Best Betting Sites for Euro 2024

Those who sign up for bet365 ahead of the Euros can claim a generous £30 in free bets, provided they stake a £10 qualifying bet. This is one of the best welcome offers for the competition as punters can spend the free bets however they wish, with no market restrictions whatsoever.

In terms of coverage, everyone knows by now that bet365 is the undisputed king of betting all over the world. As such, there is a tremendous depth of markets and not just for each game, but also on the outright front. Highest scoring team, most assists, top goalscorer - you name it, bet365 has you covered. The betting margins are also low, with an average of 6.38%.

Above all, we were blown away by the design of bet365's page for the Euros, with an incredible layout on the website and the highly rated app. There is a page for each team, where punters can find information about recent form, the group the team is in, a list of all the players (plus betting options for these) and a lot more.

It should also be added that bet365 has some really good promotions that will come in handy during the tournament. The acca bonus is one, and the incredibly appreciated 2 Goals Ahead is another. If you want to cover the bases during the tournament, then bet365 is the obvious choice.

Coral is one of the oldest bookmakers in the country and it still shows today, with a very impressive sportsbook in almost all respects. The Euros are no different and those who sign up can claim £20 in free bets, only needing to stake £5. The free bet must be used in one go but this is still a nice welcome offer for the tournament.

The market depth is what you would expect for the games, with many different options and a nice bet builder as well. The site also has a good outright section and even comes close to bet365 on this front, offering everything from finalists odds to Harry Kane to score from outside the box odds.

Coral's betting margins are decent too, coming in at 6.88% during our test, but we appreciated the design and layout more than anything. Information on the groups can be found and the overall experience is much nicer than most sites on this list, although it still does not come close to bet365 here.

The bookie is also starting to launch some promotions for the tournament, with a £5 free bet by staking £1 currently available, while odds boosts are regularly offered. There is also the Coral Rewards Shaker, which can result in free bets every day and should give punters a boost in their Euros betting pursuits.

As most will know by now, Ladbrokes and Coral are sister sites and thus share the same layout and design. Punters can expect a very similar Euros experience, in other words, but the welcome offer actually differs slightly. While £20 is still up for grabs by staking £5, the bonus amount is divided into 4x£5 bets instead of one £20 bet.

The depth of markets is exactly the same as Coral, meaning punters will be able to find a lot of different options for each game and an impressive outright section. Our test also confirmed the same betting margins for Ladbrokes at 6.88%, which is something that both could improve on even if it is decent.

Given that almost everything is the same, the promotions tend to be how punters decide to sign up for one or the other. Ladbrokes has one of the best acca promotions in the country and there is also a 'Lucky Dip' option for various Euros markets. At fixed odds for a certain market, the site assigns you a random team and some could thus get lucky.

There is no Rewards Shaker, though, so potential new customers will have to weigh the pros and cons of the promotions at Coral and Ladbrokes.

Betfred is well-known among football punters and for the Euros, the bookie has improved its usual welcome offer, now offering a whopping £50 in free bets. Punters only need to stake £10 to claim this, though it should be noted that there are some market restrictions involved which some might not like.

In any case, market depth is solid for the games, while it is merely okay on the outright front. Betfred really falls short compared to bet365 and although this was to be expected, we did not expect the difference to be so obvious. On the other hand, the betting margin is a lot lower at 5.16% and this certainly makes up for it a little.

We have always liked Betfred's overall design for the sportsbook and while the Euros section is easy to navigate, it would have been much nicer to see a 'fancier' design. After all, we are talking about one of the biggest football tournaments and some stats would have been really helpful to make the right bets.

Promotions-wise, the standard ones such as Betfred's Acca Flex will apply to the tournament and there is also a free-to-play game called Euro 2024 Predictor Game, in which punters need to predict the scores of the first 24 games. A £10k jackpot is up for grabs here so it could definitely be worth submitting your prediction.

Some might be surprised to find William Hill this far down the list, given its history in the gambling industry and the bet £10 get £30 welcome offer for the Euros. However, while this offer is very good and worth claiming for all new customers, there is good reason for the bookie's placement here.

The market depth is strong, both when it comes to the Euro 2024 game odds and the outright options, so there will be no issues for punters here. The betting margins are also very low with our test coming in at 5%, which is the lowest on the list and this is something that William Holl deserves praise for.

On the other hand, the design of the Euros section is very dull and the site lacks useful statistics that we have seen on competing bookies. Even just showing the group standings would have made such a big difference and one can only hope that William Hill will improve for future tournaments, though it seems unlikely.

Boosted odds are regularly offered for popular markets, which is good, but there is an overall lack of promotions for the Euros. This is not exactly surprising as William Hill has not had a comprehensive promotions section for a long time, at least not if we are talking about football (horse racing is treated better).

