Best UK Football Betting Sites (April 2024)

Find and compare the best football betting sites in the UK. Our experts have put together a top 10 list to guide you towards a better football betting experience.

👉 How We Decided the Best Football Bookies

#1 Best Football Betting Site in the UK

bet365
bet365 Bet £10 Get £30 in Free Bets
  • Huge Range of Markets
  • High Odds
  • Trusted Operator

bet365 leads the line in our list of the top ten football betting sites in the UK. With a fantastic live-streaming service and several good promotions, it is an obvious choice for most football punters.

Check out bet365
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
Written by Isak Möller
Verified by BettingLounge team
Last updated 08/04/2024

Key Information about the Best Football Bookies

💻 Operator ⚽ Football Betting Margins 👷 Comprehensive Bet Builder 📺 Football Live Streaming 💰 Football Promotions 👉 Visit Site
bet365
bet365
5.4% Bet on Football
Unibet
Unibet
6% Bet on Football
William Hill
William Hill
7.5% Bet on Football
Betway
Betway
7.36% Bet on Football
Coral
Coral
5.84% Bet on Football

Best Football Betting Sites - Our Top 10 List

As football is one of the most popular sports to bet on, especially in the UK, the betting industry has always been fiercely competitive on this front. There are a plethora of bookmakers to choose from, and many of them place a great amount of focus on football. Therefore, we have put together a list of our top ten football betting sites in the UK.

Of course, the list is highly subjective, but there are a few key features that most football enthusiasts will consider essential. Bet builder markets, live streaming and beneficial promotions are a few of them, but it is also important to get the best football odds. While bet365 is considered fantastic for the former, some might opt for Coral for the low betting margins. Let's dive in!

bet365

#1 Best Football Betting Site - bet365

The number one football betting site in the UK is arguably bet365. With a long history in the industry, earning both esteem and praise from UK punters, bet365 is always at the forefront of innovation. This has especially benefitted football enthusiasts, with features such as bet builder and early cash out offered on the site, making for a fantastic overall product.

From match results to more niche markets such as player cards or even fouls, bet365 has you covered, and those who like to make use of promotions will not be disappointed either. For example, football fans can boost their acca winnings by up to 70% depending on the number of selections. Not that odds boosts will always be needed, though, with low betting margins of 5.4% on average.

Another popular promotion is called 2UP. If the football team you have backed secures a two-goal lead, the bet will be paid out early as a win. And if that game is part of a multiple bet, such as an acca, the selection will be marked as a winner. Of course, football teams rarely come back to win from a two-goal deficit but draws are always within reach at that point. In short, it is a great promotion for football fans.

Bet365 Sportsbook

That is just the start of it, as bet365 also has made a name for itself with a comprehensive live-streaming section, offering events from all over the world. Football fans just need to have a funded account to access these, which is a great deal considering the coverage. Even some of the big competitions are offered, which can sometimes cost hundreds in broadcaster subscription fees per year.

Even though bet365 has focused a lot on live streaming, it has not forgotten the in-play features. These are obviously a bit secondary when streaming is offered, but not all football fans are interested in watching the whole affair. The stats and the infographic, therefore, are a great tool to just quickly get a sense of where the game is headed.

In short, bet365 has gone out of its way to offer enthusiasts the most complete football betting product on the market, there is no doubt about that. It is no surprise, therefore, that it has become such a popular choice among UK punters and that it ranks #1 in our best football betting sites list.

Pros

  • Innovate betting features
  • Many football betting markets
  • Great football live streaming
  • Great football promotions
  • Best betting margins
  • A great betting app

Bet £10 Get £30 in Free Bets

Min. Deposit £5
Max. Amount £30
Turnover No wagering
Expiration 30 days
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
Unibet

#2 Best Football Betting Site - Unibet

Right behind bet365 in our list of best football betting sites, we find another well-known bookmaker in Unibet. Similarly to bet365, Unibet has attracted football punters with many nice features, always putting a great amount of focus on the latest in betting. It was one of the first sites to launch in-play betting, which is a crucial part for football enthusiasts.

