Best Betting Sites in the UK (October 2021)

bet365 – #1 Best Sports Betting Site

bet365 is a betting favourite for millions of punters around the world, and it is a personal favourite for the staff at BettingLounge.

We regularly use bet365 as our go-to bookmaker, and we know a lot of other full-time sports gamblers, and affiliates in the industry that back bet365 as one of the best, if not the best out there. They have a complete gambling product, offering a comprehensive sportsbook, casino, live casino, games, vegas, and poker.

Pros:

• Massive collection of sports and betting markets
• Low betting margins
• Fantastic signup offer
• Thousands of free live sports streams each month
• User-friendly, fast and reliable betting app
• 24/7 customer service
• Bet Builder (create custom football bets)

Cons:

• The app occasionally crashes during peak football times

BetVictor – #2 Best Sports Betting Site

BetVictor is an old and trusted bookmaker that offers a fantastic sportsbook, casino, and live casino. They consistently offer the lowest betting margins and highest odds throughout their sportsbook in our tests, and boast a 4.6 out of 5-star rating on Trustpilot with over 1000 reviews!

Pros:

• Lowest betting margins and high odds
• Brilliant signup offer
• Daily enhanced odds
• 24/7 customer service
• Great betting app

Cons:

• No free live streams
• A small number of betting offers for existing customers

William Hill – #3 Best Sports Betting Site

William Hill is a London based bookmaker that boasts a complete gambling site offering a sportsbook, casino, live casino, games, scratchcards, bingo and poker.

Pros:

• Complete gambling product
• 24/7 customer service
• Wide range of betting markets and sports
• Free live sports streaming (WHTV)
• Great welcome offer
• Daily enhanced odds

Cons:

• Design is cluttered and somewhat difficult to navigate
• A small number of promotions for existing customers

Unibet – #4 Best Sports Betting Site

Unibet is one of the biggest online betting sites in Europe with over 10 million registered customers in more than 100 countries. They have a big customer base in Scandinavia and offer a fantastic gambling product to compete with the best bookies in the UK. You will find a complete gambling product on Unibet, with a comprehensive sportsbook, casino, bingo, poker, and lottery betting.

Unibet is clearly trying to pitch itself as an ideal choice for people who want to both bet on sport and play games such as blackjack.

At Unibet, players can make the most of special offers such as a generous £150 refer-a-friend bonus for anyone who can persuade a pal to sign up for an account on the site.

Unibet has very solid betting odds for most of the major sports and the range of markets is solid here too, with the sportsbook having a lot to like about it compared to some other rivals.

Users can also boost the price of up to three bets on horse racing and greyhounds every single day, which is great news for heavy users who want to get the best bang for their buck.

Sports fans with iOS devices who join Unibet can also make the most of its Watch & Bet live service. Unibet says it has “smoother playback than other major streaming platforms” here.

Serie A, La Liga, Bundesliga and Ligue 1 are all available to watch live for those who sign up for an account with Unibet, plus ATP tennis.

Pros:

• Massive range of sports and betting markets
• Great value signup offer
• Live sports streams
• Free bet club
• User-friendly design on mobile and PC
• Low betting margins
• 24/7 customer service in 20 different languages

Cons:

• Separate apps for sports, casino, poker, and lottery

888Sport – #5 Best Sports Betting Site

The 888 brand offers a complete gambling experience with 888Sport, 888Casino and 888Poker. 888Sport first launched in 2008 as an online betting site, and have now grown into an industry-leading powerhouse.

Pros:

• Fantastic new customer sign up offers
• High odds throughout the sportsbook
• New betting app
• Wide range of payment methods
• Bet & Watch UK, Irish and US racing live streams
• Bet Builder (build custom football bets)

Cons:

• No free live streaming
• The website is cluttered and hard to navigate

Paddy Power – #6 Best Sports Betting Site

We are sure you have already heard of Paddy Power, with their marketing power quite obvious and successful through TV and social media.

Asides from their fantastic marketing, Paddy Power also offers a complete gambling product with a sportsbook, casino, vegas, games, bingo, poker and fantasy products.

Pros:

• Money-back specials
• Huge range of promotions for existing customers
• Daily enhanced odds
• Live sports streams
• A wide selection of sports and markets
• User-friendly betting app and site
• Rewards club

Cons:

• High betting margins (in our tests)
• Reports of limiting winning accounts
• No Asian betting markets

Betfair – #7 Best Sports Betting Site

Betfair offers one of the best betting exchanges in the world, and a complete gambling site with a sportsbook, casino, poker, arcade, slots, bingo, jackpots, and virtual sports.

Out of all their products, we recommend using Betfair’s exchange for the best odds in the industry.

Pros:

• Fantastic betting exchange
• Great welcome offers
• High betting odds (especially on the exchange)
• Great liquidity for a wide range of betting markets and sports
• Live sports streams
• Acca Edge (acca insurance)
• Same wallet for sportsbook & exchange

Cons:

• No Asian betting markets
• No multiple bets on the exchange

Betfred – #8 Best Sports Betting Site

Betfred is one of the best known high-street bookmakers in the UK, and they have a complete online betting product too. If you are not yet a customer, be sure to use our Betfred promo code for an exclusive sign up bonus.

You can rest assured knowing your money is safe with Betfred, but the online product falls short when compared to bookmakers higher in this list.

One of the most established betting brands around, Betfred has a massive range of sports and markets to pick from and its odds are usually some of the best available as well.

Perks of playing at Betfred include regular extra place races for fans of the sport of kings, while free bets on greyhounds can also be earned on this UK betting site as well.

Like a lot of the top UK betting sites these days, Betfred is much more than a sportsbook, though this remains the meat and drink for most people who sign up for an account.

As well as a variety of classic games such as roulette and blackjack, Betfred is home to numbers games like its exclusive Nifty Fifty, which has made a big splash.

Bingo and poker can also be played at Betfred, with this site having the Totepool option too.

Betfred has close to the total package with few obvious weaknesses in its armoury. It is an excellent choice of betting site for anyone looking to create a new account to bet on sport.

Pros:

• Huge list of betting offers & promotions for existing customers
• Great welcome offer
• Safe and trusted bookmaker
• New modern website

Cons:

• The in-play betting product needs improving
• Below average betting markets per sport

MansionBet – #9 Best Sports Betting Site

A newcomer to the sportsbook industry only launching in 2018, but MansionBet is part of the hugely successful Mansion Group who are responsible for the fantastic MansionCasino.

You may recognise the Mansion brand through sponsorship deals with Premier League football clubs such as Tottenham, Crystal Palace, and Bournemouth.

Pros:

• Fast and user-friendly design
• Wide range of sports and betting markets
• The parent company has a good reputation
• Brand new betting website (2018)

Cons:

• A small number of payment methods are available
• No live streaming
• Bad wagering requirements for the welcome offer

BoyleSports – #10 Best Sports Betting Site

BoyleSports is one of the biggest independent bookmakers in Ireland. They have hundreds of betting shops in Ireland and they have recently launched their first betting shops in the UK.

You will find a complete gambling product with a sportsbook, casino, games, lotto, bingo, and poker.

Pros:

• Horse racing specialists
• Great welcome offer
• Safe and trusted bookmaker
• 30+ sports available
• A massive list of promotions for existing customers
• Tote betting

Cons:

• Outdated design
• Bet to watch live streaming for horse racing only
• Average betting markets depth

21.co.uk – #11 Best Sports Betting Site

An online casino site first and foremost, players at 21.co.uk can claim a £10 no deposit bonus. While many people will join 21.co.uk to bet on casino games, the sportsbook side is good too.

At 21.co.uk, live in-play betting is a focus with sports fans having lots of options to pick from. The 21.co.uk blog is worth a read with betting tips offered for major sporting events.

Logging into the 21.co.uk sportsbook means users will be able to find competitions and leagues to bet on from around the world, meaning there is always something to bet on here.

At 21.co.uk, it is not just big events like the Premier League, Champions League and the European Championships that are offered.

Sports fans looking to bet on football will also be able to find markets for everything from minor leagues in South America and Asia to a variety of club friendlies that are being played too.

