The Pools Sister Sites: Best Alternatives & Offers (2026)
List of The Pools Alternatives
Below, we have listed a few alternative sites - since there are no proper sister sites - that we recommend joining if you like The Pools.
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New customers online only. Eligibility restrictions apply. Only valid with code B10G40CF on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 2 x £/€5 Football Acca within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. -
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New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. -
18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org -
New Bet St George customers. Enter the code B20G20 when you sign up. Bet £20 or more from your main balance on any sportsbook market to receive a £20 free bet. Qualifying bets must meet the minimum odds of 1/2 (1.50). Free bet must be used within 7 days. Full T&Cs apply. -
18+. Play Safe. Online only. New UK customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. Full T&Cs apply. www.gambleaware.org #ad -
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. -
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org -
18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply. -
18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly -
Deposit & Bet £20, Get £20 (2x £10) free bets. A single bet pre-live of min odds 3.00 (2/1), a maximum of 21.00 (20/1), or an acca bet of the same odds, with each leg being at odds of 1.50 (1/2) or more. Qualifying bet must be settled within 7 days. Free bets to be used on 3+ accas with Minimum odds of 1.50, maximum odds of 21.00, and each leg at odds of 1.50 or more. Free bets are valid for 7 days after being granted. The offer can only be claimed on the first deposit of £20 or more, once per account. Full T&Cs apply. -
New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org. Full T&Cs apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
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Stake £10 or more in total on any non-jackpot slots within the first 7 days. The free spins can only be used on Big Bass Splash. Wins from Free Spins will be paid into the cash balance. Free Spins valued at 10p per free spin and are valid for 3 days after being credited. T&C's Apply 18+ - New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply.
- New Bet St George customers. Enter code CasinoWelcome150 when you sign up. To qualify, wager £10 on Big Bass Bonanza. Only wagers on Big Bass Bonanza will count towards this offer. Your account will be credited with 150 x £0.10 free spins to use on Big Bass Bonanza the day after the qualifying criteria are met. Full T&Cs apply.
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18+. New customers only. Deposit £20+ and play a slot to get 50 free spins on Bigger Bass Bonanza (each £0.12). Free spins must be used in one session within 72 hours. No cash value, non-transferable. Swifty Sports may withdraw the offer at any time. Gamble responsibly. T&Cs apply. - 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- New UK customers only. Wager £20+ on selected Pragmatic Play slots to get 50 Free Spins daily for 5 days. Spins expire 24 hrs after issue. Max Payouts & Full T&Cs apply.
- 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
- Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
- New customers only. Sign up using promo code nrg100 and make a minimum deposit of £25, then wager a minimum of £25 on Big Bass slots and receive 100 Free Spins on Big Bass Bonanza. 18+. GambleAware.org. Full T&C's apply
- New customers only. Register with promo code BINGO100. Minimum deposit and stake £10 on Bingo Tickets within 14 days to qualify. £10 Bingo Bonus must be wagered through once. 14-day expiry. Bonus Balance is used prior to Cash Balance. 100 Free Spins on selected Slots credited within 48 hours of qualification. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.
- New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.
Who Owns The Pools?
The Pools may have been around for a long time but the same cannot be said for its online activities. In fact, the sportsbook and casino sections were only launched in 2018 as the bookmaker decided to build on its already solid pool betting. At the end of 2024, the site was further improved thanks to a partnership with the platform provider GiG.
Football Pools Limited owns and operates The Pools and previously, the site actually went by the name 'The Football Pools'. However, this all changed when the rebrand and sportsbook launch took place in 2008. In any case, the company has decided to focus solely on The Pools and is thus yet to launch a sister site, which some punters might be disappointed to hear.
On the other hand, there are several good alternatives in the UK - which we will discuss more below - and there is also ample reason to remain at The Pools instead of switching at all.
What Makes The Pools So Good?
Above all, at least in my opinion, The Pools offers something different from the rest of the betting sites in the UK. Many of the latter tend to be very similar and browsing them can be rather boring, but that is not the case at The Pools. The site has a unique design and the pool games - as well as the lotto games - are fun to bet on even for the 'regular' sports punters.
Getting into the specifics, our test of The Pools also showed that withdrawals take just three hours, at least when you use a debit card. Many of the new betting sites tend to struggle on this front but at The Pools, it is the complete opposite. In short, there are many reasons to like The Pools but the uniqueness is the crucial one.
The Pools Alternatives Reviewed
The Pools does not have any sister sites, having decided to focus on the core product, but there are some good alternatives for those who like lotto betting.
Lottoland
Lottoland is perhaps the biggest player in the industry when it comes to online lotto betting, so it is certainly a great alternative to The Pools. Similarly to the latter, Lottoland also introduced sportsbook and casino sections several years after the initial launch, now advertising to a much larger demographic.
On the sports side of things, the market depth is actually pretty good and there is even a bet builder. The bookie was also the first in the UK to accept £1 deposits, which is great, even if more sites offer it now too.
As for the lotto games, Minted 4 Life has the highest jackpot of £9m, but the minimum stake is £2 per bet, whereas the other games are between 50p-£1.
Betfred
Betfred is known for being a very versatile betting site and that becomes clear when you take a look at the lotto section. It is not just a part of the sportsbook, but rather a separate section and here, Betfred offers everything from national lotteries to lotto games of its own, which is a very nice touch.
Betfred's Nifty Fifty is a particularly popular game, having become a staple of the lotto section, but the odds offered for all games are very good. The sportsbook is obviously very comprehensive and this is where Betfred sees the most success, along with the casino, making it a great The Pools alternative.
William Hill
William Hill is our final pick for The Pools alternatives as the impressive sportsbook along with the lotto section comes close to some extent. But mostly it is just a good versatile choice. National lotteries are available on the site, as well as the 49s game, and the odds are similar to what you would find on the rival Betfred.
The minimum betting amount is also very low, which some will appreciate, but it must be said that William Hill is bang average for lotto betting. There are no special games or markets and this is something you will find at Lottoland.
If you are mainly betting on the Premier League, for example, and just want to place the occasional lotto bet then William Hill is a solid choice.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.