List of Independent Bookmakers in the UK (April 2024)
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What Is An Independent Bookmaker?
An independent bookmaker is a company that sets its own odds and does not have any affiliation with other bookmakers. They are typically owned and operated by a small group of people and do not have the resources of large, multinational betting companies.
Independent bookmakers are often seen as being more customer-focused than large betting companies, as they are not beholden to shareholders or investors. They may also be more willing to offer competitive odds and bonuses in order to attract customers.
However, independent bookmakers can also be more volatile than large betting companies. They may not have the financial resources to withstand periods of financial downturn, and they may also be more vulnerable to scams or fraud.
The difference between independent bookmakers and large chains such as Coral, Ladbrokes and William Hill is that private bookmakers are not affiliated with a particular agency in the UK.
Private bookmakers tend to have a more exclusive aura about them. They might promise to provide a high-class experience that is much more bespoke than one of the major chains.
A better quality of customer service is normally one of the benefits of using a UK independent bookmaker rather than a big betting site like Bet365, Ladbrokes, Paddy Power or BetVictor.
It used to be the case that independent bookmakers would only accept new customers by referral. However, now it is often possible to create an account with a UK private bookmaker without being referred by someone already a customer of that particular British bookie.
Some independent bookmakers only operate via a betting shop. Others have embraced the internet and have launched their own online betting sites. In some cases, private bookmakers will accept bets over the phone. A mix of all the above services may also be available.
Top 5 Independent Bookmakers (Reviewed by Experts)
Without further ado, here are our selections for the UK's best five independent bookmakers:
Fitzdares
Claiming to be the world's finest bookmaker, Fitzdares provides a unique personal service. Unlike a lot of independent bookmakers in the UK, Fitzdares also runs an online casino site. Being the official betting partner of Premier League side Fulham has raised the profile of this private bookmaker, which recently announced it is set to launch online in Canada as well.
Fitzdares is known for its plush member's club in Mayfair, but the company has been told that it will have to move out of the premises at the end of its lease, so it will be needing a new home.
Bet £50 get £25 in Free Bets + 10 No Wager Free Spins
| Min. Deposit | £10 |
|---|---|
| Max. Amount | £50 |
| Turnover | No wagering |
| Expiration | 7 days |
Star Sports
Billing itself as the leading luxury bookmaker in the UK, the history of Star Sports can be traced back to when it was originally launched as Star Racing back in 1999. Now based in Brighton, a rebrand that took place on the firm's 20th anniversary has helped to bring it into the modern era.
Star Sports offers boutique bookmaking services to clients with credit betting provided. The firm says all calls will be answered by experienced traders and it runs an exclusive hedging facility. Star Sports has a reputation for taking large bets that other independent bookmakers will not.
BetGoodwin
Having begun life as a retail unit 25 years ago, BetGoodwin is the modern company that used to be known as Goodwin Racing. At BetGoodwin, the telephone betting service is among the biggest and best in the UK, but there is also an online site for those who prefer to place sports wagers via the internet.
Hayley Turner, Tom Cannon and Alan King are among the names from the world of horse racing to have signed up as brand ambassadors for BetGoodwin. Darts star Michael Smith is also included on the firm's list of brand ambassadors.
QuinnBet
Ireland's independent bookmaker QuinnBet - which is owned by the family of Sean Quinn - has a growing reputation in the industry. Operating online in the UK, it is famous for providing some top betting bonuses like acca bonuses, crossbar insurance, best odds guaranteed and more.
QuinnBet is the sponsor of the Punchestown Grand National Trial for the next three years and its odds are also set to be featured on all the sporting event pages on Oddschecker through a new deal. QuinnBet's profits were up last year to €2.2 million after tax, showing its rapid rise.
£35 Free Bet Plus 10 Free Spins
| Min. Deposit | £10 |
|---|---|
| Max. Amount | £35 |
| Turnover | No wagering |
| Expiration | 7 days |
BoyleSports
While it is a much more famous betting brand than the other private UK bookmakers on our list, BoyleSports is still proudly independent, which helps it to provide some great sports odds.
