BetGoodwin uses the EveryMatrix platform and that means there are sister sites to check out, including BetTom, Bet600 and Ken Howells. We have listed their offers below as well as some similar alternatives.
BetGoodwin is the only site owned by Goodwin Racing, a well-known independent bookmaker that has been around since 1997 and is one of the top UK telephone bookmakers. In February 2022, BetGoodwin was launched as an app and online website to broaden its services beyond telephone betting.
However, BetGoodwin's sportsbook and casino are provided by EveryMatrix, which also has partnerships with other betting sites in the UK. In our eyes, therefore, punters can find sister sites to the bookie as these products largely look the same. We will go through these bookies more below, while also looking at alternatives to widen the scope a little.
BetGoodwin is a relatively new UK betting site, but it comes from a team with over 20 years of experience in the UK gambling industry.
With a background in horse racing, through the owner Goodwin Racing, it is clear that BetGoodwin has found its niche. Apart from the welcome offer, the promotions solely cater to horse racing enthusiasts, and the sportsbook is also organized with this in mind.
Having said that, though, a decent number of sports markets are available overall, and the fact that BetGoodwin has a decent app is another plus. Some sports bettors might find this sufficient, but the harsh truth is that the site cannot compete with the top UK bookies
You can only deposit using debit cards on BetGoodwin, but our withdrawal was completed in 30 minutes, so we can't complain about the speed.
Overall, BetGoodwin is worth a try if you enjoy betting on horse racing, but there are better bookies for most other sports.
As there is just one BetGoodwin sister site, we have decided to list and review three good alternatives below, including a couple of previous sisters.
Those who are looking for the perfect BetGoodwin alternative don't have to look any further, as Fitzdares is very close indeed. The bookie launched its online service in 2018, having only focused on physical betting clubs before that, and it even used to have the same sportsbook as BetGoodwin up until early 2025.
The exact layouts and designs of the site might not be exactly the same anymore, but the two bookies still come from the same background in horse racing, which is what matters. The withdrawal times were almost identical when we tested them too, with Fitzdares being about five minutes faster.
In short, horse racing enthusiasts and those who are fans of BetGoodwin should definitely sign up for Fitzdares.
Virgin Bet might sound like a rogue alternative, especially since the similarities with BetGoodwin aren't obvious, but we feel it's a very good site for horse racing. The coverage is fantastic, with streaming for most meetings, and the bookie also has best odds guaranteed (as you would expect).
The standout promotion, however, is the 'Money Back as a Free Bet' one if your horse loses. It's one of our favourite offers in the UK and it has come in handy many times. To that, we must also add that the Virgin Bet app is fantastic to use, with easy navigation and a layout that looks good on the eye.
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.