New UK Betting Sites for November 2024

Find and compare the best new betting sites with valid UK Gambling Commission licenses for November 2024 with our list below.

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Why Trust BettingLounge.co.uk to Find the Best New Bookies?

Our UK betting experts have analysed 172 online betting sites since 2016. Currently, only 35 new UK bookmakers have received our recommendation.

Be sure to look at our bookmaker blacklist to avoid joining these new UK bookmakers that block withdrawals, stop you from verifying your account and charge for deposits and withdrawals.

As you navigate our list of the best new UK betting sites, you'll see links to our in-depth reviews of each new bookmaker. These in-depth analyses are regularly updated with the most informed and unbiased insights.

We have also picked out the best new online sports betting sites for different categories, including football betting, bet builders, fast withdrawals, horse racing betting and much more.

How We Rate & Review New Bookmakers in the UK

On BettingLounge.co.uk, our UK betting experts follow an in-depth evaluation method to ensure every new bookie is reviewed consistently, accurately and honestly.

This includes looking at:

  • UKGC license & safety.
  • New customer welcome offers.
  • Range of sports available.
  • Depth of betting markets.
  • Mobile betting options.
  • Existing customer promotions.
  • Live streaming and unique features.
  • Customer support.
  • Payment methods available.
  • Software and design.
Written by Steven Hubbard
Verified by BettingLounge team
Last updated 31/10/2024

List of 34 Recommended New Bookmakers in the UK for November 2024

United Kingdom UKGC Licensed
Tested & Approved by BettingLounge
Affiliate Disclosure
Midnite
Our Score: 8/10
Bet £10 Get £20 In Free Bets + 50 No Wager Free Spins
  • Visa logo
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  • Apple Pay logo
  • Paypal
  • Trustly
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    -
  • New Sports Betting App (2022)
  • BettingLounge Exclusive Bonus
  • Great for Esports Betting
Visit New Bookie
BETGETSPORTS
Bonus info
  • Min. Deposit £10
  • Max. Amount £20
  • Turnover No wagering
  • Expiration 7 days
  • Bonus Code BETGETSPORTS
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Customer Support
    6
  • Payment
    8
  • Licensing Safety
    8
  • Design and Usability
    8
  • Overall
    8
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
Lottoland
Our Score: 8/10
Bet £10 Get a £10 Free Bet
  • Visa logo
  • Mastercard
  • Apple Pay logo
  • Paysafecard
  • Bank transfer
  • MuchBetter
  • Trustly
  • +
    -
  • New UK Sports Betting Site (Nov 2022)
  • 30+ Sports Available
  • Fast Withdrawals
Bonus info
  • Min. Deposit £10
  • Max. Amount £10
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    8
  • Customer Support
    7
  • Payment
    9
  • Licensing Safety
    9
  • Design and Usability
    8
  • Overall
    8
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Maximum winning £500 from free bet. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply.
BetMGM Logo
Our Score: 8/10
Bet £10 Get £40 in Free Bets
  • Mastercard
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  • Paypal
  • Bank transfer
  • +
    -
  • New UK Betting Site (Aug 2023)
  • BettingLounge Exclusive Bonus
  • Fast PayPal Withdrawals
Bonus info
  • Min. Deposit £10
  • Max. Amount £40
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    9
  • Sportsbook
    9
  • Casino
    8
  • Customer Support
    9
  • Payment
    7
  • Licensing Safety
    10
  • Design and Usability
    8
  • Overall
    8
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
NRG logo
Our Score: 6/10
Bet £20+ Get a £10 Free Bet
  • Visa logo
  • Mastercard
  • Bank transfer
  • Brand New Betting Site (January 2024)
  • BettingLounge Exclusive Welcome Offer
  • Good Betting Apps
Bonus info
  • Min. Deposit £20
  • Max. Amount £10
  • Turnover No wagering
  • Expiration 7 days
  • Bonus Code b20g10
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    7
  • Customer Support
    4
  • Payment
    5
  • Licensing Safety
    7
  • Design and Usability
    7
  • Overall
    6
18+, new customers only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement.
Thepools logo
Our Score: 8/10
Join Thepools Today
  • Visa logo
  • Mastercard
  • Paypal
  • BettingLounge Exclusive Bonus
  • Brand New Revamped Sportsbook (April 2023)
  • Good Promotions
Summary

The Pools is a fairly new sports betting site which launched in October 2018. New players will find a comprehensive sportsbook and online casino, but also some of the best football pool betting options available in the UK. With that said, is it worth signing up? Let's take a look.

