📢 New Bookie Alert: Review of Ken Howells

BetGoodwin Sister Sites: Best Alternatives & Offers (2026)

Licence UKGC Licence (2927)
Owner Goodwin Racing Limited
Sportsbook EveryMatrix

Bet £10 Get £15 in Free Bets

New customers only. Promo code WELCOME15. Place a qualifying bet of £10 or more at minimum odds of EVS (2.0) within 7 days of registering. First qualifying bet only; void or cashed out bets do not count. Upon settlement, receive £15 in Free Bets, paid as 3 × £5 free bets (1 × Acca: min 4 legs at 2/5 (1.4) per leg; 1 × Sports: min EVS (2.0); 1 × Sub Cover: min 1/1 (2.0) on selected markets). 7-day expiry. Free bet stake not returned. Sportsbook only. Full T&Cs apply. 18+ | BeGambleAware.org

Claim Offer

Wager £10 Get 100 Free Spins

New customers only. Promo code WELCOME100FS. To qualify, turn over €/£10 from your cash balance on Big Bass Splash. Upon qualification, you will receive 100 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. Bonus winnings subject to 5x wagering on slots before withdrawal. 24-hour expiry. Full T&Cs apply. 18+ | BeGambleAware.org

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Written by Steven Hubbard
Verified by BettingLounge team
Last updated 23/02/2026

List of BetGoodwin Sister Sites & Alternatives

BetGoodwin uses the EveryMatrix platform and that means there are sister sites to check out, including BetTom, Bet600 and Ken Howells. We have listed their offers below as well as some similar alternatives.

Betting
Casino
  • BetTom logo
    BetTom Sister Site
    50% Back As Free Bet Up to £25
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    Licence UKGC Licence (64959)
    Owner Bet Tom Ltd
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Sister Site
    50% Back on Losses Up to £25
    See More
    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly
  • 36vegas white logo
    36Vegas Sister Site
    Bet £20 Get £30 In Free Bets
    See More
    Licence UKGC Licence (66806)
    Owner 36Gaming Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    18+ only. Deposit and wager £20 on a qualifying bet (cash, min 2/1 odds) settled. Free bet is provided as 3x£10 free bet token to be used on any sports with odds between 2/1 and 20/1.s. New Customers Only, Valid for 1 use per customer. Offer will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. Full T&Cs apply.
  • Tote logo
    Tote Alternative
    Bet £10 Get £30 in Free Bets
    See More
    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
    Platform Independent
    Claim Offer
    New customers online only. Eligibility restrictions apply. Bet min of £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration. Receive £/€20 Tote Credit and £/€10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org.
  • Bet £20 Get £5 in Free Bets
    Fitzdares Alternative
    Bet £20 Get £5 in Free Bets
    See More
    Licence UKGC Licence (400)
    Owner Fitzdares Limited
    Sportsbook Amelco
    Platform Independent
    Bet £20 on Virtuals and receive a £5 free bet to use on Virtuals. Free Bet credited upon settlement and valid for 72 hours. Max 1 free bet per day/person. Only for eligible customers. T&Cs apply. BeGambleAware.org.
  • fafabet logo
    Fafabet Sister Site
    Up to £50 Free Bet + £20 Casino Bonus
    See More
    Licence UKGC Licence (57385)
    Owner Taichi Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
  • Bet600 logo
    Bet600 Sister Site
    Bet and Get a £10 Free Bet Every Week
    See More
    Licence UKGC Licence (44731)
    Owner Tyche Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply.
  • AK Bets logo
    AK Bets Alternative
    Winnings Boost up to 25% on Your First Bet
    See More
    Licence UKGC Licence (66030)
    Owner AKBO Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Claim Offer
    18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
  • Midnite new logo
    Midnite Alternative
    Bet £10 Get £30 in Free Bets
    See More
    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
  • BetTom logo
    BetTom Sister Site
    50% First Day Casino Losses Refunded as Bonus
    See More
    Licence UKGC Licence (64959)
    Owner Bet Tom Ltd
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Sister Site
    Bet £20 Get 100 Free Spins
    See More
    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    18+ UK customers only. Use code 100SPINS in ‘My Bonuses’, wager £20 on any slot, then play selected slots to receive 100 Free Spins (10p per spin). Max winnings £100. 10x wagering on Free Spins winnings. Free Spins expire in 7 days, stake not returned. Casino only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly
  • Ken Howells logo
    Ken Howells Sister Site
    Bet £10 Get 50 Free Spins
    See More
    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    18+ UK new customers only. Use code WELCOME10, deposit & wager £10 on any slot to get 50 Free Spins (10p per spin) on selected slots. Max winnings £50. 10x wagering on Free Spins winnings. Free Spins expire in 7 days, stake not returned. Casino only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly
  • 36vegas white logo
    36Vegas Sister Site
    Wager £20 Get £36 in Bonuses
    See More
    Licence UKGC Licence (66806)
    Owner 36Gaming Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    Deposit and wager £20 on Casino Slots and Get £36 Casino Bonus. Bonus Funds Require 10 x Wagering before withdrawal, No max win limits. New Customers Only, Valid for 1 use per customer. Bonus will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. T&Cs apply.
  • Tote logo
    Tote Alternative
    Stake £10 Get 200 Free Spins on The Goonies Megaways
    See More
    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
    Platform Independent
    Claim Offer
    New customers online only. Only valid with code B10GET200 on registration. £10 min stake on slots and receive 200 Free Spins on The Goonies Megaways. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
  • Bet600 logo
    Bet600 Sister Site
    Wager and Get a £10 Bonus Every Week
    See More
    Licence UKGC Licence (44731)
    Owner Tyche Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
  • Midnite new logo
    Midnite Alternative
    Stake £20 Get 100 No Wager Free Spins
    See More
    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Claim Offer
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org

