Best NFL Betting Sites UK (2023)

NFL Betting in the UK

Football is more than just a sport in the UK; it's a way of life. For passionate football enthusiasts looking to take their game-day experience to the next level, NFL betting sites offer an exhilarating opportunity.

Whether you're a seasoned bettor or a novice eager to explore the world of NFL betting, finding the best platform can be a game-changer. In this comprehensive guide, we will walk you through the top NFL betting sites in the UK, empowering you to make informed choices, amplify your betting excitement, and potentially turn your football knowledge into winnings.

While football betting is still by far and away the most popular sport to bet on in the UK, the NFL is starting to narrow the gap with more and more people placing wagers on American football.

The Super Bowl is one of the biggest betting events on the planet, with records having been set by the gambling industry in 2023 as the Kansas City Chiefs celebrated victory over the Eagles. It is expected that the Super Bowl will be even bigger and better in 2024 with a huge amount of money expected to be staked on the outcome, as well as matches throughout the new season.

Fans of American football will likely be looking forward to the season getting underway in the autumn, with the Chiefs ranked among the favourites to lift the Vince Lombardi trophy again. With so many matches set to be played ahead of the next Super Bowl on February 11, 2024, at Allegiant Stadium in Las Vegas, interest in NFL betting will be on the rise in the coming months.

Best NFL Betting Sites in the UK

Here are our picks for the top five NFL betting sites for American football fans in the UK: 

NFL Betting with Bet365

Ranking near the top when it comes to betting on most sports from the UK, it is no surprise at all to see that Bet365 is one of the top places for British American football fans to put on their bets.

Bet365 has some great NFL betting offers such as its early payout promotion, which means it is possible to make a profit on a wager that actually ends up being a losing bet. This is because Bet365 will pay out on teams winning a match in the NFL when they have established a lead by a certain number of points, even if they actually go on to lose the game. The same early payout promotion at Bet365 is also in place for other North American sports like the NBA and the NHL.

The welcome bonus at Bet365 also provides the chance to earn some free bets as well.

NFL Betting with SkyBet

An outstanding range of NFL betting markets has helped to make SkyBet one of the top picks when it comes to online bookmakers in the UK. Special NFL offers up for grabs at SkyBet include the site's popular touchdown treble, which boosts the price of a trio of players scoring a TD every Sunday, with the enhanced odds boosting the potential profits that are available here.

SkyBet's NFL offer also includes the site's range of request a bets, which allow American football fans to put together their own special wagers on any match being played in the NFL. When the Super Bowl comes around, there will be a dizzying array of request-a-bet specials.

NFL Betting with 888sport

Although previously widely thought of as a casino brand first and foremost, 888sport continues to grow in popularity among UK sports fans, partly due to a stunning range of top betting offers. 

Among them are the chance to earn regular NFL free bets through the site's acca club, which runs throughout the year and rewards customers for their loyalty to the 888sport betting brand.

Other reasons for NFL fans to choose 888sport for their wagers include the site's bet builder, which provides a chance to create a unique same-game accumulator. Even more NFL free bets tend to be offered to customers who make the most of the 888sport bet builder tool as well.

Also, 888sport runs a special NFL betting offer where UK-based fans of the sport can win a massive weekly jackpot in the 10K Drive deal, which is a regular free-to-play predictions game.

NFL Betting with Paddy Power

While the NFL is the most popular choice when it comes to betting on the sport, hardcore fans will want to get the chance to bet on college football - and this is something Paddy Power offers.

Power Prices - which are the Paddy Power brand's version of enhanced odds and price boosts - are also available on the NFL throughout the season too, including on the Super Bowl itself.

With a generous welcome offer up for grabs for new customers who join Paddy Power for the first time also offered, NFL free bets are available to those who sign up for an account here.

Special markets like the Number 1 overall draft pick in the NFL or the Heisman Trophy winner are among the other reasons for fans of American football to use their Paddy Power account.

