LuckLand Sports is a brand new sports betting site in the UK that launched in early 2022. Owned and operated by Aspire Global players will find a comprehensive sportsbook with 1000+ of betting markets, a wide range of payment methods, and decent customer support.
New UK sportsbooks are often created on sites primarily operating as online casinos - and this is the case with Luckland, which has created one of the country's newest sports betting sites.
The fact that the Luckland site's logo remains a casino chip is a clear sign of its priorities, but the addition of a sportsbook means users of this betting brand have been given more options.
At the Luckland online casino and sportsbook site, there is also a section for live casino games where players can try their luck at a wide array of different games, like blackjack and roulette.
New UK sportsbooks have to offer something a bit different from the norm to stand out from the crowd, as there is so much competition in the market with countless betting brands out there.
Luckland might not be able to do this, but the sportsbook's welcome bonus is still generous enough that it is likely to tempt a lot of people into considering signing up for an account here.
They might have questions about the betting brand, such as the owners of Luckland and how it is licensed and regulated, though, before committing to creating an account at Luckland's site.
For the answers to all those queries and more, read on for our complete review of Luckland.
Luckland is a casino brand that has been around for quite a few years now, but the sportsbook is a relatively fresh addition to the site, making it one of the newest UK sports betting sites.
In the UK, the Luckland website is operated by AG Communications Limited, a Malta-based company that will be familiar to a lot of people who have experience with online betting.
AG Communications runs a number of combined online sportsbooks and casino sites in the UK, which means that Luckland has a similar style and layout to many of its famous sister sites.
Due to the fact that AG Communications is fully licensed and regulated by the United Kingdom Gambling Commission, the Luckland online casino and sportsbook site can be considered safe.
Also in place at Luckland's new UK sports betting site is the latest 128-bit Secure Socket Layer (SSL) encryption technology, which helps to make sure all their customer data is kept secure. All Luckland's card transactions are processed by Aspire Global International, which is respected. Various different payment methods can be used - more on those later - but Luckland does not currently offer 24/7 customer service, which means help is not available around the clock here.
So what should people expect to find if they sign up for an account at the Luckland sportsbook?
UK sports fans who have used other sites operated by AG Communications will feel at home on Luckland straight away, with the sportsbook having the same kind of layout as its sister sites. This is both a good and a bad thing. Users familiar with AG Communications brands will find their way around the Luckland sports betting site easily, but it has many of the same drawbacks that AG Communications sportsbooks usually have, such as a lack of many betting markets.
Some new UK sportsbooks lack horse racing and greyhounds markets. Luckland has both of these covered but only to a relatively small degree. People who are used to being able to bet on horse racing from all over the world are likely to be disappointed by the selection on offer here.
Football is the top sport to bet on at Luckland and it is not particularly close either. There are more than 1,000 markets to pick from here, with leagues and competitions from around the planet covered, so there are plenty of choices when it comes to football betting. In the UK, games in England's Premier League normally have about 300 different bets on offer. This is a pretty high number, but other UK sportsbooks push further and offer about 500 types of bets.
Tennis and basketball are other major sports covered well at Luckland, which like many other AG Communications brands offers the chance to bet on more minor sports like water polo too. There are special markets for politics - such as a book on who will be the next president of the United States - as well as on major entertainment events such as the Academy Awards in film.
Naturally, sports betting fans in the UK want to know what promotions Luckland has to offer. There is a sports welcome offer up for grabs to try to tempt new users into signing up, but it is fair to say that a lot of the betting offers that can be found here are more focused on the casino. Players can at least get a boost of up to 77% on the combo bets that they place on the Luckland UK sportsbook, but there is really nothing to write home about in this area.
When it comes to live in-play betting, the new UK sportsbook created by Luckland is functional without offering anything special. Cash-out is usually available on most major live markets, with users needing to look out for the green dollar icon to see which markets have this offered. The interface for live in-play betting at Luckland is basic, to say the least. For instance, during a Test match between Pakistan and Australia, UK cricket fans could not even see the latest score, let alone have access to the deep data dives and statistics that other new sportsbooks can offer.
Live streaming is also missing from Luckland's new UK sportsbook site. This is often the case with the UK's newest sports betting sites, so it is quite possible that live streaming could be added at a later date. However, it is worth pointing out here that most AG Communications betting brands in the UK do not have any live streaming of sports like horse racing available.
All in all, Luckland has created a solid enough new UK sportsbook, but there is little to give users a reason to join other than to make the most of the welcome bonus, which is decent.
Sports fans in the UK who like to bet online are used to getting 24/7 customer service from their chosen betting sites, but this is not currently something that Luckland is able to offer its users.
Luckland's customer support options are primarily live chat and email, so any customers who would rather use the telephone to call up and get help might be completely out of luck here.
The Luckland support team is available seven days a week but only between the hours of 08:00 CET to 00:00 CET, which is likely to be bad news for users who like to place bets late at night.
Those sports betting customers who are asked to send in documents to verify their account are able to do so directly via the Luckland Document Uploader, which works in much the same way as it does on the other AG betting brands that are operational in the UK at the time of writing.
Luckland says on its site that it believes in "C.A.R.E" - Customers Are Really Everything!" but this mantra feels a little hollow-bearing in mind that 24/7 customer support is not available here.
Luckland payment methods are solid, but many new UK sportsbooks have a stronger range. Of course, it is not possible to make a deposit at Luckland with a credit card due to the UK's laws, but debit cards from Visa and MasterCard are still available on this site's list of banking options.
Trustly, MuchBetter and Paysafecard are among the other major payment methods that can be used at Luckland, but major e-wallets such as Skrill and Neteller are currently still missing. This is a bit unusual as Skrill and Neteller are usually some of the most common top e-wallets that are able to be used to make a deposit at top UK casinos and sports betting sites like Luckland.
It is not possible to use cryptocurrency to add funds at Luckland either, so those who like to play with Bitcoin or other leading cryptos could be disappointed by the payment methods on offer. It is not possible to pay by phone bill at the Luckland sportsbook and casino at this time either.
Deposits are instant at the Luckland sports betting site in the UK, unless a wire transfer is selected as delays can be expected when using this banking option, but the site warns users might have to wait up to six business days to receive their winnings, depending on the banking option that is selected. Debit card payments are likely to be the slowest at Luckland, so those who want to get their hands on their cash as fast as possible should opt for PayPal instead.
Luckland says that withdrawals made via PayPal will take up to two business days, but in most cases, users will see the money appear in their PayPal account within a matter of a few hours.
Overall, the Luckland payment methods are enough to suit most UK sports betting fans, but the lack of cryptocurrency and pay-by-phone bill options is something for the site to fix in the future.
June 2, 2023
worst site I have ever used.They dont pay up on their own promotionsThey charge for every withdrawal you make
October 24, 2022
would use these again stole a winning bet from out my account and removed the bet altogether and placed my money on a loosing bet insteas avoid at all cost currently having them investigated by the gambling comm ision theives will steal your money lets get them shut down not fit for purpose
May 17, 2022
EXCELLENT Always payed up website is useless but odds good and always take a bet