Best Betting Sites: Top UK Online Bookies Ranked (2023)

bet365 is a betting favourite for millions of punters around the world, and it is a personal favourite for the experts at BettingLounge.

We regularly use bet365 as our go-to bookmaker, and we know a lot of other full-time sports gamblers, and affiliates in the industry that back bet365 as one of the best, if not the best out there.

Bet365 has arguably the largest collection of sports and markets to be on, including football, horse racing, cricket, tennis, golf, esports and so much more. There is also a wide range of live streams to watch if you have a funded account.

The bet365 app is also one of the best in the business with its user-friendly design making it easy to find markets and place your bets.

If you are like us and like to build your own bets. It is hard to beat bet365's bet builder with the largest range of markets and bets available which now includes players to commit fouls on popular football games.

Overall, Bet365 is the best sports betting site in the UK because it offers a wide range of sports and markets, competitive odds, live betting and streaming, a user-friendly platform, and a number of other features and benefits.

BetVictor is an old and trusted bookmaker that offers a fantastic sportsbook, casino, and live casino. They consistently offer the lowest betting margins and highest odds throughout their sportsbook in our tests, and boast a 4.6 out of 5-star rating on Trustpilot with over 1,000 reviews!

BetVictor is known for its excellent customer service. The customer support team is available 24/7 to answer any questions or resolve any issues that customers may have.

Football and Horse Racing are two especially popular sports among BetVictor customers. BetVictor has a partnership with Liverpool Football Club and former footballer and horse racing fan Michael Owen is the company’s Brand Ambassador.

You can watch all the live racing from the UK, Ireland, South Africa, and the UAE. All you need to do is place a minimum £1 bet on the race to watch. You can also watch the replays of the race completely free.

Overall, BetVictor is a great choice for online bettors because it offers the best odds in our tests, a wide range of markets and generous bonuses and promotions for new and existing customers.

William Hill is a great sportsbook with a wide variety of sports and markets to choose from. It has a modern and user-friendly design, and its live betting platform is one of the best in the business.

Two of the biggest draws to William Hill are the free live streaming racing radio available for all UK and Irish races. WHTV and William Hill's Racing Radio provide live streams, commentary, tips, podcasts and more for racing enthusiasts.

William Hill also offers a generous welcome offer and innovative promotions for existing customers such as Scratch of the Day and Bet Boosts.

Overall, William Hill is a great choice for both new and experienced sports bettors.

Unibet is one of the largest online betting sites in Europe, with over 10 million registered customers in more than 100 countries. It has a particularly strong customer base in Scandinavia and offers a comprehensive gambling product that rivals the best bookmakers in the UK.

Unibet offers a complete gambling experience, with a sportsbook, casino, bingo, poker, and lottery betting. It is clearly trying to pitch itself as an ideal choice for people who want to both bet on sport and play casino games.

At Unibet, players can take advantage of special offers such as a generous £150 refer-a-friend bonus. Unibet also has very solid betting odds for most of the major sports and a wide range of markets.

Users can also boost the price of up to three bets on horse racing and greyhounds every day, which is a great feature for heavy users. Sports fans with iOS devices can also make the most of Unibet's Watch & Bet live streaming service, which offers smoother playback than other bookies.

Unibet streams live Serie A, La Liga, Bundesliga, Ligue 1, and ATP tennis matches.

Betfred is a well-known UK bookmaker with a comprehensive online betting platform. Use our Betfred promo code for an exclusive sign-up bonus.

Betfred is a safe and reliable bookmaker, but its online product is not as good as some of the others on this list.

Betfred has a wide range of sports and markets to choose from, and its odds are usually some of the best available.

Perks of playing at Betfred include regular extra place races for horse racing fans and free bets on greyhounds.

Like many other top UK betting sites, Betfred offers more than just sports betting. It also offers a variety of classic casino games, numbers games, bingo, poker, and the Totepool.

Betfred is a good all-round betting site with few weaknesses. It is an excellent choice for anyone looking to create a new account to bet on sport.

