Star Sports Sister Sites: Best Alternatives & Offers (2026)

Licence UKGC Licence (9177)
Owner Star Racing Limited
Sportsbook PlayBook Gaming
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Bet £40 to Get £20 in Free Bets

18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply.

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Deposit £25 Get 100 Free Spins

New customers only. Deposit and wager a minimum of £25 on Big Bass Splash 1000 on registration day receive 100 Free Spins on Big Bass Splash 1000. Free Spins will be credited by midday the following day and expire after 7 days. 10x wagering requirement on Pragmatic Play slots before withdrawal. Full T&Cs apply.

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Written by Steven Hubbard
Verified by BettingLounge team
Last updated 12/10/2026

List of StarSports Sister Sites

StarSports is part of the Playbook Gaming sportsbook network, which includes 10+ other betting brands such as AK Bets, PricedUp, and DragonBet.

Below, we’ve listed all StarSports sister sites for both betting and casino players. Unfortunately, some of these sites do not currently offer welcome bonuses for new customers.

Betting
Casino
  • dragonbet new logo
    DragonBet Sister Site
    Fast Withdrawals & Daily Odds Boosts
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    Licence UKGC Licence (58016)
    Owner Lovell Brothers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
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  • AK Bets logo
    AK Bets Sister Site
    Free Bet Up To £100
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    Licence UKGC Licence (66030)
    Owner AKBO Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
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    18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
  • Planet Sport Bet logo new
    Planet Sport Bet Sister Site
    Bet £10 Get a £10 Free Bet
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    Licence UKGC Licence (65109)
    Owner Planet Sport
    Sportsbook PlayBook Gaming
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    18+ New UK Customers only. Place a first £10+ bet on accas at min odds 1/1 (2.0) using code WORLD10. Get a £10 Free ACCA Bet on accumulators from doubles to 12 folds. 7-day expiry. Cashed Out & void bets do not qualify. Free Bet stake not returned with winnings. Offer closes 23:59 31st July 2026. Full T&Cs apply. GambleAware.org.
  • PricedUp new logo
    PricedUp Sister Site
    Bet £20 Get £20 in Free Bets
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    Licence UKGC Licence (1776)
    Owner Off Course Bookmakers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
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    18+. New customers only. Opt in required. Minimum bet of £20 on any selections. Min odds of evens (2.00). Pre-game only. Free bet awarded upon settlement. Free bet split into 4 x £5 Free Bets. Free bet expiry 24 hours. Other free bet terms apply. Maximum pay-outs apply. GamCare.org.uk | UK only. Full T&Cs apply. #ad
  • BestOdds logo
    BestOdds Sister Site
    Bet £20 Get a £10 Free Bet
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    Licence UKGC Licence (66479)
    Owner Razorbill Links Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply.
  • BetWright logo
    BetWright Sister Site
    Bet £20 Get a £20 Free Bet
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    Licence UKGC Licence (64666)
    Owner Onyx Gaming Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim.
  • Proper_Bet_main_logo
    Proper Bet Sister Site
    Brand New UK Bookmaker (August 2026)
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    Licence UKGC Licence (100990)
    Owner Proper Bet Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
  • London Bet logo 2
    London Bet Sister Site
    Capital Gains Rewards Program
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    Licence UKGC Licence (66162)
    Owner Thistle Bet Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
  • AK Bets logo
    AK Bets Sister Site
    AK BETS CASINO CLUB - Wager £50+ In One Day For A Guaranteed Reward
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    Licence UKGC Licence (66030)
    Owner AKBO Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    Casino Club is available to New and Existing AK BETS customers. Over 18+ only. UK / IRE Residents only. Wager £50+ on Casino Slots or Live Casino and receive a minimum of 10 X £0.10 free spins the following day. All wagers must be placed and settled within each qualifying period daily 00:01am to 23:59pm. T&C's apply
  • Planet Sport Bet logo new
    Planet Sport Bet Sister Site
    Wager £5 Get 50 Free Spins
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    Licence UKGC Licence (65109)
    Owner Planet Sport
    Sportsbook PlayBook Gaming
    Join Bookie
    Sig terms - 18+ New Customers Only. To qualify customers must use BLAST50 during sign up. Wagers must be placed within 7 days of sign up. Min £5 real cash wagering on Big Bass Blast. 50 Free Spins (£0.10 each) Valid for 7 days. Credited by 6pm the following day. 5x Wagering requirement. Restrictions and Full T&Cs Apply. GambleAware
  • PricedUp new logo
    PricedUp Sister Site
    Wager £10 Get 100 Free Spins on Big Bass Bonanza
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    Licence UKGC Licence (1776)
    Owner Off Course Bookmakers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+. New customers only. Min total wager £10 on Big Bass Splash. Free Spins available on Big Bass Splash only. Free Spins 7-day expiry. Free Spin value 10p each. 10x wagering required before winnings are released to balance. GamCare.org.uk | UK only. Full T&Cs & Maximum Pay-Outs apply. #ad
  • BestOdds logo
    BestOdds Sister Site
    Wager £20 Get 250 Free Spins
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    Licence UKGC Licence (66479)
    Owner Razorbill Links Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New UK customers only. Wager £20+ on selected Pragmatic Play slots to get 50 Free Spins daily for 5 days. Spins expire 24 hrs after issue. Max Payouts & Full T&Cs apply.
  • BetWright logo
    BetWright Sister Site
    Wager £20 Get 100 Free Spins
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    Licence UKGC Licence (64666)
    Owner Onyx Gaming Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New verified customers only. Opt-in required. Deposit £20 and Earn 1 free spin on Big Bass Splash 1000 for every £0.20 staked on Big Bass Secrets of the Golden Lake. Min Reward: 1 spin (0.10p) / Max Reward: 100 spins (£10.00 @ £0.10p per spin). Cash in or claim within 48 hours of promo end. Spins expire 7 days after claim. 18+ Only. Further Terms Apply. GambleAware.
  • Proper_Bet_main_logo
    Proper Bet Sister Site
    Deposit £20 Get 100 Bonus Spins
    See More
    Licence UKGC Licence (100990)
    Owner Proper Bet Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+, GB residents only. New customers only. Customers must use VEGAS100 during sign up. Wager £20 cash on Big Bass Vegas 1000 within the first day of registration for 100 x 10p bonus spins on the same game (nominal value £10). Bonus spins expire 7 days after credit, not transferable. Bonus spin winnings are bonus funds: wager 10x on the same game within 7 days of credit to withdraw. Max £1/spin when wagering bonus funds. One offer/customer. Full T&Cs apply.

