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Kwiff is a new online bookmaker in the UK that first launched in 2015, and is optimised for mobile with a betting app and a mobile optimised site. Kwiff is fully legal and licensed by the UK Gambling Commission under Eaton Gate Gaming Limited’s licence. Eaton Gate Gaming Limited is the online gaming company that operates Kwiff, and like many other online bookmakers, they are located in Malta.
Kwiff was founded by Anders Ström (founder of Unibet) and Karl Engström and first launched as a mobile-only gambling app in 2015. Kwiff offers native mobile sports betting app for iOS and Android users in the United Kingdom.
Kwiff offers odds for events in the same way as most UK betting sites, but, they also off the chance of bets getting “supercharged” or “Kwiffed”. Essentially, the odds of a bet you place can be randomly boosted, but it does not happen with every bet.
Sports, Markets & Betting Odds
Kwiff does not offer as many sports or betting markets as most traditional betting sites, and at the time of this review, offer only a handful of betting markets, even on popular events such as a Premier League fixture. For example, we only found 17 different markets available for several Premier League matches, with most bookies offering 100+.
- Horse racing
- Ice Hockey
- American Football
Now for the betting odds, we saw some players and professional gamblers talk about the high betting margins on Kwiff. In our independent tests, we can confirm that Kwiff has the highest betting margins we have seen, at an average of 12.41%.
Punters will likely find more value on a bookie that consistently offers low margins, rather than hoping for the random super charged odds, which still might not make up the difference of the high margins.
Kwiff Customer Support
Kwiff offers 24/7 live chat support in the app, and email support, but, there is no phone or social media support. Overall, our experiences with Kwiff’s live chat support agents were quick, helpful and took less than a minute to reach an agent each time.
- Live chat
- Email – firstname.lastname@example.org
In conclusion, Kwiff offers a unique betting product, but, it is only usable on mobile via their betting app or mobile optimised site as the desktop site is not up to par.
As for Kwiff’s supercharged odds, it is hard to say the feature offers better value as the betting margins are high, and any bets that are not supercharged will likely be placed at lower odds compared to other bookies.
But, Kwiff offers a new, legal, and safe betting product for any players that want to try a new sportsbook.