The best betting sites offer various live and pre-game betting choices. In-play or live betting is simply placing a bet on an event once it starts up to its conclusion. Pre-game is simply betting on an event before it starts, and there are a few notable differences when betting in-play.
Odds can change rapidly depending on what is occurring during the event. If a football team scores or a tennis player wins a set, odds will change dramatically to reflect this. Also, betting will temporarily be suspended until the odds update.
Markets can also be individually suspended depending on what is happening in the event. Say a player receives a card; you will see the card markets stop and odds update. On some sites, you can find "Fast Markets," in which you can bet on the following point winner in tennis. Or a team to score in the next 5 minutes.
When placing a bet, you will have a processing time that could stop your chance if the odds change. Say you are placing a gamble, but a team scores; the odds will change, and your bet will not go through. You can then set the bet with new odds or find a different chance.
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Bet365 is right up there with the best online betting sites in the UK, and a significant reason for this is that it provides an almost unbeatable service for live in-play sports betting.
At Bet365, customers can expect a virtually unparalleled choice of live in-play sports betting markets to pick from, and the live betting odds at Bet365 are some of the best in the business.
Add that Bet365 account holders get access to a vast array of live streams - which can be viewed on mobile devices such as smartphones and tablets - and signing up is a must.
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While it is fair to say the live in-play betting coverage at Unibet could be laid out better, the online bookmaker has excellent live betting odds and fantastic live sports streaming for users.
They have hundreds of streams available monthly, and customers need money in their accounts or have placed a bet in the past 24 hours to access them.
The exception is horse racing, with fans needing to bet at least £1 on a race to view the stream. Watch and Bet with Unibet was launched in 2021 and continues to go from strength to strength.
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The live in-play betting platform at William Hill is up there with the best in the UK, with sports fans likely to find it very easy and quick to use when they want to put a wager on rapidly.
There is also free live-streaming racing radio at William Hill that is available for all UK and Irish races, while the cash-out feature at this online bookmaker is among the most impressive, too.
William Hill TV also provides a great range of live sports streams to watch, with minimal lag, while the William Hill mobile betting apps for iOS and Android are very well-reviewed.
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Like William Hill, Ladbrokes is a trusted UK betting brand that excels in live in-play betting. The mobile betting apps are arguably one of the best in the business - with Android and iOS options available - making it a cinch to bet live in-play on sport.
Ladbrokes has live streaming of top horse racing and some football and NBA action, while the betting site is also known for having consistently high sports betting odds.
A massive range of good live in-play betting markets plus a top cash-out feature means that Ladbrokes can be highly recommended for any sports fans in the UK who bet live in-play.
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As a sister site to Ladbrokes - the two UK online bookmakers are both a part of GVC Holdings - it makes sense Coral is also among the best live-in-play betting sites in the country right now.
The excellent live sports streaming service does not have as many options as some of our other recommendations, but most of the action people will be searching for can be found here.
With existing customer promotions, including the free-to-play game Football Super Series, Coral is naturally an elite choice for anyone seeking a new live-in-play betting account in the UK.
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Although Kwiff is one of the newest live sports betting sites in the UK, it has established itself quickly as a bookmaker to watch thanks to its unique selling point: boosting the odds of bets.
Players can get randomly 'Kwiffed' odds to massively increase the amount of profits that they can make from a bet, with the Kwiff mobile betting apps a great way to place a live wager.
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This traditional British bookie has made a significant effort in live betting, which pays off. The Betfred live betting experience is strong, with the site easy to navigate with just a few taps or clicks. The UK Betfred mobile betting app for iOS or Android is also a joy.
With Betfred having some of the best promotions for both new users and existing customers, any sports fans who want to bet live in-play should undoubtedly consider signing up for an account. But remember that specific online payment methods like cryptocurrency are not accepted.
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BetVictor has been around for a long time, but this old British betting brand has long had a top reputation for innovation, which can be seen clearly within its perfect live in-play betting area.
The BetVictor live betting odds are also excellent, so for sports fans who want to make sure they are getting the most bang for their buck, a BetVictor account comes highly recommended.
BetVictor has terrific mobile betting apps for iOS and Android, so this is a top choice. But a downside is that horse racing fans must place a bet to access live streams.
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Known to football fans for being the shirt sponsor of West Ham United in the Premier League, Betway is a solid choice for live in-play betting, especially on the beautiful game.
At Betway, the live betting odds tend to be ranked near the top, so there is good value on offer. Betting bonuses for new customers and existing users alike are good, with Betway, one of the major UK online bookmakers, having free bets up for grabs each week as rewards.