Ladbrokes is one of the oldest and most respected bookmakers in the world, founded in 1886. It is now part of the Entain gambling giant.

In addition to its sportsbook, Ladbrokes also has an online casino where players can try their luck at slots, poker, and other games.

Ladbrokes is licensed and regulated by the UK Gambling Commission, so it is legal and safe to use in the UK.

One of the things that sets Ladbrokes apart is its 5-A-Side game, which allows players to earn rewards such as cash, bets, and vouchers.

Customers can also join the Grid rewards program to earn even more rewards, such as free bets.

Ladbrokes offers live streaming of top horse racing, NBA, and football events.

Ladbrokes odds are generally good value, with our independent tests showing that the site has a better-than-average margin of 5.38%.

Coral is one of the oldest and most trusted British betting brands, founded in 1926. It is now part of the Entain gambling giant, one of the world's largest gambling companies.

Coral began as a chain of betting shops, but it has expanded to become one of the best online betting sites in the UK.

Coral offers a wide range of betting options, including sports betting, casino games, bingo, and poker. Customers can also take advantage of exclusive promotions through the Coral Connect Card or account.

Coral's website and mobile apps are easy to use and feature a distinctive blue color scheme.

Two of Coral's unique selling points are its excellent live streaming service and its free-to-play game Football Super Series, where players predict four match stats from select football matches.

Betway is a popular betting site known for its sponsorship of West Ham United in the Premier League. It has also made a big effort to appeal to esports bettors, offering a wide range of esports to bet on, including CS:GO, Dota 2, and League of Legends.

Betway rewards loyal customers with a free bet club. Placing £25 worth of sports bets or accumulators over a week will earn you a £10 free bet, and cash prizes and bonus spins are often offered too.

Betway is known for its creative bet builder, one of the best in the business. If you want to put together your own bets, Betway is a great choice.

Like many other top UK betting sites, Betway also has a casino site with classics like blackjack and slots. Betway boosts help to provide excellent value odds.

Kwiff is a UK sports betting site launched in 2015 with a focus on offering a great experience with awesome promotions and bonuses.

Its main ongoing promotion is the opportunity to get "Kwiffed," which means that some randomly placed bets get supercharged, with odds boosts up to 2000 multipliers. In other words, you could win 2,000 times the original winnings! Kwiff also offers a decent welcome bonus of a £10 surprise bet and a loyalty program for frequent customers.

In addition to the excellent promotions and bonuses, Kwiff has a decent and growing range of sports and betting markets. It currently offers around 11 sports, compared to 20 or more on the well-established sites.

However, Kwiff's "fun factor" and excellent mobile app make it a great place for sports betting in the UK.

Overall, Kwiff is an excellent online sports betting site with great promotions, good customer service, and enough sports for most punters, unless you're looking to bet on the more obscure sports.

Although pool betting has been around for over a century, it remains relatively niche. Thepools offers both pools betting and traditional sports betting, so those who prefer a standard sportsbook will feel at home on the site.

Thepools offers a variety of special betting bonuses, including:

• Goal Rush: A game with a £1 million prize pool
• Extra place races and best odds guaranteed for horse racing fans
• Footie 5 prediction game with a £25,000 prize pool (free to enter)
• A comprehensive esports betting offering, including League of Legends, CS:GO, Dota 2, King of Glory, Rainbow Six, and Valorant

Thepools also has high-quality betting apps for iOS and Android devices, making it a great choice for UK sports fans who want to bet while out and about.

It is hard to argue against bet365 offering one of the most complete football betting products in the UK. In our tests, bet365 had low betting margins and high odds on many different betting markets, and usually, features in our top three odds in our football betting tips.

They have one of the largest, if not the largest, range of football matches available and a wide variety of betting markets to choose from, including their innovative “Bet Builder” feature. Live betting is fast, and user-friendly on the app and desktop, and you will find hundreds of free live football streams each month.

Bet365 is not the best when it comes to football-based promotions, but they do have a great sign-up offer for new customers.

