Compare the best football betting sites in the UK below!
The football betting industry is fiercely competitive, with hundreds of bookmakers around the world offering football betting products. Below is our list of the top 10 football betting sites available in the UK.
Of course, the list is subjective, but we hope it allows you to find the right betting site to suit your betting style. For example, if you like to place custom bet builders such as card bets, goalscorer bets, or any mix of markets, bet365 is easily the best football bookie with their bet builder tool covering the most markets.
But, if you want to get the best betting odds, you can choose to use the Betfair Exchange, or go the traditional route and join BetVictor who have been #1 in our betting margins tests for the past 5 years in a row.
Claiming to be the world's favourite online betting company, Bet365 has long been a behemoth of the industry. Live streaming is an area of strength, with a massive range of sports to pick from. Depth of markets is also brilliant, while Bet365 consistently has some of the best odds around.
The Bet365 app is also excellent to use, making it easy to place wagers while out and about. Among the top features of the Bet365 sportsbook is its bet builder tool, which allows football fans to create same-game accumulators. The Bet365 welcome bonus is great too.
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Unibet is a comparative upstart in the betting business, but football fans have been signing up in their droves as this is a top-quality sportsbook. Football from various countries is available to stream live through the Unibet TV service - which is available through the Unibet mobile app too - and this bookmaker is known for its excellent odds as well.
Other reasons to join Unibet include the fact it offers a £10 free bet to users every week. Like many of the top football bookies these days, Unibet also has its own bet builder tool to create unique accumulators.
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One of the oldest betting brands around, the history of BetVictor can be traced all the way back to the 1960s. But this does not mean it is an old-fashioned option for football betting, with BetVictor having a reputation for innovation.
Its football odds are also hard to beat and consistently rank number one in our independent betting margins tests. BetVictor's mobile app is perfect for placing wagers on the big game while away from home. The BetVictor football has a lot of enhanced odds for football on a regular basis as well.
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Launched in 2006, West Ham's primary sponsor Betway has gradually grown into one of the best football betting sites around. Betway's Free Bet Club hands out a £10 bonus every week, which is ideal for football fans who like to place accumulators, while Bet Your Way is the Betway version of a bet builder too.
Football customers can also benefit from Betway Boosts, which are enhanced odds typically offered on the top game from the day's scheduled action. Betway's free prediction game (4 To Score) also has big prizes up for grabs for its customers on a weekly basis.
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London-based betting site William Hill is one of the oldest football betting sites around, with the company having been set up all the way back in the 1930s. Football fans who join William Hill can expect a massive range of enhanced odds and price boosts, which helps to ensure this bookmaker typically has some of the best football odds in the business.
William Hill is also known for a fantastic welcome bonus and regular promotions aimed at loyal customers too. Users can make the most of the Bet Boost for football to increase the odds of one bet per day.
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Many might know 888 as a casino brand first and foremost, but 888Sport has gradually expanded to become one of the best online sportsbooks out there. This is at least in part due to its great football betting coverage, while a generous welcome bonus is offered to new users as well.
At 888Sport, the live streaming package includes football and customers can also create their own accumulator for the big game of the day by using the 888Sport bet builder tool. Price boosts and enhanced odds are offered for football on a regular basis on this sportsbook site too.
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Founded by Fred Done back in the 1960s, Betfred has been one of the biggest British betting brands around for some time. Its reputation has been built on the back of very strong football betting coverage which includes unique special offers such as the Betfred double delight hat-trick heaven offer for big games.
Betfred users can also make the most of the PickYourPunt feature to create their own wagers, while odds on this sportsbook are consistently excellent as well. Plenty of football live streaming is accessible through a Betfred account, which is great.
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International sports betting company Parimatch is mostly known in eastern Europe, but its influence is growing. The football betting coverage offered by the company is one of the reasons for this, with £30 in bonuses a very tempting welcome deal for those who sign up to the site.
At Parimatch, features such as a bet builder too and enhanced odds make it a solid choice for football betting, especially as the promotions aimed at regular users are pretty strong as well. Among them are acca insurance, which is always a popular bonus among football fans.
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Like Betfair, SBK is a sportsbook launched on the back of a successful betting exchange. The brainchild of Smarkets, SBK has not been around for a while but its superb football betting odds are helping to ensure it is becoming more and more popular.