Our score
  • Bonus
    9
  • Sportsbook
    7
  • Casino
    8
  • Customer Support
    9
  • Payment
    7
  • Licensing Safety
    10
  • Design and Usability
    7
  • Overall
    8
18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Bonus funds credited every Monday by 12pm. Maximum £10 per customer per week available from this promotion. Full T&C's apply.
betano logo
Our Score: 7/10
Bet £10 Get £30 in Bonuses
  • Visa logo
  • Mastercard
  • Apple Pay logo
  • Brand New Betting Site (July 2024)
  • Great Betting App
  • Fantastic Customer Support
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering sports, 30x casino
  • Expiration 14 days
Our score
  • Bonus
    8
  • Sportsbook
    8
  • Casino
    6
  • Customer Support
    8
  • Payment
    6
  • Licensing Safety
    8
  • Design and Usability
    8
  • Overall
    7
18+ New Customers Only, opt in and bet £10 on any EPL market (odds 1/1+) within 3 days of sign up. No cash-out. Get 5x£5 Free Bets for set markets (odds 1/1+) and a £5 Slots Bonus on Age of the Gods: God Of Storms, 30x wagering, max redeemable £125. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org. Please gamble responsibly.
Hollywoodbets logo
Our Score: 8/10
Up To £30 Back as a Free Bet + 20 Free Spins
  • Visa logo
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  • Neteller
  • Skrill
  • Instant Bank Transfer
  • +
    -
  • BettingLounge Exclusive Bonus
  • New UK Casino & Sportsbook
  • Fast Withdrawals
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 3 days
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    7
  • Customer Support
    7
  • Payment
    9
  • Licensing Safety
    9
  • Design and Usability
    8
  • Overall
    8
Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. 20 Free Spins will only be available for use on the slot game ‘John Hunter and the Book of Tut Respin™.Promo period: 12/08/2023 – 01/01/2024.
Betzone
Our Score: 7/10
50% Back as Free Bets up to £100
  • Visa logo
  • Mastercard
  • Bank transfer
  • BettingLounge Exclusive Offer
  • New Betting Site (March 2022)
  • iOS & Android Betting Apps
Visit New Bookie
NEWWELCOME100
Bonus info
  • Min. Deposit £30
  • Max. Amount £100
  • Turnover No wagering
  • Expiration 7 days
  • Bonus Code NEWWELCOME100
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    8
  • Customer Support
    6
  • Payment
    6
  • Licensing Safety
    8
  • Design and Usability
    7
  • Overall
    7
18+ | New Customer Only – Promo Code: NEWWELCOME100 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 31/12/24 at 23:59 | UK residents using debit card | Please gamble responsibly.
Virgin Bet
Our Score: 8/10
Bet £10 Get £20 in Free Bets
  • Visa logo
  • Mastercard
  • Paypal
  • Bank transfer
  • BettingLounge Exclusive Bonus
  • New UK Betting Site (2020)
  • Virgin Bet Fives
Bonus info
  • Min. Deposit £10
  • Max. Amount £20
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    8
  • Sportsbook
    8
  • Casino
    8
  • Customer Support
    6
  • Payment
    7
  • Licensing Safety
    9
  • Design and Usability
    8
  • Overall
    8
**New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
10bet
Our Score: 9/10
100% up to £50 Welcome Bonus
  • Visa logo
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  • Apple Pay logo
  • Paysafecard
  • Bank transfer
  • Paypal
  • Skrill
  • Neteller
  • Trustly
  • +
    -
  • Bet Builder Markets
  • High Odds
  • Great Range of Promotions
Bonus info
  • Max. Amount £50
  • Turnover 8x
  • Expiration 60 days
  • Bonus Code SPORT
Our score
  • Bonus
    8
  • Sportsbook
    8
  • Casino
    8
  • Customer Support
    9
  • Payment
    9
  • Licensing Safety
    9
  • Design and Usability
    9
  • Overall
    9
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Copybet logo
Our Score: 7/10
Bet £10 Get £50 in Free Bets
  • Visa logo
  • Mastercard
  • Instant Bank Transfer
  • Brand New UK Betting Site
  • BettingLounge Exclusive Bonus
  • Official Betting Partner of QPR
Bonus info
  • Min. Deposit £10
  • Max. Amount £50
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    9
  • Sportsbook
    7
  • Customer Support
    5
  • Payment
    7
  • Licensing Safety
    8
  • Design and Usability
    7
  • Overall
    7
Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. Begambleaware.com.
vbet logo
Our Score: 7/10
Bet £10 Get £20 in Free Bets
  • Visa logo
  • Mastercard
  • Bank transfer
  • Paypal
  • Skrill
  • Neteller
  • Trustly
  • Payz
  • MuchBetter
  • +
    -
  • New Betting Site
  • Good Welcome Offer
  • 40+ Sports
Bonus info
  • Min. Deposit £10
  • Max. Amount £20
  • Turnover No wagering
  • Expiration 14 Days
Our score
  • Bonus
    8
  • Sportsbook
    8
  • Casino
    7
  • Customer Support
    9
  • Payment
    8
  • Licensing Safety
    7
  • Design and Usability
    6
  • Overall
    7
Available to all new customers residing in the UK. Place a £10+ acca bet with at least 3 selections and get 2 x £10 free bets to use on accas with 3+ selections. The first free bet must be wagered within 14 days to unlock the second free bet. Full T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org
livescore bet logo new
Our Score: 7/10
Bet £10 Get £30 in Free Bets
  • Visa logo
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  • Apple Pay logo
  • Paypal
  • Trustly
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    -
  • Great Live Streaming
  • Great Betting Apps
  • BettingLounge Exclusive Bonus
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 7 Days
Our score
  • Bonus
    8
  • Sportsbook
    8
  • Casino
    0
  • Customer Support
    6
  • Payment
    7
  • Licensing Safety
    9
  • Design and Usability
    8
  • Overall
    7
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+
SportsBroker
Our Score: 6/10
  • Unique Sportsbook
  • Good Betting App
  • 24/7 Customer Support
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover 3x
  • Expiration 30 days
Our score
  • Bonus
    5
  • Sportsbook
    6
  • Customer Support
    7
  • Payment
    6
  • Licensing Safety
    7
  • Design and Usability
    7
  • Overall
    6
18+. New customers only. £10 minimum deposit required. Your £30 in free bets will be bonus funds. Minimum bet £1. 3x wagering requirements. Bonus expiry 30 days. Payment method, withdrawal, player, time, restrictions apply. Terms apply. GambleAware.org
21LuckyBet
Our Score: 8/10
Bet £20 Get a £50 Free Bet
  • Visa logo
  • Mastercard
  • Paypal
  • Apple Pay logo
  • Pay via Phone
  • Paysafecard
  • Astropay
