Strictly Come Dancing Betting (2024)

See our list of bookmakers in the UK that offer Strictly Come Dancing betting markets & the highest betting odds below.

Written by Steven Hubbard
Verified by BettingLounge team
Last updated 12/02/2024

Bookmakers With Strictly Come Dancing Betting Markets

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Strictly Come Dancing Betting (2024)

Strictly Come Dancing is one of the UK's most popular TV shows, with millions of people tuning in to watch it on BBC every weekend, but they might not realise it is possible to bet on the show.

TV show betting is getting increasingly popular in the UK, where online bookmakers are now offering odds on everything from Love Island and I'm a Celebrity to The Masked Dancer/Singer.

Strictly Come Dancing might just be the biggest of the lot, however, with betting sites going into overdrive as soon as the cast list for the next series is announced by its broadcaster the BBC.

Since its return to UK TV screens in 2004, Strictly continues to get bigger and bigger, with the show responsible for launching the careers of many British celebrities into the stratosphere.

But for those who are interested in betting on Strictly Come Dancing, there is a lot to learn, for instance, about the different markets available and top tips for Strictly Come Dancing betting.

Our full guide to betting on Strictly Come Dancing from the UK has all the details, so read on.

Strictly Come Dancing (2024) Winner Betting Odds

As with most years, some big names are on Strictly in 2022. Here are this year's Strictly stars:

  1. Helen Skelton - 7/2
  2. Fleur East - 7/2
  3. Will Mellor - 11/2
  4. Matt Goss - 9/1
  5. Ellie Simmonds - 12/1
  6. Molly Rainford - 15/1
  7. Tyler West - 16/1
  8. Kym Marsh - 16/1
  9. Jayde Adams - 19/1
  10. Ellie Taylor - 22/1
  11. Richie Anderson - 25/1
  12. James Bye - 28/1
  13. Hamza Yassin - 39/1
  14. Tony Adams - 64/1
  15. Kaye Adams - 84/1

The 2022 series of Strictly Come Dancing is expected to launch on the BBC on September 17. This is when each of the celebrities are paired with their professional dancers, which could have a big impact on their betting odds to win the 2022 series of Strictly Come Dancing.

Strictly Come Dancing Judges for (2024)

The judge's panel for Strictly Come Dancing has gone through a lot of changes over the last few years, particularly in the years when the COVID-19 pandemic led to challenges with travel. The BBC has confirmed that the Strictly Come Dancing judges for the 2022 series will be as follows:

Craig Revel Horwood: The only Strictly judge to have appeared in every single season so far. Horwood has judged on Dancing with the Stars in New Zealand and Australia and he has also appeared on The Masked Dancer, the smash hit ITV show that it is also now possible to bet on.

Motsi Mabuse: The dancer joined the panel of Strictly judges in 2019, having come to fame in Germany through her appearances on RTL dance show Let's Dance. She is the sister of Oti, who was one of the most popular professionals on Strictly Come Dancing for several years.

Shirley Ballas: Appointed head judge in 2017 after Len Goodman's departure from the show.

Anton Du Beke: The former professional dancer joined Strictly's panel of judges for series 16.

Former judges to have appeared on Strictly Come Dancing during the show's history include the likes of Bruno Tonioli and Arlene Phillips, along with Alesha Dixon and Darcey Bussell.

How To Bet on Strictly Come Dancing

People who have never placed a bet on Strictly Come Dancing might be unsure how to get started. While the process is the same as sports betting, not everyone is familiar with this.

The first thing people need to do when learning how to bet on Strictly Come Dancing is to identify a betting site to join. Many of the top UK online betting sites now carry Strictly Come Dancing betting odds, but some have better value prices and more markets to pick from too.

Joining a betting site for the first time can feel overwhelming, but after identifying which of the best betting sites for betting on Strictly Come Dancing the process is fairly straightforward. Most sites have a quick and easy registration form to fill in, which should take no longer than five minutes, with users asking for details like their name, their email address and their date of birth.

They will also be asked to pick a new username and password - these details need to be remembered for future logins - as well as reading the site's terms and conditions. Accounts might need to be verified as well, which often happens by clicking a link sent via an email.

Sometimes, the best betting sites for betting on Strictly Come Dancing will require customers to send in or upload identification documents such as their passports. This is as part of the know your customer - KYC for short - checks that are carried out by betting sites in the modern era.