Best Features: Not only does Bet365 consistently rank highly for its horse racing betting odds, but the bookie is among those to promise the best odds guaranteed, meaning sports fans with accounts here might well end up getting paid out at a higher price than they had expected. Bet365 also offers Each-Way Extra markets and there are regular price boosts on the top races of the day.

Biggest Negatives: Perhaps the only downside of using Bet365 for horse racing betting is the fact that customers will need to place a bet on some global meetings if they want to be able to tune in and watch the action live. UK and Irish horse racing streams just need a funded account.

Our View: A Bet365 account is nothing short of a must for fans of the sport of kings, with its best odds guaranteed offer coupled with price boosts and Each-Way Extra markets ensuring that there is something for everyone. Bet365 also has a fantastic live sports streaming service too.

Best Features: Betway has made a strong play when it comes to esports betting, offering a great choice of markets across top esports like CS:GO, Dota 2, and League of Legends. There is even live streaming available at Betway so users can track all the action and esports bets.

Biggest Negatives: Betway's customer service is perhaps not quite as strong as would be expected from a leading UK online bookmaker, but a detailed FAQ covers all the main bases.

Our View: A Betway account has become a must for anyone who wants to place wagers on esports, which are growing in popularity at a rapid rate in this country. Betway offers a £10 free bet every week through its bet club, with customers needing to place £25 of qualifying wagers.

Best Features: Unibet is one of the few UK online bookmakers to provide live cricket sports streams, giving fans of the game a chance to watch the latest action while they bet live in-play. Everything from Test cricket, the ODI Cricket World Cup, T20 leagues such as the Indian Premier League and even The Hundred is covered with Unibet boasting lots of cricket markets.

Biggest Negatives: While there are some women's cricket matches available to bet on at Unibet, there is no doubt that the site's depth of coverage could certainly improve for the female game.

Our View: While Unibet lacks the public profile of some industry powerhouses in the UK, it has signed up more than 10 million registered customers so far, so it is very popular. Great cricket betting markets are one of the reasons why Unibet has been able to grow at such a fast pace.

Best Features: Not only does Bet365 provide a deeper range of darts betting markets than just about every rival in the industry, but customers who sign up for an account here can even take advantage of a wide range of live darts streams too. The darts odds at Bet365 are also excellent, so users who choose Bet365 for darts betting in the UK are guaranteed good value.

Biggest Negatives: Although Bet365 promises 24/7 customer service via its live chat facility, this is led by a bot and getting answers to queries is not quite as straightforward as it ought to be.

Our View: Bet365 has grown into one of the world's largest online betting sites and this is partly due to its focus on more minor sports such as darts, ensuring fans have plenty of choice of markets and competitions. The darts betting odds at Bet365 are always some of the best too.

Best Features: This traditional betting brand is a great all-rounder for most popular UK sports, but it is ahead of most of its rivals when it comes to golf betting. Those who want to have a bet on the latest golf action can easily do so while out and about via the Ladbrokes mobile betting apps, which are offered for both iOS and Android and are definitely among the best around.

Biggest Negatives: Withdrawing winnings out of a Ladbrokes account after a successful wager on golf is not always the fastest, depending on the payment method selected in the cashier.

Our View: Ladbrokes remains a solid choice among the big-name UK online bookmakers, but golf fans in particular should consider signing up due to good odds and a great range of markets. Ladbrokes is one of the best UK options for betting on a golfer to make the cut.

Best Features: UK fight fans are given a massive range of choices when they log into their BetVictor account and this trusted betting brand is always up there for the top UFC odds too. The BetVictor welcome bonus is particularly attractive and offers new customers a great boost when they sign up for an account at the sportsbook to bet on the top UFC and MMA events.

Biggest Negatives: At the moment, BetVictor has a special app-only welcome bonus, so UFC fans who would rather not download the site's software onto their mobile device will not be able to get the best deal that is up for grabs from the British online betting site at the present time.

