List of Online Bookmakers UK (March 2024)

See our full list of online bookmakers in the UK and exclusive sign up bonuses below.

Written by Steven Hubbard
Verified by BettingLounge team
Last updated 17/01/2024

UK Betting Sites List

United Kingdom UK Licensed
Secure and Trustworthy
Approved by BettingLounge
Affiliate Disclosure
CopyBet
Bet £10 Get £50 in Free Bets
  • Visa
  • Mastercard
  • Google Pay
  • +
  • Brand New UK Betting Site
  • BettingLounge Exclusive Bonus
  • Official Betting Partner of QPR
New UK and ROI customers only. The qualifying bet should start at £10 and have 1.9 or greater odds. Following the qualifying bet, you will receive 5 x £10 free bets that can be used one after another on selected sports/markets. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.
Hollywoodbets
Up To £30 Back as a Free Bet + 20 Free Spins
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • New UK Casino & Sportsbook
  • Fast Withdrawals
Deposit £10+ on card. Stake £10+ on both your 1st & 2nd bets at min odds of 1.5 (1/2) within 3 days of registration & receive a £10 Free Bet for each qualifying bet resulted as a loss. Free Bets only be valid on multiples with 3+ legs & min cumulative odds of 3.0 (2/1). Min odds of 1.4 (2/5) required per leg. Free Bets must be used within 3 days of them being received. 20 Free Spins will only be available for use on the slot game ‘John Hunter and the Book of Tut Respin™.Promo period: 12/08/2023 – 01/01/2024.
ZetBet
Bet £10 Get £10
  • Visa
  • Mastercard
  • Bank Transfer
  • +
  • Brand New UK Betting Site (April 2022)
  • Great Range of Payment Methods
  • 30+ Sports
18+, Welcome Offer: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Betfred
Bet £10 Get £50 in Bonuses
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • BettingLounge Exclusive Bonus
  • High Odds
  • Trusted Brand
Visit
WELCOME50
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply.
Parimatch
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Paypal
  • +
  • New 2020 (October) Betting Site
  • Fantastic Betting Apps
  • Low Betting Margins
Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Betway
£30 matched Free Bet if your first Acca loses + Completely Free Acca every day at Cheltenham
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • High Odds
  • Great Promotions for Existing Customers
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
bet365
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Google Pay
  • +
  • Huge Range of Markets
  • High Odds
  • Trusted Operator
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
BetVictor
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Apple Pay
  • +
  • Highest Odds in our Tests
  • Great Welcome Offer
  • Old and Trusted Bookmaker
18+ New customers only. Opt-in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.
Ladbrokes
Bet £5 Get £20 in Free Bets
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Top Tier Betting Apps
  • Exclusive Free Bets Bonus
  • Great Promotions for All Customers
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Betzone
50% Back as Free Bets Up To £60
  • Visa
  • Mastercard
  • Bank Transfer
  • BettingLounge Exclusive Offer
  • New Betting Site (March 2022)
  • iOS & Android Betting Apps
Visit
NEWWELCOME60
18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. 50% back based on net losses after 3 calendar days or if you reach £120 of net losses before 3 days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. Free Bet is £1min, capped at £60. Restrictions + T&Cs apply.
Grosvenor Sport
Double The Odds on Any Sports Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Winnings Paid in Cash!
  • High Odds
  • Top-tier Sportsbook & Online Casino
New customers. Max £10(Exc paypal) 100% odds boost token. T&CS apply. (Full T&C Link) BeGambleAware.org
Luckster Sport
Bet £10 Get a £10 Free Bet
  • Visa
  • Paysafecard
  • Paypal
  • +
  • New Sports Betting Site (April 2022)
  • BettingLounge Exclusive Bonus
  • Competitive Odds
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
Spreadex Sports
Bet £10 Get £40 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • Exclusive Bonus
  • Great Betting App
  • Spread & Fixed Odds Betting
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Get 2x £10 fixed odds free bet, a 2x £5 Total Goals football free spread bets, a 2x £5 racing Winning Favourites free spread bets and a £1 racing Race Index spread bet. Free bets expire after 28 days. Full T&Cs apply.
Unibet
Money Back as a Bonus up to £40 +£10 Casino Bonus
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • High Betting Odds
  • 40+ Sports
  • Live streams
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
Rhinobet
Bet £25 Get £10 free bet
  • Visa
  • Mastercard
  • Brand New Sports Betting Site (2022)
  • BettingLounge Exclusive Welcome Offer
  • Great Betting Apps
UK Only. 18+, T&C's Apply
William Hill