After signing up for an account, people learning how to bet on Strictly Come Dancing will need to make a deposit. Various payment methods can be used, from Visa and MasterCard debit cards to e-wallets like Skrill, PayPal and Neteller. Users should note that if they plan to use a betting site's welcome bonus to bet on Strictly Come Dancing - more on those later - then making an initial deposit with an e-wallet might mean they are not eligible to receive free bets.

Some of the best betting sites for betting on Strictly Come Dancing even allow deposits to be made via methods such as Apple Pay and cryptocurrency these days, so there are options.

Once the account is up and running and has been funded by making a deposit, users will be able to browse the various different betting markets for Strictly Come Dancing, which includes the overall winner and the next celebrity to be eliminated from the show via public voting.

Users can make their picks by tapping or clicking on them to add to their betslip. Here, they can decide how much they want to spend on the bet by adding their stake amount. The more money placed on a bet, the higher the potential profit, but on the flip side, the potential loss grows too.

Once the selection is set and stake size decided, Strictly Come Dancing fans can confirm the wager. It will then be available to view in their account, along with any other bets they placed. So which are the best betting sites for betting on Strictly Come Dancing? Let's take a look next.

The Best Betting Sites for Betting on Strictly Come Dancing

More UK betting sites carry Strictly Come Dancing betting odds than perhaps any other TV show or talent contest that is available to bet on. Here are the best UK Strictly betting sites:

bet365

Bet365 - Strictly Come Dancing Betting

As arguably the biggest betting site in the world, it is not surprising to see Bet365 has earned a place on a list of the best places to bet on Strictly Come Dancing from the UK.

Bet365's odds for Strictly Come Dancing can be found in its specials section, under UK. Users can bet on the outright market before the show has even started airing, with Bet365 offering the chance to get in touch to request a bet on Strictly Come Dancing as well. Related bets at Bet365 include the likes of the Mercury prize and the BBC's SPOTY award.

Bet £10 Get £30 in Free Bets

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New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
William Hill

William Hill - Strictly Come Dancing Betting

Love Island and other TV show betting markets including Strictly Come Dancing are available at William Hill, which is one of the UK's oldest and most trusted betting brands. The specials section at William Hill is where customers are able to find Strictly Come Dancing odds, which are priced up as soon as the contestants for the new series have been announced.

William Hill also offers the chance to bet on the hit ITV reality show I'm A Celebrity...Get Me Out Of Here!, with UK users able to place wagers on which famous faces will head into the jungle.

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18+. Play Safe. New customers using Promo code R30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 3 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
BetVictor

BetVictor - Strictly Come Dancing Betting

Regarded as one of the best places for top odds on Strictly Come Dancing, BetVictor's UK sportsbook is full of other TV and film special bets that ensure there are a lot of choices here.

BetVictor houses it's Strictly Come Dancing betting odds in the entertainment section. This part of the site is where Strictly Come Dancing fans will also be able to find prices on everything from the annual BBC Sports Personality Of The Year award to the Academy Awards, I'm a Celebrity Get Me Out of Here, as well as markets for reality shows such as Love Island.

Bet £10 Get £30 in Free Bets

Min. Deposit £10
Max. Amount £30
Turnover No wagering
Expiration 7 days
18+ New customers only. Opt-in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.
Betfred

Betfred - Strictly Come Dancing Betting

The TV and film section is where Strictly Come Dancing viewers can find the latest odds for the show if they log in to their account at the Betfred sportsbook site from the UK.

Betfred's Strictly hub provides plenty of information for those who are new to betting on the show, providing insights into some of the former celebrity contestants who have thrived on it.

Eurovision fans will also be pleased to see Betfred offers markets for the annual competition, including one for which the top UK city is going to be chosen as the host.

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Ladbrokes

Ladbrokes - Strictly Come Dancing Betting

Due to the fact that Ladbrokes is now a part of the same gambling company as Coral, these two top British betting brands have a similar offering when it comes to Strictly Come Dancing.

Fans of the show can find all the latest information about Strictly Come Dancing odds on the Ladbrokes blog.

Reading these can be a good idea for those who are planning to place a bet on Strictly for the first time and want to boost their chances of winning.

Ladbrokes also offers film bets, such as a market for the next actor to play James Bond.