NFL Betting with BetVictor

Cash out and live in-play betting are two of the traditional strengths of BetVictor, which is also known for having some of the best value NFL betting odds available anywhere in the UK.

BetVictor runs a highly user-friendly site too, so it is very quick and easy to place NFL bets here. This is very important when it comes to live in-play NFL betting, when time is of the essence.

CFL, XFL and even USFL markets are also available in the American football area at BetVictor. This means that fans of the sport can get a lot more choice when browsing what to bet on here.

BetVictor is also very strong in other key areas including customer service and safer gambling, which help to explain why it has been ranked among our top picks for NFL betting from the UK.

How We Choose the Top NFL Betting Sites

Various factors are taken into account when we are assessing the UK's top NFL betting sites: 

Reputation

No NFL betting site can hope to earn our recommendation unless it has a solid reputation in the industry. This begins with ensuring it has the right licence to run in the UK.

In this country, online betting sites need to secure a licence from the Gambling Commission in order to legally operate sportsbooks via the internet. We also check out user reviews to see what customers have experienced when using an online betting site.

Safety and Security

For a lot of NFL fans in the UK, one of the top priorities when it comes to choosing an online bookmaker is making sure it is completely safe to use. SSL encryption is a must when it comes to modern online betting sites. This state-of-the-art technology can help to ensure the financial and personal data of users is kept safe.

Range of NFL Betting Markets

NFL fans will also want access to plenty of different bets. As well as outright bets such as the winner of the Super Bowl, people want the chance to pick from a wide array of markets for each individual match being held through the NFL season.

These should not just include basic match odds markets but options such as the first player to score a touchdown, or bet builders that allow customers to create an acca.

NFL Odds Value

Prices might seem to be fairly similar across all the UK's top NFL betting sites, but even a small difference in prices can make a significant impact on profits.

Odds value is therefore one of the key things we assess when reviewing all of the top UK online bookies that provide NFL betting markets. Deals such as enhanced odds and price boosts can also ensure that a betting site has the best NFL odds on the market.

NFL Bonuses and Promotions

Welcome bonuses are widely available at UK betting sites these days, with free bets able to be claimed when fans sign up for a new account. But some new online bookmakers are also running special NFL betting offers for users too.

Among these are the early payout promotion offered by Bet365, as well as the 10K Drive that has drawn a lot of UK-based NFL fans to use 888sport for betting on the sport.

Some UK online betting sites also have a VIP rewards scheme in place that allows all of their customers to earn NFL free bets each week by meeting qualifying conditions, which are normally by staking a certain amount of money on bets over the course of a week.

Customer Service

NFL fans who bet online will probably need to get in touch with their bookmaker's customer service department at some point. Nowadays, most people will expect 24/7 coverage from their betting site's customer service agents.

Live chat should be offered around the clock so that users can get support no matter the time of the day. Email and telephone support will ideally be up for grabs as well, while sites often have a detailed Frequently Asked Questions area which can be a handy first port of call to use. While assessing the customer service provision we also take a look at the complaints procedure, which most fans of the NFL will hopefully not need to use at a betting site.

Payment Options

Online betting sites normally have a similar range of banking methods available in their cashier, but UK-based NFL fans will want to make sure that their favourite option can be used to deposit and withdraw funds.

Debit cards from VISA or MasterCard are a default choice for a lot of people, but top e-wallets such as PayPal, Skrill and Neteller also represent an increasingly popular way to make a new deposit or to withdraw winnings as a result of their faster payouts.

Bank transfers are still a more traditional option at the cashier, while a lot of sites now offer Apple Pay or Google Pay as payment methods, which are particularly handy for those using mobile devices.

It is even the case that fans using online betting sites can sometimes use cryptocurrency, with Bitcoin, Litecoin and a few other options increasingly on the list of payment methods. Users should keep in mind that some payment methods, such as Paysafecard - which is an online voucher - can only be used to make a deposit, not to withdraw any winnings.

