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Lottoland these days offers far more than the chance to bet on huge lottery jackpots. Indeed, the site has scratchcard instant win games and an online casino site, as well as a sportsbook designed to capture a slice of the increasingly lucrative online sports betting pie. 

Steven Hubbard
Reviewed by Steven Hubbard Last updated: 29/11/2023
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Lottoland UK Review (2023)

With so many online sports betting sites out there for people in the UK to pick from, an operator called Lottoland might not be the first one they consider as one to sign up for an account with.

But the Lottoland sportsbook is staking a claim to be considered one of the best online sports betting sites in the UK, aiming to compete with the likes of Bet365, Paddy Power and so on.

It is hard to rise to such a trusted company and Lottoland - which also provides casino games, instant win games and scratchcards boasting top prizes of £1 million - has a tough task to do it.

Anyone who is considering signing up with Lottoland will likely have questions about the site. These are likely to include who owns Lottoland, what the site's customer service options are like, what Lottoland payment methods are available to use and whether Lottoland is legit.

Our complete review of the Lottoland sportsbook has all the answers, so read on for more.

Introduction to Lottoland

Lottoland has been around for a while, with the site launching back in May 2013. It will therefore soon be celebrating its 10th anniversary, with special promotions potentially up for grabs here.

David Rosen founded the site and these days it is run by the site's chief executive, Nigel Birrell. Little is known about the owners of Lottoland, although the corporate site does state that the "Lottoland Group is privately owned by several shareholders", with this the only information.

The site gives players from the UK a chance to bet on the outcome of the biggest lotteries on the planet. This includes the likes of EuroJackpot and SuperEnalotto, as well as MegaMillions and PowerBall draws in the US. Irish Lotto, Polish Lotto and a clutch of lotteries from Australia are offered too. Lottoland pledges "the same experience as if you had played the official draw". It is important to note that betting is not the same as buying a ticket into the official lottery draw.

However, Lottoland these days offers far more than the chance to bet on huge lottery jackpots. Indeed, the site has scratch card instant win games and an online casino site, as well as a sportsbook designed to capture a slice of the increasingly lucrative online sports betting pie.

EU Lotto - which handles bets on behalf of Lottoland is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner under the Gibraltar Gambling Act 2005. It is also fully licensed and regulated by the Gambling Commission of Great Britain for UK customers, which ensures anyone in this country considering joining that Lottoland is legit.

UK players can access customer service around the clock at Lottoland, which has an array of payment methods that can be used to add funds to an account, or to withdraw some winnings. But what can sports fans in the UK expect from the Lottoland sportsbook? Let's have a look.

Lottoland Sportsbook Review

While Lottoland might not be the most obvious place for UK sports fans to visit to place a wager on the big game of the day, the site's homepage looks much the same as other betting sites.

Arriving for the first time, users will be offered the chance to claim the Lottoland sportsbook welcome bonus, whereby new customers can claim their first bet back if it loses (up to £5). Unfortunately, the Lottoland sports betting site has little else to offer in the way of promotions.

Nevertheless, football betting fans will be happy enough with the amount of choice at the Lottoland UK sportsbook. Here, they will be able to find a huge array of markets to pick from for most major matches. There is even a bet builder, which will be pleasing as these tools are super popular.

Aside from football, the main sports to bet on at Lottoland are the likes of tennis, cricket and rugby, though there is decent depth for American sports like baseball and basketball here too. There is even a section for virtual sports, which can be handy for those who log on to have a bet at a time when there is no real-life sporting action taking place. The virtual sports department at Lottoland sees players given a chance to bet on virtual football, virtual horse racing, virtual dogs, virtual motorsport, virtual basketball, virtual table tennis and too many others to mention.

Curiously, while both greyhounds and horse racing markets for virtual races can be found on the Lottoland sports betting site in the UK, it lacks the option to bet on real-life meetings. Those who like a flutter on the dogs or to bet on the sport of kings will therefore have to look elsewhere. Many new sports betting sites also lack horse racing and dogs markets, so Lottoland is far from being alone here, but it is clearly something the site's operators will need to look into adding. Also missing from the offering at Lottoland is live sports streaming, which many UK sports fans take for granted these days, while the Lottoland sportsbook's in-play offering is pretty basic too.

Esports betting is a hot trend in the world of online gambling right now. As such, it is good to see Lottoland has made sure it offers lots of markets for many of the top esports around, from Dota 2, League of Legends and Valorant through to Rainbow Six, CS:GO and even Age of Empires.

The odds on offer at the Lottoland sportsbook appear to be rather middling. They are a way from being among the top prices around and there does not seem to be any price boosting or enhanced odds on offer for players to take advantage of either. Lottoland's odds are not the worst on the market but they are a significant distance away from being some of the best.

Lottoland's sportsbook is decent enough, giving those who join the site to bet on global lotteries a chance to also place a wager on the big game of the day in the Premier League, or leading esports, or even virtual sports. But the lack of live streaming, coupled with the site not having the option to bet on either horse racing or greyhounds, means it is hard to fully recommend it.

Lottoland Customer Support

Lottoland claims to offer its UK players customer support around the clock, but delving into the details suggests this might not be the case after all. However, the Lottoland customer support options are more plentiful than some other top UK sports betting sites are able to offer users.

At Lottoland, customer service is available by telephone from Monday to Friday between the hours of 9.00am and 11.00pm GMT by calling the number 0203 793 6169. However, with no Lottoland customer support available via phone over the weekend, this is unhelpful for some.

Live chat is likely to be the most popular Lottoland customer support option in the UK. Here, agents can be reached from Monday 01.00am to Saturday 5.00pm GMT. There is also help available via live chat at Lottoland from Sunday 01.00am to Sunday 5.00pm GMT as well.

Users also have the option to send customer support an email at the email address, with a response promised to be provided here within a period of 24 hours.

Alternatively, Lottoland has a frequently asked questions (FAQ) section that is very detailed. Here, customers of the Lottoland UK sportsbook will be able to find answers to a raft of top queries such as how to verify their account and which Lottoland payment methods there are. There are more than 100 questions answered in the Lottoland FAQ, so it is comprehensive.

Lottoland Payment Methods

The list of Lottoland payment methods covers most of the major banking options at other leading sports betting sites in the UK. Of course, credit cards can no longer be used to bet. However, debit cards are offered among the Lottoland payment methods. Most people who sign up to bet on sports with Lottoland will likely use a card from either Visa or MasterCard to do so.

E-wallets are a popular way to add funds to an online betting account these days. Lottoland accepts deposits from top e-wallets such as Skrill and Neteller, though betting with PayPal is not available just yet. It is worth keeping in mind that signing up and making a first deposit through an e-wallet may well mean that players are not able to claim the previously mentioned welcome bonus (whereby new customers can claim a £5 bet back if it’s their first sports bet and it loses).

MuchBetter and Paysafecard have also been included on the list of approved Lottoland payment methods. Naturally, as a pre-paid voucher, Paysafecard can only be used to make a deposit into a Lottoland account, with this not offered as a way for users to withdraw winnings.

Unfortunately, Lottoland is not among the online betting sites in the UK where crypto is now accepted. Users who want to make a deposit into their account are not able to use either Apple Pay or Google Pay either, which is a shame as these are very easy to use on mobile devices.

As part of the Safer Gambling Policy at Lottoland, all its UK customers are encouraged to set a deposit limit. If they do not decide to do so, then this will be defaulted to a £2,000 daily limit.


User Reviews


May 14, 2023

Lottoland is one of the worst sites I have ever played.Awful gamingnothing but dead spins.They are making a lot of money off people by doing this..Its wrongDisgraceful

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