betting app
• Wide range of payment methods
• Bet & Watch UK, Irish and US racing live streams
• Bet Builder (build custom football bets)

Cons:

• No free live streaming
• Website is cluttered and hard to navigate

#6 Best Betting Site – Paddy Power

We are sure you have already heard of Paddy Power, with their marketing power quite obvious and successful through TV and social media.

Asides from their fantastic marketing, Paddy Power also offers a complete gambling product with a sportsbook, casino, vegas, games, bingo, poker and fantasy products.

Pros:

• Money-back specials
• Huge range of promotions for existing customers
• Daily enhanced odds
• Live sports streams
• A wide selection of sports and markets
• User-friendly betting app and site
• Rewards club

Cons:

• High betting margins (in our tests)
• Reports of limiting winning accounts
• No Asian betting markets

#7 Best Betting Site – Betfair

Betfair offers one of the best betting exchanges in the world, and a complete gambling site with a sportsbook, casino, poker, arcade, slots, bingo, jackpots, and virtual sports.

Out of all their products, we recommend using Betfair’s exchange for the best odds in the industry.

Pros:

• Fantastic betting exchange
• Great welcome offers
• High betting odds (especially on the exchange)
• Great liquidity for a wide range of betting markets and sports
• Live sports streams
• Acca Edge (acca insurance)
• Same wallet for sportsbook & exchange

Cons:

• No Asian betting markets
• No multiple bets on the exchange

#8 Best Betting Site – Betfred

Betfred is one of the best known high-street bookmakers in the UK, and they have a complete online betting product too. If you are not yet a customer, be sure to use our Betfred promo code for an exclusive sign up bonus.

You can rest assured knowing your money is safe with Betfred, but the online product falls short when compared to bookmakers higher in this list.

Pros:

• Huge list of betting offers & promotions for existing customers
• Great welcome offer
• Safe and trusted bookmaker
• New modern website

Cons:

• The in-play betting product needs improving
• Below average betting markets per sport

#9 Best Betting Site – MansionBet

A newcomer to the sportsbook industry only launching in 2018, but MansionBet is part of the hugely successful Mansion Group who are responsible for the fantastic MansionCasino.

You may recognise the Mansion brand through sponsorship deals with Premier League football clubs such as Tottenham, Crystal Palace, and Bournemouth.

Pros:

• Fast and user-friendly design
• Wide range of sports and betting markets
• The parent company has a good reputation
• Brand new betting website (2018)

Cons:

• A small number of payment methods available
• No live streaming
• Bad wagering requirements for the welcome offer

#10 Best Betting Site – BoyleSports

BoyleSports is one of the biggest independent bookmakers in Ireland. They have hundreds of betting shops in Ireland and they have recently launched their first betting shops in the UK.

You will find a complete gambling product with a sportsbook, casino, games, lotto, bingo, and poker.

Pros:

• Horse racing specialists
• Great welcome offer
• Safe and trusted bookmaker
• 30+ sports available
• A massive list of promotions for existing customers
• Tote betting

Cons:

• Outdated design
• Bet to watch live streaming for horse racing only
• Average betting markets depth

Newest Sports Betting Sites

Below are the newest betting sites to launch in the UK, and the dates on which they first launched. However, as the new bookies have little reputation and experience, we recommend reading our expert reviews, and the real player comments in our reviews before joining.

A number of the new betting sites have been racking up a concerning number of 1-star reviews, and some even charge for withdrawals and deposits.

On top of reviewing the newest sports betting sites in the UK, we also review, rank and compare the best new online casinos with exclusive casino bonuses.

• TheOnlineCasino sports – February 2021
• BetDukes – December 2020
• Parimatch – October 2020
• BazingaBet – September 2020
• Betosino – September 2020
• MapleBet – August 2020
• 2kBet – August 2020
• Hollywoodbets  – July 2020
• InfernoBet – June 2020
• SponsioBet – May 2020
• Betiton – March 2020
• Casumo Sports  – January 2020
• Mr Play  – December 2019

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Best Online Betting Sites by Sport

On BettingLounge, we test the betting products and experience on popular sports like football, horse racing, and tennis, while also focusing on a few growing niches like darts and esports.

Naturally, most bookies focus on some sports more than others, with the majority boasting fantastic football and horse racing products. With that increased focus, betting sites can offer different quality betting products throughout their sportsbooks.