Mobile Betting

With so many fans of the NFL preferring to use a mobile device to place their wagers these days, sites need to offer a top-quality experience on smaller screens. Many of the top online betting sites in the UK now have their own mobile betting apps, which can be downloaded for free for either Android or iOS.

These apps can provide a rapid way to place a wager on the NFL, which is particularly handy for live in-play bets. For those who do not want to download Android or iOS NFL betting apps, perhaps due to wanting to avoid putting such software on their handheld devices, a good mobile betting site can tick a lot of the same boxes, allowing a good mobile betting experience.

Responsible Gambling

NFL fans are likely to want to be able to keep a close eye on their spending, which is why the responsible gambling policies of betting sites are now assessed closely too. Deposit limits are a good way for people to stick to a budget when placing wagers on their favourite sports, while a time-out or a cooling-off period is a good way to take a break for anyone who feels they are spending too much money on bets. Furthermore, it should be quick and easy for users to close their accounts if they want.

NFL Betting Offers

NFL fans can get a range of top offers, with the best available including the following options:

Free Bets

NFL free bets are widely available, but fans of American football must be canny to claim them. While special free bets on the NFL are not normally specifically aimed at the sport, customers can claim promotions such as welcome bonuses to use the wagers on the NFL. Most of the top online sports betting sites in the UK have welcome bonuses including free bets, which users can opt to use on the NFL if they wish to do so.

Some sites also have regular free bets via their loyalty rewards schemes, with American football among the sports they can be used for. In order to get free bets, it is usually required to stake a certain amount over the course of a week.

No Deposit Free Bets

Occasionally available - although they are quite rare - the high level of competition in the world of online betting means no deposit free bets can sometimes be offered. As the name of this type of sports betting promotion suggests, customers do not even need to make a deposit in order to get these NFL free bets.

It is always worth checking the small print of the terms and conditions in close detail for things such as wagering requirements and maximum win caps if claiming no deposit free bets to use on the NFL from an online bookmaker in the UK.

NFL Matched Deposits

Some of the top online betting sites in the UK offer a matched deposit bonus, therefore increasing the amount of money NFL fans have available to place wagers on the sport.

For example, if a site is offering a matched deposit of 100%, NFL fans who are able to add £50 to their account would receive a further £50 to play with as a result of the matched bonus. Be aware that matched deposits have certain terms and conditions that need to be met such as wagering requirements, which can make it difficult to make a profit from these deals.

NFL Odds Boosts

Boosted prices and enhanced odds are among the common NFL betting offers that are available for fans of American football in the UK. As an example, at SkyBet - which we have ranked as one of the top NFL online bookmakers - there is at least one touchdown treble offer every Sunday that sees a big odds boost on the previous price that was available.

These odds boosts should always be compared to the prices available elsewhere, though, in order to ensure they provide good value, as NFL fans might actually find a better price somewhere else.

NFL Acca Insurance

A common betting promotion available at UK online bookmakers these days is acca insurance, with the NFL often included in the list of sports for which this is available. When acca insurance is available at online betting sites, UK customers can get a refund on their losing accumulator bets in the event that a single leg lets them down from completing a winning wager.

It is usually the case that NFL fans need to add a certain number of selections to their bets in order to be able to benefit from acca insurance, with this figure normally set at about four. 

NFL Early Payouts

Football fans have gotten used to online betting sites offering early payouts in the event of a team going two goals ahead, with a similar offer sometimes available in the NFL.

Some sites offer early payouts if a team is a certain number of points ahead during the match. This means a customer can get paid out even if their team later gives up their large advantage.

Bet365, which we ranked among the top NFL betting sites in the UK, is among those to offer early payouts on American football, which is definitely one of the best promotions out there. At Bet365, the early payout has been triggered if a team leads a game by at least 17 points.