Unibet Sister Sites: Best Alternatives & Offers (2026)
List of Unibet Sister Sites & Alternatives
Since 32Red is the only sister site of Unibet, listed below under the 'Casino' option, we have decided to highlight some alternatives that are worth checking out as well.
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18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. -
New customers. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. -
New customers online only. Eligibility restrictions apply. Bet min of £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration. Receive £/€20 Tote Credit and £/€10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org. -
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ -
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18+. New customers only. Registration required. If your first bet loses (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5), you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odds of 6.00. Please play responsibly. GambleAware.org. Full T&Cs apply. -
18+ only. Deposit and wager £20 on a qualifying bet (cash, min 2/1 odds) settled. Free bet is provided as 3x£10 free bet token to be used on any sports with odds between 2/1 and 20/1.s. New Customers Only, Valid for 1 use per customer. Offer will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. Full T&Cs apply. -
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. -
18+ UK only. New customers. Use promo code ‘JIMB20G10’. Bet £20+ on a qualifying Sports accumulator within 7 days. Minimum 3 legs, minimum odds 2.0 (Evens) per leg, selections from different events. Qualifying bet must settle. Get a £10 Free Bet (stake not returned, max winnings £500) within 24 hours. Free Bet valid on Sports only (excl. Horse Racing), 3+ legs at 2.0+ odds, expires after 7 days. One per customer. Full T&Cs apply. -
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
- 18+. New verified customers only. Deposit and stake £10 on any slot game and get 50 FREE SPINS on Big Bass Christmas Bash. £0.20 spin value. Valid for 48 hours. Max winnings £100. Free spins must be used in one session on Big Bass Christmas Bash only. Full T&Cs apply.
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18+ | GambleAware.org. New GB customers only. Deposit and stake £10 (debit cards only) on Casino Slots and claim up to 250 spins over 5 days. Max 50 spins each day. New customers must opt in on registration and use within 7 days. Free daily spins expire after 24h. Free Spins: £0.10 each, selected games only. Geographical restrictions and T&C’s apply. - 18+. New customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead. No wagering requirements. £/€250 total max withdrawal. Full T&Cs apply.
- New customers online only. Only valid with code B10GET200 on registration. £10 min stake on slots and receive 200 Free Spins on The Goonies Megaways. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- 18+. New customers only. 100% Deposit Bonus up to £100 on the first deposit. 30x wagering on Deposit and Bonus (game weighting applies) + 50 Bonus Spins (Big Bass Bonanza) of £0.10. Min. deposit £20. Play responsibly • BeGambleAware.org T&Cs apply
- Deposit and wager £20 on Casino Slots and get £36 Casino Bonus. Bonus Funds require 20 x Wagering before withdrawal, No max win limits. New Customers Only, Valid for 1 use per customer. Bonus will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. T&Cs apply.
- 18+, UK. New Gentleman Jim customers only. Opt in using the promo code ‘bigbassspins' and make a minimum deposit of £10. Deposit a minimum of £10 and receive 20 free spins on Big Bass Splash. The 20 Free spins will be added by 23:59 the day after qualification. 7-day expiry. Full T&Cs apply.
Who Owns Unibet?
Founded in 1997 by the Swede Anders Ström, who later went on to launch the betting site Kwiff, Unibet quickly became one of the most popular online bookmakers. Indeed, it has always been at the forefront of innovation and while the UK is not its biggest market, it remains a very solid choice for punters up and down the country.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants. We consider Unibet to be one of the best betting sites around and we were particularly impressed with the greyhound racing product when we tested it a while back.
32Red is the closest sports sister site to Unibet, but its focus on casino means it's not the best option on the market, at least in our opinion. The situation is made more difficult by Unibet's decision to switch from Kambi to an in-house sportsbook, but there are still many good alternatives to take a look at.
What Makes Unibet So Good?
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in my opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly watched up by now but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure. There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
Unibet Alternatives Reviewed
Unibet may only have one sister site, but there are some good alternatives for UK punters to check out as well. We have taken a closer look at some of these below.
32Red
As the only sister site through ownership, namely the Kindred Group, it certainly makes sense to look at 32Red first. Especially since the site also has a sportsbook for punters to make use of, even if the main focus is on the casino. Still, considering Unibet is sports-heavy, that might not be such a bad thing.
The navigation on the site is decent, with categories and a search function, while the number of games offered is pretty impressive. The famous providers can be found, while 32Red also has some exclusive games on offer. As for the sportsbook, it looks slightly different than Unibet but the fundamentals are the same.
All things considered, 32Red is definitely more of a casino option but the option to place sports bets is there, which is nice.
LiveScore Bet
LiveScore is a familiar brand to most sports punters thanks to the popular football live score app, but it also growing in the betting industry. LiveScore Bet, as the bookie is called, has become rather popular above all thanks to the app and the partnership with Kambi, guaranteeing a very high standard on the site.
There are many good promotions on the site, including the free SQUADS game, and live streaming is also offered for many big leagues. It should be noted that Virgin Bet is a part of the LiveScore Group too, featuring more or less an identical product can be found (which is great for those who like LiveScore Bet).
All things considered, there is very little to complain about when it comes to LiveScore Bet. There has also been a very good welcome offer historically, though that could change down the line.
Kwiff
Founded by Anders Ström, who also founded Unibet, Kwiff is a good option here. There has been a huge focus on mobile betting from the start, launching as a mobile-only brand, but there is more versatility now. Indeed, there is a desktop version for both sports and casino, which is good.
While the design is rather simple, the casino is pretty good with the famous providers present. Most of you probably aren't too interested in the casino, though, but rather the sportsbook. The latter is indeed the focus of Kwiff and there are many perks, such as the promotions offered and the Kwiff supercharged feature.
The betting margins can be a bit high sometimes, which is a shame, but the aforementioned boost promotion somewhat makes up for this.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.