Proper Bet Sister Sites: Best Alternatives & Offers (2026)
List of Proper Bet Sister Sites & Welcome Offers
ProperBet uses the same PlayBook Gaming platform as Dragonbet, Priced Up, AK Bets, Planet Sport Bet, BestOdds, StarSports, BetWright, and LondonBet, making these the closest sister sites to ProperBet.
By licence, however, ProperBet is a new independent bookmaker operating under Proper Bet Limited (UKGC: 100990).
- 18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
- 18+. New customers only. Opt in required. Minimum bet of £20 on any selections. Min odds of evens (2.00). Pre-game only. Free bet awarded upon settlement. Free bet split into 4 x £5 Free Bets. Free bet expiry 24 hours. Other free bet terms apply. Maximum pay-outs apply. GamCare.org.uk | UK only. Full T&Cs apply. #ad
- New customers online only. Register and bet a min £/€5 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€10 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.
- New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim.
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18+ New UK Customers only. Place a first £10+ bet on accas at min odds 1/1 (2.0) using code WORLD10. Get a £10 Free ACCA Bet on accumulators from doubles to 12 folds. 7-day expiry. Cashed Out & void bets do not qualify. Free Bet stake not returned with winnings. Offer closes 23:59 31st July 2026. Full T&Cs apply. GambleAware.org. -
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18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org - 18+ UK only. New and existing customers only. Deposit £10+ and enter code SPORTS to receive 3 x £10 Free Bets (£30 total). Qualifying Sportsbook bets totalling £10 must be placed at minimum odds of 4/5 (1.80) within 60 days of registration. Free Bets are unlocked one at a time and each must be used in full on a single sports bet. Free Bet stakes are not returned. Cashed out or one-way bets do not qualify. Winnings from Free Bets are withdrawable immediately. Full T&Cs apply.
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Casino Club is available to New and Existing AK BETS customers. Over 18+ only. UK / IRE Residents only. Wager £50+ on Casino Slots or Live Casino and receive a minimum of 10 X £0.10 free spins the following day. All wagers must be placed and settled within each qualifying period daily 00:01am to 23:59pm. T&C's apply - New verified customers only. Opt-in required. Deposit £20 and Earn 1 free spin on Big Bass Splash 1000 for every £0.20 staked on Big Bass Secrets of the Golden Lake. Min Reward: 1 spin (0.10p) / Max Reward: 100 spins (£10.00 @ £0.10p per spin). Cash in or claim within 48 hours of promo end. Spins expire 7 days after claim. 18+ Only. Further Terms Apply. GambleAware.
- Sig terms - 18+ New Customers Only. To qualify customers must use BLAST50 during sign up. Wagers must be placed within 7 days of sign up. Min £5 real cash wagering on Big Bass Blast. 50 Free Spins (£0.10 each) Valid for 7 days. Credited by 6pm the following day. 5x Wagering requirement. Restrictions and Full T&Cs Apply. GambleAware
- New customers only. Deposit and wager a minimum of £25 on Big Bass Splash 1000 on registration day receive 100 Free Spins on Big Bass Splash 1000. Free Spins will be credited by midday the following day and expire after 7 days. 10x wagering requirement on Pragmatic Play slots before withdrawal. Full T&Cs apply.
- New customers only, 18+. 100% bonus on your first deposit up to £50. Minimum first deposit £10. Any amount deposited over £50 will not qualify for the bonus. To receive the full £50 bonus, you must wager 10x the value of your first deposit within 60 days of activating the bonus via the “My Bonuses” section of your account. Bonus funds are released in 10% increments to your Main Account balance. Full T&Cs apply.