Bet £5 Get £20 in Free Bets

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Expiration 7 days
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Betway

Betway - Strictly Come Dancing Betting

Perhaps the biggest selection of TV specials bets can be found at Betway, making this one of the best betting sites for betting on Strictly Come Dancing in the UK without a doubt.

Betway's Strictly Come Dancing odds are priced up in advance of the show airing on the BBC each autumn, giving fans of the show a chance to get involved with the betting early on.

Big Brother specials are also available at the Betway sportsbook, which carries top TV markets such as for the new series of Gladiators, I'm a Celebrity, Bake Off and many more to boot.

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BoyleSports

BoyleSports - Strictly Come Dancing Betting

Completing our list of the best betting sites for betting on Strictly Come Dancing is BoyleSports. This site is another betting brand with a blog publishing the latest Strictly betting odds news.

BoyleSports customers can find odds for the new series of Strictly Come Dancing on the BBC in advance of the show starts, with markets offered as soon as the final cast list is confirmed.

Users are also able to bet on who will be named the next actor to play James Bond here, with film fans given the opportunity to bet on the winners of various Oscars awards.

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Introduction to Strictly Come Dancing

Strictly Come Dancing - often just called Strictly for brevity - launched on British TV screens back in 2004, immediately becoming a smash hit. Its name is drawn from Come Dancing, a show that ran on and off for decades, with the name of the show also a nod to Strictly Ballroom.

The programme sees celebrities team up with professional dancers and tries to impress a panel of judges, who award a mark out of 10. At the end of each show, the public is also invited to vote for their favourite pairings and those with the fewest votes are at risk of elimination.

Broadcasting every Saturday and Sunday night through the autumn and in the run-up to Christmas on the BBC, Strictly Come Dancing is watched by millions and millions of people. As well as the regular series, there are often Christmas and charity Strictly specials shown as well.

Previously hosted by the late Bruce Forsyth, the show is currently presented by Tess Daly and Claudia Winkleman. Judges such as Craig Revel Horwood and Bruno Tonioli have also become huge TV stars in the UK as a result of appearing on Strictly Come Dancing for many years too.

Strictly is shown around the world under the new name Dancing with the Stars, with dozens of countries including the United States now having their own version of this popular talent show.

Perhaps the most intriguing thing about the show is the so-called "Strictly curse". Many of the celebrities to have appeared on Strictly have started relationships with their dance partners after working on them, leading to a lot of speculation in the newspapers during the show's time on air.

Different Types of Strictly Come Dancing Betting Markets

One of the best things about placing wagers on the show is that a few different types of Strictly Come Dancing betting markets are available to pick from these days, such as the following:

To win: Naturally, the obvious place to start with the different types of Strictly Come Dancing betting markets that are available is the outright option. Here, fans of the show simply need to predict who will be named the winner, getting to lift the famous Glitterball trophy as a result. Odds to win Strictly Come Dancing tend to be available as soon as the entrants are named.

Next to be eliminated: Once the series has begun to be shown on Saturday nights through the autumn, Strictly Come Dancing fans can also bet on who will be the next celebrity to be voted off. This is a similar market to other ones for other TV shows such as I'm a Celebrity and so on.

Top male celebrity dancer: At some of the best betting sites for Strictly Come Dancing, it is possible to bet on which male celebrity will come out on top. This means they do not have to necessarily win the show, simply be the last male dancer to remain in the BBC competition.

Top female celebrity dancer: On a similar note, markets for the top female celebrity dancer on Strictly Come Dancing also tend to become available once the series has started broadcasting.

Different Tips and Strategies When Betting on Strictly Come Dancing

Those who are new to placing wagers on TV shows might find following some top tips and strategies when betting on Strictly Come Dancing to be useful in finding winning wagers.

Having a look at the list of previous Strictly Come Dancing winners might be useful in order to identify trends. In the early years of the show, sports stars performed surprisingly well. Former cricketers Darren Gough and Mark Ramprakash won Strictly Come Dancing in back-to-back years, however, it has been some time since a sports star lifted the famous Glitterball trophy.

One of the most important things to remember when betting on Strictly Come Dancing is that the best celebrity dancer is not necessarily going to be crowned the winner. Due to the fact that a public vote helps to decide who wins the show, it is partly a popularity contest. This helps to explain why the popular comedian Bill Bailey was able to win the series surprisingly in 2020.

