Unibet Sister Sites: Best Alternatives & Offers (2025)
List of Unibet Sister Sites & Alternatives
Since 32Red is the only sister site of Unibet, listed below under the 'Casino' option, we have decided to highlight some alternatives that are worth checking out as well.
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18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly -
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. Please Gamble Responsibly. -
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad -
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ -
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
- 18+ New customers only. Opt in, deposit, and wager a min of £10 on selected games within 7 days of registration. Get a 3x £10 bonus for selected games and 30 Free Spins on Fishin' Frenzy. Offer valid until 23:59 UK time on 31.12.24. Debit Card/Apple Pay Payments only. T&Cs apply, gambleaware.org Please gamble responsibly.
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18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD - 18+. New customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead. No wagering requirements. £/€250 total max withdrawal. Full T&Cs apply.
- New customers only. Opt in and wager £20 or more on selected games within 14 days of registration. Get 100 Free Spins for selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
Who Owns Unibet?
Founded in 1997 by the Swede Anders Ström, who later went on to launch the betting site Kwiff, Unibet quickly became one of the most popular online bookmakers. Indeed, it has always been at the forefront of innovation and while the UK is not its biggest market, it remains a very solid choice for punters up and down the country.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants. We consider Unibet to be one of the best betting sites around and we were particularly impressed with the greyhound racing product when we tested it a while back.
32Red is the closest sports sister site to Unibet, but its focus on casino means it's not the best option on the market, at least in our opinion. The situation is made more difficult by Unibet's decision to switch from Kambi to an in-house sportsbook, but there are still many good alternatives to take a look at.
What Makes Unibet So Good?
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in my opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly watched up by now but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure. There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
Unibet Alternatives Reviewed
Unibet may only have one sister site, but there are some good alternatives for UK punters to check out as well. We have taken a closer look at some of these below.
32Red
As the only sister site through ownership, namely the Kindred Group, it certainly makes sense to look at 32Red first. Especially since the site also has a sportsbook for punters to make use of, even if the main focus is on the casino. Still, considering Unibet is sports-heavy, that might not be such a bad thing.
The navigation on the site is decent, with categories and a search function, while the number of games offered is pretty impressive. The famous providers can be found, while 32Red also has some exclusive games on offer. As for the sportsbook, it looks slightly different than Unibet but the fundamentals are the same.
All things considered, 32Red is definitely more of a casino option but the option to place sports bets is there, which is nice.
LiveScore Bet
LiveScore is a familiar brand to most sports punters thanks to the popular football live score app, but it also growing in the betting industry. LiveScore Bet, as the bookie is called, has become rather popular above all thanks to the app and the partnership with Kambi, guaranteeing a very high standard on the site.
There are many good promotions on the site, including the popular SQUADS game which is free, and live streaming is also offered for many big leagues. It should be noted that Virgin Bet is a part of the LiveScore Group as well, where more or less an identical product can be found (which is great for those who like LiveScore Bet).
Potential new customers will most likely be swayed by the welcome offer, which is a so-called bet £10 get £30 deal. There is very little to complain about when it comes to LiveScore Bet, in other words.
Kwiff
Founded by Anders Ström, who also founded Unibet, Kwiff is a good option here. There has been a huge focus on mobile betting from the start, launching as a mobile-only brand, but there is more versatility now. Indeed, there is a desktop version for both the sports and casino, which is good.
While the design is rather simple, the casino is pretty good with the famous providers present. Most of you probably aren't too interested in the casino, though, but rather the sportsbook. The latter is indeed the focus of Kwiff and there are many perks, such as the promotions offered and the Kwiff supercharged feature.
The betting margins can be a bit high sometimes, which is a shame, but the aforementioned boost promotion can somewhat makes up for this.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.