With PricedUp having adapted to operating online long after the boom of mobile phones and on-the-go betting, it is fair to place some level of expectation on it delivering a decent mobile app.
It should not have been hamstrung by any legacy issues attached to old websites, for example, and instead had a blank canvas from which to launch.
We will get into the app quality throughout our PricedUp app review. For now, though, we need to highlight how to download the app, which is available for Android and iOS devices.
Whilst a lot of bookmakers that offer mobile apps provide a direct link to them via their own websites, that is not the case for Pricedup. Instead, you will have to go to your chosen app store and search for the term "PricedUp".
Here you will see a yellow and black-branded app, provided by Off Course Bookmakers. It takes up very little device memory, at just 21.8MB, but does lack a backbone of really strong reviews.
Rating wise, it is middle of the road at 2.8 out of five on the Apple App Store, but with only a handful of reviews having been left, it's tough to read too deeply.










You are not guaranteed to be a new PricedUp customer, just because you're downloading the app. If you are an existing customer, you can open the app and crack on with your usual login details.
If, however, you are a new customer, you can download the app and then register directly on it by following our below guide:
On opening the PricedUp app, it requires you to approve location tracking, just to confirm you are a UK customer. Once done, you can begin your registration process by clicking on the pencil icon in the app header, labelled "Sign Up".
You will now be faced with two boxes to populate. Input your email address and create a password.
Once done, the "Create Account" button will illuminate, allowing you to progress.
You now have a intuitive three-step form to complete. The detail you need to complete through this process consists of personal details, including name and address, and a requirement to configure some preferences around marketing and responsible gambling.
Follow the fields through each page, progressing to the next step by hitting the yellow button that appears at the bottom of the respective pages.
We have tested the deposit and withdrawal processes on the PricedUp app, but since they are rather comprehensive subjects, we have dedicated pages for you to check out. On those, you can find all the details about the methods, the step-by-step process and other helpful tips.
If you want to understand the ins and outs of the PricedUp sportsbook, then we would encourage you to check out our in-depth PricedUp review. Here, our sole focus is on the PricedUp app. What that means is that we'll be talking to the app structure and navigation, not betting margins and market depths.
The homepage is heavily leaned towards racing with horses and greyhounds taking centre stage, but it is the horizontal scrollbar that lives towards the top of the page that becomes the driving force of your sportsbook navigation. A swipe of the finger will see you ready to explore all of the sports that are on offer at PricedUp.
When you then choose to drill into a specific sport, the look and feel remain unchanged but with some critical differences.
If you take football as an example, you have a search bar at the top of the page, followed by two further horizontal menus, which are scrollable. These allow you to explore different betting "forms" and a range of high-interest markets.
Drill deeper and you will see a list of upcoming events. These are clearly separated from one another, whilst collapsible panels also aid a user's ability to browse. Within this view, the odds are clearly displayed too, making it easy to place bets.
The collapsible panels remain a feature of the app when you look to delve into a specific fixture.
There are plenty of similarities between the PricedUp casino and sportsbook, especially around the general navigation elements. The presence of another horizontal scrollbar makes it easy to switch between sports to casino - and into the live casino - without any hassle at all.
Once there, you can immediately start exploring the different menu options, and that is where the first real notable step change from sports occurs.
The horizontal bar in the casino and live casino sections also puts a search button at the front of the list, whilst the traditional casino also contains a filter view, allowing isolation of specific software providers.
Beyond that, it is all a question of layout and interactions. Game tiles are easy to flick through with clear headings separating out sections and tiles that are well sized and responsive to a finger tap.
There are decent customer support steps in place at PricedUp, which is the main thing to shout about, but it is not the most structured part of the app.
You can access a live chat function from the app header bar, you can explore help sections and activate a chat in the main menu options and you can then pick up further communications in the app footer.
Everything works as you would expect, it's always fairly accessible and the help you get on the other side is good, however, the lack of consistent approach could be resolved quite easily with one, well located "Help" area. It would improve the user experience.

If you are a Pricedup customer, then there are not many reasons not to get the app. It's not a world apart from the mobile-friendly website, but it is certainly not any worse and everything on the app slickly links together for a fairly seamless experience.
After all, this is what most punters are looking for, so we don't have any complaints.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.