As a sports betting app, SBK is perfectly suited for those who want to place football bets on the move and do not mind if their bookmaker of choice does not run a traditional desktop site, which is becoming outdated. SBK has a £20 risk-free bet up for grabs as its main sports betting welcome bonus.
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Something different again is provided by the Spreadex sportsbook. This operator offers sports spread betting, as well as a more traditional fixed-odds sportsbook. Football fans join Spreadex because of features like live streaming.
While sports spread betting can be a difficult idea for people to get their heads around at first, it is widely expected to become a lot more popular. The Spreadex welcome offer to tempt new users to sign up is also particularly lucrative while there is also a refer a friend scheme in place to encourage customers to spread the word.
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Of course, our list and factors are subjective, but we hope our research and experience help your decision making.
When deciding the best football bookies we look at five main factors:
Football is a global sport beloved by millions of fans. It is played in hundreds of leagues all around the world.
When looking for the best football betting sites we want to see all the major leagues and tournaments.
But you also want to see the “smaller” leagues too. All of the betting sites on this page have great depth in their football markets and offer a wide range of leagues all around the world.
The top five are found at the top of the page, but the other list contains great football bookies.
Having all the leagues and competitions around the world is great. However, you need to check how many different betting markets are available.
The best sites will have well over 100 markets in the top five leagues. Even if you don’t use all the markets it is great to have as an option to find the best value bet.
Unibet has exceptional depth in its markets, you can often find over 400 different bets in the top football games.
Sadly, at most football betting sites, the betting margins are much higher than most other sports.
Especially when you go to the smaller markets or harder-to-land markets like correct score, first goalscorer and even the over/under markets.
Check out our simple guide if you do not understand betting margins and want to learn how to calculate them.
First, we will compare all the 1x2 betting margins across the different bookies, then take a look at the unders/overs market just to see how margins change.
As you can see the margins vary greatly across the different betting sites, with a whopping 5.7% difference between the best and worst margins.
If you were to use Paddy Power at the 8.6% margin, you would "pay" them around £8.60 for every £100 you bet.
To get the best value for your money, try BetVictor, one of the best football betting sites in the UK.
However, they become very similar if you take a look at the unders/overs market.
BetVictor and Betway have the two lowest betting margins at the time of writing.
But, of course, betting margins will change over time and by the event, market, sport, etc.
However, this is meant as an example, and to show how easy it is to calculate the betting margins yourself.
Now you have determined whether the betting site has all the leagues and markets you want to use. But how is the live betting experience after you place your bet?
When deciding the best live betting platform we look at three factors:
Live Streaming - The best betting sites have some form of live streaming feature for several different sports. Most of the time it is a free service and you just need money in your account to view the live feed.
Cash Out - This is a feature for pre-game and in-play bets. It allows you to cash out for a profit or loss depending on how your bet is doing.
Fast Markets - Fast betting is a new market that adds thrill to even the smallest decisions in sport. In football, for example, you can bet on a corner in the next 1, 5 or 10 minutes.
Some betting sites have very few betting offers for existing customers. It doesn’t mean they are a bad choice. They usually have boosted odds, specials, and features allowing you to create your bet.
For example, William Hill and Bethard have very few football betting offers but are filled with high odds and special features to compete with the best sites.
According to the UK Gambling Commission (UKGC), 51% of people are now use betting apps on their phones or tablets.
Football is the number one sport to bet on in the UK, which means a lot of people are betting on football using their devices.
You have two choices when betting on your devices, either uses a native app or a mobile-optimised site.
The top football bookmakers offer a wide range of popular football markets, including the following:
Match result: A simple one to start off with, the match result market simply refers to which team will win the game. There are three options: home win, draw, and away win. In some cup competitions, there may also be a market for the team that qualifies for the next round or lifts the trophy. This is simply the match result market with extra time and penalties taken into account.
Over/under: This usually refers to goals, but over/under markets for corners are also available. The standard over/under market is 2.5 goals. That means two goals or fewer will be a winning wager for under 2.5 goals, while three or more goals is a winner for those who back the overs. While the basic over/under option for goals is usually 2.5, it is also possible to bet on over/under 0.5 goals, 1.5 goals, 3.5 goals, 4.5 goals and so on. As well as over/under markets for goals and corners, many of the top betting sites also offer over/under markets for cards nowadays too.
