New UK Betting Sites for December 2024

LiveScore is a well-known brand among punters thanks to the popular live score app, and the expansion to betting was only a matter of time. LiveScore Bet was launched in 2020 and it has gone from strength to strength since, offering a very comprehensive sportsbook thanks to the partnership with Kambi.

The welcome offer is very generous, customers can play the popular SQUADs game and the app is great to use. The betting margins could be slightly better, but apart from that there is truly nothing to complain about. Naming it the best new betting site is thus a no-brainer, and we are sure many punters will agree.

SBK is the sportsbook from the betting exchange Smarkets. It was launched a few years back after a long period of beta testing, but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

SBK is not just a betting site; a social element is also included. Users can provide their betting tips, with the most successful ranked in a leaderboard. Unlike most new betting sites, competing against friends and family is possible.

Prices on SBK are excellent compared to most of the other new sports betting sites on the market. This is because they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites due to the lack of a margin.

Live chat is available on the SBK app 24/7, too, so anyone with an issue with their account can get help rapidly from a customer service agent.

There is no shortage of competition when it comes to football betting, especially since most new bookies tend to be pretty good for the popular sport. Having said that, there are ways to stand out and this is something talkSPORT BET has shown, focusing a lot on promotions for current events.

The withdrawal times are very fast with Apple Pay, as our test showed, and the bookie is very easy to navigate from the sportsbook to the banking options. Of course, there is also a great bet builder tool in place - though bet365 remains unrivalled on this front - and all of the popular football markets can be found.

A betting brand with a long and proud history despite a relatively new online presence, BetGoodwin comes from the trusted telephone betting operator Goodwin Racing. Unlike many British bookies, BetGoodwin offers a best odds guaranteed betting bonus for greyhounds and horse racing, so an account here is a must for those who bet on dogs.

Indeed, trusted traditional British betting brands moving online will always be welcomed. We also found that the withdrawal times are surprisingly fast. Having said all of this, there is a relatively low maximum payout of £100,000 in place for horse racing bets at BetGoodwin, though this is unlikely to be a big problem for most casual punters.

The new UK sports betting site Fafabet covers most top sports well, but there is no doubt it has a solid cricket offering. Providing markets on everything from global T20 competitions, such as the Indian Premier League, to the County Championship in the UK, Fafabet has created a cricket betting site that many major rivals cannot match.

Having said that, women's cricket is covered at Fafabet, the site does not have quite the same detail or depth for the female game as it does for the men's side of cricket. This will not be a huge problem for most punters, though, and Fafabet also has virtual sports as well as a casino - there is something for everyone.

A comprehensive sportsbook is provided at Parimatch, above all because the site is operated by BV Gaming, making it a BetVictor sister site. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too.

There is also a good welcome offer for new customers to claim, and even if you are not into darts, this is a good reason to sign up. We took a closer look at the Parimatch app recently and were very impressed with the overall product, perhaps as you would expect with BV Gaming, but it's still good to know that the bookie is keeping up with the times.

As the name of this new UK online sportsbook suggests, The Pools offers something a bit different from the norm as it is primarily focused on providing pool betting. One of the main reasons to join is the chance to play a game known as Goal Rush, which has a total prize pot of £1 million available to win.

Horse racing fans will also welcome extra place races and best odds guaranteed, while The Pools also has a Footie 5 prediction game with a prize pool of £25,000 up for grabs.

Plenty of sports can be bet on here, as well as esports such as League of Legends and CS:GO, Dota 2, King of Glory, Rainbow Six and Valorant. Virtual horse racing, plus virtual greyhounds, table tennis, motorsports, and football are also offered.

Price boosts and enhanced odds are available to ensure good value can be found at The Pools, and while the site does have a dated design compared to some sportsbooks, it is fair to say it offers more substance than style.

Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos. To really make the most of the UK launch, MGM partnered with LeoVegas - another brand that it owns - to ensure a high quality of the sportsbook and casino.

Indeed, it already feels like the bookie has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel.

Promotions have become increasingly important for bookies in the UK and Virgin Bet, owned by the LiveScore Group, has made sure to keep up with the trend. In addition to a very comprehensive sportsbook and a nice betting app, the bookie also offers the popular free-to-play game FIVES.

It is exactly the same as SQUADS, which is offered by the sister site LiveScore Bet, and this is great news for football punters. Free bet deals are consistently offered on the site, as well as money-back deals for horse racing, and this means that Virgin Bet checks more or less all the boxes on the promotions front.

Some new sports betting sites that launch in the UK struggle to provide a long list of payment methods, but Bet UK has no issues in this department. PayPal leads the way when it comes to withdrawing winnings speedily, but other options for the cashier at the Bet K site also include the likes of Apple Pay, Instant Transfer, Visa and Mastercard.

The minimum deposit for PayPal is set at £10, which is slightly higher than some rivals, but BetUK stands out by allowing customers to claim the welcome offer with this method. In other words, those who like to deposit with PayPal will be absolutely thrilled, also because the process at BetUK is simple.