FitzBet Sister Sites: Best Alternatives & Offers (2026)
List of Fitzbet Sister Sites & Welcome Offers
Fitzbet sister sites include Bet Goodwin, BetTom, Octobet, 36Vegas, Bet600 and Ken Howells, all of which use the EveryMatrix platform.
- New customers online only. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.
- 50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
-
New customers only. Promo code WELCOME15. Place a qualifying bet of £10 or more at minimum odds of EVS (2.0) within 7 days of registering. First qualifying bet only; void or cashed out bets do not count. Upon settlement, receive £15 in Free Bets, paid as 3 × £5 free bets (1 × Acca: min 4 legs at 2/5 (1.4) per leg; 1 × Sports: min EVS (2.0); 1 × Sub Cover: min 1/1 (2.0) on selected markets). 7-day expiry. Free bet stake not returned. Sportsbook only. Full T&Cs apply. 18+ | BeGambleAware.org -
18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org -
18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly - 50% of first day losses refunded as a free bet up to £50. To be credited by 2pm the following day. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate selections at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. If a profit is made on the first day, a £5 free bet is awarded with at least 1 qualifying bet. Free bet valid for 7 days, single bets only, max odds 6/1 (7.0), stake not returned. New UK customers only. Full T&Cs apply.
- 18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
-
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. - Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Bets must settle by 13/04/2026 23:59:59. Free bet valid 7 days from issue, usable on any Sport/Market at a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. Full T&Cs apply.
-
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
- Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
- New customers only. Promo code WELCOME100FS. To qualify, turn over €/£10 from your cash balance on Big Bass Splash. Upon qualification, you will receive 100 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. Bonus winnings subject to 5x wagering on slots before withdrawal. 24-hour expiry. Full T&Cs apply. 18+ | BeGambleAware.org
- 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
- 50% of first day casino net losses refunded as bonus funds up to £100. To be credited by 2pm the following day. Max bonus per customer £100. Minimum deposit and wager of £50 required. Minimum of 3 casino bets required, with at least 2 bets at 50% or more of your highest stake. Minimum first day losses of £10 to qualify. Bonus subject to 10x wagering requirements. Maximum bonus winnings capped at £100. Maximum £10 stake contribution per bet towards wagering. Bonus valid for 7 days. If a profit is made on the first day, a £5 casino bonus is awarded with a minimum £50 wager. Game weighting applies. Full T&Cs apply.
- New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
- Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
-
18+. New customers only. Deposit £20+ and play a slot to get 50 free spins on Bigger Bass Bonanza (each £0.12). Free spins must be used in one session within 72 hours. No cash value, non-transferable. Swifty Sports may withdraw the offer at any time. Gamble responsibly. T&Cs apply.
Who Owns Fitzbet?
Fitzbet is owned by FWBL Limited but operates in the UK betting market under SBKI Limited (UKGC: 48760).
Despite Fitzbet only launching in early 2026, it comes with a host of experience behind the scenes. Fitz William Sports is a more established name, whilst the decision to partner with EveryMatrix adds a further layer of know-how to what customers see.
What Are the Fitzbet's Pros and Cons?
You get the feeling Fitzbet will never be the biggest bookmaker brand in the market, nor anywhere close to it, but it is a really tidy platform with some genuine quality to it.
Operating across sports and casinos markets, the site maintains strong brand and design consistency, with the specifics of that being a premium-looking platform.
You have a navy-blue background, complemented by white text and gold flashes - namely in the occasional block and trim. It looks smart.
The design choices extend into good navigation around the site too. You will find easy-to-manoeuvre menus, well-spaced betting options and a decent level of responsiveness across the site.
As for the detail, the sportsbook is the headline. It offers access to 42 different sports, including the most popular in the form of football and horse racing, whilst also being quick to pick up on emerging trends; esports and Padel, for example, are both standalone sports on the site.
The market depth is excellent as well, with top level football match boasting well in excess of 1,000 different betting avenues. You get good margins too; our tests put the sports margin at 6.24%.
Over in the casino, there are similarities in the design. The only note of difference being the switch to having to use casino game tiles.
These have been designed to sit well across the width of your screen, which reduces the need for scrolling but does leave them a little smaller than we'd ideally like to see. That said, we have no issues interacting with the games.
On the subject of games, there are nearly 1,200 titles to play. It's a solid haul, which spans across 11 categories. A strong filtering tool, however, wouldn't go amiss.
Fitzbet Sister Sites & Alternatives Reviewed
Fitzbet delivers a decent platform, but there is definitely room for improvement. Do any of these Fitzbet sister sites deliver that growth?
BetTom
The look and feel of an online bookmaker is a subjective one but, as far as Fitzbet sister sites go, we've seen slicker looking platforms than that offered by BetTom.
That design, however, is largely just a colour scheme thing, though, with the structure of the site not in any doubt.
In fact, whilst looking completely different in style to Fitzbet, the rest of the detail is almost completely replicated - at least on the sportsbook. The betting margins at BetTom did come in at an attractive 5.29% during our tests, mind you, which is excellent.
The casino is very comparable too where the layout and high-level design is concerned. Offering wise, BetTom comes up trumps. It boasts a total of 1,750 games, with the live casino game count of 234. Both of those figures are superior to what is offered at Fitzbet.
There are some differences in how the bookies choose to operate too. The biggest is in the depositing process. BetTom accepts minimum deposits of just £5, which is among the best you will find in the market. Fitzbet's minimum is £8.
Ken Howells
Ken Howells is an old-school independent bookmaker that made its name operating track side and, as such, with its transition into the online world it leans heavily into the world of horse racing. It is far from the only sport on offer in the sportsbook, though.
Including a range of eSports, there are 40-odd sports available to wager on. You’ll find global coverage for most of those sports too, with market depths good as well; they run up to around 900 where Premier League football matches are concerned. The margins of 6.11% also make respectable reading.
Despite specialising in sports betting, the Ken Howell’s casino isn’t too shabby. The library running 1,600 games deep is passable, but the live casino count of 319 games is genuinely impressive; it’s comes in well above average.
Whilst a lot of the above is broadly comparable to Fitzbet, it is the look and feel of the Ken Howell’s brand is where it really stands out as a Fitzbet sister site. There are different colour choices but, structurally, the two brands position their platforms in a very similar manner.
Bet Goodwin
BetGoodwin is another Fitzbet sister site where the similarities in site design are almost endless. It presents differently on the eye, boasting a grey and yellow colour scheme, but the menu layout and style of navigation around the site is an exact replica.
That isn’t where the replication ends, though. The sportsbook is another shared trait. You have more than 40 sports covered.
Horse racing is the headline event at BetGoodwin, but the football is stellar too, with over 1,000 different betting markets offered for a top-end fixture.
The other common thread between the Fitzbet sister sites we’ve touched on is the solid betting margins; BetGoodwin takes that to whole new levels courtesy of a 4.79% margin.
Over in the casino, BetGoodwin does leave a longer-lasting impression, though. That is in a good way too. There are nearly 2,500 titles offered, coming from a range of market-leading software providers, with the live casino accounting for over 600 titles.
Popular Sister Sites Guides
All Sister Sites Guides
Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.