Bally Bet launched its new sportsbook in August 2024, with Bally Casino first making its debut in September 2023.
In this review, we put the site to the test by signing up, verifying our account, depositing real money, placing bets and withdrawing funds.
Our unique BL Score also combines real user tests from Trustpilot, app stores and the editorial team to give a full, honest look at Bally Bet.
| Rating | 4.8 |
|---|
| Rating | 4.6 |
|---|---|
| Downloads | 100k+ |
| Bonus | 4 |
|---|---|
| Sportsbook | 4 |
| Casino | 4 |
| Customer Support | 4 |
| Payment | 3 |
| Licensing Safety | 4 |
| Design and Usability | 4 |
| Overall | 4 |

Although Bally Bet could still be considered a new betting site by definition, it does not really give you the experience of one.
Starting with the sportsbook, there is plenty on offer and you will be able to find most of what you might be looking for. When talking about the UK's most popular sports, the coverage is second to none, both in terms of the odds available and the markets.
It is pretty similar to the casino as well. The range of games, whether live or standard options, is superb. Notably, whilst it is a 'sports and casino' site, you would not believe that there is actually a preference to either side, which is often the case elsewhere.
Furthermore, we were blown away by the speed of payments. Deposits are instant, as you would expect, but this also carries over to withdrawals. That is definitely not something you see everywhere, so we have to praise the site here.
| ⚽ Football Coverage (PL game) | 250+ |
|---|---|
| 🏇 Horse Racing Coverage | UK & Ireland + International |
| 🏦 Betting Margins (Average PL Fixture) | 5.64% |
| 👷 Bet Builder | ✅ |
| 📱 Mobile App | ✅ |
| 💰 Minimum Deposit | £10 |
| ⏱️ Fastest Withdrawal Method | Visa Debit Card (Instant in our test) |
Since it is a few years old, you could categorise Bally Bet as a new betting site. The fact that the sportsbook was launched a little later than the casino only attests to that, with improvements still being made.
Speaking of the sportsbook, it might be one that punters recognise as it shares the interface of BetMGM and Virgin Bet. This is because of Bally Bet's partnership with Kambi, which is a well-known sportsbook provider in the UK.
As a result of the partnership, there is no novice-esque feel that the site and app may have been expected to have if it were launching without aid. Furthermore, the fact that Gamesys is behind it all - also owning sites like Virgin Games, Rainbow Riches and more - gives you a sense of security.
In this review, we take a look at everything you need to know about the site. By the end, you should be able to make an informed decision about whether to sign up on the site or not.
Bally Bet is licensed to operate in the UK, and it is registered with the UK Gambling Commission under the name Gamesys Operations Limited, license number 38905.
As alluded to, there are other sites listed on the license as well and Virgin Games is among them. That said, Bally Bet is one of just a few sites that are both owned and operated by Gamesys Operations.
We normally wait for more reviews before putting the Trustpilot review into our own, and this is the case again here, with only three reviews of Bally Bet so far.
Despite the site being rated 2.8 out of five on Trustpilot, each user review so far has given it a one-star rating. Is this fair or not? Well, this is what we wanted to see, without any biases.
Given that several sites are listed on the license, there is a greater risk that the licensed company will have received fines, and this is unfortunately the case.
In November 2023, Gamesys Operations Limited were fined for failing to adhere to the Anti Money Laundering and Social Responsibility Code of Practice rules.
It is worth noting that these offences were made between November 2021 and July 2022, so in other words, it was before BallyBet was created. There have been no more fines since then, so we can give the brand a tick here.
In terms of the promotions offered at Bally Bet, there is a lot to shout about. To start, the sign-up offer is really nice. We cannot complain about a Bet £10, Get £30 promotion, especially given that there is quite a lot of freedom with the free bets.
Then there is a daily free-to-play game, which can allow you to accumulate prizes over the course of a week. 2UP, or early payout as it is also called, is offered on football bets and although it is as a separate market, this is still a strong point for the site.
Furthermore, there are several profit boosts available over the course of the week, with a 25% bonus offered on a football accumulator at the weekend.
Despite it being a new bookmaker, there is a lot to like about the deposit process at BallyBet. Indeed, it was quick to go through and the money was available instantly, without the need to verify the payment.
Of course, it would be really good if Bally Bet were to lower the minimum deposit amount, with the current one sitting at £10. This is pretty standard but since a lot of sites now offer £1 deposits, there is still room for improvement on this front.
As for the number of methods, while the situation is decent, there could also be some improvement here as only four methods are offered. Below, we have collected everything you need to know about deposits at Bally Bet:
| Payment Method | Min Deposit | Max Deposit | Deposit Fee | Processing Time | Triggers Bonus |
|---|---|---|---|---|---|
| Visa | £10 | Unspecified | No fee | Instant | |
Mastercard | £10 | Unspecified | No fee | Instant | |
| Apple Pay | £10 | Unspecified | No fee | Instant | |
Instant Bank Transfer | £10 | Unspecified | No fee | Instant |
Depositing funds into a Bally Bet account is very easy, but we have put together a step-by-step guide if you need some assistance:
Once you have logged in to your account, tap the 'Deposit' button shown at the top of the page. Alternatively, you can bring up the cashier via the 'Profile' icon in the top right corner, and then tap 'Deposit'.

