Independent Bookmakers - Top Private Bookies in the UK for 2024

Below you will find our list of the best independent bookmakers and private bookmakers in the UK.

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Written by Steven Hubbard
Verified by BettingLounge team
Last updated 17/01/2024

List of Independent Bookmakers in the UK (May 2024)

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BetGoodwin
50% Back As Free Bet (Up to £25)
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Betfred
Bet £10 Get £50 in Bonuses
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WELCOME50
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply.
Kwiff
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New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
Betzone
Bet £30 & get £10 in Bonuses
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bonus10
*18+ New UK customers only. Bonus is a £5 free bet & £5 of free spins. Promo code: bonus10. Min deposit & single bet of £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.
Fitzdares
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New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
QuinnBet
£35 Free Bet Plus 10 Free Spins
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  • Many sports promotions
  • Comprehensive sportsbook
  • Low betting margins
To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 3 rounds during the qualifying period and 2 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
BoyleSports
Bet £10 Get £20 in Free Bets
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  • BettingLounge Exclusive Bonus (Mobile Only)
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New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Spreadex Sports
Bet £10 Get £40 in Free Bets
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  • Exclusive Bonus
  • Great Betting App
  • Spread & Fixed Odds Betting
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Get 2x £10 fixed odds free bet, a 2x £5 Total Goals football free spread bets, a 2x £5 racing Winning Favourites free spread bets and a £1 racing Race Index spread bet. Free bets expire after 28 days. Full T&Cs apply.
Midnite
Bet £10 Get £20 In Free Bets + 50 No Wager Free Spins
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  • Trustly
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  • Great for Esports Betting
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
SBK
Bet £10 Get £30 in Free Bets
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  • Brand New Sports Betting App
  • Highest Betting Odds in the Industry
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.
Smarkets
Trade on 0% for 60 days using code COMMFREE
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Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit using card or online banking. Full T&Cs apply. 18+. BeGambleAware.org
Thepools
£50+ Free Bets Every Week + Deposit £10 Get 100 Free Spins
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  • Brand New Revamped Sportsbook (April 2023)
  • Good Promotions
18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. 18+, UK only. First deposit and Stake £10 on casino slots. On qualification of the promotion you will receive Free Spins on Big Catch Bass Fishing. Qualifying players will have the Free Spins automatically credited to their account. The value of each Spin awarded as part of this promotion is £0.10 per spin. Full T+Cs Apply.
Rhinobet
Bet £25 Get £10 free bet
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UK Only. 18+, T&C's Apply
Luckster Sport
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  • Competitive Odds
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
Hollywoodbets
Up To £30 Back as a Free Bet + 20 Free Spins
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Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. 20 Free Spins will only be available for use on the slot game ‘John Hunter and the Book of Tut Respin™.Promo period: 12/08/2023 – 01/01/2024.
AvaBet
£10 Free Bet
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  • Brand New Betting Site (Sep 2021)
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  • Low Margins
Available to new verified UK players only. Register a new account with AVABET and receive a £10 free bet. Make an initial bet of £10 (min odds of 1.5). If your selection loses, the free bonus will be added to your account. Free bet available for 7 days. Payment restrictions and Ts and Cs apply. 18+ BeGambleAware.org
AllBritish Sports
10% Cashback Always
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  • Newest UK Betting Site (Nov 2022)
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Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply 18+ #AD BeGambleAware.org
Fafabet
Up to £50 Free Bet + £20 Casino Bonus
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  • New Sports Betting Site
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New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
Lottoland
£5 Stake Back as a Free Bet
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  • New UK Sports Betting Site (Nov 2022)
  • 30+ Sports Available
  • Fast Withdrawals
LottolandT&Cs: 18+. Opt-in required. New sportsbook customers only. Stake a minimum of £5 and receive a £5 free bet if your first sports bet loses. Max £5 free bet. Sportsbook only. Full terms apply #ad BeGambleAware
VBet
Bet £10 Get £20 in Free Bets
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  • New Betting Site
  • Good welcome offer
  • 40+ Sports
Available to all new customers residing in the UK. Place a £10+ acca bet with at least 3 selections and get 2 x £10 free bets to use on accas with 3+ selections. The first free bet must be wagered within 14 days to unlock the second free bet. Full T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org
ZetBet
Bet £10 Get £10
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  • Brand New UK Betting Site (April 2022)
  • Great Range of Payment Methods
  • 30+ Sports
18+, Welcome Offer: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
DragonBet
Bet £25 Get 75 Free Spins
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  • New UK Betting Site
  • BettingLounge Exclusive Welcome Bonus (No Welcome Bonus Otherwise)
  • Specialists for Welsh Sports
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Casino75
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CopyBet
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  • Brand New UK Betting Site
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  • Official Betting Partner of QPR
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. Begambleaware.com.
bet365
Bet £10 Get £30 in Free Bets
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  • Huge Range of Markets
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New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
AK Bets
New 2023 UK Bookmaker (No Welcome Bonus)
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  • New 2023 UK Bookmaker
  • Telebet Rewards
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What Is An Independent Bookmaker?

