BetGoodwin Sister Sites: Best Alternatives & Offers (2025)
List of BetGoodwin Sister Sites & Alternatives
BetGoodwin uses the EveryMatrix platform and that means there are sister sites to check out, including BetTom, Bet600 and Ken Howells. We have listed their offers below as well as some similar alternatives.
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Offer valid for new customers aged 18 years and over. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply. -
18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. -
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New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply. -
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. -
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New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. -
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org -
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
- New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.
- New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- 18+. New Casino players only. Deposit required. Play £10+ on qualifying games. 40x wager reqs (Bonus only) on selected games. Accept Bonus within 14 days. Bonus valid for 30 days. Certain deposit types excluded. Player restrictions and T&Cs apply.
Who Owns BetGoodwin?
BetGoodwin is the only site owned by Goodwin Racing, a well-known independent bookmaker that has been around since 1997 and is one of the top UK telephone bookmakers. In February 2022, BetGoodwin was launched as an app and online website to broaden its services beyond telephone betting.
However, BetGoodwin's sportsbook and casino are provided by EveryMatrix, which also has partnerships with other betting sites in the UK. In our eyes, therefore, punters can find sister sites to the bookie as these products largely look the same. We will go through these bookies more below, while also looking at alternatives to widen the scope a little.
Is BetGoodwin Worth Joining?
BetGoodwin is a relatively new UK betting site, but it comes from a team with over 20 years of experience in the UK gambling industry.
With a background in horse racing, through the owner Goodwin Racing, it is clear that BetGoodwin has found its niche. Apart from the welcome offer, the promotions solely cater to horse racing enthusiasts, and the sportsbook is also organized with this in mind.
Having said that, though, a decent number of sports markets are available overall, and the fact that BetGoodwin has a decent app is another plus. Some sports bettors might find this sufficient, but the harsh truth is that the site cannot compete with the top UK bookies
You can only deposit using debit cards on BetGoodwin, but our withdrawal was completed in 30 minutes, so we can't complain about the speed.
Overall, BetGoodwin is worth a try if you enjoy betting on horse racing, but there are better bookies for most other sports.
BetGoodwin Alternatives Reviewed
As there is just one BetGoodwin sister site, we have decided to list and review three good alternatives below, including a couple of previous sisters.
Fitzdares
Those who are looking for the perfect BetGoodwin alternative don't have to look any further, as Fitzdares is very close indeed. The bookie launched its online service in 2018, having only focused on physical betting clubs before that, and it even used to have the same sportsbook as BetGoodwin up until early 2025.
The exact layouts and designs of the site might not be exactly the same anymore, but the two bookies still come from the same background in horse racing, which is what matters. The withdrawal times were almost identical when we tested them too, with Fitzdares being about five minutes faster.
In short, horse racing enthusiasts and those who are fans of BetGoodwin should definitely sign up for Fitzdares.
Virgin Bet
Virgin Bet might sound like a rogue alternative, especially since the similarities with BetGoodwin aren't obvious, but we feel it's a very good site for horse racing. The coverage is fantastic, with streaming for most meetings, and the bookie also has best odds guaranteed (as you would expect).
The standout promotion, however, is the 'Money Back as a Free Bet' one if your horse loses. It's one of our favourite offers in the UK and it has come in handy many times. To that, we must also add that the Virgin Bet app is fantastic to use, with easy navigation and a layout that looks good on the eye.
Fafabet
Fafabet, unlike BetGoodwin and Fitzdares, doesn't have a focus on horse racing but rather on sports in general. Nevertheless, the sport can be found at the top of the sportsbook landing page and that counts for something, while there are also some good promotions.
Fafabet is probably a better choice for the football punter, though it is nowhere near the best football bookies in the UK. The betting margins are very good, it must be said, and that is good to know. They are even comparable to the most prominent bookies, so there are perks to joining lesser-known sites.
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Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.