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888 are a huge gambling company that is registered on the London Stock Exchange. They have been in business since 1997 while offering a safe, secure and fun gambling experience to millions of punters.
888sports is the sportsbook of the gambling company that also offers Poker, Bingo and a Casino. But, they are on external sites with 888sport focusing just on the sports section. 888sport attracts punters from all around the world with their high odds, quick withdrawals and a massive array of sports and markets.
Appearance and Navigation
888sport is not your typical sportsbook design, but, they use their famous orange and white colours to great effect. You will find quick links along the top, with a sports A-Z list, Live Betting, Horse Racing, Special Offers, Help section and their blog.
The traditional quick links list down the left-hand side of the page, with popular sports, leagues and events all there. The home page has popular events along the top just below their search bar, with the Premier League featuring at the time of this review.
Then, you will see in-play events below in a box format, although it looks pretty jumbled in this format. Luckily, the clunky box format does not feature in any other page of the site. Instead, you will see list formats that are fast, and user-friendly.
Information is brilliantly laid out, easy to understand and most importantly, quick to build bets. You will notice how fast this sportsbook loads, with navigation and loading times faster than most other competitors.
888sport will certainly not disappoint with their huge array of sports and markets available. You will find 35 different sports to choose from, ranging from football to Sumo. We have never seen Sumo wrestling as a betting option, but if that tickles your fancy, it is there for you.
Now we head to football, as its one of the most popular, if not the most popular sport to bet on in the UK. Straight away, we see over 350 different markets for Premier League football, which is well above the industry standard.
888sport is also up there with the highest odds in the industry while offering a vast number of niche markets too. This massive depth in markets is seen throughout the football league and sports on their site. If you love betting on football, you will love 888sport!
Live Betting and Streaming
Live betting/in-play betting is brilliantly laid out on 888sport. You can filter which live sports you want to view with the sports tabs just below the search bar. In-play betting is a huge now in the UK, and 888sport have a terrific product to please most punters.
The layout of events and the markets in the events makes betting in-play fast and convenient, even when building bets. You can even view stats in an external link to help your decision making both pre-match and in-play.
You will find detailed and useful stats for almost all sports and events on offer at 888sport, including form, previous matches and more. While in an event of your choice, you can still scroll and keep an eye on the other live events in each sport which is great.
The live betting screen splits into sections with the quick links still on the left, followed by all the live events (organised by sport) to the right of the list. Then, you can see the event you have chosen, with all the markets, odds and stats available to the right.
Overall, we are impressed with 888sports logical design, and it makes for a painless and enjoyable live betting experience.
888sport has a huge customer service section, but they do not offer a 24/7 support which is a real shame. Instead, they offer just a 9am – 12pm call service, which is not free to call for UK residents. There is an email service, that usually replies in 24 hours, but it isn’t good enough for the size of the company.
For the size of 888, they should at least offer a 24/7 live chat service, with many smaller bookmakers offering much better customer support. But, you will find an extensive FAQ section, with almost all questions and queries covered.
Still, a live chat is almost necessary for this digital age we now live in. If you do not want to use their phone number, you can use their contact form in the support centre.
Overall, we are thoroughly impressed with 888sport and think they offer one of the best sportsbooks in the UK. You will find a massive list of sports and markets to choose from, combined with high odds and fast withdrawals.
But, their customer service could do with some improvements. A 24/7 live chat is a must on their end. A “toll” phone number and an email service are just not good enough. When this much money is involved, their customer service should certainly be better.
If they added a 24/7 live chat service, we would really have nothing to complain about. The gambling experience on 888sport is top of the line, and we recommend them if you are looking for a new betting site.