For example, new bookmakers that launch in the UK rarely ever have complete horse racing products, and some leave it out altogether. Instead, you tend to see a clear focus on football, tennis, American sports, and a wide number of niche sports.

Best Football Bookies

Football is easily the most popular sport to be on in the UK, and we have compared and ranked the best football betting sites available to the UK and Irish customers. In our testing, we picked out the five best football bookmakers, and why we believe they have the best football betting products.

During the tests we looked at five key areas:

• Betting margins and odds
• Depth in betting markets
• In-play betting experience & free live streaming
• Betting on mobile/tablets
• Football specific promotions and offers

#1 Football Betting Site – bet365

It is hard to argue against bet365 offering one of the most complete football betting products in the UK. In our tests, bet365 had low betting margins and high odds on many different betting markets, and usually, feature in our top three odds in our football betting tips.

They have one of the largest, if not the largest, range of football matches available and a wide variety of betting markets to choose from, including their innovative “Bet Builder” feature. Live betting is fast, and user-friendly on the app and desktop, and you will find hundreds of free live football streams each month.

Bet365 is not the best when it comes to football based promotions, but they do have a great sign up offer for new customers.

• High odds
• The largest collection of football matches and betting markets
• Bet Builder feature – Create custom football bets
• Hundreds of free live streams each month
• Fantastic betting apps
• Asian betting markets

Best Horse Racing Sites

Horse racing is arguably the second biggest sport for punters in the UK. If you are not lucky enough to be part of the six million people that attend horse racing events each year, you can still find fantastic horse racing betting products on our list of the top ten horse racing bookies in the UK.

We compare and rank every betting site that offers horse racing while looking at the number of races available each day, horse racing offers, odds, tote pools, and much more.

1. bet365 – Most races and betting markets
2. BetVictor – High odds
3. Paddy Power – Daily extra place races
4. William Hill – Extra places and daily bet boosts

Best Esports Betting Sites

The esports industry is seeing massive growth both in terms of revenue and viewership. Esports viewership is expected to grow to over 500 million viewers by 2021, and the esports industry made over $900 million in 2018.

Bookmakers are starting to see the potential is this rapidly growing industry, but the quality of products is still far behind football and horse racing. We tested 40+ betting sites that offer esports and narrowed them down to the best esports betting sites.

Betway

• The largest collection of esports games and matches
• Dedicated esports page
• Esports promotions and rewards scheme
• A large number of betting markets

Best Tennis Betting Sites

The tennis betting industry has come a long way in recent years, with the best tennis bookmakers offering thousands of matches each year, hundreds of live streams each month, and tennis promotions.

During our tests, we focused on six key factors:

• Number of tournaments available
• Market depth
• In-play experience
• Betting margins & odds
• Mobile betting
• Tennis promotions

Best Bookmakers for Darts

Darts may still be seen as a pub sport by many, but it is a fun, and exciting sport to watch and bet on. On most betting sites, you can bet on all the major darts tournaments throughout the year, but there are several standout bookies for betting on darts.

In our test we looked at four factors:

• Tournaments and betting markets available
• Betting odds & margins
• Darts live streaming and in-play betting experience
• Darts betting offers

#1 Darts Betting Site

Review

• Offers all major tournaments and some smaller tours
• Highest betting odds and lowest margins in tests
• Wide range of betting markets
• Enhanced odds on most major PDC tournaments

Betfair welcome offer

Get Up to £100 in Free Bets

Claim bonus

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

Top Betting Sites for Politics and TV Betting

The best betting sites in the UK offer a wide variety of sports, but, some also price up political events and TV shows, such as the US Election, UK General Election, and many more.

You will also find markets for key votes such as Brexit, and popular tv shows such as Strictly Come Dancing, Dancing on Ice, Love Island to name a few.

Paddy Power is one of the best bookies in the UK for these betting markets, and often add unique humourous markets to choose from. But, the big betting sites in the industry also offer these markets such as bet365, William Hill and Betfair to name a few.

How We Test & Compare UK Betting Sites

On BettingLounge, our experts focus on several key factors when reviewing betting sites in the UK to help you find a safe, legal, and secure online bookmaker.

Licence and Industry Reputation

To start, we make sure every online sports betting site on BettingLounge is fully licensed by the UK Gambling Comission, and we display the license numbers in each of our reviews.

We also check the operator’s history and reputation in the industry to see if they have received any fines, an unusual number of negative reviews, while also checking they have adequate player protection tools in place.

Unfortunately, just because a betting site is licenced by the UKGC, does not necessarily mean the site is safe or trustworthy. For example, a few white label new betting sites are now on our list to avoid, after an overwhelming amount of 1-star reviews, and worrying feedback from real players.

At this time, we currently recommend reading our expert reviews, and real player comments before joining any white label sites, and it is wise to follow this practice before joining any betting site, as even the established bookies fall short sometimes.

Sign Up Process

In May 2019, the UK Gambling Comission updated the Age and Identity Verification rules for online betting sites. Know Your Customer (KYC) is an account verification process that all online betting sites must follow before a player can deposit, bet or withdraw any money.

Players will now need to verify their name, address, and date of birth before he/she can:

• Deposit
• Bet with money or bonuses
• Play free-to-play games
• Use any bonuses

We have seen reports from several players stating some betting sites are not following these rules, and we recommend reporting the operator to the UKGC if this happens to you. All customers, new or old, need to verify their accounts before being allowed to gamble.

Completing the customer verification process has improved with this regulation change, and it is now much easier and faster to verify your age and identity.

On most online sports betting sites, you will need to provide a proof of identity document that contains your full name, date of birth and address, and the verification process usually takes 24-72 hours.

Most bookies require:

• Photographic ID (Drivers licence, passport or ID card)
• Proof of address such as a utility bill
• Copy of the front and back of the debit card or other payment method

These documents can be uploaded directly within the operator’s website, and customer support can verify accounts within a day, or several hours if you are lucky. But, there can also be delays, and betting sites may need additional information to verify your account.

Sign Up Offers – Free Bets & Betting Offers

Compare our exclusive free bets & betting offers for all the best sports betting sites in the UK in our list above.

The free bet is a staple of many online betting sites, but, some are better than others. We also offer several exclusive free bet no deposit bonuses and free spins no deposit offers.

To claim these exclusive bonuses, some offers require special bonus codes that you need to enter during your registration. But, bonus codes are not as popular as they used to be. For most sign up offers, you just need to click through one of our exclusive links to claim the bonus.

Still, some betting sites require promo codes such as:

• SBK promo code – “BettingLounge“
• William Hill promo code – “P30“
• Paddy Power promo code – “YSKA45“
• 888Sport promo code – “30F“
• Betfred promo code – “SPORTS60“

Be sure to read the significant terms and conditions below each offer to see if the offer suits your betting style.

Site Functionality

We rigorously test each betting site and its betting app to get an honest and in-depth look at its functionality. You will find all the information in the individual bookmaker reviews.

How do we test?

• The process for verifying each account, depositing, betting and withdrawing money.
• Test several sports bets, usually on football, tennis or horse racing.
• Try both the desktop site and betting app during peak times, for example, Saturday’s 3 pm kickoffs.
• Check and update reviews every 3-6 months.

Payment Methods (Depositing and Withdrawing)

Firstly, you want to know which payment methods the betting sites accept, whether that is a debit card (credit cards are no longer accepted in the UK), Paypal, e-wallets, etc.

Secondly, you want to know whether it’s easy to deposit and withdraw. Pretty much all betting sites make it very easy to deposit of course, but withdrawal times can vary quite a lot, and some new bookies even charge for withdrawals!

• Debit cards: Still the most popular way to fund online betting site accounts in the UK, debit cards are quick, simple and accessible to use for making both deposits and withdrawals as they are available to anyone who has a bank account. VISA and MasterCard are the most common types of debit cards in the UK Remember it is no longer permitted to use credit cards to make deposits into UK casinos or betting sites.
• PayPal: The best-known e-wallet in the world, PayPal is a handy option as it is on the list of approved payment methods at almost all of the top betting sites in the UK.
• Neteller: Another top e-wallet option that is accepted on most of the top UK betting sites.
• Skrill: Part of the same company as Neteller these days (Paysafe), Skrill remains a popular choice for betting site deposits despite the fact using it may mean customers at UK betting sites are not eligible to receive certain promotions, such as sign-up bonuses.
• Paysafecard: This option is a prepaid online payment method that is based on vouchers. It works independently of a bank account, credit card, or any other personal information.
• ecoPayz: There are no credit checks required when using ecoPayz, with which users are given a simple way to send, spend and receive money all over the world.
• Trustly: A direct bank e-payment system, Trustly allows its users to make quick and easy deposits and withdrawals at a wide range of the top betting sites in the UK.
• Apple Pay: Mobile payments are a growing trend in the industry right now. People with iPhones can use Apple Pay to make rapid deposits into a growing range of betting sites.
• Google Pay: Android users do not have to miss out on the ease of mobile payments either, as Google Pay is becoming more widely available at betting sites in the UK too.
• Cryptocurrencies: Still quite rare but popular with some users, more UK betting sites are adding cryptocurrencies like Bitcoin to the list of payment methods they have available. Using Bitcoin for this is likely to become a lot more common in the near future.
• Bank transfers: On the other end of the scale, bank transfers might be considered a much more old-fashioned way to make deposits into betting sites in the UK than crypto. However, this still works very well even if the process is not as fast as the alternatives.
• Boku: Boku is a mobile payment processing company that allows users to pay for goods and services via their normal phone bill. But, it is only available on a handful of betting sites currently.