Our View: BetVictor has built a reputation as one of the UK's most trustworthy online betting companies, marrying up a traditional background with a modern approach to bookmaking. UFC has become one of the top sports to bet on with BetVictor, which has market-leading MMA odds.

Best Features: Sports fans want to have a lot of options when it comes to cashing out wagers, and the good news is a Coral account covers all the bases. It is quick and easy to see which bets are available to use with the cash out feature and it is possible to use a partial cash out.

Biggest Negatives: Within the terms and conditions for Coral customers, the site does state that bets qualifying for bonuses such as Lucky 15/31/63 will not have the bonus applied in addition to the cash out offer, which is worth keeping in mind for people using these types of wagers. 

Our View: Coral customers enjoy some of the best odds around, as well as an almost unbeaten range of sports betting markets, but it is the cash out feature that really catches the eye here. Coral users are able to choose from either a partial cash out or a full cash out, so they have the option to lock in a portion of profit or take the whole offer - the flexibility is very impressive.

Best Features: While some other betting exchanges have a confusing system when it comes to fees such as commission, it is clear and simple at Smarkets, which charges a 2% commission but adds no fees to either deposits or withdrawals that are processed via the site's cashier.

Biggest Negatives: Promotions at the Smarkets exchange are certainly on the thin side when they are compared with the massive range of betting bonuses that can be found elsewhere.

Our View: A betting exchange account is a key tool in the arsenal of anyone who is keen on sports betting, with the flat 2% rate of commission charged by Smarkets making it clear and simple to see what using the exchange costs. Smarkets does not charge any further fees for deposits and withdrawals, so users of the exchange then get to keep everything they won.

Best Features: PayPal has become one of the most popular ways to withdraw winnings from online betting accounts, with Betfred one of the best for fans of the e-wallet due to fast payouts.

Biggest Negatives: The maximum amount of money that Betfred customers can withdraw from their account in a single transaction has been set at £5,000, which is lower than some options.

Our View: Betfred is a great choice of UK online bookmaker for a wide range of reasons, but the fact it makes withdrawing winnings so easy via PayPal is definitely up there with the best of them. As Betfred has some of the best sports betting odds in the business, PayPal users who join the site can also be assured that they will be getting great value on all of their wagers here.

Best Features: A terrific welcome bonus gets new BetMGM customers off to a flying start, but the fact this site offers a daily profit boost to all its users - who also get a daily spin on a prize wheel - makes sure that there is a great reason to return to the sportsbook every single day.

Biggest Negatives: The BetMGM cashier has limited options when it comes to the payment methods that can be used, with only a few choices on the table for customers of the sportsbook.

Our View: BetMGM might be quite new to the UK sports betting market but a top welcome bonus is backed up by regular offers such as daily price boosts and a prize wheel. Odds at BetMGM tend to be solid and the attached online casino has a massive range of games too.

Best Features: In recent years most online bookmakers have joined the bet builder trend and many of them are formulaic, but Betway has a more creative bet builder than most of its rivals, giving users the chance to pick from a massive array of options to create a same-game acca.

Biggest Negatives: The welcome bonus at Betway is not the best when compared to a lot of leading UK online betting sites, though weekly free bets are available to regular customers.

Our View: Betway has boosted its public profile with a partnership with the Premier League football team West Ham United, but its reputation was already on the rise thanks to a creative bet builder tool and a regular free bet club that provides its customers with a £10 free bet. There is a strong esports betting focus at Betway, making it a great choice for anyone keen on this.

Best Features: While spread betting is complex and not suitable for beginners, Spreadex makes it straightforward to learn all about how it works and gets users up and running very quickly. The site also has a simple sportsbook so there is much more on offer here than just spread betting.

Biggest Negatives: Spread betting is not something for the faint-hearted and it is possible to lose substantial amounts of money, though Spreadex is good at helping its users to set limits in place so it is fairly easy to ensure that customers always stay in control of their betting here.

Our View: Spread betting is still seen as a fairly niche option within the UK online betting world, but Spreadex also has a solid sportsbook site so it covers a wide range of bases. There is no doubt that the popularity of spread betting is on the rise, with Spreadex well placed to profit.

