ZetBet Sister Sites: Best Alternatives & Offers (2026)

Owner Marketplay Ltd
Sportsbook Aspire Global
Platform Aspire Global
ZetBet is closed. Please consider joining one of the alternatives listed below.
Written by Ash Munson
Verified by Isak Möller
Last updated 27/07/2026

List of ZetBet Alternatives & Offers

ZetBet used to be part of Aspire Global (AG), but as the licence and platform provider decided to leave the UK market, the site ceased operations (like its sister sites). Below, we have listed some good alternatives instead.

Betting
Casino
Lottery
  • starsports new logo
    StarSports Recommended
    Bet £40 to Get £20 in Free Bets
    See More
    Licence UKGC Licence (9177)
    Owner Star Racing Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Site
    18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Alternative
    50% Back on Losses Up to £25
    See More
    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Site
    18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly
  • Vickers Bet logo
    Vickers Bet Alternative
    Bet £10 Get a £10 Free Bet
    See More
    Licence UKGC Licence (66877)
    Owner JR&S Leisure Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Join Site
    18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £10. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.
  • Tote logo
    Tote Recommended
    Bet £5 Get £20 in Free Bets
    See More
    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
    Platform Independent
    Join Site
    New customers online only. Register and bet a min £/€5 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€10 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.
  • Octobet logo
    Octobet Alternative
    Get 50% Back as a Free Bet up to £50
    See More
    Licence UKGC Licence (62545)
    Owner Octopus Game Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Site
    50% of first day losses refunded as a free bet up to £50. To be credited by 2pm the following day. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate selections at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. If a profit is made on the first day, a £5 free bet is awarded with at least 1 qualifying bet. Free bet valid for 7 days, single bets only, max odds 6/1 (7.0), stake not returned. New UK customers only. Full T&Cs apply.
  • Midnite new logo
    Midnite Alternative
    Bet £10 Get £30 in Free Bets
    See More
    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £30 in Free Bets, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
  • Betfred new logo
    Betfred Alternative
    Bet £10 Get £50 in Free Bets
    See More
    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
  • Kwiff logo
    Kwiff Recommended
    Bet £10 Get £40 in Free Bets
    See More
    Licence UKGC Licence (44448)
    Owner Eaton Gate Gaming Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply. 18+ | GambleAware
  • PlayZee logo
    Playzee Sports Recommended
    100% Up To £50
    See More
    Licence UKGC Licence (52894)
    Owner ZeePartners
    Sportsbook Altenar
    Platform White Hat Gaming
    Join Site
    18+ | New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 10x wagering requirement (bonus funds). Only bonus funds count toward wagering contribution. Winnings from bonus funds capped at x5 amount credited. Bonus funds must be used within 30 days. Affordability checks apply. Full Terms Apply. | BeGambleAware.org.
  • starsports new logo
    StarSports Recommended
    Deposit £25 Get 100 Free Spins
    See More
    Licence UKGC Licence (9177)
    Owner Star Racing Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Site
    New customers only. Deposit and wager a minimum of £25 on Big Bass Splash 1000 on registration day receive 100 Free Spins on Big Bass Splash 1000. Free Spins will be credited by midday the following day and expire after 7 days. 10x wagering requirement on Pragmatic Play slots before withdrawal. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Alternative
    Get 50% Losses Back as Bonus Money, up to £25
    See More
    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Site
    18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
  • Vickers Bet logo
    Vickers Bet Alternative
    Wager £20 Get 50 No Wagering Free Spins
    See More
    Licence UKGC Licence (66877)
    Owner JR&S Leisure Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Join Site
    18+. New verified customers only. Deposit and stake £20 on any slot game and get 50 FREE SPINS on Big Bass Splash. £0.20 spin value. Valid for 48 hours. Max winnings £100. Free spins must be used in one session on Big Bass Splash only. Terms and Conditions apply.
  • Tote logo
    Tote Recommended
    Bet £10 Get 100 Free Spins
    See More
    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
    Platform Independent
    Join Site
    New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+.  Full T&Cs apply. Gambleaware.org.
  • Octobet logo
    Octobet Alternative
    50% First Day Casino Losses Refunded Up To £100
    See More
    Licence UKGC Licence (62545)
    Owner Octopus Game Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Site
    50% of first day casino net losses refunded as bonus funds up to £100. To be credited by 2pm the following day. Max bonus per customer £100. Minimum deposit and wager of £50 required. Minimum of 3 casino bets required, with at least 2 bets at 50% or more of your highest stake. Minimum first day losses of £10 to qualify. Bonus subject to 10x wagering requirements. Maximum bonus winnings capped at £100. Maximum £10 stake contribution per bet towards wagering. Bonus valid for 7 days. If a profit is made on the first day, a £5 casino bonus is awarded with a minimum £50 wager. Game weighting applies. Full T&Cs apply.
  • Midnite new logo
    Midnite Alternative
    Stake £20 Get 150 No Wager Free Spins
    See More
    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
  • Betfred new logo
    Betfred Alternative
    Stake £10 Get 200 Wager Free Spins
    See More
    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply.
  • Kwiff logo
    Kwiff Recommended
    Wager £20 Get 200 No Wagering Free Spins
    See More
    Licence UKGC Licence (44448)
    Owner Eaton Gate Gaming Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    Wager £20 cash on slots within 5 days of first deposit and Get 200 Free Spins on Book of Dead. £0.10 per spin. £250 total max withdrawal. E-wallets and virtual cards excluded. 18+. New customers only. Full T&Cs apply. Gamble Responsibly.
  • Playzee logo
    Playzee Recommended
    100% Up to £25 Bonus + 500 Zee Spins
    See More
    Licence UKGC Licence (52894)
    Owner ZeePartners
    Sportsbook Altenar
    Platform White Hat Gaming
    Join Site
    18+ New players only. Min deposit £20. Welcome offer is 100% bonus match up to £25. Bonus funds are separate to cash funds and subject to 10x wagering requirement (bonus amount). Only bonus funds count towards wagering contribution. £5 max bonus bet. Bonus funds must be used within 7 days. Affordability checks apply. Terms Apply. BeGambleAware.org
  • Betfred new logo
    Betfred Alternative
    Play £5 Get £20 in Free Play
    See More
    Licence UKGC Licence (39544)
    Owner Petfre Limited
    Sportsbook Independent
    Platform Independent
    Join Site
    New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.

