Bally_Bet_main_logo_white
3.43 / 5
  • Editorial4.00
  • Trustpilot2.30 (6 reviews)
  • Score3.43
Leave review

Bally Bet Review (2026): Our UK Tests & Real Player Ratings

UKGC Licence (38905) See Licence

Bally Bet launched its new sportsbook in August 2024, with Bally Casino first making its debut in September 2023.

In this review, we put the site to the test by signing up, verifying our account, depositing real money, placing bets and withdrawing funds.

Our unique BL Score also combines real user tests from Trustpilot, app stores and the editorial team to give a full, honest look at Bally Bet.

Ben Dixon
Reviewed by Ben Dixon
Last updated: 07/04/2026
Why Trust Our Reviews?

At BettingLounge.co.uk, we believe that trust is earned through transparency, experience, and expertise. Our team of experts, with over 20 years of collective experience in the sports betting industry, follows a rigorous 7-point evaluation process to ensure our reviews are accurate, unbiased, and up-to-date.

Our hands-on methodology covers:

  • Sign-Up & Verification: Ease, Speed, KYC requirements.
  • Licence & Reputation: In-depth checks of UKGC licensing, operator history, fines, and player protection tools, going beyond basic compliance.
  • Real-World Testing: We personally sign up, deposit, place bets, and withdraw funds to assess the full betting experience.
  • Value Assessment: Detailed analysis of betting offers, promotions (for new and existing customers), odds, and betting margins.
  • User Experience: Evaluation of live betting, streaming, mobile apps, and the breadth/depth of sports markets.
  • Customer Support: Testing responsiveness, availability (e.g., 24/7 live chat), and contact methods.
  • Real Player Feedback: We cross-reference expert findings with genuine player reviews and complaints from sources like Trustpilot, the Google Play Store and the Apple App Store.

Our overall score is a weighted combination of our expert ratings and extensive real-world player feedback. We actively collect and analyse review scores and comments from Trustpilot, both App Stores, and directly from our community here on BettingLounge.co.uk. This ensures our comprehensive assessments reflect both our in-depth testing and the collective experiences of thousands of real players.

We are partners with bookmakers, but we will never accept money to adjust the reviews or purposely write positive content. We are committed to providing our readers with honest and impartial information so they can make informed decisions about their betting activities. We rigorously evaluate numerous online betting sites in the UK, but recommend only a select few that meet our high standards.

Pros & Cons Payment Methods Apps

Pros

  • Incredible sportsbook offering
  • Nice range of promotions
  • Instant withdrawals (confirmed in our test)