Best Features: Based off the Smarkets betting exchange, SBK might be quite a new UK online sportsbook but it has already made a strong splash in the industry thanks to market-leading odds. SBK is made for mobile and the betting app works brilliantly on all types of devices.

Biggest Negatives: There is no live sports streaming available at SBK right now, with a more no-frills approach taken compared to some of the other top mobile betting sites around.

Our View: Sports fans who want to make sure they get the best possible value out of their bets really should be using SBK as its odds come from the Smarkets betting exchange and are usually the best around in our tests. The mobile app from SBK works like a dream, so it is easier and faster than ever before for users to put an in-play bet on, especially if they are tuning into live action.

Best Features: With more than 600,000 live events streamed live every single year, it is hard to look beyond Bet365 as the top UK betting site for live streaming. Customers who have a Bet365 account are able to tune into every UK and Irish horse race and there is even some Grand Slam tennis and top European football action on offer through the Bet365 live streaming service too.

Biggest Negatives: Bet365 does require its customers to have a funded account - or to have placed a bet within the last 24 hours - in order to access a lot of its live sports streams, while some global racing requires a bet to be placed on the action before the stream will be open.

Our View: Backers of the Championship football team Stoke City, Bet365 has grown into an online betting juggernaut and a true gambling giant, with its top-value odds and fantastic live streaming making an account a must. Bet365 is also particularly strong on mobile betting too.

Best Features: Although Betfred is a traditional British betting brand, the live in-play betting makes it a market leader with the site easy to navigate around in a couple of taps or clicks. Placing live in-play bets works perfectly at Betfred and the site offers top-value odds as well.

Biggest Negatives: Betfred has very few weaknesses but it is not one of the online bookmakers to have embraced cryptocurrency, so Bitcoin is not included on the list of payment methods.

Our View: Betfred has earned a reputation for being one of the best betting sites in the UK, which is largely down to its fantastic live in-play betting offers. Top value odds ensure that Betfred customers get excellent bang for their buck - and Betfred's welcome bonus is great too.

Best Features: Betway has an excellent weekly free bet club, with a £10 free bet available to earn, with customers just needing to make sure they place £25 worth or trebles or accumulators to qualify.

Biggest Negatives: Customer service is a rare area of minor weakness for Betway, which is not the easiest betting site to contact, although there is a great FAQ contained within the help area.

Our View: For sports fans who enjoy placing accumulator bets, an account with Betway is a must due to the £10 free bet that is up for grabs for those who place £25 in qualifying wagers. Make sure to opt in to the Betway free bet club in order to benefit from the weekly promotion.

Best Features: This traditional trusted British betting brand is easy to use on all types of devices - there is a Coral app for both iOS and Android - and customers are given lots of regular bonuses too. One of the best Coral offers is a 'spinsurance' deal where users who place a losing horse racing bet get a £2 casino bonus that can be used on games like roulette and blackjack.

Biggest Negatives: Coral's welcome bonus is OK but other online betting sites in the UK have more generous deals up for grabs, though their regular promotions more than make up for this.

Our View: Coral is one of the UK's most established online betting sites, with the sportsbook covering a massive range of sports and giving customers a huge choice of markets to pick from. Regular free bets are available to be earned and Coral's odds are some of the best around too.

Best Features: New customers who join BetMGM can get a whopping £40 in free bets, making this one of the best sign-up offers in the business right now. There is also a daily wheel where prizes such as profit boosts, free spins, live casino tokens and more are up for grabs.

Biggest Negatives: The list of payment methods that can be used at BetMGM's cashier is not as long as many other online bookmakers these days, with cryptocurrency not yet accepted.

Our View: Despite being a relatively new entrant to the UK market, BetMGM has already built a strong reputation as a serious player - partly thanks to its excellent new customer welcome bonus. The £40 in free bets includes an acca free bet and a bet builder free bet, while there are daily offers for BetMGM account holders to use too.