BetFusion's sister sites include brands such as PlayWins, 7bet, LuckyMate, and several other domains. They all operate under Anakatech Interactive Limited (UKGC: 48789). There are also sister sites that share the same sportsbook technology provided by Alternar.
There is a bit of a backstory to BetFusion. The main thing to note is that it is currently operated by the trusted and experienced Anakatech Interactive Limited (UKGC: 48789).
Anakatech are an established player in the UK market with their name and Altenar sportsbook software, having its fingerprints across a host of different domain names.
BetFusion hasn't always been under Anakatech though, with previous ties to the well-known AG Communications Limited (UKGC 39483).
When you combine all of those experiences together, you should expect to produce a half-decent betting site. Here, we test that hypothesis against BetFusion and its sister sites.

BetFusion offers up an impressive first viewing. The colour scheme choices are a little questionable, albeit nearly always subjective, but beyond that, it's all good. The main takeaway when first landing on the site is the structure.
Arriving in the sportsbook, you have three clean layers of navigation options at the top of the page. These allow you to navigate between headline sports areas and across a range of popular sports.
Beneath that, you get into targeted search functionality and popular odds. There is also a main menu that gives full access across the site and a fast reference site footer; this allows switching between core areas, such as casino and sports.
The navigation is important to note, with the BetFusion offering vast. There are over 30 sports offered, including a good collection of eSports and Virtuals. Football and horse racing, however, are the big two. The sports cover events around the world, and market depths are strong too; a top-level football game, for example, offers a couple of hundred markets.
The casino, which includes a live casino offering, is somewhat of a secondary layer to what BetFusion offers, but it's still more than solid. Big-name game providers ensure there is a tidy collection of recognisable game titles, with an overall game count just under 1,800.
There is a host of positive takeaways from BetFusion, but that doesn't mean it doesn't leave room on which to be improved.
Do any of the BetFusion sister sites outperform it?
PlayWins is quickly identifiable as a sister site with a lot of shared traits; these a particularly clear if you flick directly from one site to the other. The colour choices at PlayWins are superior, though, opting for what we’d describe as BOCA Juniors blue and yellow. We approve.
Really a colour scheme doesn’t make a site. The quality of what is on offer does. PlayWins has that too. Like BetFusion, you have in excess of 30 sports to bet on with the ever-popular horse racing and football the standout too. There are plenty of left-field sports on offer as well; pesapallo and volleyball being just two examples of that.
The market depths and event coverage are as described at BetFusion, whilst the design of the odds display is worth calling out as a positive too.
Small but distinguishable colour change icons appear as prices move, allowing punters to keep fully informed as to how markets are adapting is a nice, customer-focused touch.
Across in the PlayWins casino, you’ve again got around 1,800 titles to dabble on. Starburst and Big Bass variants are an indication of the high-level games that are offered. There isn’t an amazing game filter though, which is a small negative.
The structure of 7bet means it resembles BetFusion very closely, although the colour contrast of grey and green at 7bet makes it easier on the eye.
From an actual offering perspective, there is really nothing between the brands where sports betting is concerned, including the fact that 7bet also positions Virtual betting and eSports at the front and centre.
As for more traditional sports markets, there is lots to choose ranging from football, through racing, tennis and into boxing, plus a host of smaller sports, like handball, for example.
It is pretty hard to separate the sister sites at this point of the comparison. Where 7bet edges ahead, though, is when you step across into the casino and live casino.
There are nearly 30% more game titles offered there, which is not an insignificant number, whilst there is also a dedicated “Game Show” area. It’s another point of distinction.
LuckyMate tracks very closely to BetFusion where the overarching structure and colour scheme of the site is concerned, albeit we should stress it does bring in some gold contrasts in key menu panels and navigation buttons that transform it into quite a top end feel. It's a small change with a big impact, keeping in mind we are not enamoured with the BetFusion choices in that space.
If those design aspects "one up" BetFusion, so do a couple of other areas.
The sportsbook is broadly comparable in terms of the number of sports covered and their respective market depths, however, LuckyMate boasts superior promotions. This rings especially true when it comes to football betting.
This story remains similar when you transition across to the casino side of the site. There isn't a marked difference in usability of the casino sections of in the quality of the games offered. What you do get though is an additional 200 games of variety, with over 1,900 titles at LuckyMate.
With all of those small gains considered, we'd suggest LuckyMate is the best of all BetFusion sister sites.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.