The casino side is worth mentioning too at 21.co.uk given it draws its name from blackjack. Users who join 21.co.uk can play live casino games such as Cash or Crash.

Pros:

• Great new betting site (2020)
• Easy to use interface
• Great sportsbook and casino
• Free blog with betting tips

Cons:

• Could have more promotions
• No live streaming

Betway – #12 Best Sports Betting Site

Known to football fans as the shirt sponsor of West Ham United in the Premier League, Betway has made a big effort to appeal to those who are interested in esports betting.

Having gotten a lot more popular in the last couple of years, this seems a smart move. Among the many esports available to bet on at Betway include CS:GO, Dota 2 and League of Legends.

A free bet club is in place at Betway to reward the loyalty of those who bet often on the site.

Placing £25 worth of sports bets and accumulators over the course of a week will earn a Betway customer a £10 free bet, while cash prizes and bonus spins are often offered too.

Betway’s reputation for creativity is excellent and the site’s bet builder is one of the best in the business. Those who want to put together their own bets should for sure consider Betway.

Like a lot of the other top betting sites in the UK for 2021, Betway also has a casino site.

Here, users will be able to pick from classics like blackjack, as well as slots. Betway boosts help to provide excellent value odds too.

Pros:

• Great rewards club
• High betting odds
• Unique betting markets
• Best for esports betting
• Betway boosts (daily odds boosts)
• Great betting app

Cons:

• Average welcome bonus
• Only racing live streams

Netbet – #13 Best Sports Betting Site

With up to 100 free spins on the table, the NetBet welcome offer is very generous indeed. New players also get £20 in free bets to spend at NetBet when they sign up and bet £10.

In-play sports betting is a core focus on NetBet’s site, which makes sure those seeking live-action to bet on will have a lot of choices.

The interface is clean and simple to use with clever navigation making it easy to get around.

NetBet has a unique Bet Maker tool that is the equivalent of a bet builder option. This is handy for those who want to have a lot of flexibility when it comes to building all of their sports bets.

At NetBet, the SnapBet feature is also something different from most online betting sites. Users get the chance to predict that there will be a goal scored in the next 30 seconds, one minute, five minutes or 10 minutes.

Those who join NetBet can also get 50% more winnings with Combo Boosts here too. While NetBet lacks the public profile of some of the leading online betting sites in the UK, it is well worth signing up to play here.

Pros:

• Great welcome bonus
• Daily odds boosts
• Trusted brand
• Complete product with sports betting, casino, live casino, poker and lottery

Cons:

• No live streaming
• Navigation could be improved

Bet UK – #14 Best Sports Betting Site

The name of this UK betting site might be rather nondescript, but Bet UK is making a big impact.

New customers who sign up and bet £20 at Bet UK can get a £5 free bet to use on the site.

Bet UK also has the best online casino games in the UK with sports fans who do not fancy a bet on the big game of the day also able to pick from slots and old classics such as baccarat.

While the site might not have the best odds in the business and cannot always compete with the biggest brands around, Bet UK does have price boosts that help to offer bigger odds to its users.

Bet UK also offers a lot of virtual sports, which are getting more and more popular these days.

Anyone who fancies virtual sports has the chance to pick from virtual football and virtual horse racing, as well as virtual basketball, virtual motor racing and even virtual American football.

The result of every event in the virtual sports offering at Bet UK is worked out using RNG, which stands for Random Number Generator and ensures the outcome is always 100% fair.

Pros:

• High betting odds
• Safe new betting site (LeoVegas brand)
• Great for mobile betting
• 30+ sports

Cons:

• Poor welcome bonus
• No live streams

Casumo Sports – #15 Best Sports Betting Site

Another online casino to have launched a sportsbook site in the UK is Casumo Sports. New players who sign up and bet £10 will get a £10 free bet to play with at Casumo Sports.

Naturally, there is still a strong focus on the casino side of things at Casumo, but the sportsbook is getting a lot better and can be considered one of the top betting sites in the UK now too.

One of the good things about the Casumo Sports site is that it can be fully customised. Players can pick their favourite sports, which helps to make it easier to find them in the future.

There is a bet builder tool in place here too for those who like to create their own accumulators.

An official partner of Reading FC in the Championship, Casumo is building a public profile in the UK. Those who join could get in early at a future giant of the UK sports betting business.

Fast and safe deposits and withdrawals are promised by Casumo, with no fees for deposits.

Mobile users at Casumo can use different devices as the site lets them play on PC, Mac, Android, iPhone, tablet or iPad.

Pros:

• Fantastic betting app
• Top-tier casino
• Customisable sports betting app
• Custom bet builder options
• Wide range of payment methods

Cons:

• Still a big emphasis on the casino side
• No live streaming

VirginBet – #16 Best Sports Betting Site

A solid welcome offer gets new players up and running at Virgin Bet. Depositing and playing £10 on the site gives users £20 in free bets to use on the site.

Virgin Bet also has a range of other excellent promotions, such as dishing out free bets for those who are able to pick a winner in horse racing at odds of at least 3/1.

As is the case with most of the leading online betting sites in the UK these days, people who join Virgin Bet are also able to try their luck at a range of fun and lucrative casino games as well.

Virgin Bet FIVES is one of the top unique selling points of this UK online betting site. Here, users select five players and they get cash for each goal that they score in the coming weekend.

Playing at Virgin Bet gives sports fans access to a lot of price boosts, bringing the site up to speed with the best betting odds around, though there is a maximum bet limit of £20 for them.

Pros:

• Good sign up bonus
• Great promotions for existing customers including VirginBet Fives
• Higher than average betting odds
• Live streams for select races
• Top-tier mobile betting products
• Daily price boosts

Cons:

• Limited live streaming
• No bet builders

Kwiff – #17 Best Sports Betting Site

Kwiff is a sports betting site that was launched in the UK in 2015 with a focus on offering a great sports betting experience with some awesome promotions and bonuses. In fact, it’s the bonuses and special offers that make Kwiff unique.

The main ongoing promotion offered on the site is the opportunity to get “Kwiffed” which means that some randomly selected placed bets get supercharged, with odds boosts with up to 2000 multipliers. In other words, you could end up winning 2000 times the originally quoted winnings! Kwiff also offers a decent welcome bonus of a £10 surprise bet and a loyalty program for frequent customers.

As well as the excellent promotions and bonuses, Kwiff also has a decent range of sports and betting markets that are constantly growing. They still have a little way to go to catch up with the bigger sites as they offer around 11 sports at the moment, compared to 20 or more on the well-established sites.

But it’s the ‘fun factor’ that makes Kwiff a great place for sports betting in the UK and the mobile app is excellent too, which means you can place your bets on the go.

All-in-all, Kwiff is an excellent online sports betting site with great promotions, good customer service and enough sports for most punters, unless you’re looking for the more obscure sports to bet on.

Pros:

• Fantastic mobile betting app
• Great sign up offer
• Innovative product with “Kwiffed” odds boosts
• Great loyalty program

Cons:

• Betting margins are very high
• Not as many sports or betting markets
• The desktop site is poor

QuinnBet – #18 Best Sports Betting Site

Quinnbet only recently got a UKGC license, so they’re a relative newcomer to UK online sports betting. This doesn’t mean that the site lacks quality or excitement though. In fact, Quinnbet is gaining a reputation as being one of the best online sports betting sites for bonuses and promotions.

Quinnbet offer regular daily free bets to loyal customers, as well as frequent promotions such as the “Quarterback Promotion” which returns 25% of any losses made over the course of a week.

Quinnbet doesn’t have a really big range of sports on offer at the moment, but the number is growing, so keep an eye on this site as it could well become one of the top five or even three in years to come.

Pros:

• Daily free bets
• Great welcome bonus
• Tote/pool betting options
• Great for racing enthusiasts
• Live streaming on select UK and Irish races

Cons:

• High betting margins
• Outdated design

Newest Sports Betting Sites

Below are the newest betting sites to launch in the UK, and the dates on which they first launched. However, as the new bookies have little reputation and experience, we recommend reading our expert reviews, and the real player comments in our reviews before joining.