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Comprehensive Sportsbook with Live Streaming
  • Top-tier Betting Apps
  • Daily Odds Boosts
18+. Play Safe. New customers using Promo code R30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 3 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
DAZN Bet
Bet £5 Get £5 as a Free Bet + 10 No Wager Free Spins
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New UK Betting Site (Late 2022)
  • Decent Sportsbook
  • No Wagering Welcome Bonus
New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
talkSPORT BET
Get up to £40 in Football Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • Apple Pay
  • New UK Betting Site (2022)
  • Exclusive Welcome Bonus
  • High Betting Odds
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. begambleaware.org | Please gamble responsibly.
Thepools
£50+ Free Bets Every Week + Deposit £10 Get 100 Free Spins
  • Visa
  • Mastercard
  • Bank Transfer
  • Paypal
  • BettingLounge Exclusive Bonus
  • Brand New Revamped Sportsbook (April 2023)
  • Good Promotions
18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. 18+, UK only. First deposit and Stake £10 on casino slots. On qualification of the promotion you will receive Free Spins on Big Catch Bass Fishing. Qualifying players will have the Free Spins automatically credited to their account. The value of each Spin awarded as part of this promotion is £0.10 per spin. Full T+Cs Apply.
Bet UK
Bet £10 Get £30 in Free Bets
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • Comprehensive sportsbook with good margins
  • Top-notch betting apps
T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
Fafabet
Up to £50 Free Bet + £20 Casino Bonus
  • Visa
  • Mastercard
  • BettingLounge Exclusive Bonus
  • New Sports Betting Site
  • Competitive Odds
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply
AllBritish Sports
10% Cashback Always
  • Visa
  • Mastercard
  • Apple Pay
  • Trustly
  • Newest UK Betting Site (Nov 2022)
  • Bet Builder & Player Specials
  • High Odds
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply 18+ #AD BeGambleAware.org
QuinnBet
£35 Free Bet Plus 10 Free Spins
  • Visa
  • Mastercard
  • Bank Transfer
  • Many sports promotions
  • Comprehensive sportsbook
  • Low betting margins
To activate this promotion you must deposit and stake a minimum of £10. You must place a minimum of 3 rounds during the qualifying period and 2 of these rounds must be at least half the value of your highest placed wager. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
LiveScore Bet
Bet £10 Get £20 in Free Bets
  • Visa
  • Mastercard
  • Paypal
  • Bank Transfer
  • Great Live Streaming
  • Great Betting Apps
  • BettingLounge Exclusive Bonus
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org 18+T&Cs Apply
SBK
Bet £10 Get £30 in Free Bets
  • Bank Transfer
  • Visa
  • Mastercard
  • +
  • BettingLounge Exclusive Sign Up Bonus
  • Brand New Sports Betting App
  • Highest Betting Odds in the Industry
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.
VBet
Bet £10 Get £20 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • +
  • New Betting Site
  • Good welcome offer
  • 40+ Sports
Available to all new customers residing in the UK. Place a £10+ acca bet with at least 3 selections and get 2 x £10 free bets to use on accas with 3+ selections. The first free bet must be wagered within 14 days to unlock the second free bet. Full T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org
BetGoodwin
50% Back As Free Bet (Up to £25)
  • Visa
  • Mastercard
  • Brand New UK Betting Site (March 2022)
  • 50% first day losses up to £25
  • Great for Horse Racing Betting
Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours.
Coral
Bet £5 Get a £20 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Great Betting Apps
  • Exclusive Welcome Bonus
  • Low betting margins
18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
LeoVegas
Get up to £100 Extra with 100% Profit Boost
  • Apple Pay
  • Mastercard
  • Visa
  • +
  • Comprehensive Sportsbook
  • Top-tier Mobile Betting
  • Trusted Operator
18+ BeGambleAware.org T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skril/Netellerl deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.
Kwiff
Bet £10 Get a £30 Surprise Bet
  • Visa
  • Mastercard
  • Paypal
  • +
  • BettingLounge Exclusive Bonus
  • New Sports Betting App
  • Supercharge your Odds!
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
BetStorm
Bet £10 Get a £10 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Brand New Betting Site (Sep 2021)
  • Exclusive Bonus Code "BET10"
  • Good Range of Payment Methods
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
Fitzdares
Bet £50 get £25 in Free Bets + 10 No Wager Free Spins
  • Visa
  • Mastercard
  • BettingLounge Exclusive Free Bet Bonus
  • Good Betting Apps
  • Free UK & Irish Racing Streaming