There are many markets available for each event, such as player card and player assist, and there is a bet builder that football fans can use to build their own bets. Football markets are usually offered well in advance even for non-outright ones and this is another plus for Unibet. After all, devoted footballs may be able to predict the results earlier than others.

Unibet Football

As for promotions, odds boosts are regularly offered for top events but the rest of the promotions are mainly for horse racing. This is something that football enthusiasts will find frustrating, as not even an acca boost appears to be in place. On the other hand, Unibet has clearly decided to focus on having a very high baseline quality for football fans.

In-play betting is one of the key strengths of Unibet, with a great interface that certainly makes the activity fun, and the live streaming section is also very comprehensive. Unibet has even named the service Unibet TV, which tells you enough about how seriously they are taking this part of the site. The coverage is great, with many top events offered, and it can be accessed on all devices. All that is needed is a funded account.

In addition to these 'flashy' features, Unibet consistently offers good odds for the big as well as small football games, with betting margins of 6% on average. This makes it a very good choice for football enthusiasts, with a very complete product on offer. It falls short of bet365, though, given the football promotions offered by the latter.

Pros

  • Useful betting features
  • Many football betting markets
  • Great football live streaming
  • Consistently good football odds
  • A great betting app

Cons

  • No football promotions

Money Back as a Bonus up to £40 +£10 Casino Bonus

Min. Deposit £10
Max. Amount £50
Turnover Casino 50x, sportsbook 3x
Expiration 7 days
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
William Hill

#3 Best Football Betting Site - William Hill

William Hill is one of the oldest betting brands around and throughout the years, thanks to its impressive sportsbook, it has picked up a lot of football fans. Those who join the site can expect a massive range of enhanced odds and price boosts, which helps to ensure this bookmaker typically has some of the best football odds in the business.

Without boosts, our betting margins test showed that William Hill has an average of 7.5%, which is not the best but also a not a deal-breaker. It is remedied by a great selection of football markets to bet on, including for the bet builder feature. The latter should not be underestimated, as many football betting sites suffer from few markets for the bet builder.

William Hill Football

As for promotions, William Hill has made sure to target football bettors. In addition to both an acca boost, there is also a boost for bet builders. Punters just need to add 3+ selections for both of these, and with a maximum stake of £20, to qualify for the respective boost which can be used once a day. If the bet wins, a boost will be applied to the odds. It's nice to see such a boost for bet builders as well, and not just accas.

William Hill also offers live streaming of many football games around the world, such as mainland European competitions and even English cup games. Streaming is not the only reason behind William Hill's pleasant in-play betting experience, though, with a nice big pitch infographic for football games and accompanying stats.

Decent odds, a great bet builder and good live streaming are often all you need to be a top competitor in the football betting industry, and this is the case for William Hill. Perfecting these features is not easy, but it must be said that William Hill has done a great job of attracting more and more football fans over the years.

Pros

  • Great selection of football markets
  • Great football promotions
  • Impressive football live streaming
  • Good in-play experience
  • A great betting app

Cons

  • Site can appear cluttered

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 30 days
Bonus Code R30
18+. Play Safe. New customers using Promo code R30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 3 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms. www.begambleaware.org #ad
Betway

#4 Best Football Betting Site - Betway

Launched in 2006, Betway has made a name for itself among football punters thanks to various partnerships, currently the main sponsor of the London-based club West Ham. Naturally, a lot of Hammers supporters have signed up on the Betway site along with many other football fans. Having said that, Betway's success is not just a result of its sponsorships.

Decent odds are on offer, with an average betting margin of 7.36%, and there is also a bet builder available for most of the games (with many markets as well). Football fans have been favoured here, as Betway only has made the bet builder available for football and not any other sports. The site is bound to expand down the line, but it just goes to show its focus on football.

Betway Football

In terms of promotions, football customers can benefit from Betway Boosts, which are enhanced odds typically offered on the top game from the day's scheduled action. Betway's free prediction game '4 To Score' also has big prizes up for grabs for its customers on a weekly basis, and the opportunity to get a £10 free bet every week through the 'Free Bet Club' is another nice touch for football fans.

Betway's pleasing interface is another reason why the brand has become a very popular choice among UK football punters. The in-play betting, which goes hand in hand with that, is very comprehensive with a big pitch infographic and all the information you need. This can certainly help football fans place more informed bets during games.