A number of the new betting sites have been racking up a concerning number of 1-star reviews, and some even charge for withdrawals and deposits.

On top of reviewing the newest sports betting sites in the UK, we also review, rank and compare the best new online casinos with exclusive casino bonuses.

• TheOnlineCasino sports – February 2021
• BetDukes – December 2020
• Parimatch – October 2020
• BazingaBet – September 2020
• Betosino – September 2020
• MapleBet – August 2020
• 2kBet – August 2020
• Hollywoodbets  – July 2020
• InfernoBet – June 2020
• SponsioBet – May 2020
• Betiton – March 2020
• Casumo Sports  – January 2020
• Mr Play  – December 2019

Kwiff – Best New Betting Site of 2021

It is quite rare for a betting site to launch in the UK offering something totally different, but this is what Kwiff managed to achieve through its supercharged betting odds feature.

When users place a bet on Kwiff, there is a chance their price will be ‘Kwiffed’, which means the odds are boosted by a substantial amount. It goes without saying that this can lead to much larger potential profits, though it is impossible to predict when this is going to happen.

Kwiff also makes no apologies for being mobile-first. While the desktop site is quite basic and not as functional as the biggest betting sites in the UK, the Kwiff mobile options are great. This means anyone who primarily wants to use a mobile device such as a smartphone or a tablet computer to bet on sport should certainly consider signing up for an account with Kwiff.

The welcome bonus is not the biggest in the business here either, but Kwiff has a decent offer on the table for new customers. Many think Kwiff will be a major player for years to come. Kwiff offers 24/7 live chat support in the app, which will be welcomed by users.

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Best Online Betting Sites by Sport

On BettingLounge, we test the betting products and experiences on popular sports like football, horse racing, cricket and tennis, while also focusing on a few growing niches like darts and esports.

Naturally, most bookies focus on some sports more than others, with the majority boasting fantastic football and horse racing products. With that increased focus, betting sites can offer different quality betting products throughout their sportsbooks.

For example, new bookmakers that launch in the UK rarely ever have complete horse racing products, and some leave it out altogether. Instead, you tend to see a clear focus on football, tennis, American sports, and a wide number of niche sports.

Best Football Bookies

Football is easily the most popular sport to be on in the UK, and we have compared and ranked the best football betting sites available to the UK and Irish customers. In our testing, we picked out the five best football bookmakers, and why we believe they have the best football betting products.

During the tests we looked at five key areas:

• Betting margins and odds
• Depth in betting markets
• In-play betting experience & free live streaming
• Betting on mobile/tablets
• Football specific promotions and offers

#1 Football Betting Site – bet365

It is hard to argue against bet365 offering one of the most complete football betting products in the UK. In our tests, bet365 had low betting margins and high odds on many different betting markets, and usually, feature in our top three odds in our football betting tips.

They have one of the largest, if not the largest, range of football matches available and a wide variety of betting markets to choose from, including their innovative “Bet Builder” feature. Live betting is fast, and user-friendly on the app and desktop, and you will find hundreds of free live football streams each month.

Bet365 is not the best when it comes to football based promotions, but they do have a great sign up offer for new customers.

• High odds
• The largest collection of football matches and betting markets
• Bet Builder feature – Create custom football bets
• Hundreds of free live streams each month
• Fantastic betting apps
• Asian betting markets

Best Horse Racing Sites

Horse racing is arguably the second biggest sport for punters in the UK. If you are not lucky enough to be part of the six million people that attend horse racing events each year, you can still find fantastic horse racing betting products on our list of the top ten horse racing bookies in the UK.

We compare and rank every betting site that offers horse racing while looking at the number of races available each day, horse racing offers, odds, tote pools, and much more.

1. bet365 – Most races and betting markets
2. BetVictor – High odds
3. Paddy Power – Daily extra place races
4. William Hill – Extra places and daily bet boosts

Best Esports Betting Sites

The esports industry is seeing massive growth both in terms of revenue and viewership. Esports viewership is expected to grow to over 500 million viewers by 2021, and the esports industry made over $900 million in 2018.

Bookmakers are starting to see the potential in this rapidly growing industry, but the quality of products is still far behind football and horse racing. We tested 40+ betting sites that offer esports and narrowed them down to the best esports betting sites.

Betway

• The largest collection of esports games and matches
• Dedicated esports page
• Esports promotions and rewards scheme
• A large number of betting markets

Best UFC/MMA Betting Sites

Previously considered to be quite a niche sport, UFC – Ultimate Fighting Championship – is getting a lot more popular in the UK. MMA continues to reach new audiences and betting on the big UFC fights is starting to capture the imagination of UK-based sports fans in a big way.

But with the UFC still lacking the profile of sports such as football, finding the right online bookmaker to use to bet on the UFC is not easy. Read our full guide to betting on the UFC from the UK.

Best Golf Betting Sites

While football is without a doubt the most popular sport for online betting in the UK, golf is not too far behind, especially during major events such as The Open, the Ryder Cup or The Masters.

With golf being virtually a year-round sport these days, there are plenty of opportunities to pick out a few winning wagers, though the large size of the fields here makes this very challenging.

Luckily, there are a number of other ways to make money from golf betting, such as by making the most of two-ball golf markets or using each-way options to maximise the chance of winning.

Those who are new to golf betting might be unclear about how to get up and running, however.

The first thing they will need to do is choose a UK betting site for golf betting and with so many different online bookmakers out there these days, this is certainly a lot easier said than done.

This is where we come in to help, assessing all of the leading options for online golf betting in the UK and reviewing them in full. Be sure to read our ultimate guide to the top golf betting sites in the UK.

Best Greyhound Racing Betting Sites

Betting on greyhound racing is still very popular in the UK, with most of the major bookmakers offering a solid level of depth in the markets they offer.

Anyone who wants to bet on greyhound racing has plenty of choices, but it can be difficult to pick which online betting site to use. Our complete guide to greyhound racing betting from the UK has all the answers.

Best Cricket Betting Sites

Cricket is one of the oldest sports in the world but it has shown a willingness to innovate, with the launch of a new form of the sport in Twenty20, which is dominant, as well as The Hundred.

A new cricket tournament launched in England for the 2021 summer, many experts are hoping that The Hundred, which is a tweaked form of T20 games, could become the future of the sport.

But the joy of cricket betting is that there truly is something for everyone. The purists still believe Test cricket to be the pinnacle of the sport, with the action unfolding over up to five days of play.

One of the great things about cricket betting is how well suited the sport is to live in-play wagers. This is due to the fact there is a natural break in the action between every single ball that is bowled. Cricket fans, therefore, have lots of chances to get a bet for the game of the day and with a longer break at the end of each over that is bowled in a game, opportunities are plentiful.

Various different cricket betting markets are available to pick from too and we will go over them in more detail later on. But with Tests, ODIs, T20s and domestic cricket competitions all offered on most of the top cricket betting sites in the UK, the choice on offer here is almost endless. Top batter and bowler are among the types of bets people can place, as well as handicap run bets.

To get started with cricket betting, it will be necessary to sign up with an online bookmaker. The UK has some of the loosest online gambling rules of any country in the world, which means there is a huge number of betting sites out there to choose from. Picking the right one to join is something of a challenge, but the good news is they all often have generous welcome bonuses.

Best Tennis Betting Sites

The tennis betting industry has come a long way in recent years, with the best tennis bookmakers offering thousands of matches each year, hundreds of live streams each month, and tennis promotions.

During our tests, we focused on six key factors:

• Number of tournaments available
• Market depth
• In-play experience
• Betting margins & odds
• Mobile betting
• Tennis promotions

Best Formula 1 Betting Sites

Formula 1 remains one of the most popular sports in the UK and it is going through something of a boom time, with a number of exciting young drivers starting to make their mark on the track.

The enduring success of the British record-breaking champion Lewis Hamilton continues to win him fans around the world and betting on F1 is getting more popular in the UK.

Before you place a bet on F1, check out our list the best Formula UK betting sites in the UK and be sure to take advantage of the high-value welcome offers.

With around 20 different races taking place throughout the course of the year – while the F1 calendar is always subject to change due to various reasons, the season keeps growing year by year – there are plenty of opportunities to get involved with betting on this sport in the UK.