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
Luckland Sport
Bet £15 Get a £10 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New Online Betting Site (Mar 2022)
  • 200+ Football Betting Markets
  • Competitive Odds
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15. Void/canceled or Cashed Out bets do not count towards wagering to activate the Free Bet Token. Customers who deposit using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any Free Bet Token offer.
Vegas Paradise Sports
Bet £10 Get £20 in Free Bet
  • Visa
  • Mastercard
  • Paypal
  • +
  • New Sports Betting Site (Sep 2022)
  • Casino Side Live Since 2012
  • Wide Range of Payment Methods
New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
Vegasland Sport
Bet £10 Get £10
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New UK Betting Site (Nov 2022)
  • 1500+ Betting Markets
  • Fast Withdrawals
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Tebwin
Bet £10 Get a £30 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Brand New Betting Site (2021)
  • BettingLounge Exclusive Bonus
  • Official Betting Partner of QPR
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply
Betiton
Bet £15 Get £10 in Free Bets
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • BettingLounge Exclusive Bonus
  • Launched March 2020
  • Low Betting Margins
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Mr.Play
Bet £10 Get £15 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • +
  • Exclusive BettingLounge Sign Up Bonus
  • Low Betting Margins
  • New Betting Site (Jan 2020)
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Privewin
Bet £20 Get a £30 Free Bet
  • Visa
  • Mastercard
  • Apple Pay
  • +
  • BettingLounge Exclusive Bonus
  • New UK Betting Site (2023)
  • Only 1x Wagering on the Bonus
New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Available for UK players only | 18 Play responsibly | www.begambleaware.org
10bet
50% up to £50
  • Visa
  • Mastercard
  • Apple Pay
  • +
  • Bet Builder Markets
  • High Odds
  • Great Range of Promotions
New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms;
HeySpin
Bet £15 Get £10
  • Visa
  • Mastercard
  • Paypal
  • +
  • New UK Sports Betting Site (2023)
  • Fast Withdrawals with PayPal
  • 30+ Sports To Bet On
New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
Smarkets
Trade on 0% for 60 days using code COMMFREE
  • Bank Transfer
  • Paypal
  • Skrill
  • +
  • Political, TV and Current Affairs Markets
  • Low Betting Exchange Commission at 2%
  • 24/7 Support
Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit using card or online banking. Full T&Cs apply. 18+. BeGambleAware.org
21LuckyBet
Bet £20 Get a £50 Free Bet
  • Visa
  • Mastercard
  • Paypal
  • +
  • New UK Betting Site (Sep 2022)
  • Only 1x Wagering
  • 500+ Football Betting Markets
Visit
FBSBET
18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply
SpinzwinBet
Bet £10 Get a £20 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Brand New Sports Betting Site (June 2022)
  • BettingLounge Exclusive Bonus
  • Only 1x Wagering on Bonus
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. #AD, begambleaware, T&C apply, 18+
Monster Sports
Bet £10 Get a £30 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Brand New Sportsbook (Nov 2021)
  • BettingLounge Exclusive Bonus
  • 100's of Betting Markets
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
32Red
Join 32Red Today
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Low Betting Margins
  • Live Streaming
  • Good Depth of Markets
TonyBet
Join TonyBet Today
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New Revamped UK Sports Betting Site (2022)
  • Quick Withdrawals
  • Huge Range of Betting Markets
RedAxePlay
Bet £10 Get a £10 Free Bet
  • Visa
  • Mastercard
  • Apple Pay
  • +
  • New UK Betting Site
  • BettingLounge Exclusive
  • 30+ Sports
New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded skrill deposits. Full Terms apply.
BZeebet
Bet £10 Get a £10 Free Bet
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • New UK Betting Site (February 2023)
  • Fast Withdrawals
  • Wide Range of Betting Markets
18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply.
Karamba
Bet £20 Get £10
  • Visa
  • Mastercard
  • Paysafecard
  • +
  • Fresh new design
  • Unique features
  • 100's of Markets
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs
Sporting Index
Bet £10 Get £20 in Free Bets
  • Visa
  • Mastercard
  • Bank Transfer
  • Just Launched New Sportsbook Product!
  • Best Spread Betting Site
  • Amazing No Deposit Offer
New customers only. Applies to the first £10+ bet on any sports market at min odds of 2.00 (1/1). Qualifying bet needs to be placed and settled within 14 days of registration. First £10 Free Bet issued once the qualifying bet settles. Second £10 Free Bet issued 24 hours later. Full T&Cs apply

