LeoVegas has several sister sites including BetMGM, BetUK, Slot Boss, 21.co.uk, Pink Casino, Virgin Bet, LiveScoreBet and Grosvenor.
BetMGM, BetUK, Slot Boss, Pink Casino and 21.co.uk are owned and operated by LeoVegas Gaming PLC. The rest just share the same sportsbook, provided by Kambi.
LeoVegas is owned and operated by LeoVegas Gaming PLC, while the sportsbook technology is provided by Kambi.
The bookmaker is mainly known for its casino offering but in 2018, BetUK was acquired by the parent company to enter the sports betting market. In 2023, this was further fuelled by the partnership with BetMGM, responsible for its operations in the UK.
In other words, LeoVegas has a few sister sites and it must be said that all of these are very good bookmakers. BetMGM has a fantastic welcome offer, BetUK's focus on sports shows and both of them accept PayPal as a method for the sign-up offer. As a result, there is ample reason to sign up for either.
However, before delving into these sites, let's take a look at why LeoVegas has become such a popular choice among gamblers.

LeoVegas has been around the block for over a decade and that alone is enough to build trust, which is crucial for UK punters. The bookie is clearly more focused on the casino side of things, but the partnerships with BetUK and BetMGM have not gone unnoticed by sports punters. The latter are thus already familiar with the product.
Of course, the opposite applies as casino players at LeoVegas will be able to find the games on BetUK and BetMGM as well, given that they also have casino sections. With separate welcome offers, but the same games, it is only natural that players are looking for LeoVegas sister sites.
Below, we review each of LeoVegas' sister sites and as they are fundamentally the same product, we focus on the differences between them all.
BetMGM has certainly hit the ground running in the UK since it partnered with LeoVegas, offering very generous welcome offers along with a comprehensive sportsbook. The latter, of course, is exactly the same as what you will find at LeoVegas, but there are some differences between the two bookies.
First of all, as already mentioned, the sports welcome offer is a lot better at BetMGM and this just goes to show that LeoVegas mainly focuses on the casino. Furthermore, the American-owned brand also has some very good promotions, including the free-to-play Golden Goals with a whopping £2m jackpot.
BetMGM used to have a problem with technical errors in its app, but the situation has improved significantly as of late. In fact, the app was completely fine to use - albeit not spectacular - in our most recent test. The bookie is thus the best alternative to LeoVegas, in case that was not clear already.
Pink Casino entered the UK market in 2012, just like LeoVegas, and has been operating with the latter's platform since 2020. In short, we are talking about an experienced casino brand with a very solid foundation. The big difference is that Pink Casino lives up to its name and only offers casino games, with no sports.

This doesn't have to be a problem, though, at least if you only want to wager on casino games anyway. Speaking of the library, since Pink Casino has the same platform as LeoVegas, this also means that the offering is exactly the same. There are some differences promotions-wise, but the network jackpot is also available on Pink Casino.
The design is rather nice too, with more of a purple tone rather than pink, which in this case worked out really well. Browsing the site is no problem and there is also a bingo section, in case you are interested in that. Finally, we have to mention that the app his highly rated, which is always a good sign.
While you could definitely have questions about including the URL in the name, 21.co.uk has still done pretty well for itself. The site was launched in 2013 and just like the aforementioned Pink Casino, it moved over to the LeoVegas platform in 2020. Right now, as such, what you find on LeoVegas will most likely be on 21.co.uk too.

Indeed, the games library is exactly the same (if we exclude exclusive games, which both brands have) and the network-wide jackpot is also in play here. However, it's worth noting that 21.co.uk doesn't have a bingo section and that could be a huge con for some - especially since LeoVegas and Pink Casino both offer it.
Having said that, the overall experience is positive thanks to the speed and design of the website. Everything is basic, that is true, but that also makes for easy browsing. The app also has very good ratings from the users, which isn't always the easiest thing to achieve when you are a casino.
BetUK has been in the gambling game for over ten years but it was first acquired by LeoVegas in 2018. As such, it gets bundled together with the new betting sites even if the brand has been around for quite some time. The sportsbook is very comprehensive and just like BetMGM, there is a generous welcome offer to claim.

Indeed, those who sign up on the site can claim generous free bets and there are no wagering requirements involved. The list of payment methods is good, including the popular Apple Pay, and there is also PayPal support. In fairness, those looking to claim the welcome offer would not have used an e-wallet anyway.
Overall, BetUK is well worth a go not just because of the welcome offer, but also thanks to the strong sportsbook and casino. There are also quite a few promotions for existing customers that might come in handy. It should be noted that no BetUK promo codes are required for the offers.

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.