  • MuchBetter
  • Skrill
  • Neteller
  • Payz
  • +
    -
  • New UK Betting Site (Sep 2022)
  • Only 1x Wagering
  • 500+ Football Betting Markets
Bonus info
  • Min. Deposit £20
  • Max. Amount £50
  • Turnover 1x
  • Expiration 7 days
  • Bonus Code FBSBET
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Customer Support
    9
  • Payment
    8
  • Licensing Safety
    7
  • Design and Usability
    9
  • Overall
    8
18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply
Bet UK
Our Score: 8/10
Bet £10 Get £30 in Free Bets
  • Visa logo
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  • Apple Pay logo
  • Paypal
  • Bank transfer
  • +
    -
  • BettingLounge Exclusive Bonus
  • Comprehensive sportsbook with good margins
  • Top-notch betting apps
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    8
  • Sportsbook
    9
  • Casino
    9
  • Customer Support
    8
  • Payment
    7
  • Licensing Safety
    8
  • Design and Usability
    8
  • Overall
    8
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. 18+
fafabet logo
Our Score: 6/10
Up to £50 Free Bet + £20 Casino Bonus
  • Visa logo
  • Mastercard
  • BettingLounge Exclusive Bonus
  • New Sports Betting Site
  • Competitive Odds
Bonus info
  • Min. Deposit £10
  • Max. Amount £50 & £20
  • Turnover 1x (Sports) & 35x (Casino)
  • Expiration 7 days
Our score
  • Bonus
    6
  • Sportsbook
    7
  • Casino
    7
  • Customer Support
    5
  • Payment
    5
  • Licensing Safety
    6
  • Design and Usability
    6
  • Overall
    6
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
QuinnBet new logo
Our Score: 7/10
Get 50% back up to £50 Free Bet & 50 Free Spins
  • Visa logo
  • Mastercard
  • Many sports promotions
  • Comprehensive sportsbook
  • Low betting margins
Bonus info
  • Min. Deposit £10
  • Max. Amount £50
  • Turnover No wagering
  • Expiration 7 days
  • Bonus Code 5050
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    9
  • Customer Support
    10
  • Payment
    6
  • Licensing Safety
    9
  • Design and Usability
    7
  • Overall
    7
Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Free Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless Plus 10 Free Spins. Use coupon code "5050" at registration. UK 18+ T&Cs Apply. Always Gamble Responsibly. gambleaware.org
BetGoodwin logo
Our Score: 6/10
50% Back As Free Bet (Up to £25)
  • Visa logo
  • Mastercard
  • Brand New UK Betting Site (March 2022)
  • 50% first day losses up to £25
  • Great for Horse Racing Betting
Bonus info
  • Min. Deposit £10
  • Max. Amount £25
  • Turnover No wagering
  • Expiration NA
Our score
  • Bonus
    6
  • Sportsbook
    7
  • Casino
    6
  • Customer Support
    5
  • Payment
    6
  • Licensing Safety
    8
  • Design and Usability
    7
  • Overall
    6
Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours.
Parimatch logo
Our Score: 8/10
Bet £10 Get £30 in Free Bets
  • Visa logo
  • Mastercard
  • Apple Pay logo
  • Google Pay
  • Bank transfer
  • +
    -
  • New 2020 (October) Betting Site
  • Fantastic Betting Apps
  • Low Betting Margins
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    9
  • Sportsbook
    8
  • Casino
    8
  • Customer Support
    9
  • Payment
    7
  • Licensing Safety
    9
  • Design and Usability
    9
  • Overall
    8
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. T&Cs apply. gambleaware.org | Please gamble responsibly
SBK logo
Our Score: 8/10
Bet £10 Get £40 in Free Bets
  • Visa logo
  • Mastercard
  • Paypal
  • Neteller
  • Skrill
  • Trustly
  • Instant Bank Transfer
  • +
    -
  • BettingLounge Exclusive Sign Up Bonus
  • Brand New Sports Betting App
  • Highest Betting Odds in the Industry
Bonus info
  • Min. Deposit £10
  • Max. Amount £40
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    8
  • Sportsbook
    8
  • Customer Support
    8
  • Payment
    7
  • Licensing Safety
    8
  • Design and Usability
    9
  • Overall
    8
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply.18+. GambleAware.org.
talkSPORT BET
Our Score: 8/10
Bet £10 and Get £30 in Football Free Bets
  • Visa logo
  • Mastercard
  • Apple Pay logo
  • Google Pay
  • New UK Betting Site
  • Exclusive Welcome Bonus
  • High Betting Odds
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    7
  • Sportsbook
    8
  • Casino
    7
  • Customer Support
    9
  • Payment
    7
  • Licensing Safety
    9
  • Design and Usability
    9
  • Overall
    8
18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Kwiff logo
Our Score: 7/10
Bet £10 Get a £30 in Free Bets
  • Visa logo
  • Mastercard
  • Paypal
  • Bank transfer
  • Payz
  • Instant Bank Transfer
  • +
    -
  • BettingLounge Exclusive Bonus
  • New Sports Betting App
  • Supercharge your Odds!
Bonus info
  • Min. Deposit £10
  • Max. Amount £30
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    7
  • Sportsbook
    6
  • Casino
    7
  • Customer Support
    8
  • Payment
    7
  • Licensing Safety
    8
  • Design and Usability
    8
  • Overall
    7
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. Please Gamble Responsibly.
Rhinobet
Our Score: 7/10
Bet £25 Get £10 free bet
  • Visa logo
  • Mastercard
  • New Sports Betting Site
  • BettingLounge Exclusive Welcome Offer
  • Great Betting Apps
Bonus info
  • Min. Deposit £25
  • Max. Amount £10
  • Turnover No wagering
  • Expiration 7 days
  • Bonus Code b25g10fb
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    7
  • Customer Support
    6
  • Payment
    8
  • Licensing Safety
    8
  • Design and Usability
    7
  • Overall
    7
18+, New UK/IE customers only. Sign up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement.
Fitzdares
Our Score: 7/10
Bet £50 get £25 in Free Bets + 10 No Wager Free Spins
  • Visa logo
  • Mastercard
  • Apple Pay logo
  • BettingLounge Exclusive Free Bet Bonus
  • Good Betting Apps
  • Free UK & Irish Racing Streaming
Bonus info
  • Min. Deposit £10
  • Max. Amount £50
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    6
  • Sportsbook
    7
  • Casino
    0
  • Customer Support
    7
  • Payment
    5
  • Licensing Safety
    8
  • Design and Usability
    7
  • Overall
    7
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
BZeebet
Our Score: 8/10
Bet £10 Get a £10 Free Bet
  • Visa logo
  • Mastercard
  • Paysafecard
  • Bank transfer
  • Paypal
  • Skrill
  • Trustly
  • Astropay
  • MuchBetter
  • +
    -
  • New UK Betting Site (February 2023)
  • Fast Withdrawals
  • Wide Range of Betting Markets
Summary