Who Owned ZetBet?

ZetBet was owned by Marketplay Ltd, a Maltese-based company that was registered under MGA/CL1/408/2007. The UK operations, though, were operated by the betting beasts that was AG Communications Ltd (UKGC: 39483).

AG Communications, or Aspire Global as you might recognise them, operated a vast number of white-label sites across the UK market before deciding to shut down.

ZetBet Sister Sites Reviewed (Before Closure)

The phrase “close but no cigar” comes to mind when talking about ZetBet. Let’s see if some of the ZetBet sister sites edge closer to delivering what is the real deal of an online betting platform.

Neptune Play logo

Neptune Play

Despite being one of the ZetBet sister sites, when first arriving at Neptune Play you feel like you have landed in a very different place.

It isn’t necessarily a better one either, albeit the mass payment methods and good casino offering is a shared positive.

The colour scheme of the site looks much smarter too, and the icon layout is an improvement versus ZetBet as well.

Neptune Play Sportsbook No Odds Showing

Unfortunately, our experiences at Neptune Play have been riddled with navigation issues, ranging from slow loading speeds to general dead ends when exploring the options that are supposed to be available to punters.

Again, betting margins are north of the 8% mark too, which is nowhere near where you want to be aiming.

Bet £10 Get £10 + 10 Bonus Spins

Min. Deposit £10
Max. Amount £10
Turnover No wagering
Expiration 14 days
New customers only. Min £10 deposit and bet on odds 1/1 or greater required. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. 18+ T&Cs apply.
mr play sport logo

Mr Play

From a landing page perspective, Mr Play is a real blend between ZetBet and Neptune Play. It has the structure of the former but colouring closer to the latter; it’s not of massive importance but that colour scheme is superior to ZetBet, for us at least. It’s not the only place it performs better either.

The sportsbook is the big win for Mr Play. Like ZetBet, it benefits from the extensive markets that comes with being part of the Aspire Global set up but also provides much more competitive betting margins; they came in at 6.57% during our test.

Mr Play

If we wanted to highlight areas where Mr Play lacks, it is largely in the service. Options to contact the operator are limited, withdrawal speeds are severely lacking, and the Trustpilot ratings are weak at 1.8 out of five.

Bet £10 Get £15 in Free Bets

Min. Deposit £10
Max. Amount £15
Turnover No wagering
Expiration 14 days
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. Debit card deposits only.
Betfusion logo

BetFusion

BetFusion and Zetbet used to be identical, but now BetFusion has moved to a new licence and sportsbook provider since AG Communications stopped operating in the UK.

Since the move, BetFusion has become a much better product using the Altenar sportsbook tech and under a white-label licence belonging to Anakatech. BetFusion's sister sites now include 8Bet, LuckyMate, Winomania and more brands that also use the Altenar sportsbook tech.

Ash Munson
Ash Munson
Last updated: 27/07/2026

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.

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