Cons

  • £10 minimum deposit and withdrawal
  • No e-wallet options

Bally Bet: Sports and Casino App

Rating 4.8

Bally Bet: Sports Betting App

Rating 4.6
Downloads 100k+

Recommended Alternatives

Paddy Power logo new
4.47 / 5
  • Editorial5.00
  • Users3.90 (10 reviews)
  • Trustpilot3.80 (7.3k reviews)
  • App Store4.70 (248k reviews)
  • Google Play4.40 (42.7k reviews)
  • Score4.47
Bet £10 Get £50 in Free Bets
  • Visa icon
  • Mastercard
  • Apple Pay icon
  • Paysafe logo
  • Bank transfer
  • PayPal logo
  • Instant Bank Transfer
  • Skrill logo
  • Neteller logo
  • +
    -
  • Withdrawal Time: Instant (Our Test)
  • Fantastic Sportsbook Depth
  • Consistently Offers Promotions
Bonus info
  • Min. Deposit £10
  • Max. Amount £50
  • Turnover No wagering
  • Expiration 30 days
  • Bonus Code YSKASP
Editorial Score
  • Bonus
    4
  • Sportsbook
    5
  • Casino
    5
  • Customer Support
    5
  • Payment
    4
  • Licensing Safety
    4
  • Design and Usability
    5
  • Overall
    5
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via Pay by Bank, cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Tote logo
4.22 / 5
  • Editorial4.00
  • Users4.00 (1 reviews)
  • App Store4.60 (6.3k reviews)
  • Google Play4.50 (3.1k reviews)
  • Score4.22
Bet £10 Get £30 in Free Bets
  • Visa icon
  • Mastercard
  • Apple Pay icon
  • Fantastic Horse Racing Options (Tote Markets)
  • Withdrawal Time: 15 Minutes (Our Test)
  • Low Betting Margins
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 7 days
Editorial Score
  • Bonus
    3
  • Sportsbook
    4
  • Casino
    3
  • Customer Support
    5
  • Payment
    3
  • Licensing Safety
    4
  • Design and Usability
    4
  • Overall
    4
New customers online only. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.
36vegas orange logo
3.04 / 5
  • Editorial3.00
  • Users1.00 (2 reviews)
  • Trustpilot3.20 (19 reviews)
  • App Store5.00 (4 reviews)
  • Score3.04
Up to £100 Back as a Free Bet if First Acca Loses
  • Visa icon
  • Mastercard
  • Withdrawal Time: Instant (Our Test)
  • EveryMatrix-Powered Sportsbook
  • Low Betting Margins: 5.96%
Claim Offer
36VACCAINS
Bonus info
  • Min. Deposit £5
  • Max. Amount £100
  • Turnover 1x
  • Expiration 7 days
  • Bonus Code 36VACCAINS
Editorial Score
  • Bonus
    3
  • Sportsbook
    4
  • Casino
    3
  • Customer Support
    4
  • Payment
    3
  • Licensing Safety
    4
  • Design and Usability
    4
  • Overall
    3
Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Bets must settle by 13/04/2026 23:59:59. Free bet valid 7 days from issue, usable on any Sport/Market at a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. Full T&Cs apply.
AK Bets logo
3.78 / 5
  • Editorial4.00
  • Users4.50 (2 reviews)
  • Trustpilot3.10 (217 reviews)
  • App Store3.30 (18 reviews)
  • Score3.78
Winnings Boost up to 25% on Your First Bet
  • Visa icon
  • Mastercard
  • Apple Pay icon
  • Instant Bank Transfer
  • Withdrawal Time: 2 Minutes (Our Test)
  • £1 Minimum Deposit Amount
  • New Betting License (July 2025)
Claim Offer
AKACCA100
Bonus info
  • Min. Deposit £10
  • Max. Amount £100
  • Turnover No wagering
  • Expiration 7 days
  • Bonus Code AKACCA100
Editorial Score
  • Bonus
    3
  • Sportsbook
    4
  • Casino
    0
  • Customer Support
    5
  • Payment
    4
  • Licensing Safety
    5
  • Design and Usability
    3
  • Overall
    4
18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.

Bally Bet Overall Score

Bonus 4
Sportsbook 4
Casino 4
Customer Support 4
Payment 3
Licensing Safety 4
Design and Usability 4
Overall 4
Ben Dixon
Reviewed by Ben Dixon

Although Bally Bet could still be considered a new betting site by definition, it does not really give you the experience of one.

Starting with the sportsbook, there is plenty on offer and you will be able to find most of what you might be looking for. When talking about the UK's most popular sports, the coverage is second to none, both in terms of the odds available and the markets.

It is pretty similar to the casino as well. The range of games, whether live or standard options, is superb. Notably, whilst it is a 'sports and casino' site, you would not believe that there is actually a preference to either side, which is often the case elsewhere.

Furthermore, we were blown away by the speed of payments. Deposits are instant, as you would expect, but this also carries over to withdrawals. That is definitely not something you see everywhere, so we have to praise the site here.

Key Information About Bally Bet

⚽ Football Coverage (PL game) 250+
🏇 Horse Racing Coverage UK & Ireland + International
🏦 Betting Margins (Average PL Fixture) 5.64%
👷 Bet Builder
📱 Mobile App
💰 Minimum Deposit £10
⏱️ Fastest Withdrawal Method Visa Debit Card (Instant in our test)

About Bally Bet

Since it is a few years old, you could categorise Bally Bet as a new betting site. The fact that the sportsbook was launched a little later than the casino only attests to that, with improvements still being made.

Speaking of the sportsbook, it might be one that punters recognise as it shares the interface of BetMGM and Virgin Bet. This is because of Bally Bet's partnership with Kambi, which is a well-known sportsbook provider in the UK.