Best Bookmakers for Darts

Darts may still be seen as a pub sport by many, but it is a fun, and exciting sport to watch and bet on. On most betting sites, you can bet on all the major darts tournaments throughout the year, but there are several standout bookies for betting on darts.

In our test we looked at four factors:

• Tournaments and betting markets available
• Betting odds & margins
• Darts live streaming and in-play betting experience
• Darts betting offers

#1 Darts Betting Site

Review

• Offers all major tournaments and some smaller tours
• Highest betting odds and lowest margins in tests
• Wide range of betting markets
• Enhanced odds on most major PDC tournaments

Betfair welcome offer

Up to £100 in Free Bets

Claim bonusT&C Apply

New customers bet 5 x £10 or more to receive £20 in free bets. Repeat up to 5 times to receive maximum £100. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

Top Betting Sites for Politics and TV Betting

The best betting sites in the UK offer a wide variety of sports, but, some also price up political events and TV shows, such as the US Election, UK General Election, and many more. Compare our list of the best political betting sites in the UK if you are looking to bet on politics.

You will also find markets for key votes such as Brexit, and popular tv shows such as Strictly Come Dancing, Dancing on Ice, Love Island to name a few.

Paddy Power is one of the best bookies in the UK for these betting markets, and often add unique humourous markets to choose from. But, the big betting sites in the industry also offer these markets such as bet365, William Hill and Betfair to name a few.

How We Test & Compare UK Betting Sites

On BettingLounge, our experts focus on several key factors when reviewing betting sites in the UK to help you find a safe, legal, and secure online bookmaker.

Licence and Industry Reputation

This is probably the most important thing assessed by BettingLounge.co.uk. People thinking about joining a new betting site in the UK need to feel assured it is safe. Checking out how the site is licensed and regulated is the first port of call here, followed by seeing what security measures are in place to protect the data of customers on the site.

We make sure every online sports betting site on BettingLounge is fully licensed by the UK Gambling Comission, and we display the license numbers in each of our reviews.

We also check the operator’s history and reputation in the industry to see if they have received any fines, an unusual number of negative reviews, while also checking they have adequate player protection tools in place.

Unfortunately, just because a betting site is licenced by the UKGC, does not necessarily mean the site is safe or trustworthy. For example, a few white label new betting sites are now on our list to avoid, after an overwhelming amount of 1-star reviews, and worrying feedback from real players.

At this time, we currently recommend reading our expert reviews, and real player comments before joining any white label sites, and it is wise to follow this practice before joining any betting site, as even the established bookies fall short sometimes.

Sign Up Process

In May 2019, the UK Gambling Comission updated the Age and Identity Verification rules for online betting sites. Know Your Customer (KYC) is an account verification process that all online betting sites must follow before a player can deposit, bet or withdraw any money.

Players will now need to verify their name, address, and date of birth before he/she can:

• Deposit
• Bet with money or bonuses
• Play free-to-play games
• Use any bonuses

We have seen reports from several players stating some betting sites are not following these rules, and we recommend reporting the operator to the UKGC if this happens to you. All customers, new or old, need to verify their accounts before being allowed to gamble.

Completing the customer verification process has improved with this regulation change, and it is now much easier and faster to verify your age and identity.

On most online sports betting sites, you will need to provide a proof of identity document that contains your full name, date of birth and address, and the verification process usually takes 24-72 hours.

Most bookies require:

• Photographic ID (Drivers licence, passport or ID card)
• Proof of address such as a utility bill
• Copy of the front and back of the debit card or other payment method

These documents can be uploaded directly within the operator’s website, and customer support can verify accounts within a day, or several hours if you are lucky. But, there can also be delays, and betting sites may need additional information to verify your account.

Sign Up Offers – Free Bets & Betting Offers

All betting sites in the UK use promotions to try to bring in new users. However, it is important to look below the surface to judge whether or not a bonus that is offered constitutes good value.

A big free bet as a welcome offer might catch the eye, but if there is a maximum win limit attached this might put some people off from signing up. Welcome bonuses also often have wagering requirements that need to be met as well.

This means the bonus money cannot be withdrawn until certain conditions have been met. Promotions are not just for new users either. Many of the best betting sites in the UK now have free bets up for grabs every single week as part of a rewards club. This encourages people to return to a betting site on a regular basis.

Compare our exclusive free bets & betting offers for all the best sports betting sites in the UK in our list above.

The free bet is a staple of many online betting sites, but, some are better than others. We also offer several exclusive free bet no deposit bonuses and free spins no deposit offers.

To claim these exclusive bonuses, some offers require special bonus codes that you need to enter during your registration. But, bonus codes are not as popular as they used to be. For most sign up offers, you just need to click through one of our exclusive links to claim the bonus.

Still, some betting sites require promo codes such as:

• Unibet promo code
• William Hill promo code
• Paddy Power promo codes
• 888Sport promo code
• Betfred promo codes
• bet365 promo code
• Virginbet promo code
• Betfair promo codes

Be sure to read the significant terms and conditions below each offer to see if the offer suits your betting style.

Site Functionality

We rigorously test each betting site and its betting app to get an honest and in-depth look at its functionality. You will find all the information in the individual bookmaker reviews.

How do we test?

• The process for verifying each account, depositing, betting and withdrawing money.
• Test several sports bets, usually on football, tennis or horse racing.
• Try both the desktop site and betting app during peak times, for example, Saturday’s 3 pm kickoffs.
• Check and update reviews every 3-6 months.

Payment Methods (Depositing and Withdrawing)

Firstly, you want to know which payment methods the betting sites accept, whether that is a debit card (credit cards are no longer accepted in the UK), Paypal, e-wallets, etc.

Secondly, you want to know whether it’s easy to deposit and withdraw. Pretty much all betting sites make it very easy to deposit of course, but withdrawal times can vary quite a lot, and some new bookies even charge for withdrawals!

Lastly, you will want to check how much you can deposit and withdraw (both minimum and maximum) depending on your gambling style. The lowest minimum deposit on most bookies is set at £10, but there are a few £5 minimum deposit betting sites out there too. As for the withdrawals, some bookmakers allow you to withdraw as little as £0.01 but most are set to £5 or £10 minimum withdrawals.

• Debit cards: Still the most popular way to fund online betting site accounts in the UK, debit cards are quick, simple and accessible to use for making both deposits and withdrawals as they are available to anyone who has a bank account. VISA and MasterCard are the most common types of debit cards in the UK Remember it is no longer permitted to use credit cards to make deposits into UK casinos or betting sites.
• PayPal: The best-known e-wallet in the world, PayPal is a handy option as it is on the list of approved payment methods at almost all of the top betting sites in the UK.
• Neteller: Another top e-wallet option that is accepted on most of the top UK betting sites.
• Skrill: Part of the same company as Neteller these days (Paysafe), Skrill remains a popular choice for betting site deposits despite the fact using it may mean customers at UK betting sites are not eligible to receive certain promotions, such as sign-up bonuses.
• Paysafecard: This option is a prepaid online payment method that is based on vouchers. It works independently of a bank account, credit card, or any other personal information.
• ecoPayz: There are no credit checks required when using ecoPayz, with which users are given a simple way to send, spend and receive money all over the world.
• Trustly: A direct bank e-payment system, Trustly allows its users to make quick and easy deposits and withdrawals at a wide range of the top betting sites in the UK.
• Apple Pay: Mobile payments are a growing trend in the industry right now. People with iPhones can use Apple Pay to make rapid deposits into a growing range of betting sites.
• Google Pay: Android users do not have to miss out on the ease of mobile payments either, as Google Pay is becoming more widely available at betting sites in the UK too.
• Cryptocurrencies: Still quite rare but popular with some users, more UK betting sites are adding cryptocurrencies like Bitcoin to the list of payment methods they have available. Using Bitcoin for this is likely to become a lot more common in the near future.
• Bank transfers: On the other end of the scale, bank transfers might be considered a much more old-fashioned way to make deposits into betting sites in the UK than crypto. However, this still works very well even if the process is not as fast as the alternatives.
• Boku: Boku is a mobile payment processing company that allows users to pay for goods and services via their normal phone bill. But, it is only available on a handful of betting sites currently.