BZeebet is one of the UK's newest sports betting sites, but how does it compare to some of the biggest and best online bookmakers in the country? BZeebet is fully licensed by the Gambling Commission, which ensures it is legal to use for sports betting. The site has casino games too.

Our score
  • Bonus
    8
  • Sportsbook
    8
  • Casino
    8
  • Customer Support
    7
  • Payment
    8
  • Licensing Safety
    8
  • Design and Usability
    8
  • Overall
    8
18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply.
NetBet logo new
Our Score: 7/10
Bet £10 Get £20 in Free Bets
  • Visa logo
  • Mastercard
  • Paypal
  • Paysafecard
  • Apple Pay logo
  • Google Pay
  • Trustly
  • Payz
  • +
    -
  • Exclusive BettingLounge Bonus
  • Trusted Brand
Bonus info
  • Min. Deposit £10
  • Max. Amount £20
  • Turnover No wagering
  • Expiration 7 days
Our score
  • Bonus
    7
  • Sportsbook
    8
  • Casino
    8
  • Customer Support
    7
  • Payment
    8
  • Licensing Safety
    8
  • Design and Usability
    6
  • Overall
    7
18+. Deposit and place a £10 Bet Builder (3+ selections) with minimum odds 3/1 (4.00). Free Bet amount is split into 2 x £10 Free Bet to be used on any bet builder. All valid for 7 days. Full T&Cs apply.
Luckster Sport logo
Our Score: 7/10
Bet £10 Get a £10 Free Bet
  • Visa logo
  • Paysafecard
  • Paypal
  • Bank transfer
  • Trustly
  • MuchBetter
  • Astropay
  • Skrill
  • +
    -
  • New Sports Betting Site (April 2022)
  • BettingLounge Exclusive Bonus
  • Competitive Odds
Summary

Luckster Sport is a brand new online gambling site to launch in the UK under the Aspire Global network. Players will find 30+ sports, 100's of markets, and average odds, but, the loading times can be long and there are currently no mobile betting apps available.

Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    7
  • Customer Support
    7
  • Payment
    8
  • Licensing Safety
    7
  • Design and Usability
    7
  • Overall
    7
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
AllBritish Sports
Our Score: 7/10
10% Cashback Always
  • Visa logo
  • Mastercard
  • Apple Pay logo
  • Trustly
  • Newest UK Betting Site (Nov 2022)
  • Bet Builder & Player Specials
  • High Odds
Summary

All British Casino has been around for a while, but the sports betting side of things is quite new. The site's sportsbook was released towards the end of 2022, in time for the World Cup in Qatar.

Our score
  • Bonus
    9
  • Sportsbook
    0
  • Casino
    8
  • Customer Support
    9
  • Payment
    8
  • Licensing Safety
    10
  • Design and Usability
    6
  • Overall
    7
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply 18+ #AD BeGambleAware.org
ZetBet
Our Score: 7/10
Bet £10 Get £10
  • Visa logo
  • Mastercard
  • Bank transfer
  • Paypal
  • Paysafecard
  • Trustly
  • MuchBetter
  • +
    -
  • Brand New UK Betting Site (April 2022)
  • Great Range of Payment Methods
  • 30+ Sports
Bonus info
  • Min. Deposit £10
  • Max. Amount £10
  • Turnover 1x
  • Expiration 14 days
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    7
  • Customer Support
    7
  • Payment
    7
  • Licensing Safety
    7
  • Design and Usability
    7
  • Overall
    7
18+, Welcome Offer: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
DAZN bet logo
Our Score: 7/10
Join DAZN Bet Today
  • Visa logo
  • Mastercard
  • Paysafecard
  • Bank transfer
  • Skrill
  • Neteller
  • Trustly
  • +
    -
  • New UK Betting Site (Late 2022)
  • Decent Sportsbook
  • No Wagering Welcome Bonus
Summary

DAZN Bet is a new online betting site which aims to leverage the brand's strong position in the media industry. With a decent sportsbook, good betting margins and a great casino section, many have already signed up on the site. However, how does it really stack up against the competition? In this review, we take a look at everything you need to know.

Our score
  • Bonus
    7
  • Sportsbook
    7
  • Casino
    8
  • Customer Support
    7
  • Payment
    9
  • Licensing Safety
    8
  • Design and Usability
    8
  • Overall
    7
New customers only. Opt-in required. Offer available 00:00 28/03/24 - discontinued at reasonable discretion. Place min £10 across any casino game(s). 100 free spins per customer credited within 24 hours and valid for 7 days, original value not returned. UK only & excl. Northern Ireland. 18+ T&Cs apply.
Spreadex Sports
Our Score: 8/10
Bet £10 Get £40 in Free Bets
  • Visa logo
  • Mastercard
  • Bank transfer
  • Exclusive Bonus
  • Great Betting App
  • Spread & Fixed Odds Betting
Bonus info
  • Min. Deposit £10
  • Max. Amount £40
  • Turnover No wagering
  • Expiration 28 days
Our score
  • Bonus
    9
  • Sportsbook
    9
  • Casino
    7
  • Customer Support
    8
  • Payment
    6
  • Licensing Safety
    10
  • Design and Usability
    7
  • Overall
    8
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Get 2x £10 fixed odds free bet, a 2x £5 Total Goals football free spread bets, a 2x £5 racing Winning Favourites free spread bets and a £1 racing Race Index spread bet. Free bets expire after 28 days. Full T&Cs apply.
Mrplay logo
Our Score: 7/10
Bet £10 Get £15 in Free Bets
  • Visa logo
  • Mastercard
  • Bank transfer
  • Paypal
  • Paysafecard
  • Trustly
  • Astropay
  • MuchBetter
  • Skrill
  • +
    -
  • Exclusive BettingLounge Sign Up Bonus
  • Low Betting Margins
  • New Betting Site (Jan 2020)
Bonus info
  • Min. Deposit £10
  • Max. Amount £15
  • Turnover 1x
  • Expiration 14 days
Our score
  • Bonus
    7
  • Sportsbook
    7
  • Customer Support
    7
  • Payment
    7
  • Licensing Safety
    7
  • Design and Usability
    7
  • Overall
    7
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Betarno Logo
Our Score: 6/10
£10 Free Bet + 20 Wager Free Spins
  • Mastercard
  • Visa logo
  • Paypal
  • Pay via Phone
  • Paysafecard
  • Skrill
  • Neteller
  • Astropay
  • Payz
  • +
    -
  • New UK Betting Site (Dec 2023)
  • 30+ Sports Available
  • No Wagering Free Spins
Bonus info
  • Min. Deposit £10
  • Max. Amount £10
  • Turnover 1x
  • Expiration 48 hours
  • Bonus Code BET10
Our score
  • Bonus
    5
  • Sportsbook
    6
  • Casino
    6
  • Customer Support
    5
  • Payment
    5
  • Licensing Safety
    6
  • Design and Usability
    6
  • Overall
    6
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. 20 Wager Free Spins on Book of Dead. Bonus valid 48 hours from receipt. Max conversion: £100. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply

New Online Sports Betting Sites in the UK

Are you looking for new online sports betting sites in the UK? If so, you've come to the right place. Here at BettingLounge, we rigorously review all new UK bookmakers to ensure that they are safe and trustworthy and offer a great betting experience.

