Mr Play Sister Sites: Best Alternatives & Offers (2026)
List of All Mr Play's Sister Sites with Sports & Casino Welcome Offers
Find and compare all of the sister sites of Mr Play, operated by AG Communications Limited, and claim the sign-up deals offered.
Mr Play's sister sites include Mr Luck, Bet442, Luckster, Bzeebet and many more. In total, AG Communications has over 50 different brands in the UK, but under a white label licence, meaning they are not all direct sister sites of Mr Play.
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New customers online only. Eligibility restrictions apply. Only valid with code B10G40CF on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 2 x £/€5 Football Acca within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. -
18+. New customers Only. Min deposit £20. Maximum one £10 free bet and two £5 bet builder free bets. Qualifying bet must be placed at odds of evens (2.00) or greater. Paid as bonus tokens: Token 1 min odds 1.8, token 2 and 3 are valid for bet builder only and are subject to min odds of 3.00. T&Cs apply. -
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). www.begambleaware.org. T&Cs apply. -
18+ New customers who register using specific day's promo code only. Deposit and Bet £100 (or more) on the 13.20 at Cheltenham at EVS (2.0) or greater on race winner market only, get 1 x £50 Free Bet to use on the 17.20 Cheltenham on the same day. Free bets credited automatically and expire at 17.20. Full T&Cs apply. GambleAware.org - 18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org
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New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 -
18+, Welcome Offer: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. -
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+ -
18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply. -
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New customers only. Min £10 deposit and bet on odds 1/1 or greater required. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. 18+ T&Cs apply. -
first deposit only | £10 min deposit | qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) | 7-day expiry | T&Cs apply -
New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org. Full T&Cs apply. -
Magic Red Casino Sister SiteBet £10 Get a £10 Free Bet + 10 Bonus SpinsSee More+18. New Customers Only. Terms and Conditions Apply. Min. Deposit £10 and Min. Bet £10 on odds at least or greater than 1/1. Deposits via PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any bonus bet offer. Bonus Bet and bonus spins awarded within 24 hours of qualifying bet settlement. Offer valid for 14 Days. Full T&Cs apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
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- 18+. New Players only. First deposit offer: Deposit & wager £20 on Big Bass Splash for 20 spins. Wagering must be completed within 7 days of deposit. Spins awarded on Big Bass Splash. 0x wagering on winnings. Spins need to be used within 24 hours. T&Cs apply. www.begambleaware.org.
- 18+. New Players Only. Bonus Code: MG100. Min. deposit £20. Play on any slot game to qualify. 10x wagering requirements on Bonus Spin winnings. Bonus spins awarded on Big Bass Bonanza. Full terms and conditions available below.
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18+. New players only. Min deposit £20. 1st deposit: 50 spins on Big Bass Bonanza. 35x wagering applies, within 21 days. Spins expire after 24 hours. Full T&Cs Apply. - 18+ Play responsibly. Gambleaware.org. £10 min deposit. £10 in slot bets grant 50 spins on Big Bass Splash. £5 total spin value. £0.10 per spin. 7 day expiry. Selected payment methods only.
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King Casino Sister Site100% Bonus Up to £150 + 50 Free SpinsSee More18+. New Players Only. Min. deposit £20. UK players. Max. bonus 1st deposit 100% up to £50 and 2nd deposit 50% up to £100. 35x wagering applies, within 21 days. 20 spins on 1st deposit and 30 spins on 2nd deposit. Spins expire after 24 hours. Full T&Cs apply. -
Red Casino Sister Site100% Up to £25 + 50 Free SpinsSee More18+. New players only. Min deposit £20. Max bonus 100% up to £25 on 1st deposit. 50 spins on specific game only on 2nd deposit. 35x wagering applies, within 21 days. Spins expire after 24 hours. Full T&Cs apply. -
666 Casino Sister Site100% Bonus Up to £66 + 66 Free SpinsSee More18+. New players only. Min deposit £20. Max bonus 100% up to £66 on 1st deposit. 66 spins on Big Bass Bonanza on 2nd deposit. 35x wagering applies, within 21 days. Spins expire after 24 hours. Full T&Cs Apply. - New customers only. Sign up using promo code nrg100 and make a minimum deposit of £25, then wager a minimum of £25 on Big Bass slots and receive 100 Free Spins on Big Bass Bonanza. 18+. GambleAware.org. Full T&C's apply
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Jackie Jackpot Sister Site100% Bonus Up to £25 + 25 Free SpinsSee More18+. New Players Only. Min. deposit: £20. Max. bonus: £25. Offer valid on first deposit. In addition to deposit bonus, you are also eligible for 25 spins that will be issued upon your first deposit. Winnings won with games that require deposit, have to be wagered 35x. Bonuses that require deposit, have to be wagered 35x. Spins expire after 24 hours, bonus after 21 days. -