UK Betting Sites List (2024)

Sports fans in the UK are really spoiled for choice if they want to place bets via the internet with 50+ online bookmakers on our list to choose from.

The UK betting sites list is growing all the time with new options being added on a regular basis. Many options within the list of online bookmakers in the UK also have a casino attached too.

This means players can easily switch between playing online poker, bingo, or betting on sport. As the UK betting sites list is long, choosing the right place to join for a new account is tough.

Our list of online bookmakers in the UK is the ideal place to start, with every option that we feature always guaranteed to meet the following basic criteria:

  1. Licensed to operate in the UK
  2. Can be trusted
  3. Safe to use

There is a lot more to take into account when ranking our list of the best online bookmakers in the UK.

How We Review Our UK Online Bookmakers List

The various factors we consider when assessing the UK betting sites list includes the following:

  • Safety/security
  • Range of betting markets
  • Betting promotions
  • High betting odds
  • Live streaming
  • Customer support
  • Speed and design
  • Payment options
  • Mobile site and app
  • Special unique features

Safety/Security

First and foremost, people checking out our list of online bookmakers in the UK want to make sure that their chosen operator or betting brand is going to be safe and secure to use.

This means that they need to have a license to operate in the UK, such as one that has been awarded by the Gambling Commission. We also check whether the betting site has had any issues with the Gambling Commission in the past, for example involving any data breaches.

To avoid such incidents, top betting sites in the UK should have protection measures such as SSL encryption in place, which ensures financial information cannot fall into the wrong hands.

Range of Betting Markets

With so many different options in the UK betting sites list, the range of markets is one of the key ways that betting operators can try to offer something a bit different to make them stand out.

Sports fans in the UK expect to be able to find certain basic bets and these are almost always in place. But special tools such as bet builders can be used to give a customer more flexibility.

The list of sports available to bet on is not always exactly the same either. In the UK, most betting sites focus strongly on football and ten of them stand out. Sports such as horse racing - another sport with some great bookmakers - tennis and golf, meanwhile, are among those in a secondary category. But it is increasingly important that UK betting sites also offer something different, such as esports betting or virtual sports, to ensure a lot of variety.

Betting Promotions

Bonuses, deals and betting offers are the most important thing for a lot of people giving the UK betting sites list a close look in a bid to try to decide which betting brand is the right one for them to use.

Promotions usually kick things off with a welcome bonus, which is often a free bet in exchange for creating an account and placing a deposit, as well as an initial qualifying wager. While these bets typically work in a similar way, there might be a wagering requirement, a time limit or even restrictions on the amount of money that can be won from a free bet - these details are vital.

Top options from a list of online bookmakers UK should also have something in place to reward the loyalty of their regular customers. This often takes the form of a type of rewards club, which might make a free bet available each week if certain conditions are met. The online casino site of sportsbooks in the UK is another area where various betting promotions are up for grabs too.

High Betting Odds

UK sports fans do not always shop around for the best betting odds, but those who do are likely to be rewarded with a few extra quid in their pocket as a result of a small amount of browsing. While the difference in betting odds offered across a list of online bookmakers UK might seem to be minimal at first glance, it is always good for a customer to feel they are getting top value.

It is often the case that the same names from a list of online bookmakers UK feature when discussing where the highest betting odds can be found. However, it is true to say some betting brands tend to give out the best value on certain sports, while others might have a different specialism. Promotions such as price boosts and enhanced odds can also have a big impact.