However, live streaming of football games is not a strong point for Betway, with a rather limited coverage unless we are talking about Esports football games. And even though the in-play interface is pleasing on the eye, it does not make up for the lack of the real deal.

Pros

  • Evident focus on football
  • Regularly good and boosted odds
  • Good football promotions
  • Great in-play betting interface
  • A good betting app

Cons

  • Live-streaming coverage could be better
  • Overall design could be improved

£30 matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz

Min. Deposit £5
Max. Amount £30
Turnover No wagering
Expiration 7 days
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
Coral

#5 Best Football Betting Site - Coral

Having merged with Ladbrokes back in 2016, after an already long history in the industry, Coral has become a really strong brand among football punters in the UK. The coverage of football games is superb, with plenty of them to choose between, and Coral has understood that football fans want a little bit of everything when betting.

Coral offers great odds for all football games, with our test showing a betting margin of just 5.84% on average, and top events are regularly being odds boosted by the site. There are many markets to pick between as well, with around 200 of them available for the top football games and competitions such as the Champions League. There is also a good bet builder feature, which is important.

Coral Football Super Series

In terms of promotions, there are a few notable ones at Coral for football fans. There is a free predictions game called 'Football Super Series', with £100 cash or free bets at stake, in which customers have to accurately predict four match stats from select football games. This is a fun and risk-free promotion, in addition to the already-mentioned odds boosts that are offered.

Live streaming is also offered by Coral and the coverage is actually quite decent. Not as good as bet365, perhaps, but football bettors will find a good amount of games on the site. This is a huge plus for Coral as the in-play section perhaps leaves a bit to be desired, given that the match centre looks quite dull overall and only has a small pitch infographic.

Coral could do with increasing its promotions for football fans, but the great odds and live-streaming service somewhat make up for this. It certainly comes down to personal preference, though, so those who are keen on promotions might even be happier with our number eight on the list.

Pros

  • Great football odds
  • Comprehensive bet builder
  • Many odds-bosted games and markets
  • Good football live streaming
  • A good betting app

Cons

  • Not the best in-play experience
  • Football promotions could be better

Bet £5 Get a £20 Free Bet

Min. Deposit £/€5
Expiration 7 days
18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Ladbrokes

#6 Best Football Betting Site - Ladbrokes

Given the merger in 2016, Coral and Ladbrokes largely share the same design, so a lot of which site you prefer will come down to personal preference. Having said that, the odds are not always the same on the sites and the football promotions differ as well, which is why we have decided to include them both on this list.

Just like its sibling, Ladbrokes offers very good odds on all of the top football games with an average betting margin of 6.34%. It is slightly higher nevertheless, which warrants the order on the list. The number of markets available is the same between the two sites and there is also a bet builder feature, which has a decent amount of markets itself.

As for the promotions, there is a free weekly predictions game called '1-2-FREE'. Football fans just need to submit their score prediction for three selected Premier League games, and those who get all of them right will get £100 in cash. There is another element to it, as those who consistently play and succeed will have the chance to win a £25,000 jackpot.

Ladbrokes 1-2-FREE

Ladbrokes also has a pretty good acca promotion, which includes both an odds boost and insurance. If one selection lets the acca down, you will receive a refund of up to £10 as a free bet. And if it wins, the winnings will be boosted. Football bettors can easily track the progress of their bets and the in-play section, much like Coral, is okay but not the best we have seen.

Live streaming is offered for a decent amount of competitions/games and this is indeed a big plus in Ladbrokes' favour. Most bettors will probably find that Ladbrokes is a very good option for betting on football, but the differences can be found in the details. That is why the site, along with Coral, is not ranking in the top three.

Pros

  • Great football odds
  • Many football markets
  • Good football live streaming
  • Decent football promotions
  • A good betting app

Cons

  • Not the best in-play experience
  • Cash out missing for some markets

Bet £5 Get £20 in Free Bets

Min. Deposit £5
Max. Amount £20
Turnover No wagering
Expiration 7 days
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
BetVictor

#7 Best Football Betting Site - BetVictor

BetVictor is one of the oldest betting brands around and just with a quick glance on the site, you can tell that a lot of its customers are football fans. Odds boosts are regularly offered by the site, at a remarkable pace in fact, and this is certainly nice. However, after being considered the king of good odds for a long time, our testing showed betting margins of 9.2% on average, which was disappointing.

