SBK Betting Review - Is It Safe or a Scam? (2025)

About SBK

In a time where punters have plenty of great bookmakers to sign up for, SBK stands out from the rest with an app-only product, placing all of its focus on mobile convenience. Given just how popular betting apps have become in the last few years, with many punters now preferring this way of betting, SBK made a good decision to launch back in 2019.

SBK was launched after a year-long period of beta testing, with the new mobile betting app coming from the brains behind the Smarkets betting exchange. Founders Hunter Morris and Jason Trost set up Smarkets as a technology company first and foremost all the way back in 2008, with the latter still involved in the running of the firm today.

"We are extremely excited to fully launch SBK having made substantial improvements since the beta introduction last year," said Trost, who is currently the chief executive at Smarkets. The latter also claims that SBK offers 'industry-disrupting odds', since they are taken from the exchange, which is typically better value than betting sites.

In this review, we take a look at everything you need to know about SBK, from the welcome offer to the sportsbook offering. This should help you make an informed decision about whether to sign up on the site or not.

SBK Promotions

A significant downside of choosing SBK is a lack of promotions. While the big bookmakers in the industry offer a raft of deals and offers for existing customers, this is not the case at SBK. In fact, the promotions section at SBK is completely empty, which a lot of potential new customers will be disappointed to hear.

Horse racing fans are used to getting deals like best odds guaranteed, which is not in place on the SBK app. However, it is worth keeping in mind that the odds on SBK are usually up there with the best in the business - if not right at the top - which helps to balance it out. The latter is the case for football punters too, but an acca boost or perhaps predictions game would have been nice.

SBK Sportsbook Review

With no casino side, the full focus is on sports betting on the SBK app. After initially launching with quite a narrow range of sports and markets, SBK has gradually expanded the list and it is now quite comprehensive. In total, punters who sign up on the app will find around 30 different sports to bet on, which is indeed decent.

Football is naturally the most popular sport at SBK, though horse racing is not too far behind. While there are no special betting bonuses on offer for either of these top sports, testing indicates that the betting margins offered at SBK are among the main reasons to download the app. We looked at a handful of Premier League games and found that the SBK margin was lower than 3.3% for each when assessing the match odds market.

This is among the lowest margins in the UK, with SBK living up to its promise, and punters on the app will not have to worry about excessive fees. Taking the popular bet365 as an example, it has an average betting margin of 5.4%, so signing up for SBK instead can indeed make a big difference in the long run.

Bet builders are all the rage these days and SBK has a quick bet builder option that many sports fans will enjoy. This feature puts together a selection that can be added to the bet slip and placed as a wager in a matter of moments.

Something different offered at SBK is the tips section. The app works hard to foster a sense of community and by hosting tips that can be sent in by its users, the aim is to create a sort of social network for sports betting fans. Customers can choose to follow other users to see their tips more easily, while a page collects the winning tips that users have provided

Although some minor sports like bandy and sailing are not yet offered, a lot of effort has gone into esports betting. Among the main esports betting markets provided are options for Dota 2, CS, Valorant, League of Legends and Call of Duty, but it is not always easy to see which is which. There are live in-play esports betting markets available too, which is another tick in the box here.

Something lacking on the SBK app is live sports streaming. While it is possible to tune in to live horse racing action from courses around the UK, there is not much else to offer here. It is also worth pointing out that users need to be logged in to their SBK account and it needs to be funded, otherwise they will not be able to access the streams.

Away from sports, there are a handful of markets for SBK app users to check out, including political options such as the winner of the next presidential election in the United States. It is also possible to bet on which party will get the most seats in the next UK general election. TV markets include the winner of Eurovision, BBC Sports Personality of the Year, various awards ceremonies and others that users would expect to find at a major UK betting site.

SBK Mobile App

SBK is currently only a mobile betting app with no desktop option available. This means that the full focus here is on providing a top-notch experience when using a smaller screen to bet online. The SBK app has been designed to provide a seamless mobile betting experience.

The SBK app for iOS has been better received than the Android option, with ratings of 4.6 and 4 out of five stars respectively. At the top of the screen, users can easily navigate around the many different sports that are offered by SBK, with in-play live markets taking pride of place on the home screen.

The bottom menu offers a search option, making it easy to find a specific bet, while the cashier is also accessible in this part of the SBK mobile betting app. Additionally, there is a button to access 'my bets' where customers can check out the progress of their wagers.

SBK's app is always fast to load, but cash out might not always be available to trigger. Those who are hoping to lock in some guaranteed profit will want to keep a close eye on when the cash-out option is offered, as waiting too late might result in the chance to take it going away.

In short, while there are some areas of improvement, SBK's app must be considered among the top betting apps in the UK.

SBK Customer Support

There are a few different options for contacting SBK customer support, with the help centre a useful first port of call for those who are experiencing an issue with their account on the app. Common queries such as how to verify a new account on the SBK app are covered here, so it might not be necessary to contact the support team immediately.

Those who want to get in touch with a customer support agent can do so via the app's live chat. Users must be logged in to their SBK account in order to be able to access live chat, which is offered on the app from 09:00-23:00 GMT. An alternative way to access SBK customer support is via email or through social media. Users can drop a line to the [email protected] email address or try out Twitter/X @sbk.

To make a complaint, the first step is to email the [email protected] address. SBK says that it will "endeavour to resolve your complaint within two working days" and any UK-based customers who are unhappy with the outcome can then get in touch with the Independent Betting Adjudication Service to take a complaint relating to the SBK app to the next stage.

How to Get Started at SBK

Follow our simple step-by-step guide to how to get started at SBK below: