Bet365 Sister Sites - Top Bet365 Alternatives in the UK (2025)

William Hill has always been a very solid choice for UK punters, no matter the sport, and some might even prefer it to bet365. Horse racing fans in particular will know about the bookie's qualities as free live streaming is offered of the action as well as radio broadcasts, which you don't see everywhere.

The welcome offer is a good one and the site also boasts several good promotions. The bet boost and epic boost are two good examples, showing that William Hill clearly cares about keeping its existing customers pleased with the sportsbook.

The William Hill app, which is available for download on iOS and Android, has rave reviews with a rating of 4.7 and 4.3 out of five stars respectively. The one on the App Store is even ranked higher than bet365's, truly making this bookmaker a great option.

In short, William Hill has more or less everything to compete with bet365. A few shortcomings, however, include the lack of football streaming and the bet builder is not as good as bet365's.

To round up our breakdown of some good bet365 alternatives, let's take a look at Coral. It is one of the oldest bookmakers in the game, along with its sister site Ladbrokes, and the sportsbook is fantastic in many ways. As an example, we named it the best betting site for betting on snooker.

Odds are consistently good, with low betting margins as well, and punters can often find streaming of the action. The bet builder is decent too and as for the market depth, there can more or less be no complaints. The welcome offer is also one of the best around.

Live streaming is available for punters as well - though not on the same level as bet365 and William Hill - and there are some decent promotions to claim. New customers could try their luck with a free-to-play game called Football Super Series, or head to the attached casino to see if spinning the reels can land a jackpot.

Overall, Coral is a betting site that we like a lot and on some fronts, it can even be better than bet365. As an entire package, though, it is still behind the bookmaker and it remains to be seen how the race will play out in the future.

Betfred is another classic betting site in the UK, launched in the 1960s and gaining popularity through various sports sponsorships. The sportsbook is very comprehensive, as you would expect, and there is a fantastic welcome offer to claim for new customers as well. So far so good, right?

The sports coverage is what you would demand from a bookie this big, but one cannot help but think that the market depth could be a bit better. Not to mention that the bet builder tool is far behind its rivals, only allowing at most five selections and not having cash out. On the flip side, the streaming offered is pretty good.

Betting bonuses include extra place races for both greyhounds and horse racing, with Betfred also being the home of the famous Double Delight and Hat-Trick Heaven promotions.

Punters should certainly sign up for the welcome offer if they have not already, but whether Betfred can compete with bet365 in the long run is another question. Probably not, but it will remain a very solid bookmaker.