Football punters who are looking for the most profit value might not want to turn to BetVictor anymore, therefore, but there is more BetVictor to consider. A rather comprehensive in-play section is available on the site, even featuring some of the smaller football games, and there is also a bet builder that can be used for most games. The latter does lack some markets, though, compared to other top bet builder sites.

As for the promotions, BetVictor has opted for something basic but fun with its 'BetVictor Predictor'. Football fans can submit predictions for six selected games every Premier League round, completely for free, with free bets and a jackpot (the latter if all six are right) up for grabs. There is also the weekly 'Loyalty Club' which rewards customers who have spent at least £25 during the week with a free bet.

BetVictor Predictor

Some football enthusiasts will be disappointed to find out that there is no live streaming at BetVictor. On the other hand, it is hard to compete with the aforementioned sites on that front anyway. Not to mention that the in-play betting is very comprehensive as well. Then again, you need to provide the full package to rank high on our list.

Overall, we are a bit disappointed with the betting margins at BetVictor as the site used to be by far the best on this front. The boosted odds make up for this in some respect, and the foundation of the site is nice for football fans, but BetVictor will have to be careful to not drop further down our top ten list when it is time to reassess.

Pros

  • Regularly boosted odds
  • Decent football promotions
  • Good in-play football betting
  • A great betting app

Cons

  • No football live streaming
  • Bet builder needs more markets

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 7 days
18+ New customers only. Opt-in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.
Betfred

#8 Best Football Betting Site - Betfred

Just like number four on the list, Betfred has made a name for itself through various sponsorships, currently the official betting partner of Manchester United. The brand's history is very long, though, and it has stood the test of time among football fans thanks to good practices. Early payouts for outright bets are some of these, sometimes costing the brand a lot but benefitting the football fans.

While the good reputation among football fans obviously plays a part, it must be said that Betfred's football coverage is comprehensive. It is not the best interface we have seen and the odds are not great, with an average of 10.3% in our betting margins test. However, enhanced odds are offered regularly. Most importantly, there is also a good bet builder-feature, called #PickYourPunt.

Betfred Football

A popular football promotion on the site is the 'Double Delight and Hat-trick Heaven', with bettors needing to place a 'first goalscorer' bet. In case the latter comes through, the odds will be doubled if the same player scores a second goal, or even tripled if the player gets a hat-trick. There is also an acca boost of up to 50%, and that also includes a refund of up to £10 if one selection lets the acca down.

The in-play features at Betfred for football games could be better, with a rather dull design. Nevertheless, the actual features are strong, with a decent infographic as well as a stats tab. There is also a live-streaming section on the site, but the coverage is not great and this is something that must be taken into consideration.

Overall, Betfred is clearly not the best place for someone who prioritises a nice design and interface. But similarly to our discussion about Ladbrokes, some football fans just want a solid platform to place their bets, and this is something that Betfred provides. It is not the best football betting site, but a top-ten finish is appropriate.

Pros

  • Many football markets
  • Great football promotions
  • Good bet builder
  • A great betting app

Cons

  • High betting margins
  • Poor live-streaming coverage

Bet £10 Get £50 in Bonuses

Min. Deposit £10
Max. Amount £50
Turnover No wagering
Expiration 7 Days
Bonus Code WELCOME50
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply.
BetMGM

#9 Best Football Betting Site - BetMGM

Although a relatively new betting site in the UK, having launched in the summer of 2023, BetMGM has made great strides and deserves to be in the top ten for the best football betting sites. The UK version is powered by LeoVegas, resulting in a great foundation, and the American-owned site is an official partner of Manchester City, Newcastle and Wolves. The visibility is already secured, in other words.

The BetMGM site is very pleasing to the eye and there are many football competitions available to bet on. There is a bet builder feature, which is essential, but it could do with more markets for some of the less prominent football games. The betting margins are not the best either, with an average of 8.9% in our test, though certainly not the worst.

