The All British brand, mainly through the casino product, has been around the block for quite some time as it was launched back in 2014. The owners, L&L Europe Limited, initially focused solely on casino games but acquired a licence for betting in 2018, acknowledging that the best betting sites around (and almost all, to be fair) offer both products.
Although the focus on All British has been clear, as further shown by the sponsorship of the 2024 snooker UK Championship, L&L Europe also has a few more sites under its umbrella. This means that the All British brand has quite a few sister sites and this is exactly what some punters are looking for.
However, as we discuss below, you might want to think twice before diving into the different offerings of L&L Europe. Indeed, we would recommend going with one of the alternatives listed above, even if we will go through some of the sister sites as well.
Right off the bat, for those of you who like to place bets, it must be underlined that the sportsbook at All British - most of the time referred to as All British Casino - is merely an afterthought. The casino is still the bread and butter of the bookie, with a long list of different providers and features, making it a decent choice for casino players.
The welcome bonus is only okay, due to 35x wagering requirements and the fact a minimum deposit of £20 must be made. On the sports side of things, there isn't even a welcome so the bookie leaves a lot to be desired here. You would think that when sponsoring a big sports event, there would at least be some kind of offer there. In short, I'm not a big fan of the site.
While we don't recommend joining any of All British Casino & Sports' sister sites, we will go through a couple of them below.
This bookie was launched as recently as 2023 and features the exact same structure as All British. In other words, the main focus is on the casino - as the name suggests - but there is also a sportsbook that customers can use. The welcome offer is more or less the same, though with a £10 minimum deposit and 40x wagering requirements. There is no point in signing up if you have an All British account, in our opinion.
Yeti has been around for a bit longer than Pub Casino, launching in 2017, and it also features a combo product of casino plus sports. We reviewed the bookie fairly recently and mostly had negative things to say. Just like most of the L&L Europe Limited, it has a long way to go to reach the top and it will probably never get there. The welcome offer also has 60x wagering requirements, so signing up is a waste of time.
Below, we have listed some good alternatives to All British that are worth giving a go, as opposed to the actual sister sites of the bookmaker.
As far as focusing on both casino and sports goes, Kwiff has always done a very good job in our eyes. The bookie used to be mobile-only but the products are now available on desktop too, which is great news, especially since there are some very good welcome offers for the sportsbook as well as the casino.
The sportsbook has most of what you could ask for, including a bet builder and some fun promotions. The casino features games from popular providers, along with the no-wagering welcome offer. The bookie is considered to be both safe and legit for UK players and on top of this, withdrawals are relatively fast too.
Coral is one of the heavy hitters on the UK gambling scene, so there are naturally many good things to say. Historically, the bookmaker has certainly been more sports-focused but great effort has been put into the casino in recent years. For example, the Rewards Grabber is an incredibly popular and free promotion.
The sportsbook is truly one of the best around, especially for sports like snooker, and the experience on the mobile app is fantastic through and through. We could go on all day about Coral, as we really like the features, but the point is that the bookie is an excellent alternative - or even replacement - to All British.
Finally, we would like to include Virgin Bet, which can still perhaps be lumped in with the new betting sites in the UK. Anyway, it features a sportsbook as well as a casino section and we have really enjoyed our time with the bookie. From the depth of sports markets to the comprehensive casino library, there is little to complain about.
For sports punters, Virgin Bet also has one of the best for free-to-play games in FIVES, which is one we really like. On top of this, withdrawals are incredibly even with debit cards as we showed in our test. The welcome offer is also a must-claim for sports punters as there are zero downsides to it.
Operator | Welcome Offer | Bonus Code | Claim Offer | |
---|---|---|---|---|
| Welcome Offer Grab up to 200 Cash Free Spins on Book of Dead (No Wagering) | No code required | Claim Offer | 18+ new customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead. £/€250 total max withdrawal. Full T&Cs apply |
| Welcome Offer Bet £10 Get £30 in Free Bets | No code required | Claim Offer | Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. Please Gamble Responsibly. |
| Welcome Offer Play £10 Get £50 Casino Bonus | No code required | Claim Offer | 18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Must accept within 14 days, valid for 30 days. Player restrictions and T&Cs apply. |
| Welcome Offer Bet £10 Get £40 in Free Bets | No code required | Claim Offer | 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
| Welcome Offer Bet £10 Get £20 in Free Bets | No code required | Claim Offer | **New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ |
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.