Luckster used to be part of Aspire Global (AG), but as the licence and platform provider decided to leave the UK market, the site shut down like its sister sites. Therefore, we have listed some good alternatives below.
Luckster entered the UK gambling scene in 2022 and was owned by a company called Marketplay Ltd, which made it a direct sister site of ZetBet and a few other brands.
It also had sister sites connected by the company that operated the bookie's sportsbook and casino, named AG Communications Limited. This was done under a white-label agreement and as a result, Luckster had a lot more similar alternatives.
Below, we review a selection of Luckster's sister sites and as they are fundamentally the same product, we focus on the differences between them.
Just like Luckster, ZetBet was launched in 2022 and has since become a relatively well-known sports bookie, even though there is a casino section as well. The bookie is also owned by Marketplay Ltd, making it a true sister site, and the company has clearly used the two for some A/B testing.
The welcome offer is completely the same, with a bet £10 get £10 structure, but the sportsbook is a whole lot easier to navigate. This has to do with the colour scheme, which is orange on ZetBet rather than green, but it's also thanks to ZetBet having a boxed design rather than a full-width layout.
That being said, with both bookies owned by the same company and using the same sportsbook platform, we are talking about identical products apart from the aforementioned (minor) factors.
HeySpin, as the name suggests, certainly focuses more on the casino side of things rather than the sportsbook. It was launched in 2020 and is owned by Chili Partners, which shook hands with AG Communications to get the product into the UK market. This white-label arrangement means the bookie is very similar to Luckster.
The welcome offer differs slightly for the sportsbook as punters must stake £15 rather than £10 to get the £10 free bet. It was already the case with Luckster and ZetBet's offers, but HeySpin just makes it clear that AG Communications' offers rarely compete with the best sign-up deals in the UK.
The last sister site that we are going to take a look at is BzeeBet. The site came to life in 2023 and is thus one of the newest AG Communications bookies. No owner is mentioned on the site and although this is rather common with white-label sites, punters always prefer transparency and we concur.
There is nothing new with the sportsbook, nor its features, but the design differs a bit as you can see in the top navigation in the screenshot above.
The welcome offer is the same as Luckster and ZetBet, which is nice, but it certainly feels more 'clunky' to navigate the site compared to the sisters.