Find all the payment methods offered and the average withdrawal times for each payment method in the individual bookmaker reviews.

Sports, Markets & Betting Odds/Margins

Firstly, we list the sports available on each betting site and the average number of betting markets available in each of our bookie reviews. Make sure they have the sport/sports you like to bet on and see how many markets they offer on those sports.

There are so many online betting sites, you simply do not need to settle for one that does not provide a wide variety of markets, and 30+ sports to choose from.

This leads us on to betting margins, essentially the cost betting sites “charge” you for placing your bet. Take a look at our betting margins guide, if you are unsure, or want to learn how to calculate them. We independently test a small sample of events and markets and post the results in each of our bookie reviews.

Betting margins tend to vary from sport to sport. For example, Bethard has some of the lowest margins on tennis while BetVictor has low margins for football.

Promotions and Rewards for Existing Customers

A great sign up offer is all well and good, but you want your betting site of choice to have regular promotions and some kind of rewards scheme for existing customers.

Some of the best betting sites in the UK are full of promotions that run throughout the year or pop up during select sporting events.

Below are some examples of promotions for existing customers:

1. Free Bet Clubs – Place a certain amount of money/bets each week to qualify for a weekly free bet.
2. Accumulator Insurance – Most betting sites offer your money back (sometimes as a free bet) if you acca bet loses by one leg.
3. Odds Boosts – Daily odds boost for select events on most betting sites in the UK.
4. Money-Back Specials – Money back (mostly as a free bet) if your horse finished second to the SP favourite.
5. Games – Paddy Power’s Beat The Drop game in which you can try for free to win up to £1000!

We have listed the promotions and rewards in each review for all the betting sites on BettingLounge. But, they update regularly, so we recommend checking the promotions tab when you log in.

Customer Service

Never settle for betting sites with poor customer service. When it comes to your money, they should have 24/7 customer service with fast and responsive support agents. Ideally, with several methods of contact, including a live chat, phone, and email.

Customer service is even more important with the new changes to the age and identity verification rules. From 7th May 2019, UK betting sites are required to verify your age and identity before you can deposit. However, we are seeing reports of betting sites failing to verify the age and identity of punters before allowing them to deposit.

Tip: Verify your age & identity on each bookie before you deposit to avoid any withdrawal issues.

Live Betting and Streaming

Live betting is an essential part of gambling, and live streaming allows one of the best experiences in the betting industry. Some of the best betting sites offer free live streams if you have money in your account.

When reviewing the live betting experience we look at:

1. The markets and odds that are available. Does the bookie have all the sports/events you want to bet on, and a wide range of markets?
2. Is there a live stream available on the site? If not, do they have decent graphics and live stats to make up for it?
3. Is there a cash-out feature as there is nothing worse than seeing a late goal ruin your bet.

The best in-play betting sites will offer all three, and you shouldn’t comprise.

bet365 is one of the most popular betting sites for a reason. You will find a massive range of sports, events, and markets while offering thousands of live streams a month. Also, they have different cash out options, from full to partial cashouts.

Mobile Betting

With smartphones dominating our everyday lives, almost all sports betting sites now have mobile apps for both iOS and Android users. It is best to use a combination of both the app and their desktop site but it’s completely up to you.

Depending on the betting sites you choose, you may favour desktop over apps or vice versa. Check out our reviews of all of the best betting apps in the UK for iOS and Android.

Real Player Reviews

Of course, it is not rare to see online betting sites with a large number of bad reviews. Even the most reputable bookies in the industry have a lot of negative reviews, but, some are worse than others.

