Bluefox Casino & Sports sister sites include the likes of BetSteve, Betsuna and MogoBet, alongside a host of other brands that form part of the wide-ranging Progress Play licence, which sees them utilise Bet Construct's sportsbook.
You can only claim sign-up bonuses across so many brands in the Progress Play network. Specifically, a sports bonus can only be used once, whilst a casino bonus can only be used five times.
Bluefox Casino is a 2017 launch that is operated by Progress Play Limited (UKGC: 39335), meaning it has vast experience from multiple angles.
It has its first-hand earned lessons, but also benefits from the journey that Progress Play has been on since 2014, which has seen it journey through casino, sports and bingo licences, whilst also supporting a huge array of different brands.
With an extensive background and fingers in many different pies, there have certainly been many opportunities where it could have embraced feedback and learned from market trends.
Here, we are looking to see how all of that has been applied to Bluefox sister sites.

Bluefox Casino cuts an impressive figure when first landing on the site, with its blue and red logo jumping off the black background. The dark backdrop contrasts nicely with the navy sportsbook that is embedded on the page as well, with that neat aesthetic remaining in place across the casino too.
The sportsbook boasts 20-odd sports as well, with football the headline grabber there. That is because you can dabble on games from around the globe, whilst exploring around 600 different markets for elite-level matches.
You’ve got some quality over in the casino as well. Yes, you have got 6,500 games with 1,100 of them forming a large live casino lobby, but there are some huge software providers serving those games up as well.
Whilst all of that is deservedly receiving our praise, there are some pretty substantial issues to call out as well. Most of them are rooted in navigation challenges. That doesn’t necessarily mean things on the site don’t work, but the manoeuvrability of the site just isn’t intuitive.
If bookmakers were a league table, Bluefox Casino & Sports would find itself ranked somewhere around the lower to mid-table positions. It's distinctly okay.
Will any of the Bluefox sister sites do more to inspire us?
When you first land over at Fruity King, you’d be forgiven for not immediately labelling it as a sister site. When you look past a different colour scheme, though, it is quite apparent the two brands are closely linked.
The depth of what Fruity King offers is identical to Bluefox Casino, with that true across both the sportsbook and casino platform, whilst the navigation challenges are also consistent as well.
The sports issue is very much what we’ve described, with the steps to navigate to your desired sports, competitions and markets taking some getting used to. In the casino, the issue is less about intuitive navigation and more about the fact there is no game filtering, beyond a text filter.
Despite all of those factors being comparable across the two platforms, we think Bluefox is the superior site.
Fruity King has the same navy sportsbook embedded, but it sits on a white background rather than black, which is a more jarring visual and, critically, there is a design flaw in the mobile sizing at Fruity King, which sees a constant black strip run down the right-hand side.
BetMaze is another Progress Play sister site that looks like the real deal at first glance. The background on the site is the same colour as the sportsbook, which means there is no stark embedding and it also means there is an element of design consistency across the platform from sports, casino and into the bingo hall.
The logo design, which is white and yellow, helps to carry that premium feel as well; it looks good.
You don’t actually get any more for your money in terms of the sports coverage or in the quality and quantity that you find in the casino, though. In fact, beyond the colour scheme, everything is the same.
That isn’t necessarily a bad thing. Most of the Bluefox sister sites give users a strong choice of payment methods, which you can read about in our Bluefox deposit guide, whilst the customer service and responsible gambling setup across the network is pretty good too.
MogoBet is another example of a sister site that has been cloned from a master copy. The background colours, whilst still dark, are lighter than the black of Bluefox but, genuinely, that's where the differences end.
Everything else is exactly the same. The sportsbook is solid, but not without its shortcomings. Over in the casino, it's another similar story. You can say the same about the payment options, customer support and safer gambling tools as well.
An aspect we haven't touched on yet, which applies to all of the Bluefox sister sites we've detailed here, is the withdrawal fees.
They're charged at 1%, up to a £3 maximum, on every withdrawal you claim. It's a really poor note to have to end on, but a critical one for customers' decision making.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.