As a result of the partnership, there is no novice-esque feel that the site and app may have been expected to have if it were launching without aid. Furthermore, the fact that Gamesys is behind it all - also owning sites like Virgin Games, Rainbow Riches and more - gives you a sense of security.

In this review, we take a look at everything you need to know about the site. By the end, you should be able to make an informed decision about whether to sign up on the site or not.

Is Bally Bet Legit and Safe?

🔒 Bally Bet's UKGC License: 38905

Bally Bet is licensed to operate in the UK, and it is registered with the UK Gambling Commission under the name Gamesys Operations Limited, license number 38905.

As alluded to, there are other sites listed on the license as well and Virgin Games is among them. That said, Bally Bet is one of just a few sites that are both owned and operated by Gamesys Operations.

📊 Bally Bet's Trustpilot Rating: N/A

We normally wait for more reviews before putting the Trustpilot review into our own, and this is the case again here, with only three reviews of Bally Bet so far.

Despite the site being rated 2.8 out of five on Trustpilot, each user review so far has given it a one-star rating. Is this fair or not? Well, this is what we wanted to see, without any biases.

💰 Has Bally Bet Been Fined by the UKGC?

Given that several sites are listed on the license, there is a greater risk that the licensed company will have received fines, and this is unfortunately the case.

In November 2023, Gamesys Operations Limited were fined for failing to adhere to the Anti Money Laundering and Social Responsibility Code of Practice rules.

It is worth noting that these offences were made between November 2021 and July 2022, so in other words, it was before BallyBet was created. There have been no more fines since then, so we can give the brand a tick here.

Bally Bet Promotions

In terms of the promotions offered at Bally Bet, there is a lot to shout about. To start, the sign-up offer is really nice. We cannot complain about a Bet £10, Get £30 promotion, especially given that there is quite a lot of freedom with the free bets.

Then there is a daily free-to-play game, which can allow you to accumulate prizes over the course of a week. 2UP, or early payout as it is also called, is offered on football bets and although it is as a separate market, this is still a strong point for the site.

Furthermore, there are several profit boosts available over the course of the week, with a 25% bonus offered on a football accumulator at the weekend.

Bally Bet Deposit Methods

Despite it being a new bookmaker, there is a lot to like about the deposit process at BallyBet. Indeed, it was quick to go through and the money was available instantly, without the need to verify the payment.

Of course, it would be really good if Bally Bet were to lower the minimum deposit amount, with the current one sitting at £10. This is pretty standard but since a lot of sites now offer £1 deposits, there is still room for improvement on this front.

As for the number of methods, while the situation is decent, there could also be some improvement here as only four methods are offered. Below, we have collected everything you need to know about deposits at Bally Bet:

Payment Method Min Deposit Max Deposit Deposit Fee Processing Time Triggers Bonus
Visa icon
Visa
£10UnspecifiedNo feeInstant
Mastercard
Mastercard
£10UnspecifiedNo feeInstant
Apple Pay icon
Apple Pay
£10UnspecifiedNo feeInstant
Instant Bank Transfer
Instant Bank Transfer
£10UnspecifiedNo feeInstant

How to Deposit at Bally Bet

Depositing funds into a Bally Bet account is very easy, but we have put together a step-by-step guide if you need some assistance:

  • 1

    Go to the Deposit Cashier

    Once you have logged in to your account, tap the 'Deposit' button shown at the top of the page. Alternatively, you can bring up the cashier via the 'Profile' icon in the top right corner, and then tap 'Deposit'.

    BallyBet Cashier
  • 2

    Choose the Payment Method

    Next, you will need to choose a payment method. There is not a lucrative number of options. Yet, there is still more than enough to pick from. For clarity, we used a Visa debit card.

    BallyBet Deposit 1
  • 3

    Enter the Payment Method Details

    Following this, you will need to insert some of the payment method details. However, you do not need to enter a security number yet, as this comes slightly later on.

    BallyBet Deposit 2
  • 4

    Enter Amount and Tap Deposit

    Finally, with your card (or method) added, enter the amount you want to deposit and a security code. Then, tap 'Deposit', and you are good to go!