Also, the nature of the real player reviews dictates if the betting site is on our list. For example, if a bookie is accused of locking accounts, and refusing to process withdrawals, it will be more serious than a player complaining that the site has bad betting odds.

Again, we recommend reading our expert reviews and the real player comments before joining any betting site so you are aware of any issues, or complaints before depositing money.

Betting Sites FAQs

Short Reviews of the Best Betting Sites in the UK

Check out our short reviews of the best online betting sites in the UK below.

Betfred

Review

Betfred is a trusted and well-respected bookie that's been with us since 1967. They lead the way with the unique and awesome promotions. They are regular and plentiful for new and existing customers.

They have an exemplary customer service that is available 24/7 through several different contact methods.

Bet £10 Get 100 Free SpinsActive!

Betfred welcome offer

Bet £10 Get £30 in Free Bets +60 Free Spins

Claim bonus

New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

Kwiff

Review

Kwiff is a unique new sports betting site and online casino that first launched in 2015. There is a desktop website, but it is optimised for mobile, and the Kwiff product can only truly be appreciated via the app or mobile site.

Kwiff welcome offer

Get a £10 Surprise Bet & 30 Free Spins

Claim bonus

New Customers 18+ Only. Min Deposit of £20. Qualifying real money bet of £20, min odds greater than or equal to 2.0 required. Each way bets excluded. Offer credited within 48 hours. Additional T&Cs apply, Please gamble responsibly.

Betfair

Review

Betfair is one of the best, innovative sportsbooks out there. Of course, they started as an exchange, not a sportsbook. But, that innovative thinking is clear in all their products.

You will find plenty of promotions, with daily odds boosts to a number of different sporting events.

Betfair Beat The Drop – 30 Days Free!Active!

Betfair welcome offer

Get Up to £100 in Free Bets

Claim bonus

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

Paddy Power

Review

Paddy Power is a great Irish bookie founded in 1988. You may recognise them from their famous humour based TV ad's or tweets. Yet they offer so much more!

They have an excellent selection of sports and markets to choose from, with plenty of unique and awesome promotions! The customer service is great for providing 24/7 support with several different contact methods.

Paddy Power 2 UpActive!

Paddy Power welcome offer

£10 Risk Free First Bet

Claim bonus

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

NetBet

Review

NetBet arrived in 2005 with a great looking design. You will get a wide variety of sports and markets to choose from for both pre-game and in-play.

You can find plenty of different awesome promotions that update regularly, depending on big events like the World Cup.

NetBet welcome offer

Get £30 in Free Bets

Claim bonus

Customers will be awarded £15 in free bets and £15 in free spins for casino and vegas new customers only / Freebets valid for 3 days free spins valid for 30 days / T&CS apply

21.co.uk

Review

21.co.uk is a new online sportsbook and casino that is owned and operated by the LeoVegas Group. First launching in 2018, players will find a fantastic online gambling product with a comprehensive sportsbook offering 30+ sports, 100's of markets and competitive betting odds. As well as a world-class online casino that is worthy of LeoVegas's high reputation.

21.co.uk welcome offer

Bet £10 Get £10

Claim bonus

Full T&Cs apply. 18+ begambleaware.org New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.

Unibet

Review

Unibet is a well established and trusted bookie founded in 1999. It is a global site with players from all over the world. You can use Unibet TV to stream hundreds of events live each month.

The array of sports and betting markets are truly second to none. You can find hundreds of different markets in each event!

Unibet welcome offer

£40 Money Back Bonus + £10 Casino Bonus

Claim bonus

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

FansBet

Review

FansBet shares 50% of its net profits with accredited supporters while providing a decent betting experience.

Their sportsbook is fresh, user-friendly, and has a whopping 30+ sports for you to choose from! Including a wide range of betting markets and their own fantasy football with the chance to win cash prizes.

FansBet welcome offer

Bet £10 Get £10 +50 Free Spins

Claim bonus

New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+

BoyleSports

Review

BoyleSports has a fairly ugly design, but they provide a great product with a huge amount of value available for their customers. You will find a massive promotions list for all customers and a big list of events and sports.

Free Bet If Your Horse Finishes 2nd to the SP FavouriteActive!

BoyleSports welcome offer

Bet £10 Get £20 in Free Bets

Claim bonus

*New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

Casumo Sports

Review

Casumo first launched its sportsbook in early 2020, after establishing itself as one of the best online casinos in the UK.