Find all the payment methods offered and the average withdrawal times for each payment method in the individual bookmaker reviews.

Sports, Markets & Betting Odds/Margins

Most betting sites in the UK have a similar range of sports and betting markets to pick from. Some operators try to stand out by having a clear focus on something new or different such as esports or virtuals betting. Those who want to bet on a slightly more minor sport, like sailing or darts, will want to make sure the site offers this.

In terms of the betting markets, again there tend to be similarities across all the betting sites. However, some have more options to pick from than others.

For example, football fans wanting to bet on a Premier League game can sometimes find more than 500 different bets, while on other betting sites in the UK the selection might be relatively restricted with about 200 bets to choose from.

You will find a list of the sports available on each betting site and the average number of betting markets available in each of our bookie reviews. Make sure they have the sport/sports you like to bet on and see how many markets they offer on those sports.

There are so many online betting sites, you simply do not need to settle for one that does not provide a wide variety of markets, and 30+ sports to choose from.

Betting sites also need to make sure they have high betting odds. Sports fans who are placing their bets want to make sure they are getting the best value out of their selections.

Even a small difference in the prices offered between two betting sites can make a big impact on the potential profit that is up for grabs if a customer is placing a large bet. Some betting sites are known for having high betting odds on certain sports, with less appealing prices available for others.

This leads us on to betting margins, essentially the cost betting sites “charge” you for placing your bet. Take a look at our betting margins guide, if you are unsure, or want to learn how to calculate them. We independently test a small sample of events and markets and post the results in each of our bookie reviews.

Betting margins tend to vary from sport to sport. For example, Bethard has some of the lowest margins on tennis while BetVictor has low margins for football.

Promotions and Rewards for Existing Customers

A great sign up offer is all well and good, but you want your betting site of choice to have regular promotions and some kind of rewards scheme for existing customers.

Some of the best betting sites in the UK are full of promotions that run throughout the year or pop up during select sporting events.

Below are some examples of promotions for existing customers:

1. Free Bet Clubs – Place a certain amount of money/bets each week to qualify for a weekly free bet.
2. Accumulator Insurance – Most betting sites offer your money back (sometimes as a free bet) if you acca bet loses by one leg.
3. Odds Boosts – Daily odds boost for select events on most betting sites in the UK.
4. Money-Back Specials – Money back (mostly as a free bet) if your horse finished second to the SP favourite.
5. Games – Paddy Power’s Beat The Drop game in which you can try for free to win up to £1000!

We have listed the promotions and rewards in each review for all the betting sites on BettingLounge. But, they update regularly, so we recommend checking the promotions tab when you log in.

Customer Service

Customer support is important to a lot of people who want to feel assured that if they have a problem with their account, they will be able to resolve it quickly. Lots of the top betting sites in the UK now offer customer support via social media, while it is still common to be able to access help via alternative methods such as email and telephone. Live chat facilities are also often staffed on a 24/7 basis so that users can get the help they need no matter the time of day.

Never settle for betting sites with poor customer service. When it comes to your money, they should have 24/7 customer service with fast and responsive support agents. Ideally, with several methods of contact, including a live chat, phone, and email.

Customer service is even more important with the new changes to the age and identity verification rules. From 7th May 2019, UK betting sites are required to verify your age and identity before you can deposit. However, we are seeing reports of betting sites failing to verify the age and identity of punters before allowing them to deposit.

Tip: Verify your age & identity on each bookie before you deposit to avoid any withdrawal issues.

Live Betting and Streaming

Live betting is an essential part of gambling, and live streaming allows one of the best experiences in the betting industry. Some of the best betting sites offer free live streams if you have money in your account.

One of the biggest developments in the world of online betting in recent years has been the rise of live streaming. Betting site customers can now often tune into the live-action from various sports from around the world – all through their accounts. Sometimes they might have to place a bet on the action to get access to the streams, which are slightly delayed.

When reviewing the live betting experience we look at:

1. The markets and odds that are available. Does the bookie have all the sports/events you want to bet on, and a wide range of markets?
2. Is there a live stream available on the site? If not, do they have decent graphics and live stats to make up for it?
3. Is there a cash-out feature as there is nothing worse than seeing a late goal ruin your bet.

The best in-play betting sites will offer all three, and you shouldn’t comprise.

bet365 is one of the most popular betting sites for a reason. You will find a massive range of sports, events, and markets while offering thousands of live streams a month. Also, they have different cash out options, from full to partial cashouts.

Mobile Betting

With smartphones dominating our everyday lives, almost all sports betting sites now have mobile apps for both iOS and Android users. It is best to use a combination of both the app and their desktop site but it’s completely up to you.

Depending on the betting sites you choose, you may favour desktop over apps or vice versa. Check out our reviews of all of the best betting apps in the UK for iOS and Android.

Real Player Reviews

Of course, it is not rare to see online betting sites with a large number of bad reviews. Even the most reputable bookies in the industry have a lot of negative reviews, but, some are worse than others.

Also, the nature of the real player reviews dictates if the betting site is on our list. For example, if a bookie is accused of locking accounts, and refusing to process withdrawals, it will be more serious than a player complaining that the site has bad betting odds.

Again, we recommend reading our expert reviews and the real player comments before joining any betting site so you are aware of any issues, or complaints before depositing money.

How to Sign Up, Verify Your Account and Place a Bet Guide

Many sports fans in the UK will already be familiar with using online betting sites. Placing wagers through the internet has become a lot more common in recent years, after all.

But for anyone who is new to betting online, it can be hard to get your head around the whole process. From signing up with an online betting site to verifying the account, it may feel as though there is a lot to do compared to just walking into a physical shop to place a bet.

Learning how to place a bet online is not difficult at all though – and we are here to help. Read on our guide to how to sign up, verify an account and place a bet at an online betting site in the UK.

How to Sign Up for a Betting Site

Before being able to place bets online, it will be necessary for sports fans to create an account first. There are a lot of different UK online betting sites these days, so choosing is not easy.

Checking out our reviews of the best online betting sites in the UK is a good place to start. All online betting brands have pros and cons that might make them more or less suited for users.

For the benefit of our guide, we are going to be using the online sports betting site Kwiff. One of the new online betting brands in the UK, Kwiff is particularly known for its boosted betting odds.

To sign up for an account with Kwiff, users should hit the Join button, which on this site is located in the top-right corner of the screen on desktop, the same place they would log in.

This brings up a box where they need to enter their email address, a first step towards creating an account. After entering an email address, the site will prompt a user to set a password. When using certain browsers like Google Chrome, it will be possible to get a very secure password automatically generated, which will then be saved by the system to make it faster to log in too.

After being asked whether or not they want to be sent promotions and offers, users are then asked to read the site’s terms and conditions. It might be tempting to just tick this box without reading them, but it is important to take time to check the small print. This will help users to see if there is anything they need to know about, like fees on withdrawals or which online payment methods cannot be used to make a deposit and claim any welcome bonus that may be offered.

As well as the terms and conditions, users should read the betting site’s privacy policy as well. This will help to reassure them that their financial and personal information will be kept safe.

The next part of the signing-up process is entering key details such as the user’s name and date of birth. The latter is required to verify that they are old enough to legally place sports bets. Sites will also need a user’s address and phone number during the registration process as well.

How to Verify Your UK Betting Site Account

Each of the top betting sites in the UK has a slightly different verification process to go through.

It will always be made clear what a user has to do through simple on-screen instructions, however, so anyone who has never signed up for a UK online betting site account before should not worry about the process. As before, we used Kwiff as an example of a betting site in the UK.

On Kwiff, verification takes place via mobile phone, so users should make sure that they have their device close at hand when they start to sign up for an account with this UK betting site.

Kwiff sends a verification code via SMS that needs to be entered into the box provided. When this is completed, Kwiff will quickly verify the account and let the user move on to the next step.