StarSports Sister Sites Compared

Sister Site
dragonbet new logo
DragonBet
AK Bets logo
AK Bets
PricedUp new logo
PricedUp
BetWright logo
BetWright
BestOdds logo
BestOdds
starsports new logo
StarSports
London Bet logo 2
London Bet
Planet Sport Bet logo new
Planet Sport Bet
Proper_Bet_main_logo
Proper Bet
Owner Lovell Brothers Limited AKBO Limited Off Course Bookmakers Limited Onyx Gaming Limited Razorbill Links Limited Star Racing Limited Thistle Bet Limited Planet Sport Proper Bet Limited
Combined score 3.7/5 3.3/5 3.2/5 3.2/5 3.2/5 3.1/5 2.9/5 2.4/5 1.8/5
Betting Margins (Average) 7.02% 4.89% 6.98% 6.91% 9.10% 5.13% 8.21% 8.17% No Data
Racing Markets
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Best Odds Guaranteed
Yes
No
No
No
No
No
No
No
No
Bet Builder
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Early Payout
No
No
No
No
No
No
No
No
No

Who Owns StarSports?

Star Sports is owned by Star Racing Limited and operates out of a head office in Brighton and Hove. Founded in 1999 as Star Racing, the bookmaker initially focused solely on horse and greyhound racing before adding other sports to its books in 2009, which is when the brand changed its name to StarSports.

A staple of the telephone betting industry, the site has always tried to stay on top of trends, but was admittedly late to opening a website.

Nevertheless, in 2018, the StarSports site was born and since then it has been attempting to compete with the big boys in the industry.

Star Racing also runs McBookie as a white label solution, meaning it's the one direct sister site of StarSports.

Star Racing Limited utilises Playbook Gaming Limited's sportsbook technology and Star Sports will thus be very familiar to most punters who sign up.

But, this also means that there are quite a few Star Sports sister sites for punters to take a look at. Having said that, we have never been big fans of the Playbook Gaming technology.

StarSports Sister Sites Reviewed

Below, we review two of StarSports' sister sites and as they are fundamentally the same product, we focus on the differences between them.

AK Bets logo

AK Bets

AK Bets used to be operated by Star Racing Limited under a white-label arrangement, which makes it a very good pick here. Since the spring of 2025, the bookie has had a licence of its own but the site hasn't changed, with Playbook Gaming still providing the platform. In short, it's very similar to StarSports.

AK Bets sportsbook

While StarSports has focused more on special markets, however, you could probably argue that AK Bets has been better in connecting with its audience. The founder is very active on the bookie's social media and you just get the feeling that the site is on top of things. The withdrawals are no different, being near-instant.

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BestOdds logo

BestOdds

BestOdds is one of the new Playbook Gaming offerings, hitting the market in late 2025. Considering that Playbook provides a plug-and-play product, so to speak, the launch date doesn't really matter as the sportsbook is incredibly solid anyway. Of course, BestOdds has helped with the introduction of some promotions too.

BestOdds Home

StarSports has a slightly fancier look, with more advanced icons and styles, but it doesn't make a big difference in the grand scheme of things. That said, BestOdds lacks special markets for TV shows and more, which has become a speciality (pun intended) of StarSports. In short, BestOdds still has some work to do even if it's very good already.

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Steven Hubbard has been running BettingLounge since 2018, building it into one of the UK's most trusted betting comparison sites. As Editor-in-Chief, he oversees all content, reviews and editorial standards across the site, with a focus on odds comparisons, sister site guides and holding bookmakers accountable where it matters.

With over 8 years in the iGaming industry, his approach to transparent, ethical affiliate content has been recognised in publications including SiGMA and Gambling Affiliate Voice.

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