BetMGM Golden Goal

As for the promotions available, there is a great acca boost which starts at 10% for just three selections. The maximum stake is £20, though, and the winnings are capped at £1,000. There is also a free predictions game called 'Golden Goals', with an amazing £2m jackpot and £5,000 prize pool up for grabs each week. Football fans just need to predict the scores of the six selected events, and it is completely free to enter.

The in-play section is decent overall and a basic infographic is available for the football games. It is far from revolutionary, though, and this is an area in which BetMGM can improve. There is also no live streaming of football games, which many will be disappointed about. However, the latter is not surprising given that it is still a new betting site.

Nevertheless, BetMGM is one to watch as the decent promotions and great interface could tempt more football fans in the coming months. Not to mention that the BetMGM welcome offer is stellar, but we have not placed too much emphasis on this as finding a new football betting home is all about longevity.

Pros

  • Great interface
  • Good promotions
  • Okay bet builder
  • A great betting app

Cons

  • No football live streaming
  • Markets needs to be increased

Bet £10 Get £40 in Free Bets

Min. Deposit £10
Max. Amount £40
Turnover No wagering
Expiration 7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
Parimatch

#10 Best Football Betting Site - Parimatch

Parimatch launched in the UK in 2020 but the betting brand has been around for quite some time, first established back in 2000 in Ukraine. For its UK operations, the brand has partnered up with BetVictor and is operated by the latter under a white-label solution. A lot of the features are similar, therefore, but there are some differences between the two brands.

Parimatch has gained some attention among football punters since its launch, currently the official betting partner of both Chelsea FC and Leicester City. Furthermore, given that the BetVictor platform is a good one, those who signed up will have noticed that okay football odds are offered by the site. Our testing showed a betting margin of 9.2%, which is on the high side but not disastrous.

It should be mentioned, however, that Parimatch offers boosted odds for a lot of football markets. This could certainly help make up for the slightly higher margins. A bet builder is also available, but just like at BetVictor this feature lacks too many markets to compete with the top sites. For example, a popular market such as player card was missing when we did our test, which is disappointing.

As for promotions, this is where the difference with BetVictor comes in. Parimatch has its own free weekly predictions game called 'Hat-Trick Hunt'. Punters only need to predict the correct scores of three selected Premier League or Championship games, with three correct predictions resulting in a £50 free bet. The latter can only be used on bet builder, it should be noted.

Parimatch also offers an acca boost for certain English games and it can be used once a week. By placing a 5+ selection acca, punters can get a boost of up to 40% on the odds in case the acca is a successful one. Overall, Parimatch has something to offer but most football fans will be better off signing up with BetVictor, with the same platform and a better loyalty program in place.

Pros

  • Regularly boosted odds
  • Decent football promotions
  • Good in-play football betting
  • A great betting app

Cons

  • Bet builder needs more markets
  • No football live streaming

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 7 days
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

How We Rank Football Betting Sites

You might wonder, how did we put together the list of the best football betting sites? Although we have already touched on a lot of them, we will break down the five key factors for the ranking below. Without (most of) the following, it is impossible to compete with the best football betting sites out there in the UK.

If you are interested, you can also read about how we rate online betting sites here.

  • Betting Markets

    This is without a doubt the most important aspect of a football betting site. Given that football is such a popular sport all around the world, there are many games and being able to bet on most of them is to be desired. Of course, a lot of low-division clashes will often not be available for betting, but the betting markets aspect concerns so much more.

    While some betting sites appear to have most of the games available, it is also important to double-check how many markets are available for each game. It is not unusual for a betting site to have around 200 markets available for a single Europa League game, but some sites do struggle to have an adequate number of markets. None of those are in our top ten list, of course, but it is still an important foundation for the ranking.

  • Football Promotions

    Betting is supposed to be a fun and rewarding activity for football bettors, and it helps if the betting sites are playing ball. Welcome offers are not that relevant when discussing the top ten football betting sites, as they ultimately have to be good options for existing customers, and this is where promotions come in. Beneficial ones, such as bet365's 2UP, keep football bettors engaged and also help them maximise profit.

