Unibet Sister Sites - Top UK Sites like Unibet (2025)
Find and compare sites in the UK that are similar to Unibet, which is owned by the Kindred Group, and claim the sign-up deals offered.
Unibet Sister Sites
Founded in 1997 by the Swede Anders Ström, who later went on to launch the betting site Kwiff, Unibet quickly became one of the most popular online bookmakers. Indeed, it has always been at the forefront of innovation and while the UK is not its biggest market, it remains a very solid choice for punters up and down the country.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants. We consider Unibet to be one of the best betting sites around and we were particularly impressed with the greyhound racing product when we tested it a while back.
32Red is the closest sports sister site to Unibet, but its focus on casino means it's not a viable alternative. But, it should be noted that Kambi - which provides the sportsbook for various betting sites such as BetMGM and LeoVegas - used to be a subsidiary company of the Kindred Group.
As such, while they are not sister sites by definition, punters will certainly spot similarities between these books and Unibet - even if the latter has a different design.
List of Sites Similar to Unibet
Since 32Red is the only sister site of Unibet, listed below under the 'Casino' option, we have decided to highlight some of the Kambi alternatives as well.
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New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. -
New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ -
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ -
New customers only. Deposit min £10 (exc. PayPal) for 50 Free Spins at 10p on selected games + 100% odds boost token (Max £10), Max win from spins £1000. T&Cs apply. -
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Free Bets cannot be used on e-sports and non-UK/IE horse racing. Other Promotional Play restrictions apply. T&Cs apply 18+ GambleAware.org. -
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs apply.
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18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD - New cust only. Opt in & deposit £10 in 7 days & wager 1x in 7 days on any casino game (excluding live casino & table games) for 100 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs Apply.
- New cust only. Opt in & deposit £10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply. 18+ GambleAware.org.
- New cust only. Opt in & deposit £10 in 7 days & wager 1x in 7 days on any eligible casino games (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply
What Makes Unibet So Good?
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in my opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly watched up by now but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure. There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
Unibet Alternatives Reviewed
Unibet may lack sister sites, at least for sports betting, but there are some good alternatives for UK punters to use instead. Below we have listed these, focusing mainly on Kambi bookmakers.
LiveScore Bet
LiveScore is a familiar brand to most sports punters thanks to the popular football live score app, but it also growing in the betting industry. LiveScore Bet, as the bookie is called, has become rather popular above all thanks to the app and the partnership with Kambi, guaranteeing a very high standard on the site.
There are many good promotions on the site, including the popular SQUADS game which is free, and live streaming is also offered for many big leagues. It should be noted that Virgin Bet is a part of the LiveScore Group as well, where more or less an identical product can be found (which is great for those who like LiveScore Bet).
Potential new customers will most likely be swayed by the welcome offer, which is a so-called bet £10 get £30 deal. There is very little to complain about when it comes to LiveScore Bet, in other words.
BetMGM
We would be remiss not to mention any of the Kambi betting sites here, seeing as this is the sportsbook provider that Unibet and the Kindred Group own. Most will still consider BetMGM to be one of the new betting sites around but there is nothing wrong with its reputation, having made a buzz in the United States.
The sportsbook is similar to Unibet, as you would expect, but the design is slightly different and this is worth keeping in mind. BetMGM does, however, outshine Unibet in terms of promotions for existing customers with the Golden Goals game among other things. Not to mention the generous bet £10 get £60 welcome offer (!).
There have been some issues with BetMGM, though, with customers struggling to verify their accounts and suffering from a rather poor betting app. As such, Unibet is still the best marketer of Kambi.
Bet365
Many consider bet365 to be the best betting site around and as such, it is a great alternative to Unibet. bet365 also has no sister sites and this has resulted in a clear focus on the core product. As we covered in our review, the sportsbook is nearly impossible for any competitor to match.
The market depth is fantastic, with a great bet builder tool to make the most of this, and live streaming is offered for most sports events. Promotions such as the Early Payout are very popular among bet365 customers and the welcome offer is not bad either, but that is hardly why punters decide to stay with the bookie.
In short, bet365 is certainly a better betting site than Unibet overall, though we do recommend having an account on both in case there are differences in the football odds.
More Unibet Guides
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.