Trada Casino Sister Site100% Bonus Up to £25 + 25 Free SpinsSee More18+. New Players Only. Min. deposit: £20. Max. bonus: £25. Offer valid on first deposit. In addition to deposit bonus, you are also eligible for 25 spins that will be issued upon your first deposit. Winnings won with games that require deposit, have to be wagered 35x. Bonuses that require deposit, have to be wagered 35x. Spins expire after 24 hours, bonus after 21 days. -
Regent Play Sister Site100% Bonus Up to £200 + 100 Free SpinsSee More18+. New Players Only. Min. deposit £20. Max bonus allowed is £200. Max. bonus varies per deposit. Max winnings £500. 35x wagering applies both for bonus and spins part. Spins are credited on specific games. Bonus must be wagered at Regent Play within 21 days of being credited. Full T&Cs Apply. -
Slotzo Casino Sister Site100% Bonus Up to £150 + 50 Extra SpinsSee More18+. New Players Only. Min. deposit £20. Max. bonus 1st deposit 100% up to £50 and 2nd deposit 50% up to £100. 35x wagering applies, within 21 days. 20 spins on 1st deposit and 30 spins on 2nd deposit. Spins available on specific games. Spins expire after 24 hours. Full T&Cs Apply. -
PlayFrank Casino Sister Site100% Bonus Up to £100 + 50 Bonus SpinsSee MoreNew players only. Min deposit £20. Bonuses to a max of £100 + 50 bonus spins. Wagering bonus 35x. Wagering bonus spins 35x. The winnings must be wagered within 21 days. Bonus T&C apply. -
Queen Play Casino Sister Site100% Bonus Up to £200 + 100 SpinsSee More18+. New players only. Min. deposit £10 Max bonus: £200, Min wagering 40x, Spins expire in 24hr. Offer is available to players residing in United Kingdom only. Gambleaware.org. Full T&Cs Apply. -
Plaza Royal Casino Sister Site100% Bonus Up to £200 + 100 SpinsSee More18+. New players only. Min. deposit £10 Max bonus: £200, Min wagering 35x, Spins expire in 24hr. Offer is available to players residing in United Kingdom only. Gambleaware.org. Full T&Cs Apply. - Magic Red Casino Sister Site100% Bonus Up to £100See More18+. New Players Only. Min. deposit £10. Max bonus allowed is £100. Bonus must be wagered within 21 days of being credited. 40x wagering applies to the bonus. Full T&Cs Apply.
Who Owns Mr Play?
Mr Play entered the UK gambling scene in 2019 and it's owned by a company called Marketplay Ltd. However, punters will be much more familiar with the company that operates the bookie's sportsbook and casino, named AG Communications Limited. This is done under a white-label agreement and as a result, Mr Play has quite a few sister sites.
Indeed, as per the Gambling Commission, AG Communications has just under 70 (!) active domain names and all of them are white-label solutions. The company has thus made it its speciality to provide gambling products for others, mostly new betting sites, and Mr Play is one of the bookies that have jumped on board.
Before reviewing some of the main sister sites, let's take a look at Mr Play and whether the AG Communications backing makes it a decent bookmaker or not.
My Thoughts on Mr Play
Mr Play is one of those bookmakers that you do not really need to join. The welcome offer is okay and might be worth claiming if you have joined most other bookies, but there is little reason to join and regularly bet here.
The sportsbook's navigation/design is rather dire. There are no promotions for punters, and some advanced markets are missing.
One of the few positives, aside from the welcome offer, is the fact that many payment methods are accepted. However, there are so many better options out there, and the white-label arrangement is too evident.
Mr Play Sister Sites Reviewed
Below, we review a selection of Mr Play's sister sites. As they are fundamentally the same product, we focus on their differences.
ZetBet
Like Mr Play, ZetBet was launched in 2022 and has since become a relatively well-known sports bookie, even though there is a casino section. The bookie is also owned by Marketplay Ltd, making it an accurate sister site, and the company has used the two for some A/B testing.
The welcome offer is ultimately the same, with a bet £10 get £10 structure, but the sportsbook is much easier to navigate. This has to do with the colour scheme, which is orange on ZetBet rather than green, but it's also thanks to ZetBet having a boxed design rather than a full-width layout.
That said, with both bookies owned by the same company and using the same sportsbook platform, we are talking about identical products apart from those above (minor) factors.
HeySpin
HeySpin, as the name suggests, focuses more on the casino side rather than the sportsbook. It was launched in 2020 and is owned by Chili Partners, which shook hands with AG Communications to get the product into the UK market. This white-label arrangement means the bookie is very similar to Mr Play.
The welcome offer differs slightly for the sportsbook as punters must stake £15 rather than £10 to get the £10 free bet. It was already the case with Luckster and ZetBet's offers, but HeySpin just clarifies that offers rarely compete with the best sign-up deals in the UK.
BzeeBet
The last sister site we are going to examine is BzeeBet. The site came to life in 2023 and is thus one of the newest AG Communications bookies.
No owner is mentioned on the site, and although this is rather common with white-label sites, punters always prefer transparency, and we concur.
The sportsbook and its features are nothing new, but the design differs a bit, as you can see in the screenshot above's top navigation.
The welcome offer is the same as Mr Play and ZetBet, which is nice, but it certainly feels more 'clunky' to navigate the site compared to the sisters.
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Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.