Betting & Casino Sister Sites in the UK (2024)

Different Types of Sister Sites

Sister sites have become the rave among UK punters in recent years as they look to claim more welcome offers, while relying on familiarity in the process. Indeed, sister sites are usually very similar in terms of their promotions, sportsbook features, payment methods and even design, with the colour scheme usually being the only thing that separates the two on the latter front.

As such, it is far from surprising that punters are looking for sister sites of bookmakers that they like, with more being more. However, it is not always easy to find all of the sister sites, especially if they are not owned by the same company. We have reviewed over 100 bookmakers and thus decided to put our expertise to use below, outlining everything you need to know.

One Owner of Multiple Sites

The traditional description of sister sites involves two or more betting sites being owned by the same company. This is not the most common type of sister site in the UK, but there are some prominent examples such as Coral and Ladbrokes, which are both owned by Entain. When the sites are owned by the same company, this also guarantees a certain quality between them.

LiveScore Bet and Virgin Bet have the perfect example of this, seeing as both bookies have the same free-to-play promotion, just with two different names. On the former, customers can take part in the SQUADS game completely for free and on the latter, they can do the same with the FIVES game. This is one of many benefits of proper sister sites.

White-Label Solution

It is very common among new betting sites to launch under a so-called white-label solution, which means another company is responsible for the gambling product as well as the licensing with the UKGC. The sites in question are still owned by separate companies, but they look very similar as colour schemes and promotions usually are the only things that change between them.

Unfortunately, the white-label description carries a negative association as many companies abuse this arrangement, launching many different sites with a subpar foundation. BV Gaming deserves praise in that sense as the quality is high across the board.

Same Sportsbook Technology

Finally, it is very common for betting sites to share the same sportsbook technology. Kambi and FSB are two of the industry leaders when it comes to providing sportsbook features, with several prominent sites such as BetMGM using their services. Of course, it should be noted that these sites can vary in quality, even if the sportsbook is virtually identical.

The good thing is that if you find a bookmaker with good betting margins, it is usually the same on another site if the sportsbook technology/provider is the same. For example, if you compare the latest odds for Premier League games, some bookies will have exactly the same odds across many of the fixtures.