Before they get started with placing a bet – see below for our step by step beginners guide – betting site users will often have the chance to set a deposit limit on their account. Many of the top online betting sites in the UK now provide this option as part of the sign-up process. With responsible gambling now seen as more important than ever before, this is to be welcomed.

At Kwiff, users can pick from three different periods for their deposit limit: 24 hours, seven days or 30 days. The minimum limit that can be entered is £5 but users who do not want to enter a deposit limit to restrict their spending can choose to skip this step of the sign-up process.

How to Make a Deposit

Before being able to place a bet, users will first have to make a deposit into their new account.

Users can decide how much they want to deposit, but keep in mind that most of the leading UK online betting sites have welcome bonuses that can be claimed. In order for users to get the biggest possible bonus on offer, a certain amount of money might need to be deposited into the account. At this point, it should also be noted that using certain online payment methods – such as e-wallets like Skrill – may not qualify a new customer to use a site’s welcome bonus.

Various online payment methods are offered at UK betting sites and can be used depends on the brand itself. For example, Kwiff has a fairly limited array of options compared to a lot of rival operators, with users having to pick between using a debit card or leading e-wallet PayPal.

Some other sites allow various other e-wallets – like Skrill or Neteller – to be used to make a deposit into an account, while other common options these days include Apple Pay, Google Pay, bank transfer and Paysafecard. Bitcoin and some other leading cryptocurrency options are also increasingly being added to the list of possible payment methods on UK betting sites.

To deposit using a debit card, users enter the relevant numbers in the same way they would when making any other type of online purchase. For PayPal, the process is also the same.

How to Place a Bet

After signing up for an account and depositing funds, users will then be ready to place a bet.

UK betting sites have hundreds if not thousands of betting markets to pick from, with an almost endless choice when it comes to picking out a wager. It is worth taking time to browse through all of the available options before coming to a decision over which bet is going to be placed.

Still using Kwiff as our example, we have decided to place a bet on Burnley to win the Premier League. You never know – it could happen! To do this, we navigated to the football menu on the Kwiff sportsbook, then selected the competitions option to be able to find the Premier League.

Both matches and outrights are offered, so we picked the latter to see the betting odds to win the title. Tapping or clicking the option desired will add it to the betslip, which on mobile can be found by customers on the small menu tab that is located right at the bottom of the Kwiff screen.

Tapping on the betslip brings it up on the screen, with users then able to decide their stake. It is automatically set for £1 on Kwiff, but it is possible for customers on the betting site to make this a higher or lower amount by using the arrows or pressing the amount to type in a number.

Changing the stake will automatically result in the betting site calculating the potential winnings. This can help users to make up their minds about exactly how big a bet that they want to place.

Clearly, Burnley are quite unlikely to win the Premier League, so for this bet we will stick to £1. At odds of 524/1 – remember Leicester won the league at 5000/1! – we do not want to risk more.

When the stake has been decided, confirming the bet occurs via the purple ‘place bet’ button on Kwiff. On other top UK betting sites, the button could be a different colour or have different wording, but the process is always going to be very similar no matter which brand is used.

Kwiff’s unique selling point is that users can get massively boosted odds through a process that the site calls getting ‘Kwiffed’. This happened to us when we placed the bet on Burnley to win the Premier League, with the odds almost doubled to increase our potential payout by nearly £400.

After confirming a bet, users might be able to cash out – this is usually the case for in-play wagers. Heading to the cash out section of the betting site will show what it is offering, with the potential to lock in a proportion of the potential profits regardless of the outcome of the wager.

Then, it is a matter of waiting to see whether a bet will be a winner.

What is BettingLounge.co.uk?

BettingLounge.co.uk is a website dedicated to everything about online betting in the UK.

Set up a few years ago, BettingLounge.co.uk gives anyone thinking about signing up for a new UK betting site all the information they need to know before they commit to an operator.

BettingLounge.co.uk only promotes betting sites that are 100 per cent legal, as well as being safe and worthwhile for new players, which is reassuring for readers on the site.

Not only does BettingLounge.co.uk bring together unbiased reviews that compare the best betting sites in the UK against each other, but the site also collects all the best free bet offers too.

This means sports fans who want to get a big free bet in exchange for signing up with a new UK betting site will be in the right place if they opt to head to BettingLounge.co.uk.

At BettingLounge.co.uk, the aim is also to provide a level of education regarding online gambling to the public while promoting safe and responsible gambling for all as well.

Lots of internet resources have betting site reviews and details of promotions such as free bets, but it is this that makes BettingLounge.co.uk different from the alternative resources.

The reviews that are published at BettingLounge.co.uk take into account a lot of different important factors – so this is how we compare and rank the best betting sites.

Betting Sites FAQs

Short Reviews of the Best Betting Sites in the UK

Check out our short reviews of the best online betting sites in the UK below.

Kwiff

Review

Kwiff is a unique new sports betting site and online casino that first launched in 2015. There is a desktop website, but it is optimised for mobile, and the Kwiff product can only truly be appreciated via the app or mobile site.

Kwiff welcome offer

Bet £10 Get a £20 Free Bet

Claim bonusT&C Apply

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

Betfred

Review

Betfred is a trusted and well-respected bookie that's been with us since 1967. They lead the way with the unique and awesome promotions. They are regular and plentiful for new and existing customers.

They have an exemplary customer service that is available 24/7 through several different contact methods.

Bet £10 Get 100 Free SpinsActive!

Betfred welcome offer

Bet £10 Get £30 in Free Bets +30 Free Spins

Claim bonusT&C Apply

New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

Betway

Review

Betway is a beloved and trusted bookie that launched back in 2006. Since then they have become very popular and it's not hard to see why!

You will find an incredible array of sports but more impressively, find thousands of different markets to choose from and even a dedicated E-sports page.

 

Betway 4 To Score – Win Up to £50,000Active!

Betway welcome offer

Get up to £10 in Free Bets

Claim bonusT&C Apply

New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full Terms Apply

Spreadex Sports

Review

SpreadEx is one of the best spread betting products available and offers a huge range of sports & markets for both spread betting & fixed odds betting.

Best Odds on All Premier League MatchesActive!

Spreadex Sports welcome offer

Get £35 in Free Bets

Claim bonusT&C Apply

Plus Best Odds On All Premier League Matches (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details here.

Bet UK

Review

Bet UK welcome offer

Bet £10 Get £30 in Free Bets

Claim bonusT&C Apply

Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

BetTarget

Review

BetTarget welcome offer

Bet £10 Get £15

Claim bonusT&C Apply

18+, New customers only. Min wagering on sports £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited.

21.co.uk

Review

21.co.uk is a new online sportsbook and casino that is owned and operated by the LeoVegas Group. First launching in 2018, players will find a fantastic online gambling product with a comprehensive sportsbook offering 30+ sports, 100's of markets and competitive betting odds. As well as a world-class online casino that is worthy of LeoVegas's high reputation.

21.co.uk welcome offer

Bet £10 Get £10

Claim bonusT&C Apply

Full T&Cs apply. 18+ begambleaware.org New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.

MrMega

Review

MrMega is a new betting site that launched in October 2021 offering a comprehensive sportsbook and online casino for UK and Irish players. Players will find 30+ sports, competitive betting margins, a wide range of betting markets, and a user-friendly website.

MrMega welcome offer

Bet £15 Get £10

Claim bonusT&C Apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Unibet

Review

Unibet is a well established and trusted bookie founded in 1999. It is a global site with players from all over the world. You can use Unibet TV to stream hundreds of events live each month.

The array of sports and betting markets are truly second to none. You can find hundreds of different markets in each event!

Unibet Promo Code (October 2021)Active!

Unibet welcome offer

Bet £10 on Football Get £30 Football Free Bets + £10 Casino Bonus

Claim bonusT&C Apply

18+ begambleaware.org. New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 30 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 35x before any withdrawals can take place. Full T&Cs apply. #AD

Paddy Power

Review

Paddy Power is a great Irish bookie founded in 1988. You may recognise them from their famous humour based TV ad's or tweets. Yet they offer so much more!

They have an excellent selection of sports and markets to choose from, with plenty of unique and awesome promotions! The customer service is great for providing 24/7 support with several different contact methods.