An independent bookmaker is a company that sets its own odds and does not have any affiliation with other bookmakers. They are typically owned and operated by a small group of people and do not have the resources of large, multinational betting companies.

Independent bookmakers are often seen as being more customer-focused than large betting companies, as they are not beholden to shareholders or investors. They may also be more willing to offer competitive odds and bonuses in order to attract customers.

However, independent bookmakers can also be more volatile than large betting companies. They may not have the financial resources to withstand periods of financial downturn, and they may also be more vulnerable to scams or fraud.

The difference between independent bookmakers and large chains such as Coral, Ladbrokes and William Hill is that private bookmakers are not affiliated with a particular agency in the UK.

Private bookmakers tend to have a more exclusive aura about them. They might promise to provide a high-class experience that is much more bespoke than one of the major chains.

A better quality of customer service is normally one of the benefits of using a UK independent bookmaker rather than a big betting site like Bet365, Ladbrokes, Paddy Power or BetVictor.

It used to be the case that independent bookmakers would only accept new customers by referral. However, now it is often possible to create an account with a UK private bookmaker without being referred by someone already a customer of that particular British bookie.

Some independent bookmakers only operate via a betting shop. Others have embraced the internet and have launched their own online betting sites. In some cases, private bookmakers will accept bets over the phone. A mix of all the above services may also be available.

Top 5 Independent Bookmakers (Reviewed by Experts)

Without further ado, here are our selections for the UK's best five independent bookmakers:

Fitzdares

Fitzdares

Claiming to be the world's finest bookmaker, Fitzdares provides a unique personal service. Unlike a lot of independent bookmakers in the UK, Fitzdares also runs an online casino site. Being the official betting partner of Premier League side Fulham has raised the profile of this private bookmaker, which recently announced it is set to launch online in Canada as well.

Fitzdares is known for its plush member's club in Mayfair, but the company has been told that it will have to move out of the premises at the end of its lease, so it will be needing a new home.

Bet £50 get £25 in Free Bets + 10 No Wager Free Spins

Min. Deposit £10
Max. Amount £50
Turnover No wagering
Expiration 7 days
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
StarSports

Star Sports

Billing itself as the leading luxury bookmaker in the UK, the history of Star Sports can be traced back to when it was originally launched as Star Racing back in 1999. Now based in Brighton, a rebrand that took place on the firm's 20th anniversary has helped to bring it into the modern era.

Star Sports offers boutique bookmaking services to clients with credit betting provided. The firm says all calls will be answered by experienced traders and it runs an exclusive hedging facility. Star Sports has a reputation for taking large bets that other independent bookmakers will not.

BetGoodwin

BetGoodwin

Having begun life as a retail unit 25 years ago, BetGoodwin is the modern company that used to be known as Goodwin Racing. At BetGoodwin, the telephone betting service is among the biggest and best in the UK, but there is also an online site for those who prefer to place sports wagers via the internet.

Hayley Turner, Tom Cannon and Alan King are among the names from the world of horse racing to have signed up as brand ambassadors for BetGoodwin. Darts star Michael Smith is also included on the firm's list of brand ambassadors.

50% Back As Free Bet (Up to £25)

Min. Deposit £10
Max. Amount £25
Turnover 1x
Expiration NA
Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours.
QuinnBet

QuinnBet

Ireland's independent bookmaker QuinnBet - which is owned by the family of Sean Quinn - has a growing reputation in the industry. Operating online in the UK, it is famous for providing some top betting bonuses like acca bonuses, crossbar insurance, best odds guaranteed and more.