    BallyBet Deposit 3

Bally Bet Withdrawal Methods

We mentioned that the deposit process is smooth, but that would be an understatement for withdrawals! Requesting the withdrawal took just a few seconds and no less than a minute after tapping 'Withdraw', we had our money. One of our fastest tests, as such.

The only negative is that the minimum withdrawal is £10, which is slightly higher than we would have wanted. We understand it being higher for deposits but when taking out money, the minimum should really be around half of Bally Bet's amount.

Below, we have collected everything you need to know about Bally Bet's withdrawal methods:

Payment Method Min Withdrawal Max Withdrawal Withdrawal Fee Withdrawal Time
Visa icon
Visa
£10UnspecifiedNo feeInstant in our test
Mastercard
Mastercard
£10UnspecifiedNo feeWithin 3 business days
Apple Pay icon
Apple Pay
£10UnspecifiedNo feeWithin 3 business days
Instant Bank Transfer
Instant Bank Transfer
£10UnspecifiedNo feeWithin 3 business days

How to Withdraw from Bally Bet

If you are unfamiliar with the withdrawal process at Bally Bet, you can follow our step-by-step guide below:

  • 1

    Go to the Withdrawal Cashier

    With a withdrawal, we need to head to the cashier again. So tap the 'Profile' icon again, and tap 'Withdraw'.

    BallyBet Cashier
  • 2

    Enter the Withdrawal Amount

    You will need to withdraw with the same method that was used to deposit. Then, enter the amount that you would like to request.

    BallyBet Withdraw 1
  • 3

    Request the Withdrawal

    Finally, tap 'Withdraw' and wait for the payment to arrive in your bank account. We were not left waiting long in our test, with the money arriving within 60 seconds.

How to Verify an Account at Bally Bet

Verification is one of the most important areas that bookmakers have to cover and at Bally Bet, it is no different. The UK Gambling Commission is especially tight on this matter, so bookmakers have to ensure that customers are who they say they are.

To do so, the Know Your Customer protocol is used through the sign-up process, so you never notice it. If you fail these checks, Bally Bet will ask you to provide one of the following forms of identification:

  • Proof of ID: National Driving License, National ID or Passport (picture page).
  • Proof of Address: Utility bill or bank statement not older than 3 months, showing the 4 corners/edges.

In other words, it is not at all uncommon for you to need to provide proof of identity, so do not worry.

Bally Bet Sportsbook

Despite it being a newer part of the site, Bally Bet has a pretty good sportsbook to fall back on. Perhaps better than you may think. This is thanks to its partnership with Kambi, even if that name may be completely alien to you, but that is fine.

Essentially, Kambi provides Bally Bet (and others, such as Virgin Bet) with a template sportsbook, but the bookmaker itself can change things slightly. This may mean a larger focus on certain sports or even a different colour scheme. However, the base product remains the same.

BallyBet Home

The sportsbook offers 35 different sports, including a few novelty markets like the TV and Specials odds, Virtual Sports games and even a rarely seen chess betting option. Of course, the mainstays are also available - your horse racing, football, darts, etc.

Finally, on the nerdier side of things, betting margins of 5.6% mean that there is plenty of value available for punters. Again, if this sounds alien, do not worry. Put simply, this is just the 'fee' that bookmakers charge to place bets, for want of a better way of putting it.

Now, into the fun side of things, looking at the markets themselves. Whether you want to bet on the Premier League or League Two, perhaps even further afield, you can do so thanks to the range of Kambi's markets.

Focusing on placing bets on the elite leagues, things are really solid as there are more than 150 different options per game. So, this means that you will have no issues placing a bet builder on games.

Looking at horse racing, fixtures from the UK, Ireland and International tracks are available, which is expected for punters nowadays. Streaming is available from all the standard tracks, too, and there are even some international fixtures offered as well.

BallyBet Racing

Additionally, some races are eligible for the Each-Way+ scheme, which can be a good chance at getting extra value from the bookmaker. Whilst the general markets available are pretty nice too, with the inclusion of 'Top Finish', 'Match Bets' and even specials on every race.

There are no real racing promotions available regularly, but offering the specials every race is almost worth it by itself.