    When ranking the top ten football betting sites, therefore, we made sure to analyse the different promotions on offer. This a big reason why bet365 was named number one, so far ahead of the competitors on this front. And with acca bets being so popular among football punters, it is clear that the betting sites offering boosts or insurances for these will hold an advantage.

  • Live Betting and Streaming

    Being able to place a bet mid-game has become an increasingly popular way for football punters in the last few years. It allows football fans to spot opportunities to maximise their profit, such as which team will score next or how many goals there will be. In-play betting, or live betting, is thus very important for football betting sites these days.

    In addition to a good selection of in-play markets, the best sites also need to have a good interface for following the game. Even better, a live-streaming service which allows the users to watch the games directly on the betting sites. This is offered by some of the betting sites in our top ten list, and it is no coincidence that these have ended up higher on the list.

    With the subscription fees to football broadcasters seemingly ever-rising, the power of a live-streaming service should not be underestimated. Of course, the top UK football events such as Premier League games will not be available for streaming, but a lot of mainland European competitions can be streamed these days.

  • Betting Margins

    Similarly to the betting markets, this is another very important factor for football betting sites. It is one, however, that most punters tend to overlook when picking their new home. Betting margins are essentially a fee for letting you place your bet, and there can be quite significant differences between different sites.

    With our top ten list, we have done the work for the football punters by placing good weight on the betting margins. Betfred is a good example, offering a solid platform and some very good football promotions. However, the margins were very high and using a betting site with lower margins, such as Coral, will ultimately result in more profit.

    It is important to note that while we have tested the sites in the top ten list, betting margins are not permanent and will vary from time to time. It is very possible for a betting site to improve, in other words, and (god forbid) to worsen.

  • Useful Features

    When it comes to betting on football, there are a couple of features that stand out: bet builder and cash out. The former has experienced an exponential rise in the last few years, with more and more betting sites jumping on the train. Cash out, meanwhile, has been around for a bit longer but there are still differences from site to site.

    Bet builders are a great way for football punters to maximise their potential profit by combining markets into one bet. For example, you might want to bet on Liverpool to win a game, a specific player to receive a card and over ten corners in the game. This can be achieved with bet builders, and we have also put together a top 5 list of the bet builder sites in the UK.

    The discussion is similar for cash out, even though it has been around for longer. All of the football betting sites in our top ten list offer cash out, but it varies a lot when and how it can be used. On Ladbrokes, for example, cash out is not available for every market while bet365 offers advanced features such as partial cash out and automatic cash out.

    bet365 has the best bet builder on the market, offering almost all of the game markets in the bet builder as well. This is what most football betting sites, even the top ones, struggle to match.

My Thoughts on Football Betting

To me, there's nothing worse than when you sign up for a bookie and the bet builder offering turns out to be subpar. It is such an important part of football betting these days, at least for me, and I wish someone had done the job for me when I started betting. Having learnt the hard way, I made sure to include information on the bet builders for each of the sites in our top 5 list.

Best New Football Betting Sites - Our Top 3 picks

Although the established sites have the football betting market nailed down for the most part, there are a few new reliable betting sites which are worth considering for football punters. One of them has already been mentioned, namely BetMGM, but there are two additional ones to keep an eye on in the future.

BetMGM

#1 Best New Football Betting Site - BetMGM

Featured on our top ten list of football betting sites, more specifically in position number nine, BetMGM subsequently comes in at first place here. Thanks to the strong American backing, the rise to the top has been quick and partnerships with the football clubs Manchester City, Newcastle and Wolves are partly responsible for that.

As already mentioned in the top ten list, BetMGM has okay odds with a betting margin average of 8.9%, but the nice user experience and good promotions make up for this. The design is one of the best among all UK betting sites, in our opinion, but BetMGM still suffers a bit from the lack of a standout in-play section and live streaming.

BetMGM Football section

The 'Golden Goals' predictions game is commendable, with an amazing £2m jackpot and £5,000 prize pool up for grabs each week. Punters just need to predict the scores of the six selected events, and it is completely free to enter. Along with the acca boost, which starts at 10% for just three selections, most football punters will be quite satisfied but more is bound to be added.

Given that it is one of the biggest brands in the US, BetMGM is headed for a good position in the UK market as well. The start has indeed been promising and the rest will be very interesting to follow.