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With prices coming from the Smarkets betting exchange, SBK claims it can provide the highest sports betting odds in the game. Testing shows that SBK odds are up there.
SBK is a new mobile betting app with iOS and Android users all having the chance to download it onto their preferred device. But sports fans in the UK who do not want to download a mobile sports betting app will not be able to use SBK for their live in-play betting.
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Betting sites constantly improve their in-play designs and features to attract more customers. But, we believe bookies must have several key factors to be the best.
In the UK, watching live sports each year is getting more complex. With big companies like BT, Sky and now even Amazon bidding for rights to the Premier League, you would need to spend hundreds of pounds monthly on subscriptions.
Betting sites can't do much for the English football issue, but in other leagues, you can stream football live on many different betting sites for free.
You can watch various free live streams covering various sports, from tennis to baseball to basketball.
Here at BettingLounge, we believe live streaming or at least watching the event live is very important for betting. It is one of the main advantages of pre-game betting. You can see how a player/team performs and make an informed decision when browsing for a good value bet.
Also, betting should never be seen as an excellent way to make money because, let's face it, it isn't. Very few people make money while betting, but it is a perfect tool for enhancing sports, especially when watching live.
Firstly, the best live betting sites must offer all the events or sports you want to bet on. Almost all bookies will have significant sporting events, and the live betting sites in our top list will have 20+ marks for you to choose from.
Depending on the sports you are interested in, check out our horse racing recommendations as well as our tennis ones, or perhaps the football page where we have listed the top ten betting sites for the sport.
If you want to choose a site that isn't on our list, we recommend checking out their in-play section before you sign up. During a major sporting event (World Cup), you will see plenty of live betting options, but it is best to decide this to get a "real" look.
You are likely to find more markets for pre-game betting than in-play. This is primarily due to how hard it is for betting sites to keep up with all the different needs and change odds during an event. But you can still find a great range of markets in play and sometimes a lot better value.
Say a favourite goes behind early on; the odds for them to come back and win are much better than their pre-game odds.
In football, you can also find decent in-play bets with great value in their more obscure markets. Often, their Asian Handicap odds are very decent or even their "Fast Markets".
In the fast markets, you can find great value in even the most minor decisions in a game. Say a team is extensive and piling on the pressure; you could bet on a corner in the next 1 or 5 minutes for some pretty tasty odds.
You can also find a "Your Odds" type feature like the one at William Hill. This service lets you tweet the betting site with your bet, and they can give you odds.
Say both teams to score, and each team over four corners at 6/1 in the England vs Croatia game. You can bet pre-game and in-play in this market. All the live betting sites in our list will have a wide range of needs, including fast markets and other unique features.
It is essential to get the best value for your money. You can ensure this by comparing odds, ensuring a cash-out option and taking advantage of their promotions.
Comparing odds: You can do this by simply checking similar markets. For example, if you are betting on over 2.5 goals, check the standard and the Asian markets to see which has better value.
The same applies to cards, corners and other similar markets. Always compare odds and look for the best value bet.
Cash-out: Firstly, check out our Cash Out Guide if you are unsure of this feature. All the sites have cash-out features in our list, and for good reason.
You can quickly cash out for a profit if your bet wins but feel it could go wrong at any minute. This is also why it’s essential to have access to a live stream.
Promotions: During a major sporting event, you will find an abundance of upgrades to get the best value for your money.
For example, Betfair claims to have the highest odds on several football leagues, including the Premier League.
You can use your favourite for most of the bets, but other sites will often compete with potentially better odds, features, and promotions for you to choose from.
You can find the best promotions and unique features on the latest betting sites in the UK. This is mainly because the new betting sites must offer something different to attract new customers.
Almost all live betting sites offer basic stats during a live event. For example, you will see the score, possession percentage, corners, free kicks, throw-ins, and more in football.
If you cannot watch the game live, these stats are all you can use to understand what’s happening in the game. It's crucial when you are picking a bet.
The best betting sites will offer live score updates & stats that you can use for pre-game and in-play betting. These stats can include the player's/team's form, table position, goals scored, and more. Again, this is crucial when deciding on a bet. If you want further help, check out our betting guides!
According to the UK Gambling Commission, 51% of people now use betting apps on their phones or tablets, with a vast majority using their devices to bet in-play. All the best apps and mobile sites are designed to make betting in-play easy, fast and fun.
Again, most of the promotions and features are aimed at the live betting market. Like the cash-out, live streaming and fast markets all being accessible on your devices.
Most of the leading online bookmakers in the UK also provide good sports betting apps. Many people find these to be the fastest way to bet live and in-play, with the apps usually also offering all the same features of a full desktop site, such as live sports streaming and cash out.
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.