AI Policy
AI continues to be a hot topic, but how do we implement it on BettingLounge? From spelling correction to image upscaling, we go through each use case below.
How We Use AI on BettingLounge
AI has been the talk of the town for a couple of years now, with more and more people jumping aboard the train. While AI could definitely be questioned when it first came about, the reality today is that there are a lot of good use cases for it. There is absolutely no denying that.
We will explain how and when we use AI below, but before that, we want to make it very clear that we don't use AI for creating content. In fact, we have a strict policy against AI-generated text, keen on providing a true user's perspective through our team.
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Spelling Correction
This is where AI is involved the most in our day-to-day operations. While our content is always 100% human-written, we do use the spelling correction tool Grammarly, which in turn uses AI to identify obvious spelling mistakes.
None of our writers uses the paid plan of Grammarly, only the free one, which ensures that only basic errors are corrected. Furthermore, Grammarly doesn't correct the mistakes itself; it simply highlights the mistakes so that we ourselves can make the changes.
As alluded to above, we believe that this is a perfect use of AI, as it helps us ensure that all of our content is presented in the best way possible. We still manually edit the content ourselves, changing phrases and whatnot, but silly spelling mistakes can sometimes slip through the net. Not anymore.
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Image Upscaling
If you have browsed through our website, then you will know the betting sites we review each come with a logo and an icon. In most cases, there is no need for AI on this front as the betting site will either provide us with high-quality versions of the logo and icon, or we will source them ourselves.
Sadly, however, this is not always possible. Many betting sites display very small versions on their website, which look incredibly grainy when resized to the dimensions that we need them in (it's not even that high, by the way, at 520x150px for the logos).
To combat poor-looking logos and icons, we sometimes use an AI image upscale tool which significantly improves the quality. Of course, we always have to check that the tool hasn't completely distorted the logo, and we try to use it sparingly, but it tends to work really well.
Where AI Is Forbidden on BettingLounge
As alluded to above, we have a policy against AI-generated content. In our business, it's very common among competitors (who shall remain nameless) to pump out loads of content with the help of AI. This is something we are completely against and are actively voicing our concerns about.
At the end of the day, we exist to properly review and test betting sites. The only way to do that is to sign up for the bookies ourselves and then write down our own thoughts about the experience. Sending our brass tacks into AI to get a review written up, or even worse, telling it to write from scratch would defeat the whole purpose.
In the words of Bryan Adams, it has to come straight from the heart, not from AI. Considering the positive feedback we have received from punters regarding our content and this stance, we have no intention or reason to divert from this in the future.
More About Our Team
Since we don't use AI to create content, we rely on our team to produce what we believe is truly useful content for UK punters. You can read more about our writers below if you are interested in their respective backgrounds and roles at BettingLounge.
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Steven Hubbard Editor-in-ChiefSteven Hubbard has been running BettingLounge since 2018, building it into one of the UK's most trusted betting comparison sites. As Editor-in-Chief, he oversees all content, reviews and editorial standards across the site, with a focus on odds comparisons, sister site guides and holding bookmakers accountable where it matters.
With over 8 years in the iGaming industry, his approach to transparent, ethical affiliate content has been recognised in publications including SiGMA and Gambling Affiliate Voice.
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Isak Möller EditorIsak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.
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Ash Munson ReviewerAshley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.
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Joe Leggett Football TipsterJoe is a football journalist who focuses on English football, having a soft spot for Everton, and he has worked for outlets such as Vavel in the past. At BettingLounge, he provides football insights and analyses odds changes, keeping his ear to the ground.
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Alexander Dahlberg CommercialsAlex handles all of BettingLounge's partnerships. Do not hesitate to reach out if you want your brand(s) listed on the site.
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James Hubbard TipsterJames is a former professional dart player who enjoys writing about darts, golf and football. In 2012, he was crowned the PDC World Youth Champion and these days, he puts his expertise to use with betting tips for BettingLounge readers.
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Conlan W. Horse Racing TipsterA sports business and finance graduate, Conlan turned to sports tipping to help himself and others return some big bets. Being a frequent punter in recent years, he has regularly found value in big markets, seeing good value returns across National Hunt and Flat racing due to his astute knowledge in the sport and interest in stats and trends, finding value where there seemingly is none.
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Craig Simpkin News WriterCraig is a freelance sports and iGaming writer with over a decade of experience covering the industry. He keeps a close eye on the latest bookmaker news, regulatory updates and market developments, bringing accurate and informed takes for BettingLounge readers.
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Ben Dixon Reviewer & TipsterBen is an accredited football journalist who follows anything from League One to Serie A, also working for the likes of SempreMilan and Total Italian Football. As an avid punter, he has become the master tester at BettingLounge, refusing to take bookies by their words when it comes to withdrawal times and much more.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.