Sky Bet has a few sister sites in the UK and at least two of them are on the same level quality-wise: Paddy Power and Betfair. However, it is often overlooked that the owner Flutter also owns Pokerstars Casino too, so there are options for UK punters.
Sky Bet was officially created in 2002, but its roots go back to Sky's acquisition of Sports Internet Group in 2000. The rest, as they say, is history with the brand going from strength to strength since then.
For most of its existence, Sky Bet was a standalone brand but in 2018, it was sold to The Stars Group, which was later acquired by Flutter Entertainment. This is one of the most prominent gambling entities on the planet today.
The fact that Paddy Power and Betfair are sister sites - to name a few - says it all about the power that Flutter holds over the UK market, not to mention that there are some US sites too.
Below, we have taken a closer look at three of Sky Bet's sister sites, including Paddy Power.
Paddy Power is certainly the closest thing to Sky Bet on the license; the pair are bookmakers first and foremost, but they also offer a range of extras, like the casino and even bingo.
In terms of the green brand itself, it has firmly established itself as one of the UK's favourites for a reason. The odds are solid, it is easy to use, and perhaps most importantly, it is incredibly visible.
Furthermore, with a fantastic range of promotions for new and current customers, it makes sense why people keep going to the brand, and it can only be seen as a good thing.
Betfair, whilst largely similar to Sky Bet and Paddy Power, is probably the most standalone of the group. Again, it offers a fantastic sportsbook, as well as some good promotions.
However, instead of the casino being the next focus - though it is worth mentioning a good one is still available on the app and online - it is the betting exchange.
Indeed, for punters who are slightly more experienced, you can use the same login to access the exchange markets, where odds are normally better, even if slightly more volatile.
When people think of the 'Flutter brands', the already mentioned trio is put to the front. However, they are not the only betting sites operated by the global conglomerate.
Indeed, PokerStars is also owned by Flutter, and it has been since the brand took over Stars Group, which founded the site initially in 2001.
In terms of its interface, you probably would not link the sites together, with PokerStars admittedly not looking at all alike its sisters. However, this is not a bad thing.
If you want to try a fresh look and are more focused on the casino anyway, PokerStars may be for you.

Ben is an accredited football journalist who follows anything from League One to Serie A, also working for the likes of SempreMilan and Total Italian Football. As an avid punter, he has become the master tester at BettingLounge, refusing to take bookies by their words when it comes to withdrawal times and much more.