UK Gambling Commission (39576) UKGC Licence

Parimatch is a new but rapidly growing bookmaker that offers a wide range of betting markets, competitive odds, and generous promotions. It is also known for its excellent customer service and its innovative features, such as its live streaming service and its cash-out feature.

In this review, we will take a closer look at everything that Parimatch has to offer, from its betting markets to its customer service. We will also highlight some of the pros and cons of using Parimatch so that you can make an informed decision about whether it is the right bookmaker for you.

Steven Hubbard
Reviewed by Steven Hubbard Last updated: 08/11/2023
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Parimatch offers

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Bet £10 Get £30 in Free Bets

Turnover No wagering
Max. Amount £30
Min. Deposit £10
Expiration 7 days
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. | Please gamble responsibly
No code required
Claim offer

Wager £10 Get 60 Wager Free Spins + Up to £45 in Bonuses on Big Bass Splash

Turnover 30x
Max. Amount £45
Min. Deposit £10
Expiration 30 days
18+ New Customers Only. Opt in, wager £10 on selected games, in 15 days. Get £15 in Bonuses (30x wagering) for Big Bass Splash + 20 Free Spins for selected games, after each £10 deposited and wagered within 15 days, up to max £45 in Bonuses + 60 Free Spins. 30 days expiry. Max redeemable £1,125. Card payments only. T&Cs Apply, see below. | Please gamble responsibly.
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Parimatch UK Review (December 2023)

Parimatch is a new online betting site to launch in the UK (October 2020), but the brand has been around for 20+ years. Originally founded in 1994, Parimatch is a Ukrainian betting company that first went online in 2000, and now has over 1 million registered customers.

To launch in the UK, Parimatch has partnered with BetVictor which licence and operates (white label) the website with a valid UKGC gambling licence.

The company's background is in eastern Europe, having been set up in the capital city of Ukraine, Kyiv, though it did not take long for Parimatch to cross the border into Russia.

Along with the UK, Parimatch now operates in countries as diverse as Moldova and Georgia, plus Tanzania and Cyprus, with the company's growth boosted by its moves into new markets.

Parimatch has long been one of the most innovative online casino operators in the business. A couple of years ago, when sporting schedules had to be paused around the world as a result of the global COVID-19 pandemic, it created a new Simulated Reality League on its sportsbook.

The firm's chief marketing officer Dmitrity Belianin described this development in a statement as "one of the best machine learning algorithms in the business" and this is an area where casino players can expect to see further innovation on the Parimatch site in the coming years as well.

Like a lot of other major betting brands, the Parimatch online casino has quite a few different ambassadors from the world of sport, such as the MMA superstar Conor McGregor. American boxing legend Mike Tyson is another of the big names to have promoted Parimatch too.

Sports sponsorships have also been used to further brand recognition of Parimatch's online casino and sportsbook site around the world. Parimatch is an official partner of the Serie A giants Juventus, has a similar deal with Ukraine club Shakhtar and is also the general sponsor of the Cyprus football club APOEL. Parimatch is the official sponsor of Indian football club NorthEast United FC as well, showing its commitment to signing up a wide range of teams.

Parimatch UK Sign-Up Offer - Bet £10 Get £20

Parimatch currently has a great bonus you can take advantage of which is a Bet £10 Get £20 sign-up offer.

Sports, Markets & Betting Margins

Firstly, Parimatch UK includes 30+ sports, a wide range of betting markets, and a solid live betting section. But, will they boast BetVictor's famously low betting margins?

Sports available:

Secondly, you will find a great array of betting markets across Parimatch including pre-match and live betting. On popular sports, you will find well over 100 different markets, and a bet builder to build custom bets on select events.

Lastly, despite being operated by BetVictor, Parimatch does not have as low betting margins with an average of 5.16% in our independent tests. Still, the margins are lower than many betting sites in the UK.

Parimatch Casino Review

With Parimatch mainly known as a sports betting company, it is no surprise the company has put up such a large welcome bonus in order to tempt new users to sign up to its casino site.

However, while the choice of welcome bonuses for new players at the Parimatch online casino is good, the site does appear to lack deals aimed at existing customers. Those who like to see that their loyalty to a particular online casino is going to be rewarded might feel let down by the lack of a VIP rewards scheme, which is in place as standard as most online casinos nowadays.

Slots make up the majority of the games on offer at the Parimatch casino, as is the case with most sites these days. There are hundreds of slot games available to play, covering everything from branded titles and Megaways games to other types of progressive jackpot games.

NetEnt's famous online slot Gonzo's Quest is one of the most recognisable titles in the highly impressive library of titles at Parimatch, along with the likes of Starburst and Book of Dead. Microgaming, Novomatic, Pragmatic Play, Play'n GO and Red Tiger are all featured here too.

