Best New UK Betting Sites (July 2021)

Compare the best new online sports betting sites to launch in the UK, and our exclusive new customer sign up offers below.

Best New Sports Betting Sites UK (Updated List July 2021)

  • UK LicensedUK Licensed
  • Secure and TrustworthySecure and Trustworthy
  • CertifiedCertified by BettingLounge
Bonus OfferGet a £10 Surprise Bet & 30 Free Spins
  • BettingLounge Exclusive Bonus
  • New Sports Betting App
  • No Wagering on Free Spins
New Customers 18+ Only. Min Deposit of £20. Qualifying real money bet of £20, min odds greater than or equal to 2.0 required. Each way bets excluded. Offer credited within 48 hours. Additional T&Cs apply, Please gamble responsibly.
Bonus OfferBet £10 Get £20
  • Brand New UK Sportsbook (Jan 2020)
  • Low Margins
  • BettingLounge Exclusive Sign Up Bonus
*18+. New UK customers only. Min bet £10 to receive £20 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, www.begambleaware.org • T&Cs apply
Bonus OfferBet £10 Get £10
  • Exclusive BettingLounge Sports Bonus
  • New Gambling Site (2020)
  • LeoVegas Brand
Full T&Cs apply. 18+ begambleaware.org New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.
Bonus OfferBet £20 Get £5
  • Brand New Betting Site
  • BettingLounge Exclusive Bonus
  • Huge Range of Betting Markets
Full T&Cs apply. New customers only. Mobile only. Opt in via the ‘My Promotions’ page. Min stake of £20 on one single bet on a 4 fold or higher accumulator. All selections must be on different events. Min odds of 4/1. System bets do not qualify. Free bets do not qualify towards the promotion. Void or cashed out bets do not qualify. Max free bet £5 per customer credited on bet settlement. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.
Bonus OfferGet £30 in Bonuses
  • Exclusive BettingLounge Bonus
  • Trusted Brand
  • Low Margins
Customers will be awarded £15 in free bets and £15 in free spins for casino and vegas new customers only / Freebets valid for 3 days free spins valid for 30 days / T&CS apply
Bonus OfferBet £10 Get £20 in Free Bets
  • New UK Betting Site (2019)
  • Low Betting Margins
  • Virgin Bet Fives
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
Bonus Offer£25 Free Bet Plus 100 Free Spins
  • New Sports Betting Site
  • Daily Free Bets
  • Tote Pool Betting
If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 100 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 100 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ | BeGambleAware.org
Bonus OfferFirst £20 Refunded in Cash, No Bet Limit
  • Brand New Sports Betting App (August 2019)
  • Exclusive Sign Up Bonus
  • High Odds
New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.
Bonus OfferBet £15 Get £10
  • Launched March 2020
  • Low Betting Margins
  • 20+ Sports
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Bonus OfferBet £10 Get £10 +50 Free Spins
  • No Wagering Free Spins
  • Innovative new betting site (2018)
  • High Odds
New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+
Bonus OfferBet £10 Get a £10 Free Bet
  • Exclusive BettingLounge Bonus (2021)
  • Trusted Brand
  • Spread & Fixed Odds Betting
Valid only when applying through a link from one of our partner sites. Qualifying fixed odds bet must be at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet will be credited upon settlement of the qualifying bet. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org
Bonus OfferBet £5 Get £30 in Bonuses
  • New 2020 (October) Betting Site
  • Licensed and Operated by BetVictor
  • Low Betting Margins
18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly
Bonus OfferBet £10 Get £20 Free Bets
  • New Betting Site (December 2020)
  • 300+ Markets
  • 24/7 Support
New UK Players Only. Opt-in Required. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £20, minimum odds 1.5, stake is not returned, maximum Conversion: £20, 10X wagering the winnings, valid for 7 Days from issue. Full Terms apply.
Bonus OfferDeposit £10 Get a £30 Free Bet
  • New 2020 (August) UK Sportsbook
  • 30+ Sports
  • Competitive Betting Margins
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits.
Bonus OfferBet £10 Get £20
  • Exclusive BettingLounge Bonus (2021)
  • 30+ Sports
  • £10 Weekly Free Bet with the "#MakeABet Club"
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
Bonus OfferBet £10 Get 30 Free Spins
  • New July 2020 UK Sportsbook
  • High Odds
  • 30+ Sports
T&Cs apply. Offer only available to new players between 01/07/2021-31/07/2021. Players must make a qualifying deposit of £10. Qualifying deposit must be wagered once in full in £1 spins on a minimum of 10 rounds on Book of 99. 30 Free spins will be credited to the players account once the player has met the deposit and wagering requirements. Free Spins will expire after 7 days from the day they are credited to the player's account. Offer available once per customer.
Bonus Offer£50 Welcome Bonus
  • New UK Licence (2020)
  • High Football Odds
  • Great Bonus
18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org
Bonus OfferBet £10, Get £10!
  • New Bookie
  • Low Betting Margins
  • Easy Welcome Bonus
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Only depositing using specific payment methods.
Bonus OfferGet up to £50 in Free Bets
  • New Mobile Sports Betting App
  • Exclusive Sign Up Bonus
  • Unique Social Betting Community
New users only. Min deposit £20. Place qualifying bets of £20 to £50 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs, 7 day expiry. Winnings credited in cash. Full T&Cs apply
Bonus OfferBet £10 Get a £20 Free Bet
  • New September 2020 Betting Site
  • 40+ Sports
  • High Odds