Timeline of Proper Bet Sister Sites
Proper Bet Sister Sites Compared
| Sister Site |  |  |  |  |  |  |  |  |
|---|---|---|---|---|---|---|---|---|
| Owner | Lovell Brothers Limited | AKBO Limited | Onyx Gaming Limited | Off Course Bookmakers Limited | Star Racing Limited | Thistle Bet Limited | Planet Sport | Proper Bet Limited |
| Combined score | 3.7/5 | 3.3/5 | 3.2/5 | 3.2/5 | 3.1/5 | 3/5 | 2.4/5 | 2.4/5 |
| Betting Margins (Average) | 7.02% | 4.89% | 6.91% | 6.98% | 5.13% | 8.21% | 8.17% | 7% |
| Racing Markets |
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
| Best Odds Guaranteed |
Yes
|
No
|
No
|
No
|
No
|
No
|
No
|
No
|
| Bet Builder |
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
| Early Payout |
No
|
No
|
No
|
No
|
No
|
No
|
No
|
No
|
Who Owns Proper Bet?
Proper Bet is owned and operated by the aptly named Proper Bet Limited (UKGC: 100990). That licence was only registered with the UKGC in May 2026, with Proper Bet the sole brand operating on it.
The people pulling the strings behind the new site, though, have made the decision to partner with an established sportsbook provider in the form of Playbook Gaming.
Playbook Gaming has its fingerprints across a vast number of domains in the market, meaning that this modern brand is, in theory, launching from an elevated baseline.
Here, we check out the Proper Bet sister sites, with a view to understanding whether or not it measures up to other Playbook sites.
What Are the Proper Bet Pros and Cons?
Well, the first big con we have to float here is that we've experienced several hurdles in getting registered with Proper Bet.
That's a real shame too, because the site itself is actually alright. You immediately land into a clean, neutral looking platform. It's easy on the eye, well-designed where menu navigation and icons are concerned and the general responsiveness of buttons are good too. Those factors give Proper Bet a good score on aesthetics.
As for what you get on the site, the sportsbook offers up around 20 different sports. This includes the most popular sports of football, horse racing and greyhounds. The former offers over 50 different competitions to explore, with league and cup fixtures covered worldwide. Race meets are also offered on a global scale and, notably, some come with live streaming too.
Across sports in general, market depth is a bit lacking compared to the industry average, but there is still more than enough to place most common bet types.
You also have a casino and live casino area to explore. You'll find a fairly modest game collection here, with the game count standing at circa 600 titles. The layout is reasonable again, though, with good sized titles and many recognisable titles, with Pragmatic one of the providers Proper Bet uses.
Proper Bet Sister Sites & Alternatives Reviewed
If online bookmaking was a beauty contest, Proper Bet would have a chance. As a general all round betting platform though? We're not sure and think some of the Proper Bet sister sites are worth a look.
PricedUp
When exploring PricedUp, it takes a few seconds for the penny to drop that it is indeed one of the sister sites. There are little design choices made along the way, from colour and icon design, that give it a bit of contrast. A lot of the underlying structure remains shared, though.
You have an A-Z horizontal scrollbar running over the sportsbook, interactions that are easy to make and, roughly, 24 different sports you can have a dabble on. Horse racing is probably the one that sits front and centre, closely followed by football, and, as with Proper Bet, both allow for browsing of events in every corner of the planet.
The design over in the casino and live casino area is more closely linked to Proper Bet, albeit with colour contrasts. You have square, sharp angled game tiles. They are not as nice looking as the more rounded corners many sites offers, which would help with turning it towards a more modern look and feel, but the game count is solid at circa 1,300.
We shouldn't sleep on the fact that £1 deposits can be made, either.
DragonBet
Welsh-founded DragonBet is closer in design styling to PricedUp than Proper Bet, with colourful icons in the horizontal bar being the most noteworthy variation from the latter of the brands. Scratch below the surface, though, and you are back to a host of similarities.
You have 20-odd sports to bet on, plus a couple of additional categories such as politics and TV. Horse racing, greyhounds and football remain the "big three", but there is a dedicated "Welsh Events" area as well. That brings rugby into the mix, with competition coverage good but the associated market depths perhaps not quite as impressive.
The casino offering is, one again, a rinse and repeat from a design perspective. That ranges from the search and filter functionality, through to the way the game tiles are laid out. You have over 900 games to play, though, which is a notable step above Proper Bet, even if not the biggest of the sister sites.
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Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.