You can play on their user-friendly, fast, and secure desktop site or app on both the App Store and Google Play.

Casumo Sports welcome offer

Bet £10 Get £20

Claim bonus

*18+. New UK customers only. Min bet £10 to receive £20 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, www.begambleaware.org • T&Cs apply

Virgin Bet

Review

VirginBet is a brand new betting site that launched in the UK market in June 2019. The products are optimised for mobile, with fast and user-friendly apps and sites, and punters can bet on 20+ sports with a wide range of betting markets and low betting margins.

Virgin Bet FivesActive!

Virgin Bet welcome offer

Bet £10 Get £20 in Free Bets

Claim bonus

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

Mansionbet

Review

Mansionbet was launched in early 2018 and has made quite the impression. With over 30,000 live events and hundreds of different markets to choose from it is no surprise.

You will find a clean and tidy design and Mansionbet even offer customisation of your bet selection with their very own "YourBet".

Mansionbet welcome offer

Bet £10 Get £20

Claim bonus

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

Betway

Review

Betway is a beloved and trusted bookie that launched back in 2006. Since then they have become very popular and it's not hard to see why!

You will find an incredible array of sports but more impressively, find thousands of different markets to choose from and even a dedicated E-sports page.

 

Betway 4 To Score – Win Up to £50,000Active!

Betway welcome offer

Get up to £10 in Free Bets

Claim bonus

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.

SBK

Review

SBK is a brand new sports betting app launched by Smarkets in late 2019. The SBK brand is a mobile-only sport betting product but comes with many unique features including betting tips, leaderboards, low odds, auto accas and much more.

SBK Sign Up Offer – Deposit £20 Get £20Active!

SBK welcome offer

First £20 Refunded in Cash, No Bet Limit

Claim bonus

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

BetVictor

Review

BetVictor is a well established and trusted bookie that has been around since 1946. You will find all the sports you want to bet on with a number of unique markets too!

You can also tell that BetVictor care about their customers with a lot of content to help answer any questions you may have.

BetVictor welcome offer

Bet £5 Get £30 in Bonuses

Claim bonus

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

Spreadex Sports

Review

SpreadEx is one of the best spread betting products available and offers a huge range of sports & markets for both spread betting & fixed odds betting.

Spreadex Sports welcome offer

Bet £10 Get a £10 Free Bet

Claim bonus

Valid only when applying through a link from one of our partner sites. Qualifying fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet will be credited upon settlement of the qualifying bet. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org

QuinnBet

Review

A fantastic new Irish bookmaker that first launched in August 2017. You will find a complete gambling product with a great sportsbook, casino, pool betting, and virtual betting sections.

Take advantage of our exclusive signup offer today and get 10 free spins and a £10 free bet if your first qualifying bet loses.

QuinnBet welcome offer

£25 Free Bet Plus 50 Free Spins

Claim bonus

If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 100 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 100 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ | BeGambleAware.org

888sport

Review

888sport offers an incredible betting website with thousands of events available each week. You will get access to over 30 different sports while they offer 300+ markets on the top football leagues.

888sport combine high odds, fast withdrawals and user-friendly design to great effect, but they could improve their customer service.

888sport welcome offer

Bet £10, Get £30 +£10 Casino Bonus

Claim bonus

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & full T&Cs apply

LeoVegas

Review

LeoVegas launched in 2016 with a focus on the mobile betting experience. They have an innovative and easy to use design and a huge selection of stats before and during an event!

They have exceptional customer support available 24/7 with plenty of different contact methods.

LeoVegas welcome offer

Up To £100 Extra Winnings With a 100% Profit Boost

Claim bonus

18+ begambleaware.org. New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.

bet365

Review

You will find it hard to find a better bookmaker than bet365. Their market and event depth is second to none while offering almost every football event out there.

Their design is simple and easy to use but it can be slow at peak times. However, most of the time it runs perfectly and is easily one of our favourite bookies in the UK.

bet365 Sign Up OfferActive!

bet365 welcome offer

Get Up To £100 In Bet Credits

Claim bonus

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Redzone Sports

Review

RedZone Sports is a new gambling site that first launched in 2016. At first, they specialised in American sports but now offer over 25+ sports, a casino, live casino, and virtual sports betting.

Daily Horse Racing BoostsActive!

