10Bet is a well established online gambling site that has been in the industry for over two decades.
The site is owned and operated by Blue Star Planet Limited and is currently the only site they focus on. So, there are no 10Bet sister sites available at this time.
10Bet has been around for quite some time now, but I would say they are still underachieving compared to the best bookmakers in the UK.
To start, the welcome offers are not exactly providing good value with an 8x wagering on the sports bonus and a whopping 50x on the casino offer. Most sports signup offers are no wagering so it's not a great start for new players.
There seems to be a wide range of promotions for existing customers until you realise it's the same promotion "£5 free bet for betting £40+" on 10+ sports. I guess it's to give the impression of a good range of promotions but it falls apart quickly on closer inspection. The 2-goal lead promotion is a great feature, though, but it is found on a few better bookies, including Bet365, BoyleSports, BetMGM, Ladbrokes, Coral and more.
In terms of the sportsbook, it is quite comprehensive, with 30+ sports, 100's markets and even live streaming for horse racing. The margins are okay at 6.61% in our tests, but nothing special.
Overall, 10Bet is certainly not a bad option, but do not expect good value in the welcome offer or promotions for existing customers, and do not expect anything that can compete with the very best bookmakers in the UK.
Although there are no betting sites under the same ownership as 10Bet, there are some pretty good alternatives in the UK.
If you are looking for a better alternative, Coral or Ladbrokes are great options. They are sister sites and pretty much offer the same product, so it doesn't matter which one you join, but Coral is known as the horse racing specialist if that is your thing.
It is one of the oldest bookmakers in the UK, along with its sister site, Ladbrokes, and the sportsbook is top-tier in many ways. For example, our experts picked it as the best betting site for snooker.
The betting odds are consistently good, with low betting margins, and punters can often find the free live streaming covering a good range of sports and events.
The bet builder is decent, too, and as for the market depth, there can be little or no complaints. The welcome offer is among the best, with a bet of £5 for a £20 deal with no wagering, offering much better value than 10Bet's current offer.
Another well-established alternative to 10Bet is William Hill. The welcome offer is up there with the very best, a bet £10 get £30 deal and a wide range of valuable and unique promotions for all customers. For example, Will Hill has the free-to-play game "Bonus Drop", where you can win free spins, cash, or casino credits once per day.
In terms of the sportsbook, William Hill is up there with the best for all sports, but horse racing shines in particular. There is a wide range of free live streams and radio broadcasts for racing events every day.
The same focus is applied to football with epic odds boosts, live streams, a large range of markets and decent promotions. For a top betting experience, William Hill is certainly a worthy alternative to 10Bet.
As my final 10Bet alternative, Bet365 is truly the gold standard of the UK betting industry. To start, the welcome offer provides fantastic value for new players compared to 10Bet. The promotions continue in the same vein, offering a mix of value and unique free-to-play games such as Bet365's Prize Matcher.
The sportsbook has been our #1 pick for several years in a row, and we do not see that ending anytime soon. The range of markets is unrivalled, and they are constantly adding new and improved features to the popular Bet Builder tool.
The Bet365 mobile apps are another top reason to sign up with this UK online bookmaker. Available for both iOS and Android, the apps work perfectly and provide full-screen streaming.
Overall, Bet365 is a fantastic choice for any punter, not just those looking for 10Bet alternatives.
Operator | Welcome Offer | Bonus Code | Claim Offer | |
---|---|---|---|---|
| Welcome Offer Bet £10 Get £40 in Free Bets | No code required | Claim Offer | 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
| Welcome Offer Bet £10 Get £60 in Free Bets | T60 | Claim Offer | 18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. #ad |
| Welcome Offer Bet £10 Get £50 in Free Bets | No code required | Claim Offer | New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 500% of that amount in Bet Credits up to £50*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. |
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.