Bally Bet Casino Review

The casino at Bally Bet is immensely impressive, but given its sister sites, that was to be expected. It is also worth noting that the site launched with this area, so it is a bit further along in the development process.

When loading into the area, the promotion banner shows a range of nice offers and prioritises showing jackpots. Of course, this immediately grabs your attention and it stands as a nice introduction to the high points of this section.

In terms of choice, Bally Bet is among the finest in the UK. Whether it is exclusive games or well-known options for players, there is plenty to choose from. From 'Lock and Win' to 'Pragmatic Play', there is plenty offered.

BallyBet Casino

Additionally, there is a range of different 'Max Win' payouts, ranging from the hundreds to several thousands. So, there is plenty of opportunity to win big on the slots offered.

If live options are your preference, you will also be well served by the red brand. With six different sections of games - which include the classics like blackjack, roulette and gameshows - there is more than enough to choose from.

Finally, it is worth noting that bingo, slingo, arcade and scratch games are given their own sections. Whilst these are commonly options across the board, having their own dedicated areas is a strong feature and it improved our experience navigating the sections.

Bally Bet's Mobile App

Betting on mobile is an increasingly popular option for punters, and BallyBet delivers in bucket loads. Indeed, the online experience transfers over well, with more than 9,000 reviews on the iOS and Google App Stores.

More impressively, the app has a rating of 4.7 between both, with the iOS rating slightly higher at 4.8 stars.

Navigating the app is simple, and you can easily get between the sportsbook and casino areas, which is ideal. Furthermore, it is easy to scroll through the promotions, meaning there is a lot of value on offer.

Indeed, all the strengths of the website transfer to the mobile app, and that is only a good thing.

  • Bally Bet

    Google Play Google Play
    App Store App Store
    Bally_Bet_main_logo_white

    Bally Bet: Sports and Casino App

    Rating 4.8
    BallyBet CasinoBallyBet Home
    Bally_Bet_main_logo_white

    Bally Bet: Sports Betting App

    Rating 4.6
    Downloads 100k+
    BallyBet CasinoBallyBet Home

Bally Bet Responsible Gambling

Bookmakers must ensure that punters are gambling within their means, and the UKGC now requires sites to focus on this. So, BallyBet offers several tools ranging in severity:

  • Deposit limits (daily, weekly, monthly)
  • Reality check
  • Time-out
  • Self-exclusion
  • And more

Deposit and loss limits are the main ones you will be familiar with, given that they are often set up when you create your account. However, the latter options are a step further.

Of course, there is nothing wrong with taking one of these extra steps, and they are there for your safety as a customer.

Bally Bet Customer Support

Getting support from Bally Bet is rather simple, indeed, and there are several options available to customers.

The 'Help and FAQ' page is immediately a strong point, with a number of different sections, helping you find what you are looking for easily. A search bar is also offered if you are unsure what your query would be classified as.

If you prefer to speak to customer support, you can speak to the 24/7 live chat or email the site via the on-site link. Below, we have collected everything you need to know about the customer support:

Chat
Yes
Email Contact form
Phone
No
Opening hours
7 Days a week, 24/7

How to Get Started at Bally Bet

If you are looking to sign up on Bally Bet, you can follow our step-by-step guide on how to do so below:

  • 1

    Head Over to Bally Bet and Tap on ‘Join Now'

    You can also use our link at the top of this page, or the banner at the top, which will bring you straight to the welcome offer and the registration form.

    BallyBet Home
  • 2

    Begin the 'Personal' section

    Firstly, you will need to begin the 'Personal' part of the sign-up process. So, enter an email, and then after that your name. Following that, your address all of which must be the same as on your identification.

    BallyBet Sign Up 1
  • 3

    Create Your Account Details

    The final stage of the 'Personal' process is to create a username and a password for your account. If you are struggling, fear not, as Bally Bet will recommend some options for you!

    BallyBet Sign Up 4
  • 4

    Finalise the Account Creation

    Finally, select which promotion you want to use and confirm any preferences. Then you can begin to use the sportsbook and casino! Good luck!

More Bally Bet Guides

User Reviews

There are no reviews for Bally Bet

What are your thoughts of Bally Bet?

Report Issue