The Pools Sister Sites - Top UK Sites like The Pools (2024)
Find and compare sites in the UK that are similar to The Pools, which is owned by Football Pools Limited, and claim the sign-up deals offered.
List of Sites Owned by The Pools
UKGC Licensed 
- BettingLounge Exclusive Bonus
- Brand New Revamped Sportsbook (April 2023)
- Good Promotions
The Pools Sister Sites
The Pools may have been around for a long time but the same cannot be said for its online activities. In fact, the sportsbook and casino sections were only launched in 2018 as the bookmaker decided to build on its already solid pool betting. It was certainly the right move as The Pools now has the ability to attract more customers.
Football Pools Limited owns and operates The Pools and previously, the site actually went by the name 'The Football Pools'. However, this all changed when the rebrand and sportsbook launch took place in 2008. In any case, the company has decided to focus solely on The Pools and is thus yet to launch a sister site, which some punters might be disappointed to here.
On the other hand, there are several good alternatives in the UK - which we will discuss more below - and there is also ample reason to remain at The Pools instead of switching at all.
What Makes The Pools So Good?
Above all, at least in my opinion, The Pools offers something different from the rest of the betting sites in the UK. Many of the latter tend to be very similar and browsing them can be rather boring, but that is not the case at The Pools. The site has a unique design and the pool games - as well as the lotto games - are fun to bet on even for the 'regular' sports punters.
Getting into the specifics, our test of The Pools also showed that withdrawals take just three hours, at least when you use a debit card. Many of the new betting sites tend to struggle on this front but at The Pools, it is the complete opposite. In short, there are many reasons to like The Pools but the uniqueness is the crucial one.
The Pools Alternatives Reviewed
The Pools does not have any sister sites, having decided to focus on the core product, but there are some good alternatives for those who like lotto betting.
Lottoland
Lottoland is perhaps the biggest player in the industry when it comes to online lotto betting, so it is certainly a great alternative to The Pools. Similarly to the latter, Lottoland also introduced sportsbook and casino sections several years after the initial launch, now advertising to a much larger demographic.
On the sports side of things, the market depth is actually pretty good and there is even a bet builder. The bookie is also the only one to accept £1 deposits, which is great.
As for the lotto games, Minted 4 Life has the highest jackpot of £9m, but the minimum stake is £2 per bet, whereas the other games are between 50p-£1.
Betfred
Betfred is known for being a very versatile betting site and that becomes clear when you take a look at the lotto section. It is not just a part of the sportsbook, but rather a separate section and here, Betfred offers everything from national lotteries to lotto games of its own, which is a very nice touch.
Betfred's Nifty Fifty is a particularly popular game, having become a staple of the lotto section, but the odds offered for all games are very good. The sportsbook is obviously very comprehensive and this is where Betfred sees the most success, along with the casino, making it a great The Pools alternative.
William Hill
William Hill is our final pick for The Pools alternatives as the impressive sportsbook along with the lotto section comes close to some extent. But mostly it is just a good versatile choice. National lotteries are available on the site, as well as the 49s game, and the odds are similar to what you would find on the rival Betfred.
The minimum betting amount is also very low, which some will appreciate, but it must be said that William Hill is bang average for lotto betting. There are no special games or markets and this is something you will find at Lottoland. If you are mainly betting on the Premier League, for example, and just want to place the occasional lotto bet then William Hill is a solid choice.
The Pools Alternatives Welcome Offers
| Operator | Welcome Offer | Bonus Code | Claim Offer | |
|---|---|---|---|---|
 | Welcome Offer Bet £10 Get £50 in Free Bets | BETFRED50 | Claim Offer | New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. |
| | Welcome Offer Play £5 Get £20 in Free Play | LOTTO20 | Claim Offer | New customers only. Register using promo code LOTTO20. Deposit and stake £5 on Lotto or Numbers draws within 7 days of registration for £20 in Free Bets. First bet must be placed on Lotto or Numbers draws. Free Bets Credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Full T&Cs apply. |
 | Welcome Offer Bet £10 Get a £10 Free Bet | No code required | Claim Offer | Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Maximum winning £500 from free bet. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. |
| | Welcome Offer Up to 200 No Wager Free Spins on Big Bass Bonanza | No code required | Claim Offer | 18+. Sign up, deposit and stake on Big Bass Bonanza, and receive Free Spins on Big Bass Bonanza. 30 day bonus expiry. Ends 14/02/25 at 23:59 GMT. Full T&Cs Apply. begambleaware.org. |
 | Welcome Offer Bet £10 Get £30 in Free Bets | R30 | Claim Offer | 18+. Play Safe. New customers using Promo code R30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 3 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms. www.begambleaware.org #ad |
| | Welcome Offer Bet £10 Get 50 Free Spins | M50 | Claim Offer | 18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.begambleaware.org #Ad |
More The Pools Guides
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry. At BettingLounge, Isak makes sure that all of the content is up to date, specialising in reviews of UK betting sites.