We list all of the latest legal online bookmakers in the UK, along with unbiased, expert reviews of each. We also provide exclusive new customer welcome bonuses for the new bookies we recommend joining.

However, we understand that not all new bookmakers are created equal. That's why we also list the new betting sites we believe punters should avoid, or at least be cautious of.

And because it is still early days for many of the new betting sites on this page, only a select few make it into our list of the best UK betting sites.

Tip: Be sure to read our full new bookie reviews, as some are recommended, and others are not.

NRG logo

NRG Bet is one of the most recent betting sites to launch in the UK, having done so at the start of 2024, and it has done well so far above all thanks to the Playbook Gaming backing. Even though payment methods are lacking, the bookie has a decent welcome offer and the sportsbook is relatively comprehensive, so it's at least worth checking out.

Visit

Best New Bookies By Category: Reviewed for 2024

Below is our list of the best new betting sites in the UK for 2024, reviewed by category. These new bookies did not necessarily launch in 2024 but are still relatively new and no more than five years old.

Of course, this list is subjective, but we hope the pros and cons can help your decision-making when picking the right betting site for YOU. We recommend trying several new betting sites to find which works for you while taking advantage of our exclusive new customer sign-up offers.

  1. 1
    LiveScore Bet:

    Best New Bookie Overall 🥇

  2. 2
    SBK:

    Best New Bookie for Odds 📊

  3. 3
    talkSPORT BET:

    Best New Football Bookie ⚽

  4. 4
    BetGoodwin:

    Best New Horse Racing Bookie 🏇

  5. 5
    Fafabet:

    Best New Cricket Bookie 🏏

  6. 6
    Parimatch:

    Best New Darts Bookie 🎯

  7. 7
    Thepools:

    Best New Bookie for Pool Betting 🤝

  8. 8
    BetMGM:

    Best New Bookie for Welcome Bonus 💰

  9. 9
    Virgin Bet:

    Best New Bookie for Existing Customers 🆓

  10. 10
    Bet UK:

    Best New Bookie for PayPal 💳

livescore bet logo new

🥇 Best New Bookie Overall: LiveScore Bet

LiveScore is a well-known brand among punters thanks to the popular live score app, and the expansion to betting was only a matter of time. LiveScore Bet was launched in 2020 and it has gone from strength to strength since, offering a very comprehensive sportsbook thanks to the partnership with Kambi.

LiveScore Bet Home

The welcome offer is very generous, customers can play the popular SQUADs game and the app is great to use. The betting margins could be slightly better, but apart from that there is truly nothing to complain about. Naming it the best new betting site is thus a no-brainer, and we are sure many punters will agree.

Bet £10 Get £30 in Free Bets

Min. Deposit£10
Max. Amount£30
TurnoverNo wagering
Expiration7 Days
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+
SBK logo

📊 Best New Bookie for Odds: SBK

SBK is the sportsbook from the betting exchange Smarkets. It was launched a few years back after a long period of beta testing, but it has already won plenty of fans thanks to a clean look, excellent odds and a user-friendly mobile betting app.

SBK is not just a betting site; a social element is also included. Users can provide their betting tips, with the most successful ranked in a leaderboard. Unlike most new betting sites, competing against friends and family is possible.

SBK Sportsbook App

Prices on SBK are excellent compared to most of the other new sports betting sites on the market. This is because they are the same as those on the Smarkets exchange. Exchange odds tend to be significantly better than those on sports betting sites due to the lack of a margin.

Live chat is available on the SBK app 24/7, too, so anyone with an issue with their account can get help rapidly from a customer service agent.

Bet £10 Get £40 in Free Bets

Min. Deposit£10
Max. Amount£40
TurnoverNo wagering
Expiration7 days
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply.18+. GambleAware.org.
talkSPORT BET

⚽ Best New Football Bookie: talkSPORT BET

There is no shortage of competition when it comes to football betting, especially since most new bookies tend to be pretty good for the popular sport. Having said that, there are ways to stand out and this is something talkSPORT BET has shown, focusing a lot on promotions for current events.

TalkSport Bet Deposit 1

The withdrawal times are very fast with Apple Pay, as our test showed, and the bookie is very easy to navigate from the sportsbook to the banking options. Of course, there is also a great bet builder tool in place - though bet365 remains unrivalled on this front - and all of the popular football markets can be found.

Bet £10 and Get £30 in Football Free Bets

Min. Deposit£10
Max. Amount£30
TurnoverNo wagering
Expiration7 days
18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
BetGoodwin logo

🏇 Best New Horse Racing Bookie: BetGoodwin

A betting brand with a long and proud history despite a relatively new online presence, BetGoodwin comes from the trusted telephone betting operator Goodwin Racing. Unlike many British bookies, BetGoodwin offers a best odds guaranteed betting bonus for greyhounds and horse racing, so an account here is a must for those who bet on dogs.

BetGoodwin greyhound racing

Indeed, trusted traditional British betting brands moving online will always be welcomed. We also found that the withdrawal times are surprisingly fast. Having said all of this, there is a relatively low maximum payout of £100,000 in place for horse racing bets at BetGoodwin, though this is unlikely to be a big problem for most casual punters.

50% Back As Free Bet (Up to £25)

Min. Deposit£10
Max. Amount£25
TurnoverNo wagering
ExpirationNA
Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours.
fafabet logo

🏏 Best New Cricket Bookie: Fafabet

The new UK sports betting site Fafabet covers most top sports well, but there is no doubt it has a solid cricket offering. Providing markets on everything from global T20 competitions, such as the Indian Premier League, to the County Championship in the UK, Fafabet has created a cricket betting site that many major rivals cannot match.

Fafabet sportsbook

Having said that, women's cricket is covered at Fafabet, the site does not have quite the same detail or depth for the female game as it does for the men's side of cricket. This will not be a huge problem for most punters, though, and Fafabet also has virtual sports as well as a casino - there is something for everyone.

Up to £50 Free Bet + £20 Casino Bonus

Min. Deposit£10
Max. Amount£50 & £20
Turnover1x (Sports) & 35x (Casino)
Expiration7 days
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
Parimatch logo

🎯 Best New Darts Bookie: Parimatch

A comprehensive sportsbook is provided at Parimatch, above all because the site is operated by BV Gaming, making it a BetVictor sister site. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too.