Next, you will need to choose a payment method. There is not a lucrative number of options. Yet, there is still more than enough to pick from. For clarity, we used a Visa debit card.

Following this, you will need to insert some of the payment method details. However, you do not need to enter a security number yet, as this comes slightly later on.

Finally, with your card (or method) added, enter the amount you want to deposit and a security code. Then, tap 'Deposit', and you are good to go!

We mentioned that the deposit process is smooth, but that would be an understatement for withdrawals! Requesting the withdrawal took just a few seconds and no less than a minute after tapping 'Withdraw', we had our money. One of our fastest tests, as such.
The only negative is that the minimum withdrawal is £10, which is slightly higher than we would have wanted. We understand it being higher for deposits but when taking out money, the minimum should really be around half of Bally Bet's amount.
Below, we have collected everything you need to know about Bally Bet's withdrawal methods:
| Payment Method | Min Withdrawal | Max Withdrawal | Withdrawal Fee | Withdrawal Time |
|---|---|---|---|---|
| Visa | £10 | Unspecified | No fee | Instant in our test |
Mastercard | £10 | Unspecified | No fee | Within 3 business days |
| Apple Pay | £10 | Unspecified | No fee | Within 3 business days |
Instant Bank Transfer | £10 | Unspecified | No fee | Within 3 business days |
If you are unfamiliar with the withdrawal process at Bally Bet, you can follow our step-by-step guide below:
With a withdrawal, we need to head to the cashier again. So tap the 'Profile' icon again, and tap 'Withdraw'.

You will need to withdraw with the same method that was used to deposit. Then, enter the amount that you would like to request.

Finally, tap 'Withdraw' and wait for the payment to arrive in your bank account. We were not left waiting long in our test, with the money arriving within 60 seconds.
Verification is one of the most important areas that bookmakers have to cover and at Bally Bet, it is no different. The UK Gambling Commission is especially tight on this matter, so bookmakers have to ensure that customers are who they say they are.
To do so, the Know Your Customer protocol is used through the sign-up process, so you never notice it. If you fail these checks, Bally Bet will ask you to provide one of the following forms of identification:
In other words, it is not at all uncommon for you to need to provide proof of identity, so do not worry.
Despite it being a newer part of the site, Bally Bet has a pretty good sportsbook to fall back on. Perhaps better than you may think. This is thanks to its partnership with Kambi, even if that name may be completely alien to you, but that is fine.
Essentially, Kambi provides Bally Bet (and others, such as Virgin Bet) with a template sportsbook, but the bookmaker itself can change things slightly. This may mean a larger focus on certain sports or even a different colour scheme. However, the base product remains the same.
The sportsbook offers 35 different sports, including a few novelty markets like the TV and Specials odds, Virtual Sports games and even a rarely seen chess betting option. Of course, the mainstays are also available - your horse racing, football, darts, etc.
Finally, on the nerdier side of things, betting margins of 5.6% mean that there is plenty of value available for punters. Again, if this sounds alien, do not worry. Put simply, this is just the 'fee' that bookmakers charge to place bets, for want of a better way of putting it.
Now, into the fun side of things, looking at the markets themselves. Whether you want to bet on the Premier League or League Two, perhaps even further afield, you can do so thanks to the range of Kambi's markets.
Focusing on placing bets on the elite leagues, things are really solid as there are more than 150 different options per game. So, this means that you will have no issues placing a bet builder on games.
Looking at horse racing, fixtures from the UK, Ireland and International tracks are available, which is expected for punters nowadays. Streaming is available from all the standard tracks, too, and there are even some international fixtures offered as well.