BetVictor may have fallen off a bit in recent years, but it remains a very solid betting site for football punters. It clinched seventh place in our list of the best football bookies, aided by a good welcome offer worth £30 which can be used for the Euros. After staking £10, new customers will get 6x£5 free bets.

Those who sign up will find decent coverage of the Euros, with many different options for each game well in advance. There is also a nice bet builder tool, which is crucial for all betting sites these days, and the outright section will certainly suffice for most punters. Unfortunately, this is spoilt by very high betting margins, with an average of 7.99%.

As is - unfortunately - a theme among many of the betting sites on this list, BetVictor lacks a proper section for the Euros. It is one of the biggest tournaments, so punters are right to expect a classy display and this just is not the case here. It is listed as any other tournament and there are no stats either to help punters on their way.

At the very least, BetVictor has some promotions that could come in handy, including new-customer odds of England to win the Euros at 100/1 (maximum stake of £1). Only winnings from original odds are made out as cash, though, with the rest as free bets. There is also a 'Lucky Dip' option for several markets, which could result in big winnings.

Unibet has made a name for itself in the football community, sponsoring several clubs and tournaments, and the sportsbook has largely been focused on the beautiful game as well. It is a huge shame, therefore, that the bookie currently does not have a good offer for new customers. In fact, we recommend skipping it.

Aside from the welcome offer, though, the sportsbook is indeed impressive as Unibet boasts a great depth of markets for individual games and on the outright front. The betting margins are also solid, with our test showing an average of 6.66%, and this means punters will not have to worry about excessive fees.

Unibet also has a rather decent page for the Euros, certainly beating many other sites on this list, with the group standings listed on the right and a category for each team. It is very easy to browse the page, in other words, and something so simple really enhances the overall betting experience.

In line with the welcome offer, Unibet has been rather poor with promotions in recent times, but there is one that punters can use for the Euros: Uniboost. This promotion has mainly been available for horse racing, but it has now been reworked and allows punters to boost the odds of one bet builder bet per day.

BetUK is indeed one of the new betting sites in the UK, but the sportsbook is powered by LeoVegas so punters can expect a certain standard here. A great welcome offer is up for grabs, including free bets worth £30, with a £10 bet needed to unlock these. However, it should be noted that only £20 of the offer can be used on football.

As for the actual coverage, BetUK is relying on LeoVegas and the depth of markets is actually decent. There is a bet builder for each game and punters can also find a good selection of outright markets, though it is not the best coverage we have seen. On that trend, the average betting margin is straight down the middle at 6.66%.

BetUK could have done a much better job with the design, though, as there is barely any section for the Euros whatsoever. It is treated as any other tournament - which in BetUK's case is not great - and this is not the place to find statistics and useful information. Again, bet365 is the undisputed king on this front.

The bookie makes up for this with promotions, with standard ones such as the weekly £5 free bet bound to come in handy for the tournament. Those who back England or Scotland to win the whole thing (minimum stake £10) will also get a free £1 bet builder every time the backed team wins a game.

Continuing on the theme of LeoVegas-backed betting sites, BetMGM is another that could be useful for punters during the Euros. A bet £10 get £40 deal is in place for new customers and while this sounds great, it should be noted that £30 of the free bets can be used on football (£10 for horse racing).

Just like BetUK, those who opt to sign up for BetMGM will find that the Euros coverage is decent and certainly sufficient for most punters. The betting margins are also good, with the average being the same as Unibet and BetUK at 6.66%. This shows that the bookie will do the basics well, but these days we need more.

Indeed, we would have liked to see a much better design and some stats to join the match odds. This can be the difference between a good and a bad bet, which bet365 has understood, and it is very difficult to compete with the latter without a good design. Perhaps the playing field will be more even for the next tournament.

On the promotions front, BetMGM has its regular acca boost and the weekly free bet club, which both can be used for the Euros. There is also a new deal which works as a bet builder insurance, as those who stake up to £5 on an England group-stage bet builder will get the stake back of the bet loses.

Betway is a famous bookmaker in the football community, sponsoring teams such as West Ham, and it is no surprise to see the site on this list. However, just like Unibet, it suffers from the poor-welcome-offer syndrome as new customers need to lose their first bet to unlock a bonus amount of £30.

The sportsbook is very solid, on the other hand, as there is a bet builder tool and a great range of markets for each game. We found the outright section to be slightly underwhelming as Betway does not offer that many special markets, while the betting margins only just made the cut for acceptable (7.18%).

For a betting site of Betway's size, the design of the Euros section is shockingly poor with nothing that appeals to the eye. Users even have to tap on every day to get the list of games, while there are no stats or group standings to help with the betting either. This makes for a very frustrating betting experience.

At least there are some promotions for the Euros, including the standard Free Bet Club which has been refreshed for the tournament. Instead of the usual £10, punters can claim £15 every week with £5 of this going to the 'Euros Pot'. This promotion will end with the release of the pot at the start of the Euros, but there are also a few other promotions available.