Parimatch home page

There is also a good welcome offer for new customers to claim, and even if you are not into darts, this is a good reason to sign up. We took a closer look at the Parimatch app recently and were very impressed with the overall product, perhaps as you would expect with BV Gaming, but it's still good to know that the bookie is keeping up with the times.

Bet £10 Get £30 in Free Bets

Min. Deposit£10
Max. Amount£30
TurnoverNo wagering
Expiration7 days
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. T&Cs apply. gambleaware.org | Please gamble responsibly
Thepools logo

🤝 Best New Bookie for Pool Betting: The Pools

As the name of this new UK online sportsbook suggests, The Pools offers something a bit different from the norm as it is primarily focused on providing pool betting. One of the main reasons to join is the chance to play a game known as Goal Rush, which has a total prize pot of £1 million available to win.

Horse racing fans will also welcome extra place races and best odds guaranteed, while The Pools also has a Footie 5 prediction game with a prize pool of £25,000 up for grabs.

The Pools HOME

Plenty of sports can be bet on here, as well as esports such as League of Legends and CS:GO, Dota 2, King of Glory, Rainbow Six and Valorant. Virtual horse racing, plus virtual greyhounds, table tennis, motorsports, and football are also offered.

Price boosts and enhanced odds are available to ensure good value can be found at The Pools, and while the site does have a dated design compared to some sportsbooks, it is fair to say it offers more substance than style.

BetMGM Logo

💰 Best New Bookie for Welcome Bonus: BetMGM

Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos. To really make the most of the UK launch, MGM partnered with LeoVegas - another brand that it owns - to ensure a high quality of the sportsbook and casino.

BetMGM Golden Goals 2 (UK)

Indeed, it already feels like the bookie has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel.

Bet £10 Get £40 in Free Bets

Min. Deposit£10
Max. Amount£40
TurnoverNo wagering
Expiration7 days
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
Virgin Bet

🆓 Best New Bookie for Existing Customers: Virgin Bet

Promotions have become increasingly important for bookies in the UK and Virgin Bet, owned by the LiveScore Group, has made sure to keep up with the trend. In addition to a very comprehensive sportsbook and a nice betting app, the bookie also offers the popular free-to-play game FIVES.

Virgin Bet HOME

It is exactly the same as SQUADS, which is offered by the sister site LiveScore Bet, and this is great news for football punters. Free bet deals are consistently offered on the site, as well as money-back deals for horse racing, and this means that Virgin Bet checks more or less all the boxes on the promotions front.

Bet £10 Get £20 in Free Bets

Min. Deposit£10
Max. Amount£20
TurnoverNo wagering
Expiration7 days
**New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
Bet UK

💳 Best New Bookie for PayPal: BetUK

Some new sports betting sites that launch in the UK struggle to provide a long list of payment methods, but Bet UK has no issues in this department. PayPal leads the way when it comes to withdrawing winnings speedily, but other options for the cashier at the Bet K site also include the likes of Apple Pay, Instant Transfer, Visa and Mastercard.

BetUK sportsbook

The minimum deposit for PayPal is set at £10, which is slightly higher than some rivals, but BetUK stands out by allowing customers to claim the welcome offer with this method. In other words, those who like to deposit with PayPal will be absolutely thrilled, also because the process at BetUK is simple.

Bet £10 Get £30 in Free Bets

Min. Deposit£10
Max. Amount£30
TurnoverNo wagering
Expiration7 days
New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. 18+

Ben's Favourite New Betting Site

Ben Dixon
Ben DixonTipster

I think Virgin Bet has the potential to grow even further than what we have seen so far, and there are several reasons for this. Primarily, there is a good sportsbook offered across horse racing and football - which are two of the most popular sports.

Furthermore, it would be impossible not to mention the promotions. Virgin Bet consistently offers some of the best promotions I’ve seen - such as free bets back if your horse loses and the headline promotion ‘Fives’. For these reasons, I think I would say it is my favourite ‘new’ bookmaker available for customers.

Isak's Favourite New Betting Site

I like betting sites that are a bit different, or at least try to be, as the bog-standard bookies can get a bit boring over time. As such, although it has been around since 2019, my favourite new betting site in the UK is Midnite. With a greater emphasis on Esports, sporting a design that follows that, Midnite offers something else compared to the rest.

I'm not much of an Esports punter, I must admit, but I do like the welcome offer at Midnite as well as the many payment methods (with good terms as well). The sportsbook also has most of what you need, at least for the main sports, and the app is rather nice to use as well. It is definitely worth checking out if you haven't already.

New UK Online Bookmakers to Avoid in 2024

Here is a list of new online bookmakers in the UK that punters should avoid joining and our reasoning for not recommending each new bookie. We have also created a bookmaker blacklist which contains all bookies, new and old, that we recommend avoiding.

Some new bookmakers may offer competitive odds and bonuses but may have poor customer service or may not pay out winnings on time. Other new UK bookmakers may be scams altogether.

If you are unsure about a new UK bookmaker, we recommend avoiding them. There are so many reputable bookies to choose from, so there is no need to risk your hard-earned money.

  • Xtremewin
    Xtremewin
    • Charges for deposit and withdrawals

    • No longer operating.

    • Unresponsive customer support

  • LVbet logo
    LV BET
    • LV Bet left the UK market on 13/09/2022 and no longer operates in the United Kingdom

  • Ejjabet
    Ejjabet
    • Too many negative reviews

  • WinstonBet
    WinstonBet
    • Negative reviews and payment issues

  • SportNation
    SportNation
    • No longer available in UK

  • 888sport logo
    888sport
    • There was too much struggle during our tests with withdrawals.

    • Poor and rude customer support during the tests.

    • Even more negative experiences were had by our users and people on Trustpilot.