At BoyleSports it is possible to choose from mobile, desktop and phone betting in the UK. The online site also includes a variety of online casino games such as slots, blackjack and so on.
BoyleSports opened the firm's 300th shop in the Republic of Ireland in September 2022 and it has continued to expand in recent times, snapping up 33 William Hill shops in Northern Ireland.
Other Legal Independent Bookmakers in the UK
The above five private bookmakers are our picks for the best independent bookmakers in the UK. However, there are some other legal private bookmakers that are worth considering too:
- BetAnsells - founded over 100 years ago and now operating its own website
- Jem Racing - based in Dorset, this private bookmaker operates online and by phone
- BresBet - launched in 2021 by businessman and passionate punter Nic Brereton
- Ostlers Racing - established in 2010 and a fixture at many UK racecourses
- Joe Jennings Bookmakers - founded in 1961, this is a telephone betting specialist
- Toals Bookmakers - Northern Irish company with a history dating back to 1927
Some other independent bookmakers operate betting shops but not online or by telephone.
Independent Telephone Bookmakers
Independent telephone bookmakers in the UK are betting operators that offer their services primarily over the phone. Unlike large online betting companies, these independent bookmakers often provide a more personalised betting service. Customers can bet on various sports and events by calling a dedicated phone line.
Key characteristics of independent telephone bookmakers in the UK include:
- Personalised Service: They often offer a more personalised, one-to-one service, which can appeal to customers who prefer a more traditional form of betting or require assistance.
- Range of Betting Options: Although they might not have the vast range of betting options available on larger online platforms, they usually cover popular sports and events.
- Trust and Reliability: These bookmakers often build their reputation on trust and reliability, fostering strong customer relationships.
- Local Focus: Many focus on local or national events, which can be particularly appealing to customers interested in specific regional sports or activities.
- Accessibility: They provide an alternative for those who are uncomfortable with or do not have access to online betting platforms.
- Regulation: Like all betting operations in the UK, independent telephone bookmakers are regulated to ensure fair and responsible gambling practices.
The existence of independent telephone bookmakers is a testament to the diverse nature of the betting industry in the UK, catering to different preferences and needs of bettors.
List of All the Independent Telephone Bookmakers in the UK for 2024
Below is a list of independent telephone bookmakers in the UK:
- BetAnsells
- BresBet
- Chisholm Bookmakers
- Corbett Bookmakers
- GreatBet
- Jem Racing
- Jenningsbet
- Joe Jennings
- Ken Howells
- Mark Jarvis
- Megabet
- Ostlers Racing
- Scotbet
- SkillBet
- Toals
- Vickers Bet
Irish Independent Bookmakers
Independent Irish bookmakers are privately owned betting businesses in Ireland, operating separately from the larger, often internationally-owned corporate bookmaking chains. These independent bookmakers offer betting services with a more personalised approach and a strong local presence. They may operate through physical betting shops, telephone betting services, and sometimes online platforms.
These independent bookmakers are known for their focus on local sports and events and often have a loyal customer base. They contribute significantly to the diversity of the betting industry in Ireland, offering an alternative to the larger, more commercialised bookmaking entities.
A short list of some independent Irish bookmakers, as per the Irish Bookmakers Association, includes:
- BarOne Racing
- Foxes Betting
- Sean Graham
- TrackSports
- BoyleSports
- McManus Bookmakers
Pros and Cons of Using Independent Bookmakers
As with large betting sites, there are various key pros and cons to using private bookmakers.