New games are added regularly too, which is good news for anyone who likes to try out fresh slots, while the Parimatch casino itself is easy to navigate around the various types of slots too. Table games are covered in a good level of detail at the Parimatch casino as well, with various options for those who like the old casino classics like blackjack, baccarat, roulette and so on.

Poker players can test out their skills in games such as Three Card Poker, Caribbean Stud Poker, Casino Hold’em and Ultimate Texas Hold’em, so the options are plentiful here as well.

In the live casino, games like baccarat, roulette and blackjack sit side by side with some of the more modern alternatives such as Crazy Time and Deal or No Deal Live. The Parimatch live casino is an extremely strong area of the site, with dozens of different rooms for users to try.

High rollers will feel at home at the Parimatch live casino, but those with less money to spend are not left out here either. Indeed, the minimum stake is as low as 10p on some of the main games that can be played at the Parimatch casino, which is good news for those who like to be able to keep close control over their spending.

Parimatch Customer Support

Parimatch UK offers solid 24/7 support, and a range of contact methods including a live chat, call back, email and social media support.

  • Live Chat
  • Email
  • Callback
  • SMS
  • Facebook or Twitter

Parimatch UK Conclusion

Overall, Parimatch offers a top-tier new online betting site and the partnership with BetVictor has created a competitive product worthy of your time. You can take advantage of the fantastic value sign-up offer, and stay for the lighting-fast, user-friendly design with 30+ sports and hundreds of betting markets available.

In a time where only questionable white-label websites with no information on the owners behind the brand are launching, it is refreshing to see a brand with 20+ years of experience enter the UK. In conclusion, Parimatch UK is a safe, legal and competitive new sports betting site worthy of your time.


User Reviews

Thomas ONeill

May 25, 2023

Have deposited 20 which was easy. Then I started getting emails asking proof of identity passport photographs bank account photographs proof of address photograph. I decided not to send all this information and asked for my money back. I have hit a brick wall and sent them enough details to prove who I am. I paid via PayPal and thats my next hope.Unless you want this agro KEEP AWAY.


April 2, 2023

Terrible company there ok if you are loosing but if you win thats a different story

Mike mead

July 26, 2022

the 24 hour to withdraw is a joke get with the technology it should be straight back like all the other sites I play wont be playing again

Wayne tatton

June 11, 2022

Do not use this site if your after the welcome offer. They took my money let me wager the 10pound then they wanted Id proof I was holding my Id a proof of an address then a bank statement. Then to top it off once Id done all this they told me Im not entitled to the welcome bonus because I have a bet victor account. False advertisement you ask for the money back and what do you know they cant do that. Stay well clear scam site

Sharon lister

May 24, 2021

They seem very happy to take you hard earned money but if you win they want you to send you a lot of personal information before they will send you it. Customer services will just quote you the small print that you should have read.I will stick to main stream betting sites thanks


February 9, 2021

I was nervous after seeing the poor reviews here but the bet 5 get 30 offer is one of the best I have seen so wanted to at least take advantage of it. Used it pretty easily with no wagering on the sports free bets but I didnt manage to convert the casino bonus.Overall won some money with the bonus and just received my withdrawal. (be sure to use card payments if you want to use this bonus).Nothing special with parimatch though will just go back to 365 now.

Ashley deacey

February 8, 2021

Horrendous company put your money straight down the drain and save yourself the time and effort by been robbed by these scammers


January 12, 2021

I have had a great experience with parimatch so far I have made a good profit.Payouts take a few days but apart from that it has beef great


December 7, 2020


Louis Gimigliano

November 30, 2020

Horrible company. Chat team completely ignored my questions and pictures and just gave me generic answers. I am scared after reading the other reviews I wont be able to withdraw my money either. Please read these reviews before supporting this company. Horrible people


November 27, 2020

Absolute scum bags . Verified my account I win big and they refuse to pay and take initial deposit. Reporting these absolute crooks please do not play here .

Andrew Martin

November 18, 2020

AVOID SCAM BOOKMAKERS They will let you deposit and state account fully verified but if you win and try and withdraw they will put up a brick wall and everything you send in for ID is never good enough.They are a bunch of thieves who have got 640 of my money and are refusing to pay me this cash.


November 4, 2020

Robbing bastards take your deposit then close your account then say your e mail isnt recognise when you try all of the contact ways

Greg H

October 29, 2020

Pretty decent experience on parimatch so far. The bonus is easy to claim but you need to deposit with your debit card to claim the offer.The website is quick but it feels like its built for mobile whereas I like to build bets on the laptop.My first withdrawal took a few days but normal with card payments.

What are your thoughts of Parimatch?