Timeline of BetGoodwin Sister Sites

Who Owns BetGoodwin?

BetGoodwin is the only site owned by Goodwin Racing, a well-known independent bookmaker that has been around since 1997 and is one of the top UK telephone bookmakers.

In February 2022, BetGoodwin was launched as an app and online website to broaden its services beyond telephone betting.

However, BetGoodwin's sportsbook and casino are provided by EveryMatrix, which also has partnerships with other betting sites in the UK.

In our eyes, therefore, punters can find sister sites to the bookie as these products largely look the same. We will go through these bookies more below, while also looking at alternatives to widen the scope a little.

Is BetGoodwin Worth Joining?

Steven Hubbard
Steven HubbardEditor-in-Chief

BetGoodwin is a relatively new UK betting site, but it comes from a team with over 20 years of experience in the UK gambling industry.

With a background in horse racing, through the owner Goodwin Racing, it is clear that BetGoodwin has found its niche. Apart from the welcome offer, the promotions solely cater to horse racing enthusiasts, and the sportsbook is also organised with this in mind.

Having said that, though, a decent number of sports markets are available overall, and the fact that BetGoodwin has a decent app is another plus. Some sports bettors might find this sufficient, but the harsh truth is that the site cannot compete with the top UK bookies

You can only deposit using debit cards on BetGoodwin, but our withdrawal was completed in 30 minutes, so we can't complain about the speed.

Overall, BetGoodwin is worth a try if you enjoy betting on horse racing, but there are better bookies for most other sports.

BetGoodwin Alternatives Reviewed

As there is just one BetGoodwin sister site, we have decided to list and review three good alternatives below, including a couple of previous sisters.

Fitzdares

Fitzdares

Those who are looking for the perfect BetGoodwin alternative don't have to look any further, as Fitzdares is very close indeed. The bookie launched its online service in 2018, having only focused on physical betting clubs before that, and it even used to have the same sportsbook as BetGoodwin up until early 2025.

Fitzdares horse racing

The exact layouts and designs of the site might not be exactly the same anymore, but the two bookies still come from the same background in horse racing, which is what matters. The withdrawal times were almost identical when we tested them too, with Fitzdares being about five minutes faster.

In short, horse racing enthusiasts and those who are fans of BetGoodwin should definitely sign up for Fitzdares.

Virgin Bet logo

Virgin Bet

Virgin Bet might sound like a rogue alternative, especially since the similarities with BetGoodwin aren't obvious, but we feel it's a very good site for horse racing. The coverage is fantastic, with streaming for most meetings, and the bookie also has best odds guaranteed (as you would expect).

Virgin Bet Horse Racing

The standout promotion, however, is the 'Money Back as a Free Bet' one if your horse loses. It's one of our favourite offers in the UK and it has come in handy many times. To that, we must also add that the Virgin Bet app is fantastic to use, with easy navigation and a layout that looks good on the eye.

Join Bookie
fafabet logo

Fafabet

Fafabet, unlike BetGoodwin and Fitzdares, doesn't have a focus on horse racing but rather on sports in general. Nevertheless, the sport can be found at the top of the sportsbook landing page and that counts for something, while there are also some good promotions.

Fafabet sportsbook

Fafabet is probably a better choice for the football punter, though it is nowhere near the best football bookies in the UK. The betting margins are very good, it must be said, and that is good to know. They are even comparable to the most prominent bookies, so there are perks to joining lesser-known sites.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.

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