  • betfair logo
    Betfair
    • Received fines for targeting vulnerable customers

    • £2.2m fine for failing to protect customers and stop stolen money being gambled

    • Too many negative reviews

  • BetDukes
    BetDukes
    • Operator has shutdown

  • HighBet
    HighBet
    • Concerning amount of negative reviews

    • Fees for deposits

    • Issues withdrawing money from HighBet

  • Mr Spin
    Mr Spin
    • Mr Spin's licence has been suspended

  • Paddy Power logo
    Paddy Power
    • Too many negative reviews

    • Received fines for targeting vulnerable customers

    • £2.2m fine for failing to protect customers and stop stolen money being gambled

  • STS
    STS
    • No longer operating in the UK

  • BetSteve
    BetSteve
    • Too many negative reviews

    • Withdrawal issues

  • BritainBet
    BritainBet
    • Charges for deposits and withdrawals

    • Too many 1-star reviews

    • Awful bonus terms

  • Gatobet logo
    GatoBet
    • Too many negative reviews

    • Charging for deposits and withdrawals

    • Bad customer support

  • FansBet
    FansBet
    • FansBet is no longer active in the UK

  • Bonusboss logo
    Bonus Boss
    • Licence suspended

  • Betneptune logo
    BetNeptune
    • Charges for deposits and withdrawals

    • High wagering on the welcome bonuses

    • Hard to contact support

  • Winissimo
    Winissimo
    • Negative real player reviews

    • Deposit and withdrawal fees/issues

    • Awful welcome bonus terms

  • StarSports logo
    StarSports
    • Too many negative reviews

  • BazingaBet
    BazingaBet
    • No Longer Operating

  • 2kbet logo
    2kBet
    • 2kBet is no longer active

  • Pixiebet
    Pixiebet
  • AvaBet
    AvaBet
    • No longer operating in the UK

  • RubyBet
    RubyBet
    • Too many negative reviews

    • Fees for deposits and withdrawals

    • Poor customer support

  • InfernoBet
    InfernoBet
    • Brand is no longer operating

  • Yeti Bet Logo
    Yeti Bet
    • Low TrustPilot score

    • Concerning reviews of players unable to withdraw money or verify their account

    • Reports of unfair account suspensions

  • Dr Bet
    Dr Bet
    • No Longer Operating

  • Betmorph logo
    BetMorph
    • Too many negative reviews

    • Withdrawal issues

    • Charges for deposits and withdrawals

  • BresBet Logo
    Bresbet
    • Bad welcome offer

    • Hard to contact customer support

    • Limited payment methods

  • Karamba
    Karamba
    • No longer operating in the UK

  • FanTeam
    FanTeam
    • Too many negative reviews

    • Payment method issues

  • Dr Slot
    Dr Slot
    • Licence Suspended

  • Jammy Monkey
    Jammy Monkey
    • Jammy Monkey shutdown after having its UKGC licence suspended.

  • Mfortune logo
    mFortune
    • mFortune is no longer available for UK customers

  • Cashmo
    Cashmo
    • Licence Suspended

  • Casino2020
    Casino2020
    • Licence suspended

  • MrRex
    MrRex
    • Could not withdraw money.

    • Verification process almost impossible.

    • Too many negative real player reviews.

  • vstarbet logo
    VStarBet
    • VStarBet closed down on the 24th of November 2020

  • Mr Mega logo
    MrMega
    • Too many negative reviews

  • Paddy Power Bingo
    Paddy Power Bingo
    • Too many negative reviews

  • SpinzwinBet
    SpinzwinBet
    • Too many 1-star reviews

    • Charges for deposits and withdrawals

  • Betfair Bingo
    Betfair Bingo
    • £490,000 fine for marketing to vulnerable consumers

    • Too many negative reviews

  • Swishbet logo
    SwishBet
    • Too many negative reviews

    • Charginig for deposits and withdrawals

    • Bad experiences with customer support

  • EnergyBet
    EnergyBet
    • Energybet is no longer active in the UK

New Horse Racing Betting Sites

When new sports betting sites launch, they do not always come as complete packages. For example, BetMGM launched in the UK in late 2023. However, they did not offer horse racing or greyhound betting in their sportsbook for a couple of months. They offer a horse racing product, but it is not the best.

On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are great for football, tennis, American sports, and a wide range of niche sports.

Check out the best horse racing betting sites in the UK here, if that suits your fancy, or compare our exclusive offers for new and existing customers. We have also compiled the best tennis betting sites in the UK.

New UK Football Betting Sites

Unlike horse racing, every new betting site launched in the UK will offer football betting, but some areas are much better than others. Almost every new UK bookie will offer a wide range of football betting markets (usually over 200) and cover enough leagues and competitions to satisfy nearly all punters.

However, the betting market types vary quite a lot when looking deeper at new football bookies. For example, few new betting sites offer Asian markets, bet builders (custom bets) or prop bets (wagers on individual players). To find these markets, you will likely need to join the more established bookies such as bet365 and William Hill.

Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests. Of course, we only test a small sample of markets and odds, but new betting sites consistently rank high for the lowest margins.

Best New Football Betting Sites Margins

  1. SBK - 3.3%
  2. Midnite- 4.86%
  3. NetBet - 5%
  4. Quinnbet - 5.12%
  5. The Pools - 5.51%

After the margins tests, we look to see what unique features the new betting sites offer, such as live streaming, cash out, promotions for existing customers, free-to-play competitions such as Betway's 4 to score, and anything else unique to compete with the best football betting sites like bet365 and Betfair.

New Customer Sign-Up Bonuses: Top Picks

New bookmakers usually have great sign-up offers, but a large signup offer does not necessarily mean good value. High wagering requirements can turn an attractive-looking betting offer into a waste of time. Be sure to look for a bonus that suits your gambling style to see whether you will get more value from the large or small signup offers.

For example, if you just like to place small wagers on longshot acca's each weekend, a risk-free bonus could benefit you, but a large matched deposit bonus will likely be a waste of time, as you will struggle to get anywhere near the wagering requirements in 30 days.

OperatorWelcome OfferBonus CodeClaim Offer
BetMGM Logo
BetMGM Betting offer
Welcome Offer
Bet £10 Get £40 in Free Bets
No code required
Claim Offer
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
livescore bet logo new
LiveScore Bet Betting offer
Welcome Offer
Bet £10 Get £30 in Free Bets
No code required
Claim Offer
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+
Virgin Bet
Virgin Bet Betting offer
Welcome Offer
Bet £10 Get £20 in Free Bets
No code required
Claim Offer
**New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
betano logo
Betano Betting offer
Welcome Offer
Bet £10 Get £30 in Bonuses
No code required
Claim Offer
18+ New Customers Only, opt in and bet £10 on any EPL market (odds 1/1+) within 3 days of sign up. No cash-out. Get 5x£5 Free Bets for set markets (odds 1/1+) and a £5 Slots Bonus on Age of the Gods: God Of Storms, 30x wagering, max redeemable £125. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org. Please gamble responsibly.
NRG logo
NRG BET Betting offer
Welcome Offer
Bet £20+ Get a £10 Free Bet
b20g10
Claim Offer
18+, new customers only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement.