Beat the Drop – Win up to £1000!Active!

Paddy Power welcome offer

Bet £10 Get £50 in Free Bets

Claim bonusT&C Apply

New customer offer. Place a single pre-play £10 bet on any Football market October 14th - 20th – Get £50 (£30 on settlement + £20 the following day). Only deposits via cards will qualify (Apple Pay not valid on this offer). T&Cs apply.

Thepools

Review

ThePools is a fairly new sports betting site that first launched in October 2018. New players will find a comprehensive sportsbook and online casino, but also some of the best football pool betting options available in the UK.

Thepools welcome offer

Deposit & Stake £15 Get £15 in Free Bets

Claim bonusT&C Apply

18+, UK only. Deposit and place a £20 cash bet at single or accumulated odds of 1/1 or greater and we will give you £15 in free bets. Applies to first cash bet only. Free bets credited as 3 x £5 bets on Football, Horse Racing & Virtual. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Free bets are credited upon qualifying first bet settlement. 7-day free bet expiry. Available once per customer. Full T&Cs apply.

FansBet

Review

FansBet shares 50% of its net profits with accredited supporters while providing a decent betting experience.

Their sportsbook is fresh, user-friendly, and has a whopping 30+ sports for you to choose from! Including a wide range of betting markets and their own fantasy football with the chance to win cash prizes.

FansBet welcome offer

Bet £10 Get £10

Claim bonusT&C Apply

New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+

Hopa

Review

Hopa is a new sports betting site that boasts 30+ sports, low betting margins and 100's of betting markets on popular sports. Hopa uses the award-winning SBTech sportsbook for a clean, fast and user-friendly design. Try Hopa today and get your £10 free bet!

Hopa welcome offer

Bet £10 Get £10 + 7 Days x £100 Cash Prize GTD Sport Tournaments

Claim bonusT&C Apply

18+ New customers only. Minimum deposit £10. Free bets credited as 3 x £10. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. First £10 free bet credited after qualfiying bets settle & valid on all sports. 2nd £10 free bet credited on 2nd day & valid on all football. 3rd £10 free bet credited on 3rd day & valid on in-play football only. Free bets paid as bonus token with min 4/5 (1.80) odds req. Must login on days to active free bets. Selected deposit methods only. Click to see full t&cs.

QuinnBet

Review

A fantastic new Irish bookmaker that first launched in August 2017. You will find a complete gambling product with a great sportsbook, casino, pool betting, and virtual betting sections.

Take advantage of our exclusive signup offer today and get 10 free spins and a £10 free bet if your first qualifying bet loses.

QuinnBet welcome offer

£25 Free Bet Plus 50 Free Spins

Claim bonusT&C Apply

If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org

Karamba

Review

Karamba is a unique and pretty cool new sportsbook in the UK. They have a great welcome offer that is easy to unlock and gives good value. They have a wide range of sports and markets to satisfy most punters.

Their design is user-friendly, fast and secure while providing competitive odds.

Karamba welcome offer

Bet £20 Get £10

Claim bonusT&C Apply

18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs

Mansionbet

Review

Mansionbet was launched in early 2018 and has made quite the impression. With over 30,000 live events and hundreds of different markets to choose from it is no surprise.

You will find a clean and tidy design and Mansionbet even offer customisation of your bet selection with their very own "YourBet".

Mansionbet welcome offer

Bet £10 Get £20

Claim bonusT&C Apply

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

SBK

Review

SBK is a brand new sports betting app launched by Smarkets in late 2019. The SBK brand is a mobile-only sport betting product but comes with many unique features including betting tips, leaderboards, low odds, auto accas and much more.

SBK Sign Up Offer – Deposit £20 Get £20Active!

SBK welcome offer

Deposit £20, Get £20 Cash Refund on Losses

Claim bonusT&C Apply

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

BetVictor

Review

BetVictor is a well established and trusted bookie that has been around since 1946. You will find all the sports you want to bet on with a number of unique markets too!

You can also tell that BetVictor care about their customers with a lot of content to help answer any questions you may have.

BetVictor welcome offer

Bet £5 Get £30 in Bonuses

Claim bonusT&C Apply

18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

Betiton

Review

Betiton is a brand new bookie that launched in March 2020. The biggest pull for Betiton is the low betting margins, with an average of just 4.38 in our tests. Try Betiton today and get your £10 free bet!

Betiton welcome offer

Bet £15 Get £15

Claim bonusT&C Apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Betfair

Review

Betfair is one of the best, innovative sportsbooks out there. Of course, they started as an exchange, not a sportsbook. But, that innovative thinking is clear in all their products.

You will find plenty of promotions, with daily odds boosts to a number of different sporting events.

Betfair Beat The Drop – 30 Days Free!Active!

Betfair welcome offer

Up to £100 in Free Bets

Claim bonusT&C Apply

New customers bet 5 x £10 or more to receive £20 in free bets. Repeat up to 5 times to receive maximum £100. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

888sport

Review

888sport offers an incredible betting website with thousands of events available each week. You will get access to over 30 different sports while they offer 300+ markets on the top football leagues.

888sport combine high odds, fast withdrawals and user-friendly design to great effect, but they could improve their customer service.

888sport welcome offer

Bet £10, Get £30 +£10 Casino Bonus

Claim bonusT&C Apply

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & full T&Cs apply

LeoVegas

Review

LeoVegas launched in 2016 with a focus on the mobile betting experience. They have an innovative and easy to use design and a huge selection of stats before and during an event!

They have exceptional customer support available 24/7 with plenty of different contact methods.

LeoVegas welcome offer

Bet £10 Get £10 Free In-Play

Claim bonusT&C Apply

18+ begambleaware.org. New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.

bet365

Review

You will find it hard to find a better bookmaker than bet365. Their market and event depth is second to none while offering almost every football event out there.

Their design is simple and easy to use but it can be slow at peak times. However, most of the time it runs perfectly and is easily one of our favourite bookies in the UK.

bet365 Bonus Code (October 2021)Active!

bet365 welcome offer

Get Up To £100 In Bet Credits

Claim bonusT&C Apply

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

BoyleSports

Review

BoyleSports has a fairly ugly design, but they provide a great product with a huge amount of value available for their customers. You will find a massive promotions list for all customers and a big list of events and sports.

Free Bet If Your Horse Finishes 2nd to the SP FavouriteActive!

BoyleSports welcome offer

Bet £10 Get £20 in Free Bets (Mobile Exclusive)

Claim bonusT&C Apply

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

Virgin Bet

Review

VirginBet is a brand new betting site that launched in the UK market in June 2019. The products are optimised for mobile, with fast and user-friendly apps and sites, and punters can bet on 20+ sports with a wide range of betting markets and low betting margins.

Virgin Bet FivesActive!

Virgin Bet welcome offer

Bet £10 Get £20 in Free Bets

Claim bonusT&C Apply

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

10bet

Review

Arriving in 2003 10bet made quite the impression. They have a stunning design with plenty of sports and a huge choice of betting markets. You will find loads of innovative and awesome promotions to take advantage of!

You can also use their live streaming feature that has thousands of different events each year!

10bet welcome offer

100% up to £50 Welcome Bonus

Claim bonusT&C Apply

New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Parimatch

Review

Parimatch is a massive Eastern European gambling company which just launched a UK website (late 2020) after partnering with BetVictor. Try Parimatch UK today and get up to £30 in free bets and bonuses.

Parimatch welcome offer

Bet £5 get £30 in Bonuses

Claim bonusT&C Apply

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly

AvaBet

Review

Avabet is a new online betting site to launch in the UK in early 2021. Players will find a competitive sportsbook with 40+ sports, 100's of betting markets, and above industry betting odds.

AvaBet welcome offer

£10 Free Bet

Claim bonusT&C Apply

Available to new verified UK players only. Register a new account with AVABET and receive a £10 free bet. Make an initial bet of £10 (min odds of 1.5). If your selection loses, the free bonus will be added to your account. Free bet available for 7 days. Payment restrictions and Ts and Cs apply. 18+ BeGambleAware.org

William Hill

Review

William Hill is one of the oldest and most trusted bookies founded in 1934. They offer one of the best services in the industry with a huge array of sports and markets to choose from. Both pre-game and in-play. You can even create your own bets using their "YourOdds" twitter feature.