QuinnBet is the sponsor of the Punchestown Grand National Trial for the next three years and its odds are also set to be featured on all the sporting event pages on Oddschecker through a new deal. QuinnBet's profits were up last year to €2.2 million after tax, showing its rapid rise.

£35 Free Bet Plus 10 Free Spins

Min. Deposit £10
Max. Amount £35
Turnover No wagering
Expiration 7 days
To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 3 rounds during the qualifying period and 2 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
BoyleSports

BoyleSports

While it is a much more famous betting brand than the other private UK bookmakers on our list, BoyleSports is still proudly independent, which helps it to provide some great sports odds.

At BoyleSports it is possible to choose from mobile, desktop and phone betting in the UK. The online site also includes a variety of online casino games such as slots, blackjack and so on.

BoyleSports opened the firm's 300th shop in the Republic of Ireland in September 2022 and it has continued to expand in recent times, snapping up 33 William Hill shops in Northern Ireland.

Bet £10 Get £20 in Free Bets

Min. Deposit £10
Max. Amount £20
Turnover 1x
Expiration 7 days
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply

Other Legal Independent Bookmakers in the UK

The above five private bookmakers are our picks for the best independent bookmakers in the UK. However, there are some other legal private bookmakers that are worth considering too:

  • BetAnsells - founded over 100 years ago and now operating its own website
  • Jem Racing - based in Dorset, this private bookmaker operates online and by phone
  • BresBet - launched in 2021 by businessman and passionate punter Nic Brereton
  • Ostlers Racing - established in 2010 and a fixture at many UK racecourses
  • Joe Jennings Bookmakers - founded in 1961, this is a telephone betting specialist
  • Toals Bookmakers - Northern Irish company with a history dating back to 1927

Some other independent bookmakers operate betting shops but not online or by telephone.

Independent Telephone Bookmakers

Independent telephone bookmakers in the UK are betting operators that offer their services primarily over the phone. Unlike large online betting companies, these independent bookmakers often provide a more personalised betting service. Customers can bet on various sports and events by calling a dedicated phone line.

Key characteristics of independent telephone bookmakers in the UK include:

  1. Personalised Service: They often offer a more personalised, one-to-one service, which can appeal to customers who prefer a more traditional form of betting or require assistance.
  2. Range of Betting Options: Although they might not have the vast range of betting options available on larger online platforms, they usually cover popular sports and events.
  3. Trust and Reliability: These bookmakers often build their reputation on trust and reliability, fostering strong customer relationships.
  4. Local Focus: Many focus on local or national events, which can be particularly appealing to customers interested in specific regional sports or activities.
  5. Accessibility: They provide an alternative for those who are uncomfortable with or do not have access to online betting platforms.
  6. Regulation: Like all betting operations in the UK, independent telephone bookmakers are regulated to ensure fair and responsible gambling practices.

The existence of independent telephone bookmakers is a testament to the diverse nature of the betting industry in the UK, catering to different preferences and needs of bettors.

List of All the Independent Telephone Bookmakers in the UK for 2024

Below is a list of independent telephone bookmakers in the UK:

  1. BetAnsells
  2. BresBet
  3. Chisholm Bookmakers
  4. Corbett Bookmakers
  5. GreatBet
  6. Jem Racing
  7. Jenningsbet
  8. Joe Jennings
  9. Ken Howells
  10. Mark Jarvis
  11. Megabet
  12. Ostlers Racing
  13. Scotbet
  14. SkillBet
  15. Toals
  16. Vickers Bet

Irish Independent Bookmakers

Independent Irish bookmakers are privately owned betting businesses in Ireland, operating separately from the larger, often internationally-owned corporate bookmaking chains. These independent bookmakers offer betting services with a more personalised approach and a strong local presence. They may operate through physical betting shops, telephone betting services, and sometimes online platforms.

These independent bookmakers are known for their focus on local sports and events and often have a loyal customer base. They contribute significantly to the diversity of the betting industry in Ireland, offering an alternative to the larger, more commercialised bookmaking entities.

A short list of some independent Irish bookmakers, as per the Irish Bookmakers Association, includes:

  1. BarOne Racing
  2. Foxes Betting
  3. Sean Graham
  4. TrackSports
  5. BoyleSports
  6. McManus Bookmakers

Pros and Cons of Using Independent Bookmakers

As with large betting sites, there are various key pros and cons to using private bookmakers.