Pros

  • Great interface
  • Good promotions
  • Okay odds
  • A great betting app

Cons

  • No football live streaming
  • Number of markets needs to be improved

Bet £10 Get £40 in Free Bets

Min. Deposit £10
Max. Amount £40
Turnover No wagering
Expiration 7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
LiveScore Bet

#2 Best New Football Betting Site - LiveScoreBet

LiveScoreBet was launched back in 2020 but the brand is already well-known among football punters, seeing as the LiveScore app is used widely around the world. The latter offers live score updates for various sports, but football is without a doubt its most popular market and that is why the betting site was launched.

The LiveScore Group, which owns both the LiveScore app and LiveScoreBet, also owns Virgin Bet and the company is thus no stranger to the betting industry. On LiveScoreBet, there is a good selection of markets available for most football games and there is also a bet builder, which to our surprise is very comprehensive with all the markets you need.

LiveScoreBet Football

The betting margins are not the best, coming in at 8.6% on average, but this is by no means disastrous. Especially considering that LiveScoreBet offers a tremendous live-streaming section. Top competitions such as LaLiga, Ligue 1 and Serie A among others are available to stream on the site and all users need is a funded account.

One decent promotion can also be claimed by football fans, namely a weekly £10 free bet to use on an acca. Punters need to place two £10+ accas with at least four selections (minimum odds of 2/1, 3.00) during the week to unlock the promotion. The free bet then also needs four selections, but for most punters, this promotion will be rather easy to unlock.

Overall, LiveScoreBet still has a long way to go before it can compete with the top ten football betting sites. However, the live-streaming service along with a few improvements could help catapult them to the top. It is a betting site to keep an eye on for football punters, that is for sure.

Pros

  • Fantastic football live streaming
  • Decent selection of football markets
  • Good bet builder
  • A great betting app

Cons

  • Yet to build trust
  • Lack of promotions

Bet £10 Get £20 in Free Bets

Min. Deposit £10
Max. Amount £20
Turnover N/A
Expiration 7 Days
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org 18+T&Cs Apply
Kwiff

#3 Best New Football Betting Site - Kwiff

Kwiff used to be a mobile-only bookmaker but recently decided to expand its operations, making it more attractive to football enthusiasts. The site has a very nice interface, with easy navigation, and a decent amount of football markets are offered in the sportsbook. The odds are not that great, however, with the betting margins coming in at an average of 12.3%.

The big feature of Kwiff, however, is that customer's bets can get 'Kwiffed' or 'Supercharged'. These two are the same thing, but essentially mean that the customer's odds are boosted after placing a bet. This happens randomly, creating an element of surprise, and is a great way for football punters to add some more excitement to betting. Furthermore, it could of course result in more profit.

Kwiff Acca Football

The 'Kwiff' feature acts as a promotion, but it is not the only one available on the site. There is also an acca boost as well as insurance in place, with a refund of up to £20 for the latter if one selection loses out. Once again, however, Kwiff has opted for a surprise element as the refund will be made out as a 'Surprise bet' - placed by the Kwiff algorithms.

The in-play experience is decent at Kwiff, with a very standard-looking pitch infographic and some stats to browse. However, compared to the top football betting sites, it is clear that Kwiff does not have the amount of in-play markets. The latter is important especially for football punters and last place on this list is thus justified.

Pros

  • Odds boosts
  • Decent acca promotion
  • A great betting app

Cons

  • Poor football odds
  • No football live streaming
  • Not the best in-play experience

Bet £10 Get a £30 Surprise Bet

Min. Deposit £10
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

Best Football Odds

While it is important for football punters to have a good home for their betting activities, it can sometimes be beneficial to jump between betting sites to get the best value possible. However, browsing different betting sites to find the best odds is far from ideal, and that is why we have put together odds comparisons for the top football competitions and games.

From the English Premier League to the UEFA Champions League, we have you covered! All of the main pages are listed below, so simply head over to the one that suits your needs, or tap on 'Compare more football odds' for an even bigger selection.

Football Betting FAQs

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry. At BettingLounge, Isak makes sure that all of the content is up to date, specialising in reviews of UK betting sites.