Mr Play Sister Sites: Best Alternatives & Offers (2026)
List of Mr Play Alternatives & Offers
Mr Play's used to be part of Aspire Global (AG), but as the licence and platform provider decided to leave the UK market, the site closed down. Therefore, we have listed some good alternatives below.
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18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply. -
18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly -
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £10. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. -
Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% of your stake back as a free bet (max £136). Free bet is valid for 7 days from issue and can be used on any sport or market as a 3+ fold ACCA with total odds between 3.00 and 21.00, with each selection at minimum odds of 1.50. One claim per customer. Cannot be combined with the Casino Welcome Offer. Offer is available on your first deposit of £5 or more using the generated code. New and invited customers only. 36 Vegas reserves the right to restrict or exclude customers from the promotion at its discretion. Full T&Cs apply. -
50% of first day losses refunded as a free bet up to £50. To be credited by 2pm the following day. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate selections at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. If a profit is made on the first day, a £5 free bet is awarded with at least 1 qualifying bet. Free bet valid for 7 days, single bets only, max odds 6/1 (7.0), stake not returned. New UK customers only. Full T&Cs apply. -
18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £30 in Free Bets, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org -
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. -
New customers online only. Register and bet a min £/€5 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€10 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.
- New customers only. Deposit and wager a minimum of £25 on Big Bass Splash 1000 on registration day receive 100 Free Spins on Big Bass Splash 1000. Free Spins will be credited by midday the following day and expire after 7 days. 10x wagering requirement on Pragmatic Play slots before withdrawal. Full T&Cs apply.
- 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
- 18+. New verified customers only. Deposit and stake £20 on any slot game and get 50 FREE SPINS on Big Bass Splash. £0.20 spin value. Valid for 48 hours. Max winnings £100. Free spins must be used in one session on Big Bass Splash only. Terms and Conditions apply.
- Deposit and wager £36 on Casino Slots and get a 136 Free spins on selected games. Free Spins require a 2x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after being granted. The offer can only be claimed on the first deposit of £36 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Selected games for free spins are Floating Dragon – Dragon Boat Festival, Magic Money Maze & Crown Of Fire.
- 50% of first day casino net losses refunded as bonus funds up to £100. To be credited by 2pm the following day. Max bonus per customer £100. Minimum deposit and wager of £50 required. Minimum of 3 casino bets required, with at least 2 bets at 50% or more of your highest stake. Minimum first day losses of £10 to qualify. Bonus subject to 10x wagering requirements. Maximum bonus winnings capped at £100. Maximum £10 stake contribution per bet towards wagering. Bonus valid for 7 days. If a profit is made on the first day, a £5 casino bonus is awarded with a minimum £50 wager. Game weighting applies. Full T&Cs apply.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
- New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.
Who Owned Mr Play?
Mr Play entered the UK gambling scene in 2019 and was owned by a company called Marketplay Ltd. However, punters will be much more familiar with the company that used to operate the bookie's sportsbook and casino, named AG Communications Limited.
This was done under a white-label agreement and as a result, Mr Play had quite a few sister sites. Indeed, as per the Gambling Commission, AG Communications had just under 70 (!) active domain names at one point.
The company thus made it its speciality to provide gambling products for others, mostly new betting sites, and Mr Play was one of the bookies that jumped on board.
Mr Play Sister Sites Reviewed (Before Closure)
Below, we review a selection of Mr Play's sister sites. As they are fundamentally the same product, we focus on their differences.
ZetBet
Like Mr Play, ZetBet was launched in 2022 and has since become a relatively well-known sports bookie, even though there is a casino section. The bookie is also owned by Marketplay Ltd, making it an accurate sister site, and the company has used the two for some A/B testing.
The welcome offer is ultimately the same, with a bet £10 get £10 structure, but the sportsbook is much easier to navigate. This has to do with the colour scheme, which is orange on ZetBet rather than green, but it's also thanks to ZetBet having a boxed design rather than a full-width layout.
That said, with both bookies owned by the same company and using the same sportsbook platform, we are talking about identical products apart from those above (minor) factors.
HeySpin
HeySpin, as the name suggests, focuses more on the casino side rather than the sportsbook. It was launched in 2020 and is owned by Chili Partners, which shook hands with AG Communications to get the product into the UK market. This white-label arrangement means the bookie is very similar to Mr Play.
The welcome offer differs slightly for the sportsbook as punters must stake £15 rather than £10 to get the £10 free bet. It was already the case with Luckster and ZetBet's offers, but HeySpin just clarifies that offers rarely compete with the best sign-up deals in the UK.
BzeeBet
The last sister site we are going to examine is BzeeBet. The site came to life in 2023 and is thus one of the newest AG Communications bookies.
No owner is mentioned on the site, and although this is rather common with white-label sites, punters always prefer transparency, and we concur.
The sportsbook and its features are nothing new, but the design differs a bit, as you can see in the screenshot above's top navigation.
The welcome offer is the same as Mr Play and ZetBet, which is nice, but it certainly feels more 'clunky' to navigate the site compared to the sisters.
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Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.