Best Social Betting Sites & Apps in the UK (2024)

Find and compare the best social betting sites in the UK below.

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Written by Steven Hubbard
Verified by BettingLounge team
Last updated 22/01/2024

The Best Social Betting Sites in the UK (Ranked & Reviewed)

Many UK online bookmakers are now embracing social betting aspects, here are the best to try:

SBK

SBK

The sportsbook of online betting exchange Smarkets is one of the UK's top social betting apps.

By heading to the SBK Betting Zone within this leading social betting app, customers can find the latest betting tips and expert insight for football, horse racing and other top sports to bet on.

SBK's app - which is available to download for both iOS and Android - usually has much better odds than rival sportsbooks as a result of the fact prices are taken from the Smarkets exchange.

The addition of a community-led social network means SBK is leading the way for social betting.

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Min. Deposit £10
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William Hill

William Hill

As one of the most traditional UK bookmakers, sports fans might be surprised to learn that William Hill has added a social betting element to its online offering in recent times.

As long ago as 2016, William Hill signed up to the Betfect social betting network as a clear sign that executives at the company believed that social betting could be the future of the business.

As is the case at Paddy Power, William Hill customers can use social betting to create their own wagers on the sportsbook. The hashtag to use for social betting at William Hill is #YourOdds.

Bet £10 Get £30 in Free Bets

Min. Deposit £10
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Turnover No wagering
Expiration 30 days
Bonus code R30
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Betway

Betway

The social betting element at Betway is another type of request a bet function.

By using the #BetYourWay hashtag on social media, Betway's customers in the UK are able to request wagers that can then be added to the sportsbook site in order for people to bet on them.

Tweeting a request to @betway using the hashtag #BetYourWay is how to achieve this.

Betway's #BetYourWay builder also gives customers of this betting brand the option to put a bet on any of the in-game multiples from other Betway users that have already been priced up.

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Min. Deposit £5
Max. Amount £30
Turnover No wagering
Expiration 7 days
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
BetVictor

BetVictor

Another betting brand to be embracing modernity through social betting is BetVictor.

A betting site is known for its fantastic odds across a wide range of different sports, like a lot of rivals in the industry these days BetVictor is now allowing its customers to request bets.

Anyone who wants to request a bet from BetVictor needs to tweet their market request to the betting site's team with the #PriceItUp, then look out for it appearing on the sportsbook.

BetVictor customers will also be able to see other #PriceItUp markets added thanks to requests that have been previously made by users.

Bet £10 Get £30 in Free Bets

Min. Deposit £10
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Expiration 7 days
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Unibet

Unibet

Unibet's forum is the major social betting aspect to have been added by this top betting site.

On the very popular Unibet forum, customers of the betting brand can chat to each other about various aspects of the site, such as its poker, bingo, casino and sports betting departments.

A trending topics section is one of the best places for newcomers to the Unibet community to start, as this shows the busiest parts of the forum that it is worth checking out and reading first.

Unibet also launched its social media betting tool BetShare in 2021, letting users share bets.

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Min. Deposit £10
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Ladbrokes

Ladbrokes

While Ladbrokes has not followed the likes of Betfair and Unibet by providing a forum as part of its social betting experience, this British betting brand does allow customers to request a bet.

The #GetAPrice function at the UK site allows its customers to request a price on a number of football markets by tweeting the brand's @Ladbrokes on Twitter with the #GetAPrice hashtag.

Assists, passes, shots, shots on target and more can all be added with the #GetAPrice tool, which works in much the same way as many of the other request a bet options out there now.

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Min. Deposit £5
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Turnover No wagering
Expiration 7 days
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Coral

Coral

Coral is actually part of the same gambling company as Ladbrokes, so it should not be a surprise to see that the two British betting brands have a similar approach to social betting.

At Coral, customers are given the chance to request a wager in a similar way to how it works at Ladbrokes and some of the other major online betting sites in the UK as well.

Launched as long ago as 2017, UK sports fans can request bets across a range of markets by using the #YourCall hashtag in messages to Coral on the social media site Twitter.

Bet £5 Get a £20 Free Bet

Min. Deposit £/€5
Expiration 7 days
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Betfred

Betfred

The PickYourPunt builder that is offered to Betfred's customers in the UK covers all the major football leagues from around the world, so it is fantastic for all fans of the beautiful game.

Betfred customers can ask for odds to be offered on the sportsbook for their own uniquely created bets with the #PickYourPunt hashtag on social media.

The British betting brand has also announced the worldwide launch of 'Betfred Social', which is its free-to-play social casino game that is well worth checking out for customers here as well.

This indicates social betting is something Betfred will be embracing closely.

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BoyleSports

BoyleSports

Another of the top betting brands in the UK that allow all of their customers to use social media channels to request a bet as part of their social betting offering is BoyleSports.

This UK betting site has chosen to use the hashtag #InventABet, which can be used by all BoyleSports customers to request a variety of wagers to be added to the site's sportsbook area.

BoyleSports customers have been using the hashtag #InventABet for a few years now, so a lot of sports fans who have an account on the site might have made the most of this already.

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Min. Deposit £10
Max. Amount £20
Turnover 1x
Expiration 7 days
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply

What is Social Betting?

Social betting is quite a new concept and it is evolving all the time, so there is no set definition.

An online bookmaker can be defined as a social betting site as long as it has some sort of social element, be it a community forum, a way for users to share tips or an active social presence.

At many of the top UK online betting sites these days, customers have the option to use social media to request a bet, which will then be added to the sportsbook for other users to browse.

At some social betting sites, tips are featured from experts and there are even leaderboards where people can check out their records before deciding whether or not to follow advice.

Other elements of social betting can include betting bonuses such as refer-a-friend promotions, which encourage customers to persuade friends and family to sign up to get a special deal.

Many leading online UK betting sites have a trending bets section which is part of social betting too. Users can see what wagers are being picked out by other customers at that time.

While social betting can sometimes feel like a bit of an afterthought at major online betting sites - particularly those that take a traditional approach - it is a central part of many new betting sites.

Fantasy sports betting - which is being added to a few UK online betting sites right now - is another aspect that could be considered social betting, showing how broad the definition is.

Social betting is developing at a rapid rate so it is likely fresh ideas and new innovations are going to continue to emerge in this exciting department over the coming months and years.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.