BetGoodwin Sister Sites: Best Alternatives & Offers (2026)
List of BetGoodwin Sister Sites & Alternatives
BetGoodwin uses the EveryMatrix platform and that means there are sister sites to check out, including BetTom, Bet600 and Ken Howells. We have listed their offers below as well as some similar alternatives.
-
50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply. -
18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly -
Deposit & Bet £20, Get £20 (2x £10) free bets. A single bet pre-live of min odds 3.00 (2/1), a maximum of 21.00 (20/1), or an acca bet of the same odds, with each leg being at odds of 1.50 (1/2) or more. Qualifying bet must be settled within 7 days. Free bets to be used on 3+ accas with Minimum odds of 1.50, maximum odds of 21.00, and each leg at odds of 1.50 or more. Free bets are valid for 7 days after being granted. The offer can only be claimed on the first deposit of £20 or more, once per account. Full T&Cs apply. -
New customers online only. Eligibility restrictions apply. Only valid with code B10G40CF on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 2 x £/€5 Football Acca within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. -
-
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply. -
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. -
18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. -
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
- Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
- 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
- Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
-
Stake £10 or more in total on any non-jackpot slots within the first 7 days. The free spins can only be used on Big Bass Splash. Wins from Free Spins will be paid into the cash balance. Free Spins valued at 10p per free spin and are valid for 3 days after being credited. T&C's Apply 18+ - New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
Who Owns BetGoodwin?
BetGoodwin is the only site owned by Goodwin Racing, a well-known independent bookmaker that has been around since 1997 and is one of the top UK telephone bookmakers.
In February 2022, BetGoodwin was launched as an app and online website to broaden its services beyond telephone betting.
However, BetGoodwin's sportsbook and casino are provided by EveryMatrix, which also has partnerships with other betting sites in the UK.
In our eyes, therefore, punters can find sister sites to the bookie as these products largely look the same. We will go through these bookies more below, while also looking at alternatives to widen the scope a little.
Is BetGoodwin Worth Joining?
BetGoodwin is a relatively new UK betting site, but it comes from a team with over 20 years of experience in the UK gambling industry.
With a background in horse racing, through the owner Goodwin Racing, it is clear that BetGoodwin has found its niche. Apart from the welcome offer, the promotions solely cater to horse racing enthusiasts, and the sportsbook is also organised with this in mind.
Having said that, though, a decent number of sports markets are available overall, and the fact that BetGoodwin has a decent app is another plus. Some sports bettors might find this sufficient, but the harsh truth is that the site cannot compete with the top UK bookies
You can only deposit using debit cards on BetGoodwin, but our withdrawal was completed in 30 minutes, so we can't complain about the speed.
Overall, BetGoodwin is worth a try if you enjoy betting on horse racing, but there are better bookies for most other sports.
BetGoodwin Sister Sites Reviewed
Since there are quite a few BetGoodwin sister sites now, we have picked out three that we think are suitable alternatives below.
BetTom
BetGoodwin is closely connected to BetTom, seeing as it was launched by one of their former executives, so it feels like a no-brainer to name it the best here. The personnel link isn't the only one either as both sites have more or less the same layout, bar the colour schemes, relying on the strengths of the EveryMatrix platform.
As a new entrant to the UK market, BetTom doesn't have anywhere near the same reputation as its sisters. On the other hand, the fact that it's new will also entice some punters. We don't just mean for bonus claiming either, as BetTom actually offers a very solid sportsbook with good margins and a casino that definitely isn't too shabby.
Timely withdrawals also speak in the bookie's favour, as we have proved in multiple tests. All in all, BetTom has a lot more going for it than a usual new betting site would.
FitzBet
FitzBet is one that many punters perhaps haven't heard of before, but maybe they have heard of Fitzwilliam Sports. These two are from the same parent company, with the former merely being the online and more 'all-encompassing' version, with the latter targeting high-stakes players in a more exclusive manner.
The new site has the best design out of all the EveryMatrix sites, which is a very good thing, and you will also find a lot of promotions. At least at the time of writing, the bookie even offers the popular early payout promotion, which is something we don't always see on new betting sites. There is also an app to download for iOS and Android users.
All of the above are just a few reasons why FitzBet was well-received in our review, making it a good option for BetGoodwin customers too.
36Vegas
36Vegas is the last pick here and just like the other ones on this list, it's relatively new with the launch taking place in 2025 (do you spot the theme with EveryMatrix?). Nevertheless, there is still a lot to like as the foundation is so solid, not to mention that the name suggests there is more of a focus on casino, which at least makes it stand out.
There could be a few more promotions as the welcome offers are really the only ones (apart from occasional promotions), but the market depth for betting and library for casino somewhat make up for that. After all, the most important thing is that the basics are done right, and 36Vegas achieves this. Design-wise, it's also nice.
To further improve, an Android app will be needed as 36Vegas is only available for iOS at the moment, and more payment methods would also be good.
More BetGoodwin Guides
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.