Given that Vickers Bet is the only site owned by JR&S Leisure Ltd (UKGC account number 66877), there are no direct sister sites for it. However, as the site and app benefit from the use of the Swifty Global platform, this means there are two sister sites.
The platform is used by Swifty Sports and TigerBet as well, meaning these can also be considered relatives. However, if you want to look away from this group, we have also listed a few other options.
Vickers Bet is believed to be owned by Johan Vickers, and there are certainly links back to this name. Indeed, the bookmaker was previously registered on the UKGC by a company sharing this name, but this is no longer the case.
At one stage, the brand was also listed on the Playbook Gaming Limited UKGC license, but now it falls under the ownership of JR&S Leisure Ltd. The company only owns one site, and that is Vickers Bet, so it can be considered an independent betting site.

Just from entering the Vickers Bet site, you can immediately get a feel for what the focus is for the owner and platform provider. That, quite frankly, is ease of use. Everything is presented well, and you can move around quickly.
Once you have opened up to the site, you will immediately be presented with a list of upcoming racing fixtures, and a quick scroll shows a list of the next elite football fixtures. There are also sports in the side menu, which remain even if you scroll down (making it easy to use).
With 23 sports offered, there is certainly room to say that more could be offered and this is unfortunately the case in terms of the in-game markets themselves. On a Premier League fixture, for example, there is certainly less available compared to some of the best football bookmakers.
Given it is a small bookmaker, we will not be too harsh, but expectations may need to be lessened if you are expecting a product like bet365...
As one may expect, this theme continues into the casino area, and whilst it is not a terrible offering, it is definitely sub-standard compared to its competitors. There is no way to filter by game providers, and the sectioning of games feels slightly repetitive.
It would be lying to suggest that there is nothing to like about Vickers Bet. It is a pretty decent site, but that is probably as far as it goes.
Given that it was launched online in 2020, but has been in operation for almost 40 years, it certainly feels a bit tired, but its sisters do not have the same feel. Let's take a look.
As the lead option for Swifty Global, one would expect that Swifty Sports may be a bit ahead of its sisters. Unfortunately, though, this is not the case.
The interface remains the same, but the palette chosen makes it feel slightly weathered and aged, rather than being a headline brand. This is even more confusing, given that the site is actually two years younger than Vickers.

Furthermore, the same choice of sports is available again, and whilst there are slightly more markets available for a Championship game, for example, there is nothing to make it really stand out.
Its list of promotions is solid, with price boosts and BOG offered, amongst a few (expensive) casino draws. However, again, it feels rather underwhelming to say that this is the eponymous brand.
TigerBet is the most recent site launched in partnership with Swifty Global, and once again, it can be identified from the off. The same interface is used as the sister sites, but it does feel more pop-y compared to Vickers Bet.
Whilst the green and black theme of Vickers Bet feels slightly more classy, the eclectic choice of the orange certainly feels like it targets a different audience. Who knows which colours the next Swifty Global site will choose...

For those who have a keen focus on horse racing punting, the site does offer Best Odds Guaranteed, which may be a draw in itself, given it is not available on Vickers Bet.

Ben is an accredited football journalist who follows anything from League One to Serie A, also working for the likes of SempreMilan and Total Italian Football. As an avid punter, he has become the master tester at BettingLounge, refusing to take bookies by their words when it comes to withdrawal times and much more.