Mr Play Sister Sites: Best Alternatives & Offers (2026)
List of Mr Play Alternatives & Offers
Mr Play's used to be part of Aspire Global (AG), but as the licence and platform provider decided to leave the UK market, the site is currently unlicensed and there are no sisters either. Therefore, we have listed some good alternatives below.
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New customers online only. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply. -
18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly -
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. -
18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org -
50% of first day losses refunded as a free bet up to £50. To be credited by 2pm the following day. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate selections at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. If a profit is made on the first day, a £5 free bet is awarded with at least 1 qualifying bet. Free bet valid for 7 days, single bets only, max odds 6/1 (7.0), stake not returned. New UK customers only. Full T&Cs apply. -
18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £40 in Free Bets, valid for 7 days on selected bets. T&Cs apply. BeGambleAware.org -
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. -
Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Bets must settle by 13/04/2026 23:59:59. Free bet valid 7 days from issue, usable on any Sport/Market at a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. Full T&Cs apply. -
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
- 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
- 18+. New verified customers only. Deposit and stake £20 on any slot game and get 50 FREE SPINS on Big Bass Splash. £0.20 spin value. Valid for 48 hours. Max winnings £100. Free spins must be used in one session on Big Bass Splash only. Terms and Conditions apply.
- 50% of first day casino net losses refunded as bonus funds up to £100. To be credited by 2pm the following day. Max bonus per customer £100. Minimum deposit and wager of £50 required. Minimum of 3 casino bets required, with at least 2 bets at 50% or more of your highest stake. Minimum first day losses of £10 to qualify. Bonus subject to 10x wagering requirements. Maximum bonus winnings capped at £100. Maximum £10 stake contribution per bet towards wagering. Bonus valid for 7 days. If a profit is made on the first day, a £5 casino bonus is awarded with a minimum £50 wager. Game weighting applies. Full T&Cs apply.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply.
- Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
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18+. New customers only. Deposit £20+ and play a slot to get 50 free spins on Bigger Bass Bonanza (each £0.12). Free spins must be used in one session within 72 hours. No cash value, non-transferable. Swifty Sports may withdraw the offer at any time. Gamble responsibly. T&Cs apply.
- New customers only. Register with promo code BINGO100. Minimum deposit and stake £10 on Bingo Tickets within 14 days to qualify. £10 Bingo Bonus must be wagered through once. 14-day expiry. Bonus Balance is used prior to Cash Balance. 100 Free Spins on selected Slots credited within 48 hours of qualification. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.
- New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.
Who Owns Mr Play?
Mr Play entered the UK gambling scene in 2019 and it's owned by a company called Marketplay Ltd. However, punters will be much more familiar with the company that operates the bookie's sportsbook and casino, named AG Communications Limited. This is done under a white-label agreement and as a result, Mr Play has quite a few sister sites.
Indeed, as per the Gambling Commission, AG Communications has just under 70 (!) active domain names and all of them are white-label solutions. The company has thus made it its speciality to provide gambling products for others, mostly new betting sites, and Mr Play is one of the bookies that have jumped on board.
Before reviewing some of the main sister sites, let's take a look at Mr Play and whether the AG Communications backing makes it a decent bookmaker or not.
My Thoughts on Mr Play
Mr Play is one of those bookmakers that you do not really need to join. The welcome offer is okay and might be worth claiming if you have joined most other bookies, but there is little reason to join and regularly bet here.
The sportsbook's navigation/design is rather dire. There are no promotions for punters, and some advanced markets are missing.
One of the few positives, aside from the welcome offer, is the fact that many payment methods are accepted. However, there are so many better options out there, and the white-label arrangement is too evident.
Mr Play Sister Sites Reviewed
Below, we review a selection of Mr Play's sister sites. As they are fundamentally the same product, we focus on their differences.
ZetBet
Like Mr Play, ZetBet was launched in 2022 and has since become a relatively well-known sports bookie, even though there is a casino section. The bookie is also owned by Marketplay Ltd, making it an accurate sister site, and the company has used the two for some A/B testing.
The welcome offer is ultimately the same, with a bet £10 get £10 structure, but the sportsbook is much easier to navigate. This has to do with the colour scheme, which is orange on ZetBet rather than green, but it's also thanks to ZetBet having a boxed design rather than a full-width layout.
That said, with both bookies owned by the same company and using the same sportsbook platform, we are talking about identical products apart from those above (minor) factors.
HeySpin
HeySpin, as the name suggests, focuses more on the casino side rather than the sportsbook. It was launched in 2020 and is owned by Chili Partners, which shook hands with AG Communications to get the product into the UK market. This white-label arrangement means the bookie is very similar to Mr Play.
The welcome offer differs slightly for the sportsbook as punters must stake £15 rather than £10 to get the £10 free bet. It was already the case with Luckster and ZetBet's offers, but HeySpin just clarifies that offers rarely compete with the best sign-up deals in the UK.
BzeeBet
The last sister site we are going to examine is BzeeBet. The site came to life in 2023 and is thus one of the newest AG Communications bookies.
No owner is mentioned on the site, and although this is rather common with white-label sites, punters always prefer transparency, and we concur.
The sportsbook and its features are nothing new, but the design differs a bit, as you can see in the screenshot above's top navigation.
The welcome offer is the same as Mr Play and ZetBet, which is nice, but it certainly feels more 'clunky' to navigate the site compared to the sisters.
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Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.