Redzone Sports welcome offer

Bet £10 Get a £10 Free Bet

Claim bonus

New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

10Bet

Review

Arriving in 2003 10Bet made quite the impression. They have a stunning design with plenty of sports and a huge choice of betting markets. You will find loads of innovative and awesome promotions to take advantage of!

You can also use their live streaming feature that has thousands of different events each year!

10Bet welcome offer

100% up to £50 Welcome Bonus

Claim bonus

New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Parimatch

Review

Parimatch is a massive Eastern European gambling company which just launched a UK website (late 2020) after partnering with BetVictor. Try Parimatch UK today and get up to £30 in free bets and bonuses.

Parimatch welcome offer

Bet £5 get £30 in Bonuses

Claim bonus

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

Hopa

Review

Hopa is a new sports betting site that boasts 30+ sports, low betting margins and 100's of betting markets on popular sports. Hopa uses the award-winning SBTech sportsbook for a clean, fast and user-friendly design. Try Hopa today and get your £10 free bet!

Hopa welcome offer

Bet £10, Get £10!

Claim bonus

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Only depositing using specific payment methods.

Betiton

Review

Betiton is a brand new bookie that launched in March 2020. The biggest pull for Betiton is the low betting margins, with an average of just 4.38 in our tests. Try Betiton today and get your £10 free bet!

Betiton welcome offer

Bet £15 Get £10

Claim bonus

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

William Hill

Review

William Hill is one of the oldest and most trusted bookies founded in 1934. They offer one of the best services in the industry with a huge array of sports and markets to choose from. Both pre-game and in-play. You can even create your own bets using their "YourOdds" twitter feature.

They have a great live streaming feature with plenty of live events each month. Combined with an excellent customer service providing 24/7 support.

William Hill – Best Odds GuaranteedActive!

William Hill welcome offer

Bet £10, Get £30 in free bets

Claim bonus

New customers using Promo Code P30 only, min £10 stake, min odds 1/2, free bets paid as 2 x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.

STS

Review

STSbet.co.uk has just launched its gambling product in the UK market. It comes complete with a fantastic sportsbook and casino and offers a generous signup offer for both.

STS welcome offer

£40 Welcome Bonus

Claim bonus

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

Grosvenor Sport

Review

Grosvenor Sport is the online sportsbook attached to one of the most famous casino groups in the UK. Grosvenor currently operates over 40 local casinos spread out across the United Kingdom, and this top-tier online gambling site with a comprehensive sportsbook and casino.

Grosvenor Sport welcome offer

Double The Odds on Any Sports Bet

Claim bonus

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit.*T&Cs apply 18 Plus BeGambleAware.org

BetBull

Review

BetBull is a unique sports betting product that first launched in 2015 as a mobile-only sportsbook. Betbull creates a social platform for sports betting and a sense of community in which you can follow the "best" tipsters and see their bets.

BetBull welcome offer

Get up to £50 in Free Bets

Claim bonus

New users only. Min deposit £20. Place qualifying bets of £20 to £50 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs, 7 day expiry. Winnings credited in cash. Full T&Cs apply

SportNation

Review

Considering SportNation is less than two years old, it has already made a lasting impression. It has a fresh new design that looks and feels great. There is huge depth to their markets with plenty of sports available to satisfy most punters.

Don't forget to add their Whatsapp number for exclusive promotions!

SportNation welcome offer

200% Deposit Bonus up to £100

Claim bonus

Valid for new UK customers registered from 14/06/2021. Deposit using code SPORTS100. Wager your deposit 5x on sports to release Bonus. Wager bonus 10x turnover at 1.6 minimum odds to convert to cash. Max wager contribution £25 per bet. Max Bonus funds conversion to cash is £250.

Hollywoodbets

Review

Hollywoodbets is a new betting site that first launched in the UK in mid-2020. But, the company has 20+ years of experience in the industry and has been successful in South African since its launch in 2000.

Hollywoodbets welcome offer

Bet £10 Get 30 Free Spins

Claim bonus

T&Cs apply. Offer only available to new players between 01/07/2021-31/07/2021. Players must make a qualifying deposit of £10. Qualifying deposit must be wagered once in full in £1 spins on a minimum of 10 rounds on Book of 99. 30 Free spins will be credited to the players account once the player has met the deposit and wagering requirements. Free Spins will expire after 7 days from the day they are credited to the player's account. Offer available once per customer.