They have a great live streaming feature with plenty of live events each month. Combined with an excellent customer service providing 24/7 support.

William Hill – Best Odds GuaranteedActive!

William Hill welcome offer

Bet £10, Get £30 in free bets

Claim bonusT&C Apply

New customers using Promo Code P30 only, min £10 stake, min odds 1/2, free bets paid as 2 x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.

NetBet

Review

NetBet arrived in 2005 with a great looking design. You will get a wide variety of sports and markets to choose from for both pre-game and in-play.

You can find plenty of different awesome promotions that update regularly, depending on big events like the World Cup.

NetBet welcome offer

Get £30 in Free Bets

Claim bonusT&C Apply

New players, from 11.08.2021, £10 bet to quality, £20 in Free Bets and up to 100 FreeSpins, Free Bets valid for 3 days, Terms apply

STS

Review

STSbet.co.uk has just launched its gambling product in the UK market. It comes complete with a fantastic sportsbook and casino and offers a generous signup offer for both.

STS welcome offer

£40 Welcome Bonus

Claim bonusT&C Apply

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

Grosvenor Sport

Review

Grosvenor Sport is the online sportsbook attached to one of the most famous casino groups in the UK. Grosvenor currently operates over 40 local casinos spread out across the United Kingdom, and this top-tier online gambling site with a comprehensive sportsbook and casino.

Grosvenor Sport welcome offer

Double The Odds on Any Sports Bet

Claim bonusT&C Apply

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit.*T&Cs apply 18 Plus BeGambleAware.org

BetBull

Review

BetBull is a unique sports betting product that first launched in 2015 as a mobile-only sportsbook. Betbull creates a social platform for sports betting and a sense of community in which you can follow the "best" tipsters and see their bets.

BetBull welcome offer

Up to £50 in Free Bets & 100% in Odds Boosts

Claim bonusT&C Apply

New users only. Free Bets: place qual bets of £10-50 (min odds 0.5/1, 2+ legs) in 1st 7 days to unlock. Awarded as 4 equal free bets that total 1st deposit amount. Min odds 1/1, 3+ legs, + expire in 7 days. Odds boosts: Crediting relies on marketing comms opt-in. Credited on each of 1st 5 days following deposit. Winnings credited in cash. Full T&Cs Apply.

Hollywoodbets

Review

Hollywoodbets is a new betting site that first launched in the UK in mid-2020. But, the company has 20+ years of experience in the industry and has been successful in South African since its launch in 2000.

Hollywoodbets welcome offer

Bet £20 Get £10

Claim bonusT&C Apply

T&Cs Apply. £10 min deposit required. 2x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds of 1.8 (4/5). 2 x £5 free bets will be credited once qualifying bets have been resulted. 1 x Free Bet valid for any football multiple consisting of 2+ legs. 1 x Free Bet valid for any horse racing market. Free Bets valid for 7 days.

Smarkets

Review

Smarkets is a brilliant UK betting exchange that has been in the industry since 2010. Smarkets offers simple peer-to-peer trading on both sporting and political events and has the lowest commission rates in the exchange industry.

Smarkets welcome offer

£10 Welcome Bonus

Claim bonusT&C Apply

Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.

EnergyBet

Review

EnergyBet is a fresh and innovative site that launched in 2016. They combine a great welcome offer with an attractive and user-friendly design while offering thousands of events and markets.

Sadly, they do not offer horse racing or greyhounds. But, that is their only real downfall as a gambling product. EnergyBet are well worth a try for their high odds and welcome offer alone.

EnergyBet welcome offer

Bet £10 Get £10

Claim bonusT&C Apply

18+. The UK only. Available for new players who have registered at EnergyBet after 31.03.2021 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 1/1 or higher. Bets placed for both sides, with the same outcome, and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed-out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

LV BET

Review

LVBET has an excellent sports betting product considering it is only two years old. They offer a huge range of sports and markets for both pre-match and live betting. Try their no deposit betting offer or their 100% matched deposit bonus up to £50 today!

LV BET welcome offer

Bet £10 Get £10

Claim bonusT&C Apply

Valid until further notice | New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | BeGambleAware.org

32Red

Review

32Red is a multi-award winning operator with a stellar reputation. You will find a comprehensive gambling product with a sportsbook, casino, live casino, bingo, and poker all available.

Try 32Red today and get a 100% in-play profit boost up to £100!

32Red welcome offer

100% In-Play Profit Boost

Claim bonusT&C Apply

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD

BetRegal

Review

BetRegal is one of the latest online bookmakers to launch in the UK, but it suffers from long loading times. Yet, their sportsbook is fresh, user-friendly and full of sports and markets to choose from.

BetRegal is perfect for someone looking for a new betting website that offers real value. Their low betting margins and high odds make them a great choice for most punters if you can bear with the initial long loading times.

BetRegal welcome offer

Bet £10 and Get a £10 Free Bet!

Claim bonusT&C Apply

New customers only. Min deposit and bet 10 at Evens (2.00) to qualify. Offer expires in 14 days and stakes are not returned. Free bet must be placed at 4/5 (1.80). T&Cs apply. 18+, begambleaware.org.

Novibet

Review

Novibet has a unique design that may not be to everyone's taste, but they certainly stand out. They have a decent range of markets and sports but horse racing is not available.

You will find high odds and low betting margins as well as a great value welcome offer. The design is merely a matter of preference, but Novibets value lies in the odds and promotions and is well worth a try.

Novibet welcome offer

Bet £20 & Get £20 in Free Bets

Claim bonusT&C Apply

18+ | UK new customers only | KYC verified |Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/ sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

Mr.Play

Review

Mr.Play is a new sportsbook that launched in late 2019. You will find a massive range of sports and markets and high odds to compete with the best bookies in the UK.

Mr.Play welcome offer

Bet £10 Get £20

Claim bonusT&C Apply

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £20 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Marathonbet

Review

MarathonBet is a safe and trusted online gambling brand which is famous for their incredibly low betting margins (0% on some events). The website is somewhat outdated, but players will find 30+ sports, 100's of betting markets and some of the best odds in the industry.

Marathonbet welcome offer

Deposit £20 Get a £20 Free Bet

Claim bonusT&C Apply

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.

Sporting Index

Review

Sporting Index offers one of the best spread betting sites in the world. But, they also have a great casino and recently launched a fixed-odds product in 2019.

Try spread betting and take advantage of their amazing £100 no deposit offer today!

Sporting Index welcome offer

Bet 5 x £5 and Get A £25 free Fixed Odds bet

Claim bonusT&C Apply

New clients only. Applies to first 5 x £5+ bets on any sports market at odds of 2.00 (1/1) or greater. All five qualifying bets need to be placed on separate selections and must be settled within 30 days of registration. 1 x £25 free bet issued once all 5 bets are settled. Free bet valid for 7 days and stake not returned. Cashed out bets will not count towards qualifying. Full terms available online. 18+ Begambleaware.org

SportNation

Review

Considering SportNation is less than two years old, it has already made a lasting impression. It has a fresh new design that looks and feels great. There is huge depth to their markets with plenty of sports available to satisfy most punters.

Don't forget to add their Whatsapp number for exclusive promotions!

SportNation welcome offer

Join SportNation

Claim bonusT&C Apply

T&C Apply, 18+, Please gamble responsibly

Redzone Sports

Review

RedZone Sports is a new gambling site that first launched in 2016. At first, they specialised in American sports but now offer over 25+ sports, a casino, live casino, and virtual sports betting.

Daily Horse Racing BoostsActive!

Redzone Sports welcome offer

Bet £10 Get a £10 Free Bet

Claim bonusT&C Apply

New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

bwin

Review

bwin was originally founded in 1997 and had over 20 million users at its height. It is a trusted and truly great betting service with an awesome design.

You will find over 30 different sports with hundreds of different markets to bet on. You can also live stream over a thousand different events each month.

bwin welcome offer

£20 Backup Bet

Claim bonusT&C Apply

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.