ZetBet used to be part of Aspire Global (AG), but as the licence and platform provider decided to leave the UK market, the site ceased operations (like its sister sites). Below, we have listed some good alternatives instead.
ZetBet was owned by Marketplay Ltd, a Maltese-based company that was registered under MGA/CL1/408/2007. The UK operations, though, were operated by the betting beasts that was AG Communications Ltd (UKGC: 39483).
AG Communications, or Aspire Global as you might recognise them, operated a vast number of white-label sites across the UK market before deciding to shut down.
The phrase “close but no cigar” comes to mind when talking about ZetBet. Let’s see if some of the ZetBet sister sites edge closer to delivering what is the real deal of an online betting platform.
Despite being one of the ZetBet sister sites, when first arriving at Neptune Play you feel like you have landed in a very different place.
It isn’t necessarily a better one either, albeit the mass payment methods and good casino offering is a shared positive.
The colour scheme of the site looks much smarter too, and the icon layout is an improvement versus ZetBet as well.
Unfortunately, our experiences at Neptune Play have been riddled with navigation issues, ranging from slow loading speeds to general dead ends when exploring the options that are supposed to be available to punters.
Again, betting margins are north of the 8% mark too, which is nowhere near where you want to be aiming.
Bet £10 Get £10 + 10 Bonus Spins
| Min. Deposit | £10 |
|---|---|
| Max. Amount | £10 |
| Turnover | No wagering |
| Expiration | 14 days |
From a landing page perspective, Mr Play is a real blend between ZetBet and Neptune Play. It has the structure of the former but colouring closer to the latter; it’s not of massive importance but that colour scheme is superior to ZetBet, for us at least. It’s not the only place it performs better either.
The sportsbook is the big win for Mr Play. Like ZetBet, it benefits from the extensive markets that comes with being part of the Aspire Global set up but also provides much more competitive betting margins; they came in at 6.57% during our test.
If we wanted to highlight areas where Mr Play lacks, it is largely in the service. Options to contact the operator are limited, withdrawal speeds are severely lacking, and the Trustpilot ratings are weak at 1.8 out of five.
Bet £10 Get £15 in Free Bets
| Min. Deposit | £10 |
|---|---|
| Max. Amount | £15 |
| Turnover | No wagering |
| Expiration | 14 days |
BetFusion and Zetbet used to be identical, but now BetFusion has moved to a new licence and sportsbook provider since AG Communications stopped operating in the UK.
Since the move, BetFusion has become a much better product using the Altenar sportsbook tech and under a white-label licence belonging to Anakatech. BetFusion's sister sites now include 8Bet, LuckyMate, Winomania and more brands that also use the Altenar sportsbook tech.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.