talkSPORTBET has several sister sites including Parimatch, BetVictor, Betano, Puntit, Heart Bingo and Smooth Spins. All of these sister sites are part of the BV Gaming network and operate under the same UKGC licence (39576).
Most punters will be familiar with the talkSPORT brand, popular above all for the radio programs, and the focus on sports - as the name suggests - has made the expansion into gambling very smooth.
While talkSPORT BET is fully owned by the media company, and subsequently the parent company News Broadcasting, the bookmaker is operated by BV Gaming.
The launch took place in 2022 as the two giants agreed to a partnership, and the rise since has been commendable.
Of course, with a brand like talkSPORT and the backing of a fantastic sportsbook provider like BV Gaming, it was always going to be a success. As a result of this partnership, talkSPORT BET has a few sister sites for customers to sign up for.
Before taking a look at these sites, as well as the pros and cons of joining them, what makes talkSPORT BET so good? There are a few things about the bookie that deserve special mention.

I'm not going to lie, I was a bit worried when I first heard about talkSPORT BET's partnership with BV Gaming.
With such a strong brand, it would be very easy to launch a betting site with the bare minimum and still make a lot of money. Fortunately, talkSPORT BET hasn't gone down this route as plenty of promotions for existing customers are offered on a consistent basis.
In some respects, talkSPORT BET even outperforms BetVictor when it comes to offers (not the welcome offers), even if the overall package is more or less the same.
The point is that the bookie deserves praise for not just doing what was requirement, but attempting to go beyond and above instead. Finally, our test also showed that Apple Pay withdrawals are very fast on the site.
Below, we review three of talkSPORT BET's sister sites and since they are fundamentally the same product, we focus on the differences between the three.
BetVictor is the flagship product of BV Gaming, seeing as it was its first product, and there is little doubt that the bookie works on another level compared to its sisters. Yes, the sportsbook may be the same between them all, but we all know how important additional factors are (reputation, promotions, customer experiences and so on).

BetVictor and talkSPORT BET are pretty much neck-on-neck on the promotions front, but the former will usually be a bit more 'general' with its offering. Instead of the sports focus, customers will find promotions for the US election, which has become very popular to bet on and thus could come in handy.
We have only ever really tested BetVictor through the app, but nevertheless, it is clear that we are talking about a great bookie here. The decent withdrawal times back this up as well.
Parimatch was the first site to partner up with BV Gaming and BetVictor, launching in 2020, and it has been a fairly successful time since. The platform has obviously helped entice punters a lot, but we also should not underestimate the power of the bookie's partnership with various football clubs over the years.

This has often resulted in special offers on the site, relating to the sponsored teams, which is a nice feature especially if you are a fan of the team in question. On the other hand, this is always subject to change, so we should focus on the core of Parimatch instead. It is indeed strong, as you would expect.
As confirmed in our tests, the withdrawal time is on the same wavelength as the other BV Gaming sites (so decent), and the app is also very nice, especially for betting.
Right off the bat, we have to say that Heart Bingo does not offer any sports market, so whether it is a good alternative or not could certainly be questioned. That said, the site has a very similar background to talkSPORT Bet, having taken a radio brand (Heart Bingo) and turned it into a gambling site.

As the name suggests, the main focus is indeed on bingo with 15+ rooms offered on the site. Some of these have very low minimum stakes, which is nice to see, and there are also casino games for those who want some variety. It is also worth noting that the app has tremendous ratings on the app stores.
Again, Heart Bingo will not be for you if you just want sports betting, but it could be perfect if you want to wager a little on bingo and casino.

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.