BTTS: This stands for Both Teams To Score, a self-explanatory goals market offered by top bookmakers. BTTS can also be combined with other markets, such as the match result, which would look something like BTTS/Manchester City on a betting site, for example. Other bets that can be combined with BTTS include over/under goals markets, like BTTS/over 2.5 goals.
Double chance: A double chance bet does exactly what it says on the tin - giving players two opportunities to win. A type of match result market means users can back both one team to win and the draw. In essence, they are betting on a team to avoid defeat when they go for the double chance. This can be a handy option for underdogs who fans suspect can get a result against the betting odds, for instance, if they are playing away to a much larger rival team.
Correct score: Predicting the final result of a football match is famously difficult, but this does not stop people from trying as the odds tend to be very generous. For a correct score bet to be a winner, the user does not just have to get the winning team right, but the scoreline as well. Data and statistics can be helpful when trying to pick the right correct score for a football match.
Halftime/full-time: This one is a bit more complicated. In a halftime/full-time bet, users have to accurately predict which team will be ahead at the interval, as well as at the final whistle of a game. The draw is also included in the options. So, for example, in the north London derby in the Premier League, it is possible to opt for Tottenham/Draw, which means Spurs would be ahead against their rivals at the break, but Arsenal would battle back in the second half to claim a draw.
Special markets: An increasing number of special markets are offered at top football betting sites and they continue to get even more creative. For example, player props are very popular. This can include the first goalscorer, or just backing a player to find the net at any point in the game. Players can also be backed to score in a win for their side and it is even possible to place a wager on a football scoring a brace or a hat-trick in a game these days.
Other examples of special markets that are offered by football betting sites include players to be the first to be booked in a game, or even markets for players to be shown a red card. Each bookmaker also tends to have their own special markets that are not available on other football betting sites in a bid to make them stand out in an increasingly competitive field. Among the most popular types of special football, markets are football transfer betting which is offered on a select number of betting sites in the UK.
Football betting sites usually have countless options for their users to try out, but for most customers, there are a group of competitions that are the most popular for football betting.
Top domestic leagues: The Premier League is often said to be the best league in the world and it attracts a massive amount of football betting attention as well. Bookmakers often run special bonuses and offer for Premier League matches. Top European leagues are also very popular to bet on, with the Bundesliga, Ligue 1, Serie A and La Liga all having their fans.
The football pyramid in the UK is also popular for accumulators, in particular, so the Championship, League One and League Two can be considered top domestic leagues for football betting. In Scotland, much of the football betting attention focuses on the Premiership - where giants including Celtic and Rangers reside - but the Championship, League One and League Two are important too.
Domestic leagues from outside Europe are also becoming more popular too, with the profile of MLS in the United States always on the rise, while the time of day that Australia's A-League matches tend to be played means they can be a good option for football betting in the morning.
European competitions: Midweeks tend to be reserved for European competitions during the football season and they provide a lot of football betting opportunities as well.
The Champions League is the cream of the crop with its busy group stage providing many chances to make a profit for those who can accurately predict the outcome of matches.
The Champions League final is always one of the top football betting dates on the calendar and often produces UCL betting offers and free bets for both new and existing customers.
Those teams that just miss out on qualification for the Champions League may end up in the Europa League, which is played on Thursday nights and often includes some of the biggest clubs on the continent. For the 2021-22 season, UEFA has also launched the Europa Conference League and this could be another popular European football competition for betting in the coming years if it succeeds.
International competitions: Football fever can grip the planet during international competitions and football betting is a way to make the action that bit more exciting. Of course, it is the World Cup that is the most important tournament out there, with the fact it is only played every four years heightening expectations among lovers of the beautiful game.
European football fans place the Euros on a similar standard and the often unpredictable nature of the event - Greece and Portugal have upset the odds to win the European Championship in recent times - helps to make it ideal for football betting.
Many were uncertain when UEFA launched the Nations League - Liverpool boss Jurgen Klopp was among the high-profile critics - but it has been embraced by fans across Europe due to the fact it has replaced unpopular football friendlies in the calendar. Other international competitions of interest in football betting circles include the Copa America in South America and CONCACAF's Gold Cup, as well as the thrilling Africa Cup of Nations.
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.