Additionally, some races are eligible for the Each-Way+ scheme, which can be a good chance at getting extra value from the bookmaker. Whilst the general markets available are pretty nice too, with the inclusion of 'Top Finish', 'Match Bets' and even specials on every race.
There are no real racing promotions available regularly, but offering the specials every race is almost worth it by itself.
The casino at Bally Bet is immensely impressive, but given its sister sites, that was to be expected. It is also worth noting that the site launched with this area, so it is a bit further along in the development process.
When loading into the area, the promotion banner shows a range of nice offers and prioritises showing jackpots. Of course, this immediately grabs your attention and it stands as a nice introduction to the high points of this section.
In terms of choice, Bally Bet is among the finest in the UK. Whether it is exclusive games or well-known options for players, there is plenty to choose from. From 'Lock and Win' to 'Pragmatic Play', there is plenty offered.
Additionally, there is a range of different 'Max Win' payouts, ranging from the hundreds to several thousands. So, there is plenty of opportunity to win big on the slots offered.
If live options are your preference, you will also be well served by the red brand. With six different sections of games - which include the classics like blackjack, roulette and gameshows - there is more than enough to choose from.
Finally, it is worth noting that bingo, slingo, arcade and scratch games are given their own sections. Whilst these are commonly options across the board, having their own dedicated areas is a strong feature and it improved our experience navigating the sections.
Betting on mobile is an increasingly popular option for punters, and BallyBet delivers in bucket loads. Indeed, the online experience transfers over well, with more than 9,000 reviews on the iOS and Google App Stores.
More impressively, the app has a rating of 4.7 between both, with the iOS rating slightly higher at 4.8 stars.
Navigating the app is simple, and you can easily get between the sportsbook and casino areas, which is ideal. Furthermore, it is easy to scroll through the promotions, meaning there is a lot of value on offer.
Indeed, all the strengths of the website transfer to the mobile app, and that is only a good thing.
| Rating | 4.8 |
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| Rating | 4.6 |
|---|---|
| Downloads | 100k+ |
Bookmakers must ensure that punters are gambling within their means, and the UKGC now requires sites to focus on this. So, BallyBet offers several tools ranging in severity:
Deposit and loss limits are the main ones you will be familiar with, given that they are often set up when you create your account. However, the latter options are a step further.
Of course, there is nothing wrong with taking one of these extra steps, and they are there for your safety as a customer.
Getting support from Bally Bet is rather simple, indeed, and there are several options available to customers.
The 'Help and FAQ' page is immediately a strong point, with a number of different sections, helping you find what you are looking for easily. A search bar is also offered if you are unsure what your query would be classified as.
If you prefer to speak to customer support, you can speak to the 24/7 live chat or email the site via the on-site link. Below, we have collected everything you need to know about the customer support:
| Chat |
Yes
|
|---|---|
| Contact form | |
| Phone |
No
|
| Opening hours | 7 Days a week, 24/7 |
If you are looking to sign up on Bally Bet, you can follow our step-by-step guide on how to do so below:
You can also use our link at the top of this page, or the banner at the top, which will bring you straight to the welcome offer and the registration form.
Firstly, you will need to begin the 'Personal' part of the sign-up process. So, enter an email, and then after that your name. Following that, your address all of which must be the same as on your identification.
The final stage of the 'Personal' process is to create a username and a password for your account. If you are struggling, fear not, as Bally Bet will recommend some options for you!

Finally, select which promotion you want to use and confirm any preferences. Then you can begin to use the sportsbook and casino! Good luck!
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