Pros of Using Independent Bookmakers

  • Better odds: Private bookmakers often have higher prices than big UK chains offer

  • Trade on credit: Independent bookmakers may allow bets to be placed on credit

  • Higher stakes: Some private bookmakers accept bigger bets than online betting sites

  • Bespoke service: Clients receive individual attention after joining private bookmakers

  • More expertise: A higher level of knowledge is typically found in their trading team

Cons of Using Independent Bookmakers

  • Trust: It may be hard for UK sports fans to know whether they can trust private bookies

  • Usability: The online sites run by UK independent bookmakers tend to be quite basic

  • Customer service: Help may not be available 24/7 due to a far smaller support team

How We Review Independent Bookmakers

When we review the UK's top private bookmakers, here are the areas we are assessing:

  • Reputation

    Is the independent bookmaker trustworthy and are they licensed? No private bookmakers are ever going to be recommended if they are not licensed. Checking out what customers of the private bookmaker think is part of this stage.

  • Betting Markets Available

    As with online betting sites, it is important that private bookmakers are willing to accept a range of bets. Do they cover lots of different sports, or is there a niche focus on a single sport such as horse racing? Is the choice of sports markets to bet on limited?

  • Betting Odds

    As we noted above, one of the top benefits of using private bookmakers in the UK tends to be that they can be more generous with their prices. Comparing odds between UK online betting brands and leading independent bookmakers is not always straightforward. However, some private bookmakers like QuinnBet do have their odds listed on comparison websites such as Oddschecker alongside their top industry rivals.

  • Betting Bonuses

    While massive UK online betting sites such as Bet365 and Betfair are able to provide new users with a generous welcome bonus, this might not be the case for a private bookmaker. However, exclusive betting bonuses and promotions may still be offered, perhaps as a way to reward regular customers for their loyalty to the firm.

  • Payment Options

    Some private bookmakers offer the chance to trade on credit, so how does this work in practice? For those independent bookmakers taking bets online, we take a look at which payment methods can be used to make a deposit.

    Whether or not there are fees or charges associated with deposits and withdrawals is included here. The speed of withdrawals is crucial as private bookmakers are often able to pay faster.

  • Customer Service

    While private bookmakers are known for providing a bespoke betting experience, their customer service department is likely to be small. How long does it take for customer support agents to respond to queries? Is there a range of different ways to get in touch with the customer support team, or more limited options?

  • Mobile Betting

    Not all private bookmakers are set up for mobile betting. This can make it challenging for them to attract UK sports fans who have grown used to being able to place a bet while out and about. However, some private bookmakers have been able to embrace mobile betting, and they might even have betting apps available to download.

  • Responsible Gambling

    All top online betting brands have a detailed responsible gambling policy in place these days. Private bookmakers, therefore, need to follow suit by showing that they take responsible gambling seriously. If they operate online, then tools such as deposit limits need to be in place to allow their customers to control spending.

Different Types of Private Bookmakers

There are a few different types of private bookmakers that UK sports fans should know about:

Independent betting shops: The most traditional way to place a bet on the big race of the day or a football match is still to walk into a betting shop and pay in cash. While a lot of independent betting shops were hit by the COVID-19 pandemic and had to close their doors, some remain.

Online independent bookmakers: The rise of the internet means that online betting is now massively popular in the UK and around the world. Private bookmakers have sought to keep up with changes in the modern world by launching their own online betting sites. This has enabled them to try to compete on a level playing field with top online bookmaker brands like Ladbrokes.

Independent telephone bookmakers: For a lot of UK sports fans, telephone betting is still the way to go. A lot of the top UK private bookmakers provide a telephone betting service. This involves ringing up and speaking to a trader, who will be able to offer a price for a requested bet.

Racecourse-only independent bookmakers: Horse racing and betting have been linked for a long time. As a result, some private bookmakers can only be found at racecourses in the UK. This means that they have resisted the temptation to open up a new online betting site. The only way to place a bet with a racecourse-only independent bookmaker is to have a day at the races.

New private bookmakers: Although there is a huge amount of competition in the world of private bookmakers in the UK already, new independent bookmakers continue to be launched. While it can be difficult for them to make an impact due to how crowded the field is, some UK sports fans are always willing to give them a go by placing bets with new independent bookies.

Independent Bookmakers FAQs

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.