The public tends to like when a contestant has a particularly unique back story. For example, the 2021 series of Strictly Come Dancing was won by Rose Ayling-Ellis and Giovanni Pernice. The EastEnders actress became the first deaf contestant to ever appear on Strictly Come Dancing.

When browsing the next to-be eliminated Strictly Come Dancing odds, it is worth keeping the running order for that week's show in mind. As is the case with the Eurovision Song Contest, entrants tend to perform better in the vote the later they appear, rather than being early on.

There is also a trend in the Strictly Come Dancing betting odds for certain celebrities to receive what could be termed a sympathy vote from the public. In the event that a contestant is deemed to be good TV, they may well receive enough votes to stay on at the expense of better dancers. History also shows that certain celebrities may be voted off surprisingly early if the public deems them to be 'too good'. This is arguably what happened in the case of JLS star Aston Merrygold, who made a surprise exit in week 7 in 2017 despite many believing he was the best dancer.

Those who are taking Strictly Come Dancing betting seriously should also take time to tune into the companion show It Takes Two, which airs on weeknights throughout the autumn months. Hosted by the former Strictly Come Dancing professional Janette Manrara and TV star Rylan Clark-Neal, It Takes Two features training footage that can offer clues to who is struggling and which of the celebrities could be in line to have a good week as the selected dance suits them.

Generally speaking, a good tip for Strictly Come Dancing betting is to use bonuses and promotions where possible. Signing up to a new betting site is likely to see users awarded free bets, which can be used to place Strictly Come Dancing wagers with no risk attached. Other sites also provide the chance to earn free bets through rewards schemes on a weekly basis.

Shopping around for the best Strictly Come Dancing odds is worth the time it takes as well. It might only take a few minutes to check Strictly Come Dancing odds on different top betting sites, but this can result in a substantial difference in the potential profit that is up for grabs.

Strictly Come Dancing Format & Structure

The Strictly Come Dancing format will be familiar to anyone who has ever tuned into a similar Saturday night talent show on television, as the structure is extremely similar to the BBC show.

When Strictly was launched on UK TV screens in May 2004, there were eight celebrities who took part, with the pairing of Natasha Kaplinsky and Brendan Cole as the inaugural winners. Since then, the number of contestants has been steadily rising, peaking at 16 pairs of couples in the 2008 and 2009 series, though it has since been cut back to a slightly more manageable 15.

Over a 13-week season, the celebrities are voted off one by one. Strictly Come Dancing viewers are encouraged to vote for their favourite contestants, with the votes being counted alongside the verdict from the judges. Each couple performs a dance each week, with the panel of judges each awarding them a mark out of 10. Perfect scores of 40 out of 40 are very rare in Strictly.

When there are for example 10 pairs remaining in the series of Strictly Come Dancing, the couple that receives the most points from the judges on a particular week is awarded 10 points. This goes all the way down to the worst-performing couple, who would be given a single point. The points scores are then joined with the outcome of the public vote, which is never revealed.

The series tends to kick off in September and is shown on Saturday nights live on the BBC. While the results show is filmed straight after the live version, it is not on TV until Sunday. Each of the bottom two couples in the voting then takes part in a 'dance-off' and it is down to the judges to decide which of them deserves to stay in the competition for at least another week.

The Strictly Come Dancing format and structure are therefore similar to the other Saturday night talent shows that have dominated British TV screens over the years, such as The X Factor. However, one thing that makes the Strictly Come Dancing format different from other TV shows that it is possible to bet on is that the professional dancers become famous in their own right.

Anton Du Beke, for example, performed on 16 straight series of Strictly Come Dancing before he was made a judge on the show, while Craig Revel Horwood - the only original Strictly judge to still be on the panel - has appeared on other programmes such as The Masked Dancer too.

Former Strictly professional Oti Mabuse - whose sister Motsi is currently a judge - is one of the top stars to have emerged from the BBC show, having won it in back-to-back years with Kelvin Fletcher and Bill Bailey, a feat nobody had achieved on the show before. Oti Mabuse turned her Strictly fame into a television career, becoming a panellist on The Masked Dancer and a judge on Dancing on Ice, two of the top ITV reality shows that it is also possible for viewers to bet on.

While the hosts and the panel have changed over the years, the Strictly Come Dancing format and structure have remained broadly the same since it first appeared on UK TV screens in 2004.

Strictly Come Dancing FAQs

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.