PlayWins' sister sites include brands such as 7bet, BetFusion, LuckyMate and many more, all of which sit under the operating hand of Anakatech Interactive Limited (UKGC: 48789).
The owner of PlayWins is DirectBE Ltd (09706823), a UK registered company, however, it is operated in UK markets by Anakatech Interactive Limited (UKGC: 48789).
Anakatech has a vast experience of the UK betting market, offering its services and software, namely the Altenar sportsbook, to a variety of different domains.
All told, there are 10 domain names under the Anakatech umbrella, whilst PlayWins can draw on its own experiences of the industry too, having previously held a partnership with the gargantuan that is AG Communications Limited (UKGC 39483).
With a variety of lessons likely to have been learned over the years, from different avenues, it should all add to a mixing bowl that makes for not only a good operation here, but also across a range of the PlayWins sister sites.

Playwins is an attractive site, with flashes of yellow cutting through navy blue. That aesthetic is followed up with a sportsbook and casino platform that is well structured and clean to navigate. It makes for a premium looking feel right from first view.
The sportsbook is the headline, though. There are 35 sports to bet in, including popular sports like football and horse racing, alongside Pesapallo and Lacrosse from the lesser-followed side.
The coverage across all of those sports is good too - it's not just a token effort. Horse race meets are worldwide and football spans across 42 different countries; that spans from Argentina to Uganda, if you're wondering!
It’s not just the breadth of sports covered that stands out either; you’ve also got a solid market depth within them too. For your average sports bettor, PlayWins covers your needs and then some.
The casino side of the site is not as strong, but it’s still not too shabby. Split across a casino and live casino, the design of the pages are strong and with a library of close to 1,800 game titles, there is lots to explore. There is just the one downside with the casino, which is the lack of a really good game filter.
PlayWins is a brand that does a lot of things well, without being anywhere close to perfect. Do any of the PlayWins sister sites move the needle closer to that desired label?
When you look at 7bet, it is not until you put it alongside PlayWins that you peg it as a sister site. Once you see it, however, you cannot unsee it. Both brands benefit from the strong menu structure and navigational design elements.
At 7bet, the aesthetic is different, albeit still boasting a clean, premium feel. The overarching colour theme of grey and green is another point of difference, but the way the colour is layered into menus also hits differently at 7bet.
Beneath that style, though, you can still enjoy a lot of the same substance too. You've got a horizontal scrollbar that runs you through the various sports, with eSports a sizeable focus on the platform.
When you then drill into a specific sport, you get the ability to manipulate the "default" betting form courtesy of a couple of dropdowns. Market depths remain consistent across the two brands.
The casino aspect of things does create a little bit of distinction. Your key variation here is 7bet's decision to include a dedicated "Game Show" style page.
BetFusion is a PlayWins sister site, alright. It does not try to hide it either. There are only two notable differences between the brands. One of them is the expected colour scheme, with BetFusion opting for a two-tone green design. It looks decent enough.
The other, is the presence of a "Virtuals" section that is offered alongside the sportsbook at BetFusion. That dedicated Virtuals space, together with eSports that are offered across the piece serves as a really strong support act to the more traditional sportsbook markets. It's not something that isn't offered at other PlayWins sister sites, but it does take on a position of prominence here.
Another point worth calling out is the fact live streaming is available on certain events, whilst the Altenar sportsbook does position live events front and centre of your thinking too.
As for the casino, that's much as you were. Well over 1,700 games are available to play, including well-known titles like "Starburst" and a range of "Big Bass" games. The casino structure, which includes a live casino, is sleek.
Of all the PlayWins sister sites we've covered, LuckyMate just might come out on top as the best when considering all angles.
From a colour design perspective, it's not mad different to what is offered at BetFusion. It does, however, come with a cleaner looking horizontal scrollbar in the sportsbook, using gold icons to contrast the background. It cuts a premium feel. That continues across the sportsbook, all the way down into event specific betting.
Whilst it gets a point for its design, it doesn't lose any for the sports coverage and market depth either. Those are both in line with the other domains listed, which is good news.
As you transition across to the casino side, you do get a little bit extra. The structure is identical to other sites with dedicated "Casino" and "Live Casino" sections, but the overall game count stands at over 1,900 games; that's more than 100 additional titles to explore.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.