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply
Bonus OfferDouble The Odds on Any Sports Bet +£20 Casino Bonus
  • Winnings Paid in Cash!
  • High Odds
  • Top-tier Sportsbook & Online Casino
Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit.*T&Cs apply 18 Plus BeGambleAware.org
Bonus OfferDeposit £10 Get a £10 Free Bet
  • New Bookmaker (June 2020)
  • 100's of Betting Markets
  • Low Betting Margins
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply
Bonus OfferBet £10 Get £15
  • Exclusive BettingLounge Sign Up Bonus
  • Low Betting Margins
  • New Betting Site (Jan 2020)
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Bonus Offer200% Deposit Bonus up to £100
  • BettingLounge Exclusive Sign Up Offer
  • High odds
  • New Bookie
Valid for new UK customers registered from 14/06/2021. Deposit using code SPORTS100. Wager your deposit 5x on sports to release Bonus. Wager bonus 10x turnover at 1.6 minimum odds to convert to cash. Max wager contribution £25 per bet. Max Bonus funds conversion to cash is £250.
Bonus OfferBet £10 Get £10
  • Exclusive BettingLounge bonus
  • Low Margins
  • Official Betting Partner of the National League
Valid until further notice | New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | BeGambleAware.org
Bonus OfferBet £10 Get a £10 Free Bet
  • New Betting Site
  • 100's of Betting Markets
  • Great for US Sports
New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
Bonus OfferBet £20 & Get £20 in Free Bets
  • Great range of sports and markets
  • High odds and plenty of boosts
  • Solid free bet offer
18+ | UK new customers only | KYC verified |Max £20 free bet | Free bets paid as 2 x £10 | Min £20 bet | Min odds 7/10 (1.70) | Bonus Code: EURO20 | Free bet stake not returned | Certain Markets/ sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply
Bonus OfferBet £10 Get £10
  • Bet £10 Get £10 Exclusive Bonus
  • Massive range of markets
  • Daily price boosts
18+. UK only. Valid between 00:01 on 31.08.2020 and 22:59 (BST) on 31.12.2020. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware. Please bet responsibly.
Bonus OfferDeposit £20 Get a £20 Free Bet
  • Exclusive BettingLounge Bonus
  • 0% Betting Margins on Select Events
  • Massive Range of Markets
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.
Bonus OfferBet £10 and Get a £10 Free Bet!
  • New Betting Site
  • High Odds
  • 30+ Sports
New customers only. Min deposit and bet 10 at Evens (2.00) to qualify. Offer expires in 14 days and stakes are not returned. Free bet must be placed at 4/5 (1.80). T&Cs apply. 18+, begambleaware.org.
Bonus OfferBet 5 x £5 and Get A £10 free Fixed Odds bet
  • Just Launched New Sportsbook Product!
  • Best Spread Betting Site
  • Amazing No Deposit Offer
New clients only. Applies to first 5 x £5+ bets on any sports market at odds of 1.5 (1/2) or greater. All five qualifying bets need to be placed on separate selections and must be settled within 30 days of registration. 1 x £10 free bet issued once all 5 bets are settled. Free bet valid for 7 days and stake not returned. Cashed out bets will not count towards qualifying. Full terms available online. 18+ Begambleaware.org
Bonus OfferBet £10 Get £10 Free In-Play
  • BettingLounge Exclusive Bonus
  • Top-tier Mobile Betting
  • Trusted Operator
18+ begambleaware.org. New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.
Bonus OfferJoin 32Red
  • High Football Odds
  • Live Streaming
  • Award Winning Operator
18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD
Bonus Offer100% up to £50 Welcome Bonus
  • BL Exclusive Bonus
  • High Odds
  • Great Range of Promotions
New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
Bonus OfferBet £10 Get £30 in Free Bets
  • BettingLounge Exclusive Bonus (Mobile Only)
  • High Odds
  • Trusted Bookmaker
*New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
Bonus Offer£20 Backup Bet
  • £20 Backup Bet
  • Huge market depth
  • 1000's of live streams every month!
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Bonus OfferBet £10 Get £10
  • Brand New Betting Site (2020)
  • 400+ Markets
  • 30+ Sports
New Players Only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned, maximum Conversion £20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply
Bonus OfferBet £10 Get a £30 Free Bet
  • New Sports Betting Site (Feb 2021)
  • Exclusive BettingLounge Bonus Code "BETGET"
  • 100's of Markets
New players only. Opt-in required. Minimum $/€/£10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of $/€/£ 30, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£ 20 , 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill Deposits. Full Terms apply.
Bonus OfferBet £20 Get £10
  • Fresh new design
  • Unique features
  • 100's of Markets
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs
Bonus OfferGet up to £10 in Free Bets
  • High Odds
  • Trusted Brand
  • Great Promotions for Existing Customers
New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.
Bonus OfferBet £10 Get £10 in Free Bets
  • Brand New Betting Site (2021)
  • Large Range of Promotions
  • Competitive Odds
New Players Only. Minimum stake £/$/€10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £/$/€20. Excluded Skrill deposits. Full Terms Apply
Bonus OfferBet £10 Get £30 in free Bets +60 Free Spins
  • 30+ Sports
  • High Odds
  • Trusted Brand
New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Bonus OfferMoney Back up to £40 if Your First Bet Loses + £10 Casino Bonus
  • High Betting Odds
  • 40+ Sports
  • Live streams
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
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