New Bookmakers - Can They Be Trusted?

All new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white-label) and abide by the strict UKGC regulations. In general, yes, new betting sites with valid UKGC licenses are safe, legal, and secure, but some new bookies still find ways to make it difficult for players or break the rules and receive fines from the UKGC.

However, this is not a new betting site problem, with many large operators in the industry receiving enormous fines for questionable practices. In 2019, bookmakers paid over £19m in fines to the UKGC, and in recent years, William Hill, Betway and Flutter Entertainment (Paddy Power & Betfair) have all paid massive penalties to the UKGC.

Still, we display and review all of the newest betting sites to launch in the UK, but we do recommend caution when joining some new bookies. At the moment, we recommend reading our reviews before joining BetDukes, 2kBet, Infernobet, InterBet, SponsioBet, Bazingabet, SwishBetCasino, BetSteve, and VStarBet.

Progress Play Limited offer a white-label solution that provides all of the components for an online gambling site, including software, odds experts, customer service staff, payment solutions, etc. The white-label solutions make it easier for entrepreneurs to start an online gambling site, which allows for a lot of "different" new online gambling sites. However, finding information on these sites' "true" owners is impossible, and they do not tend to stick around for the long term.

We know even the most trusted and established betting sites can rack up hundreds of bad reviews, but we are concerned about the early player reviews from the new bookies operated by Progress Play Limited. Firstly, real players have contacted us to inform us that these sites have charged people for certain deposits, with one case charging an extra £300 in deposit charges.

"Appalling I deposited £300, and they went and duplicated the £300 by claiming an additional £300, which meant they took £600 out of my bank account. im now in debt via charges."

We mention that all of the new bookies above charge "£2.50" per withdrawal in the reviews, but we did not experience any deposit fees and are shocked to hear that it is happening to players. Also, all of the Progress Play Limited sites have extremely long withdrawal times, some taking a few weeks. For example, with Debit card withdrawals, there is a three business days pending time, one business day for processing, and 3-7 business days to receive the payment.

Now, it is too early to judge most of these new sports betting sites, and it is not uncommon to see similar complaints and reviews on the most significant betting sites in the UK.

Regarding bad reviews, Mr.Play has a 1.8 rating (out of 5) with 10 of our genuine player reviews. Some players have mentioned Mr Play is not awarding the £10 free bet sign-up bonus and has issues with withdrawals and verification. We recommend reading our unbiased review and the comments before joining Mr.Play.

Currently, these new bookmakers are not off to a good start, and we recommend joining more established "new betting sites", such as Kwiff, BetMGM, and QuinnBet, to name a few.

New Betting Sites Licences and Regulation (UK)

New bookmakers that are listed on BettingLoune will have a UK Licence and abide by the UK's Gambling Act 2005 and all the UK Gambling Commission (UKGC) regulations, making them safe and accountable betting sites.

However, if you come across a site not on our list, check for a UK license. You can do this by checking the bottom of the website for a Gambling Commission link or by manually searching the brand/owners on the UKGC website.

Never sign up for a new bookie that does not show a valid UK Gambling license. If you didn't know, the UKGC regulates most forms of gambling in the UK, including:

  • Arcades
  • Betting
  • Bingo
  • Casinos
  • Slot machines
  • Lotteries
  • Remote gambling

The only exception is sports spread betting, which is regulated by the Financial Conduct Authority instead of the UKGC.

Most people might expect the UKGC to resolve consumer complaints against gambling operators in the UK, but this is not the case. If you run into any issues while gambling in the UK, it is recommended that you contact the gambling business first and follow their complaints procedure.

Suppose you are not satisfied with the result of this direct complaint. In that case, you can use an alternative dispute resolution (ADR) provider approved by the UKGC, such as the Independent Betting Adjudication Service (IBAS). Other Approved ADR Providers include ADR Group, Bacta ADR service, eCOGRA and so on.

Gambling Responsibly on New Bookies

We take great pride in promoting gambling safely and responsibly here at BettingLounge. We will only recommend new online bookmakers with responsible gambling protocols on their sites. Check out our Responsible Gambling Guide for tips and advice on staying in control and services offering free professional help!

  • Self-assessment tests: We check to make sure the new bookmakers offer self-assessment quizzes to help you if you are at risk of developing a gambling problem.
  • Deposit Limits: Almost all new betting sites offer deposit limits, and we recommend all punters set a limit and stick to a budget they can afford.
  • Reality Checks: We ensure new bookmakers offer reality checks to monitor your time and money spent on a betting site.
  • Self-exclusion: Again, all new betting sites in our list offer self-exclusion options if you want to take a break or suspend your account for six months, one year, five years, or longer.

New Betting Sites FAQ

All new betting sites on BettingLounge are legal, safe and licenced by the UK Gambling Commission (UKGC). But there are plenty of new betting sites out there that are not legal for UK players. Look for a UKGC logo in the website's footer or check their "About Us" page for licensing details. We recommend avoiding the operator if they do not display any license information.

In our independent betting margins tests, SBK currently offers the lowest margins (1.17%) out of the new bookies on our list.

Horse racing is often left out when new betting sites first launch in the UK, and only a handful offer horse racing markets years after launching. For the best horse racing products, we recommend using the more established bookmakers such as bet365, Unibet, Paddy Power, Betfred and BetVictor, to name a few.

All of the new betting sites on BettingLounge are safe, legal and licenced. But it is far too early to determine if the new bookie is trustworthy, especially with the many white-label brands being launched. We encourage and collect genuine player reviews to understand how they treat customers. If a new bookie accumulates too many 1-star reviews, we add the operator to our list of "new bookies to avoid".

When joining new football betting sites in the UK, customers usually have a wide range of choices when it comes to payment methods. However, it is fair to say e-wallets and debit cards will be the best payment methods for many people, while cryptocurrency is also emerging.

With so much competition in football betting, almost all new UK online bookmakers offer free bets and welcome bonuses to attract customers. New bookmakers should also provide betting bonuses to reward existing users' loyalty.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.