Checking out the highest betting odds is a vital step when assessing how the UK betting sites list can be ranked and rated - especially when new UK betting brands launch their operations.

Live Streaming

Features such as live streaming have become a lot more important to UK players in recent years. It is now the case that many people expect to be able to watch live sporting action through their betting account, with sites missing out on this feature likely to be left behind.

While it might not be possible to watch Premier League live streams at any of the brands included in a list of online bookmakers UK, there tends to be a great deal of choice offered. Horse racing fans will often find that a betting account is a must if they want to be able to tune into meetings from across the UK, Ireland or even in various other countries around the world.

Sometimes, betting sites do ask for users to place a bet on an event in order to access the live stream. However, it is often the case that a funded account - this just means it is not empty - is the only requirement to access the large range of live streams that tend to be available. The other thing to note when it comes to live streams is that they are usually subject to a small delay.

Customer Support

Most people who use a betting site in the UK have needed to get in touch with the brand's customer support options for one reason or another. Perhaps they want to query why a bet has not been paid out, or whether they qualify for one of the bonuses on its list of active promotions.

A live chat has become the default method to contact most options from the list of UK online bookmakers, but not all betting brands are yet able to offer 24/7 support via this method. Those operators that have limitations on customer service hours can sometimes be overlooked.

Email and telephone support are also important while betting brands typically host a Frequently Asked Questions page on their site. Here, users might be able to find the answer to their query without having to take the time to get in touch with customer support and wait for an answer.

Social media customer support is also available at a lot of top betting sites in the UK these days.

Speed and Design

Sports fans are likely to be very frustrated if they sign up for an account with a famous operator included on a list of online bookmakers UK only to find out that the site is slow or hard to use.

Speed is of the essence, especially when it comes to placing live in-play wagers, so sites need to have rapid loading times if they want to make sure that the customers can be kept happy.

Colour schemes might be a matter of personal preference but a betting site should also be attractive to use. A simple navigation system or menu buttons that make it easy to get around the different parts of a site, such as a sportsbook, poker room or casino, is a must as well.

Payment Options

An area where betting sites in the UK tend to be broadly similar is payment options. Of course, it is no longer permitted to make a deposit into an online betting account with a credit card, but debit cards from banking giants Visa and MasterCard are almost always accepted.

E-wallets such as Skrill, PayPal and Neteller are also likely to be included on the list of approved banking options at UK betting sites. E-wallets tend to be a popular choice due to the fast they are usually one of the fastest withdrawal options, so users get their winnings fast. Pay by phone bill is often offered too - though there are lower deposit limits in place - while some options included on a list of online bookmakers UK have added cryptocurrency too. While there is a lot of scepticism around crypto, some people enjoy the fact they can now use Bitcoin to make a deposit into their betting account. Mobile users might be able to make the most of Apple Pay or Google Pay to fund their online betting in the touch of a button or two as well.

Key when it comes to payment options is whether or not there are any fees attached to using a certain selection, as well as how long it is likely to take for a withdrawal request to be paid out.

Mobile Site and Betting Apps

With so many sports fans in the UK now preferring to bet via a mobile device, many brands from the UK betting sites list have developed their own mobile betting apps for iOS and Android.

Available to be downloaded in a couple of taps, for many people these mobile betting apps have become the default way to place bets, especially as they are really rapid for live in-play wagers.

Not all betting brands have their mobile betting apps for iOS and Android as yet, however, with some preferring to focus their resources and attention on providing a strong mobile site. Some people still prefer to use a mobile site, avoiding having to download an app to a device.

Special Unique Features

With so much competition out there in the world of online betting these days, brands might have come up with some special unique features to help them to stand out from the crowd. One of the problems here is that brands copy off each other as much as they can, which is why a tool such as a bet builder was once unusual but is now present on a lot of betting sites.

A common special unique feature is for betting brands to offer a kind of prize spinner every day. By meeting certain qualifying guidelines, players can try their luck at winning a range of prizes, which can include cash, free spins for slot games at the casino or entry for instant win games.

The clever thing about these special features is that they encourage a lot of repeat visits from customers. The idea behind this for betting brands is that the user will not just head to the site for their daily game, they will also place some bets on various sporting events at the same time.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.