Unibet Sister Sites: Best Alternatives & Offers (2026)
List of Unibet Sister Sites & Alternatives
Since 32Red is the only sister site of Unibet, listed below under the 'Casino' option, we have decided to highlight some alternatives that are worth checking out as well.
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New customers online only. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply. -
18+ | GambleAware.org | One Boost per day. Expires at midnight each day. Single Bets only. Max. £20 stake. Applicable on Only Win and the Win part of Each Way bets. Full T&C apply -
New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of first deposit. Receive 4 x £10 Free Bets: 1 Single, 2 Accas (min. 3 selections), 1 Bet Builder (min. 3 selections). Excludes cashout, E/W, Multis & Virtuals. Credited after bet settlement. 7-day expiry. T&Cs apply. -
18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org -
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ -
18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £40 in Free Bets, valid for 7 days on selected bets. T&Cs apply. BeGambleAware.org -
18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. BeGambleAware.org T&Cs apply -
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. -
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Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Bets must settle by 13/04/2026 23:59:59. Free bet valid 7 days from issue, usable on any Sport/Market at a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. Full T&Cs apply. -
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
- 18+ | GambleAware.org. New GB customers only. Opt in. Deposit & Stake £10 on slots to get 100 x £0.20 Free Spins on Sweet Bonanza with 10x wagering on free spins. Debit card or instant bank transfer only. Claim within 7 days. Spins expire within 48 hours. Geographical restrictions and T&Cs apply.
- Wager £20 cash on slots within 5 days of first deposit and Get 200 Free Spins on Book of Dead. £0.10 per spin. £250 total max withdrawal. E-wallets and virtual cards excluded. 18+. New customers only. Full T&Cs apply. Gamble Responsibly.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- 18+. New customers only. Opt-in required. 50% Deposit Bonus up to £100 on first deposit. Min deposit £20. 10x wagering on bonus amount. Max £5 per bet. Bonus valid for 7 days. Game, play and payment method restrictions apply. Play responsibly • BeGambleAware.org T&Cs apply
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Stake £10 or more in total on any non-jackpot slots within the first 7 days. The free spins can only be used on Big Bass Splash. Wins from Free Spins will be paid into the cash balance. Free Spins valued at 10p per free spin and are valid for 3 days after being credited. T&C's Apply 18+ - Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
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18+. New customers only. Deposit £20+ and play a slot to get 50 free spins on Bigger Bass Bonanza (each £0.12). Free spins must be used in one session within 72 hours. No cash value, non-transferable. Swifty Sports may withdraw the offer at any time. Gamble responsibly. T&Cs apply.
Who Owns Unibet?
Founded in 1997 by the Swede Anders Ström, who later went on to launch the betting site Kwiff, Unibet quickly became one of the most popular online bookmakers. Indeed, it has always been at the forefront of innovation and while the UK is not its biggest market, it remains a very solid choice for punters up and down the country.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants. We consider Unibet to be one of the best betting sites around and we were particularly impressed with the greyhound racing product when we tested it a while back.
32Red is the closest sports sister site to Unibet, but its focus on casino means it's not the best option on the market, at least in our opinion. The situation is made more difficult by Unibet's decision to switch from Kambi to an in-house sportsbook, but there are still many good alternatives to take a look at.
What Makes Unibet So Good?
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in my opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly watched up by now but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure. There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
Unibet Alternatives Reviewed
Unibet may only have one sister site, but there are some good alternatives for UK punters to check out as well. We have taken a closer look at some of these below.
32Red
As the only sister site through ownership, namely the Kindred Group, it certainly makes sense to look at 32Red first. Especially since the site also has a sportsbook for punters to make use of, even if the main focus is on the casino. Still, considering Unibet is sports-heavy, that might not be such a bad thing.
The navigation on the site is decent, with categories and a search function, while the number of games offered is pretty impressive. The famous providers can be found, while 32Red also has some exclusive games on offer. As for the sportsbook, it looks slightly different than Unibet but the fundamentals are the same.
All things considered, 32Red is definitely more of a casino option but the option to place sports bets is there, which is nice.
LiveScore Bet
LiveScore is a familiar brand to most sports punters thanks to the popular football live score app, but it also growing in the betting industry. LiveScore Bet, as the bookie is called, has become rather popular above all thanks to the app and the partnership with Kambi, guaranteeing a very high standard on the site.
There are many good promotions on the site, including the free SQUADS game, and live streaming is also offered for many big leagues. It should be noted that Virgin Bet is a part of the LiveScore Group too, featuring more or less an identical product can be found (which is great for those who like LiveScore Bet).
All things considered, there is very little to complain about when it comes to LiveScore Bet. There has also been a very good welcome offer historically, though that could change down the line.
Kwiff
Founded by Anders Ström, who also founded Unibet, Kwiff is a good option here. There has been a huge focus on mobile betting from the start, launching as a mobile-only brand, but there is more versatility now. Indeed, there is a desktop version for both sports and casino, which is good.
While the design is rather simple, the casino is pretty good with the famous providers present. Most of you probably aren't too interested in the casino, though, but rather the sportsbook. The latter is indeed the focus of Kwiff and there are many perks, such as the promotions offered and the Kwiff supercharged feature.
The betting margins can be a bit high sometimes, which is a shame, but the aforementioned boost promotion somewhat makes up for this.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.