Pros of Using Independent Bookmakers
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Better odds: Private bookmakers often have higher prices than big UK chains offer
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Trade on credit: Independent bookmakers may allow bets to be placed on credit
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Higher stakes: Some private bookmakers accept bigger bets than online betting sites
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Bespoke service: Clients receive individual attention after joining private bookmakers
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More expertise: A higher level of knowledge is typically found in their trading team
Cons of Using Independent Bookmakers
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Trust: It may be hard for UK sports fans to know whether they can trust private bookies
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Usability: The online sites run by UK independent bookmakers tend to be quite basic
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Customer service: Help may not be available 24/7 due to a far smaller support team
How We Review Independent Bookmakers
When we review the UK's top private bookmakers, here are the areas we are assessing:
Reputation
Is the independent bookmaker trustworthy and are they licensed? No private bookmakers are ever going to be recommended if they are not licensed. Checking out what customers of the private bookmaker think is part of this stage.
Betting Markets Available
As with online betting sites, it is important that private bookmakers are willing to accept a range of bets. Do they cover lots of different sports, or is there a niche focus on a single sport such as horse racing? Is the choice of sports markets to bet on limited?
Betting Odds
As we noted above, one of the top benefits of using private bookmakers in the UK tends to be that they can be more generous with their prices. Comparing odds between UK online betting brands and leading independent bookmakers is not always straightforward. However, some private bookmakers like QuinnBet do have their odds listed on comparison websites such as Oddschecker alongside their top industry rivals.
Betting Bonuses
While massive UK online betting sites such as Bet365 and Betfair are able to provide new users with a generous welcome bonus, this might not be the case for a private bookmaker. However, exclusive betting bonuses and promotions may still be offered, perhaps as a way to reward regular customers for their loyalty to the firm.
Payment Options
Some private bookmakers offer the chance to trade on credit, so how does this work in practice? For those independent bookmakers taking bets online, we take a look at which payment methods can be used to make a deposit.
Whether or not there are fees or charges associated with deposits and withdrawals is included here. The speed of withdrawals is crucial as private bookmakers are often able to pay faster.
Customer Service
While private bookmakers are known for providing a bespoke betting experience, their customer service department is likely to be small. How long does it take for customer support agents to respond to queries? Is there a range of different ways to get in touch with the customer support team, or more limited options?
Mobile Betting
Not all private bookmakers are set up for mobile betting. This can make it challenging for them to attract UK sports fans who have grown used to being able to place a bet while out and about. However, some private bookmakers have been able to embrace mobile betting, and they might even have betting apps available to download.
Responsible Gambling
All top online betting brands have a detailed responsible gambling policy in place these days. Private bookmakers, therefore, need to follow suit by showing that they take responsible gambling seriously. If they operate online, then tools such as deposit limits need to be in place to allow their customers to control spending.
Different Types of Private Bookmakers
There are a few different types of private bookmakers that UK sports fans should know about:
Independent betting shops: The most traditional way to place a bet on the big race of the day or a football match is still to walk into a betting shop and pay in cash. While a lot of independent betting shops were hit by the COVID-19 pandemic and had to close their doors, some remain.
Online independent bookmakers: The rise of the internet means that online betting is now massively popular in the UK and around the world. Private bookmakers have sought to keep up with changes in the modern world by launching their own online betting sites. This has enabled them to try to compete on a level playing field with top online bookmaker brands like Ladbrokes.
Independent telephone bookmakers: For a lot of UK sports fans, telephone betting is still the way to go. A lot of the top UK private bookmakers provide a telephone betting service. This involves ringing up and speaking to a trader, who will be able to offer a price for a requested bet.
Racecourse-only independent bookmakers: Horse racing and betting have been linked for a long time. As a result, some private bookmakers can only be found at racecourses in the UK. This means that they have resisted the temptation to open up a new online betting site. The only way to place a bet with a racecourse-only independent bookmaker is to have a day at the races.
New private bookmakers: Although there is a huge amount of competition in the world of private bookmakers in the UK already, new independent bookmakers continue to be launched. While it can be difficult for them to make an impact due to how crowded the field is, some UK sports fans are always willing to give them a go by placing bets with new independent bookies.
Independent Bookmakers FAQs
What is an independent bookmaker?
Are private bookmakers safe?
Which are the best independent bookmakers in the UK?
Do you need a licence to be a private bookmaker?
Is Betfred Independent?
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.