EnergyBet

Review

EnergyBet is a fresh and innovative site that launched in 2016. They combine a great welcome offer with an attractive and user-friendly design while offering thousands of events and markets.

Sadly, they do not offer horse racing or greyhounds. But, that is their only real downfall as a gambling product. EnergyBet are well worth a try for their high odds and welcome offer alone.

EnergyBet welcome offer

Bet £10 Get £10

Claim bonus

18+. UK only. Valid between 00:01 on 31.08.2020 and 22:59 (BST) on 31.12.2020. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware. Please bet responsibly.

LV BET

Review

LVBET has an excellent sports betting product considering it is only two years old. They offer a huge range of sports and markets for both pre-match and live betting. Try their no deposit betting offer or their 100% matched deposit bonus up to £50 today!

LV BET welcome offer

Bet £10 Get £10

Claim bonus

Valid until further notice | New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | BeGambleAware.org

32Red

Review

32Red is a multi-award winning operator with a stellar reputation. You will find a comprehensive gambling product with a sportsbook, casino, live casino, bingo, and poker all available.

Try 32Red today and get a 100% in-play profit boost up to £100!

32Red welcome offer

100% In-Play Profit Boost

Claim bonus

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD

BetRegal

Review

BetRegal is one of the latest online bookmakers to launch in the UK, but it suffers from long loading times. Yet, their sportsbook is fresh, user-friendly and full of sports and markets to choose from.

BetRegal is perfect for someone looking for a new betting website that offers real value. Their low betting margins and high odds make them a great choice for most punters if you can bear with the initial long loading times.

BetRegal welcome offer

Bet £10 and Get a £10 Free Bet!

Claim bonus

New customers only. Min deposit and bet 10 at Evens (2.00) to qualify. Offer expires in 14 days and stakes are not returned. Free bet must be placed at 4/5 (1.80). T&Cs apply. 18+, begambleaware.org.

Novibet

Review

Novibet has a unique design that may not be to everyone's taste, but they certainly stand out. They have a decent range of markets and sports but horse racing is not available.

You will find high odds and low betting margins as well as a great value welcome offer. The design is merely a matter of preference, but Novibets value lies in the odds and promotions and is well worth a try.

Novibet welcome offer

Bet £20 & Get £20 in Free Bets

Claim bonus

18+ | UK new customers only | KYC verified |Max £20 free bet | Free bets paid as 2 x £10 | Min £20 bet | Min odds 7/10 (1.70) | Bonus Code: EURO20 | Free bet stake not returned | Certain Markets/ sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

Mr.Play

Review

Mr.Play is a new sportsbook that launched in late 2019. You will find a massive range of sports and markets and high odds to compete with the best bookies in the UK.

Mr.Play welcome offer

Bet £10 Get £15

Claim bonus

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Marathonbet

Review

MarathonBet is a safe and trusted online gambling brand which is famous for their incredibly low betting margins (0% on some events). The website is somewhat outdated, but players will find 30+ sports, 100's of betting markets and some of the best odds in the industry.

Marathonbet welcome offer

Deposit £20 Get a £20 Free Bet

Claim bonus

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.

Sporting Index

Review

Sporting Index offers one of the best spread betting sites in the world. But, they also have a great casino and recently launched a fixed-odds product in 2019.

Try spread betting and take advantage of their amazing £100 no deposit offer today!

Sporting Index welcome offer

Get £25 To Bet With - No Deposit Needed!

Claim bonus

New clients only. Applies to first 5 x £5+ bets on any sports market at odds of 1.5 (1/2) or greater. All five qualifying bets need to be placed on separate selections and must be settled within 30 days of registration. 1 x £10 free bet issued once all 5 bets are settled. Free bet valid for 7 days and stake not returned. Cashed out bets will not count towards qualifying. Full terms available online. 18+ Begambleaware.org

Karamba

Review

Karamba is a unique and pretty cool new sportsbook in the UK. They have a great welcome offer that is easy to unlock and gives good value. They have a wide range of sports and markets to satisfy most punters.

Their design is user-friendly, fast and secure while providing competitive odds.

Karamba welcome offer

Bet £20 Get £10

Claim bonus

18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs

bwin

Review

bwin was originally founded in 1997 and had over 20 million users at its height. It is a trusted and truly great betting service with an awesome design.

You will find over 30 different sports with hundreds of different markets to bet on. You can also live stream over a thousand different events each month.

bwin welcome offer

£20 Backup Bet

Claim bonus

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.